True Move teams up with Citibank to launch the by lonyoo


									  True Move teams up with Citibank shaking the industry with
  launch of “Call 1 Minute, Get 1 Free Citibank Reward Point”

                Your airtime becomes reward points,
        customers can accumulate points up to 25 times faster

Bangkok – 28 June 2006: True Move has reinforced its leadership in best
value for money with an innovative offering by joining with Citibank, the
leader in credit cards and reward points, for the “Call 1 Minute, Get 1 Free
Citibank Reward Point” campaign. The campaign offers Citibank credit card
customers a new way to enjoy greater value, and is the first time that
customers can use the True Move network to accumulate Citibank Reward
points, collecting them up to 25 times faster.

Mr. Suphakit Vuntanadit, Marketing Director for True Group, True
Corporation Plc., said, “True Move has successfully introduced a variety of
special campaigns that have added value to our services and met customer
needs. Working together with Citibank, the leader in credit card reward
programs, we’re now offering another exclusive campaign that delivers
tremendous and tangible reward to our customers. The innovative ‘Call 1
Minute, Get 1 Free Citibank Reward Point’ campaign enables customers to
earn one reward point for every minute they call. So customers can redeem
those points faster for a wide variety of merchandise.”

True Move’s recent survey of Citibank credit card holders showed that more
than 73% liked the concept of accumulating points faster. The innovative Call
1 Minute, Get 1 Free Point campaign is an ideal solution that best meets
Citibank credit card customers’ demands. For every minute of calling time on
the True Move network, Citibank credit card holders will receive one reward
point. They can collect reward points up to 25 times faster than the normal
way using Citibank credit cards and 30 times faster for the Citibank Royal
Orchid Plus Visa card. This makes it much quicker for customers to receive
the diverse range of merchandise and offers available through the Citibank
Rewards program or to qualify for free air tickets.
In addition, Citibank customers can subscribe to the ‘Call 1 Minute, Get 1 Free
Citibank Reward Point’ by calling 02-900-8000 press #3, and have the True
Move SIM delivered to their home free of charge.

Ms. Voralak Tulaphorn, Citibank Marketing & Cards Business
Director said, "As the leader in the credit card industry, Citibank Credit Card
always strives to seek and develop excellent benefits and services for our
members to gain customer satisfaction. We see that today's lifestyles depend
more and more on wireless communication and so do our credit cardholders.
Therefore, Citibank Credit Card decided to join hands with True Move, one of
the leading mobile phone service providers in Thailand, to launch the
promotional campaign ‘Call 1 minute, get 1 Free Citibank Reward point’. This
scheme can speed up the reward point earning in a very simple and easy way
from just making a one-minute call on a True Move mobile phone. The
Citibank Rewards can then be redeemed from more than 500 selections of
merchandises or services that serve every need of our customers. More
importantly, our rewards points never expire. Hence, we are confident that
this campaign will create satisfaction from both Citibank and True Move
customers as it directly responds to their wireless lifestyles with easy to obtain
ultimate benefits."

The Call 1 Minute, Get 1 Free Citibank Reward Point campaign allows True
Move Post Pay customers to call 400 minutes for 800 Baht per month. Extra
calls beyond that amount are charged at the flat rate of 1 Baht per minute 24
hours. In addition to the extra points earned in the “Call 1 Minute, Get 1 Free
Citibank Reward Point” campaign, True Move customers who pay their bills
using a Citibank credit card will also receive the regular one Citibank Rewards
point for every 25 Baht, or every 30 Baht if they use a Citibank Royal Orchid
Plus Visa card. The campaign also includes a special Citibank PayLite
promotion in which True Move customers can buy an HP iPAQ Pocket PC
6828, Motorola V3i or O2 Atom at a special price with 0% interest for six
installments. The campaign runs from today until 30 September 2006.

Citibank customers can subscribe to the ‘Call 1 Minute, Get 1 Free Citibank
Reward Point’ by simply calling 02-900-8000 press #3, and have the True
Move SIM delivered to their home free of charge, or by visiting any True
shops or True Move shops.

About True Move Company Limited:
True Move (formerly known as TA Orange), a subsidiary of True Corporation Plc, Thailand's
only fully-integrated communication solutions provider, convergence solutions leader and
premier lifestyle enabler, offers innovative and high-quality wireless communications services
on its nationwide 1800 MHz network to 4.9 million customers (March 2006) throughout
Thailand. True Move’s vision is to create a pioneering wireless hi-speed lifestyle where
people can communicate as well as access knowledge, information and entertainment
wherever, whenever, and however they wish. The company delivers superior coverage,
quality, and best value services. Leveraging its relationships with True Corporation and the CP
Group, True Move offers unique integrated products and services to the Thai market. For
more information, visit or

About Citigroup:
Citigroup (NYSE: C), the leading global financial services company, has some 200 million
customer accounts and does business in more than 100 countries, providing consumers,
corporation, governments and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and investment banking,
insurance, securities brokerage, and asset management.         Major brand names under
Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney
and Banamex. Additional information may be found at


For more information, please contact:
PR Department, True Corporation Plc                        Ref: (095) 28/06/2006
Sisadhi Reuben               Tel: +66 (0) 2643 2463        Email:
Anchalika Kausangunsilp      Tel: +66 (0) 2699 2727        Email:
Nuntiya Jantharakhup         Tel: +66 (0) 2643 2464        Email:

Aziam Burson-Marsteller
Porntip Lertvechakul            Tel +66 (0) 22529871-7     Email:
Jaruwan Vorarakthananune        Tel +66 (0) 22529871-7     Email:

For more editorial information, please contact:
Tohphan Tuchinda, Director of Regulatory and External Affairs
Tel : 0 2232 2706 email:

Phansiri Mongkolprasit, Assistant Manager, Public Affairs Officer
Tel : 0 2232 2905, 01 625 3477 email :

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