OAF Genevine Deck
Shared by: markbao
Easy sharing and storage for your family. Mark T. Bao & Jason L. Baptiste — Open Angel Forum SF Problem X (our generation won’t grow up with a shoebox full of photos.) no drop dead, easy way to share and store memories with your family. Solution genevine helps families share and store their memories online, easily and privately. Business Model subscription for the service: $9.99/month with a free plan (with limitations) ADDITIONAL REVENUE SOURCES: photo books, photo printing, photo-to-digital conversion, partnerships with companies like Kodak Why? 1. Explosion of digital devices 2. Families want privacy 3. Missing third layer of social interaction Marketing & Customer Acquisition MARKETING Double Viral Loop Third-Party Platforms Family-focused Content Device Partnerships ADVERTISING Search Engine Marketing Niche Weblog Advertising Competition MyFamily Geni MyHeritage WHY WE’RE BETTER: competition mostly focused on family trees, not on sharing & storage of media. Team Mark Bao Business, development Jason L. Baptiste Business, marketing Where We Are 4,000+ families. 30,000+ photos. multiple iterations. completely bootstrapped. 2 magazine mentions. all word-of-mouth. Why We’re Seeking $250K Angel Focus on marketing, advertising, and customer acquisition. Applications for iPhone, iPad, Android, Boxee, Mac/PC, and more, increasing ubiquity. Ultimately growing revenue and proﬁtability through funding. used companies.