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DCR Strategies Launches Credit Union Rewards Program


For Immediate Release
July 17, 2006

    DCR Strategies Launches Credit Union Rewards Program

Toronto, Ontario Canada- DCR Strategies Inc. the official licensee of TruCash® a multifunction
loyalty/stored value program has announced the development of a rewards program designed specifically to
help Credit Unions grow their business with loyal customers.

The Credit Union rewards program, developed by TruCash®, maximizes sales by rewarding loyal members
every time they use financial products and services throughout the Credit Union network. In addition
TruCash® has assembled a coalition of lifestyle retailers to enhance the Credit Union offering. The
TruCash® Program is designed to make the Credit Unions debit card the most valuable and used card in a
member’s wallet.

Debit card transactions are projected to surpass credit card transactions in the next two years as reported by
the Nilson Report and Federal Reserve Payment study. This jump in debit usage represents a significant
opportunity for Credit Unions to develop an effective debit rewards program.

Diana Fletcher, President of DCR Strategies Inc. stated “the Program will help Credit Unions compete by
consolidating member needs in one financial institution.” Ms. Fletcher adds “TruCash® Rewards will
enable members to use their debit card anywhere in the world to collect valuable points and allow the credit
union to earn additional revenue.”

DCR Strategies Inc. offers a turnkey integrated reward solution for all Credit Unions that is fully functional
across Cirrus and Maestro terminals and ATM’s worldwide. New products and retailers are being
continually added to expand and enhance the program.

For more information about TruCash® go to or call 1-866-456-2466.

About DCR Strategies Inc.
Headquartered in Toronto, Ontario, with offices in Arizona and Florida, DCR Strategies Inc., authorized
user and licensee of TruCash, is a privately owned relationship marketing company. The Company
provides dynamic and cost-effective loyalty, stored value, payroll and gift card solutions for B2B and B2C

Media Contact:

Patrick Lister
Director of Marketing
And New Business Development
905-212-9100 ext 225


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