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Hayling Island Scarecrow Festival - DOC

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									Hayling Island Scarecrow Festival



                                                                      Lack of tourist
                                                                      activities and
                                                                      community
                                                                      involvement were
                                                                      highlighted in the
                                                                      Hayling Island MTI
                                                                      healthcheck




Overview

The Scarecrow Festival invites any person or organisation on Hayling Island to
construct and display a Scarecrow in a place visible from the public highway during
daylight hours. A Trail Sheet is prepared showing the approximate location of all
Scarecrows and people can buy Trail Sheets then tour the Island to “Spot The
Scarecrows” and enter completed Trail Sheets into a prize draw.

Need, purpose and community involvement

The island community is undertaking many projects as a result of it’s healthcheck and the
Scarecrow Festival is aimed at tackling a lack of tourism and community involvement and a
third – to be fun.

The idea was to invite any person or organisation on Hayling to construct and display a
scarecrow in a place visible from the public highway during daylight hours. For residents and
visitors, a trail sheet was prepared so people could tour the Island to “Spot The Scarecrows”
and enter completed Trail Sheets into a prize draw.

Innovation, learning points & transferability

The result was an outstanding success with 76 entries. The local community (and visitors)
were totally engaged in the process. Everyone from children aged four to pensioners aged
92 were involved in the construction and display of Scarecrows and a similar spread of
people bought the trail sheets, with a strong family bias.

Scarecrows ranged from a giant one built by farmers from bales of straw to one built entirely
of discarded computer discs. A pub displayed six representing their staff.
Funding, future financial viability & outcomes

Well over 1400 trail sheets were issued and many of the people travelled around in groups,
often by cycle, ideal for the purpose. In total an estimated 3000 residents and visitors took
the “Scarecrow Trail”.

Perhaps the greatest organisational feat was the photographing of all 76 exhibits and putting
these on the website www.haylingscarecrows.co.uk/ during the first two days of the event.

As noted earlier, funding was by donation, sponsorship to include prizes, sale of Trailsheets

Sponsorship raised £1000
Entry fees raised       £450
Trailsheet sales raised £300

Costs were            £1500

Surplus, for 2009      £250

The story continued in 2008, with 246 entries, 4,500 people taking part, BBC local news
stories and a surplus for 2009 of £850. It is intended to repeat the festival with various
innovations each year to keep the idea fresh and sustainability appears secure.

Key partners: Hayling’s BEST, Havant Borough Council.


Articles:
Hayling Island BEST initiative:
http://www.haylingsbest.co.uk/

Scarecrow Festival :
http://www.hayling.co.uk/news/story941.html

								
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