OAF Genevine Deck

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posted:
2/25/2010
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scope of work template
							   Easy sharing and
storage for your family.




                           Mark T. Bao & Jason L. Baptiste
                                        —
                              Open Angel Forum SF
                        Problem




      X
(our generation won’t grow up
 with a shoebox full of photos.)
                                    no drop dead,
                                     easy way to
                                   share and store
                                   memories with
                                     your family.
Solution


genevine helps families
 share and store their
  memories online,
 easily and privately.
                Business Model


 subscription for the service: $9.99/month
              with a free plan (with limitations)


             ADDITIONAL REVENUE SOURCES:
photo books, photo printing, photo-to-digital conversion,
        partnerships with companies like Kodak
                 Why?


1. Explosion of digital devices

2. Families want privacy

3. Missing third layer of social interaction
Marketing & Customer Acquisition
             MARKETING

        Double Viral Loop
       Third-Party Platforms
      Family-focused Content
        Device Partnerships
             ADVERTISING

     Search Engine Marketing
     Niche Weblog Advertising
             Competition

              MyFamily
                Geni
              MyHeritage

               WHY WE’RE BETTER:

competition mostly focused on family trees,
    not on sharing & storage of media.
                  Team


Mark Bao
Business, development


Jason L. Baptiste
Business, marketing
    Where We Are

    4,000+ families.
    30,000+ photos.
   multiple iterations.
completely bootstrapped.
 2 magazine mentions.
   all word-of-mouth.
Why We’re Seeking $250K Angel

Focus on marketing, advertising, and
customer acquisition.

Applications for iPhone, iPad, Android, Boxee,
Mac/PC, and more, increasing ubiquity.

Ultimately growing revenue and
profitability through funding.
used companies.

						
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