OAF Genevine Deck
Shared by: markbao
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- views:
- 21
- posted:
- 2/25/2010
- language:
- English
- pages:
- 10
Document Sample


Easy sharing and
storage for your family.
Mark T. Bao & Jason L. Baptiste
—
Open Angel Forum SF
Problem
X
(our generation won’t grow up
with a shoebox full of photos.)
no drop dead,
easy way to
share and store
memories with
your family.
Solution
genevine helps families
share and store their
memories online,
easily and privately.
Business Model
subscription for the service: $9.99/month
with a free plan (with limitations)
ADDITIONAL REVENUE SOURCES:
photo books, photo printing, photo-to-digital conversion,
partnerships with companies like Kodak
Why?
1. Explosion of digital devices
2. Families want privacy
3. Missing third layer of social interaction
Marketing & Customer Acquisition
MARKETING
Double Viral Loop
Third-Party Platforms
Family-focused Content
Device Partnerships
ADVERTISING
Search Engine Marketing
Niche Weblog Advertising
Competition
MyFamily
Geni
MyHeritage
WHY WE’RE BETTER:
competition mostly focused on family trees,
not on sharing & storage of media.
Team
Mark Bao
Business, development
Jason L. Baptiste
Business, marketing
Where We Are
4,000+ families.
30,000+ photos.
multiple iterations.
completely bootstrapped.
2 magazine mentions.
all word-of-mouth.
Why We’re Seeking $250K Angel
Focus on marketing, advertising, and
customer acquisition.
Applications for iPhone, iPad, Android, Boxee,
Mac/PC, and more, increasing ubiquity.
Ultimately growing revenue and
profitability through funding.
used companies.
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