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Promotores Model 2007a Agr

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Promotores Model 2007a Agr Powered By Docstoc
					        Rural Community Assistance Corporation




Promotores Comunitarios Strategy
Vision


  The Promotores Comunitarios
  Strategy envisions communities in
  which agricultural workers and their
  families are actively engaged,
  mobilized, and empowered
The Regions

               Napa Valley and Sonoma
                  Creek Area
               Merced Area
               Westside of Fresno County

               Oxnard Plain

               South Kern County
                 East Coachella Valley
               North San Diego County
               Monterey County

               Tulare County
Poder Popular para la Salud del Pueblo
           A place-based approach for improving health



                                    The Program is rooted in the
                                    fundamental belief that to
                                    achieve lasting improvements in
                                    the health and well-being of
                                    agricultural workers, it is
                                    essential to improve
                                    environmental influences in the
                                    places where they reside.

It is based on the notion that every community has assets and
resources, that when more strategically aligned around
community-driven priorities can lead to more effective change.
Three Impact Areas

                   Population Health




                                       Systems Change




Community Health
The Promotores Comunitarios Model

 Involves a process to empower residents to
  improve their overall quality of life

                      Phas
                       eI




                      Impact
                       Areas

             Phas              Phas
              e III             e II
The Model: Phase I Overview
         Capacity Building

 Empowerment model vs. traditional   Phase
                                        I

  health promotion model

 Utilize popular education methods   Impac
                                        t
                                      Areas


 Recruit Promotores

 Train Promotores:

      Individual Skills
      Community Skills
The Model: Phase I Overview (cont.)

  Capacity Building

 Community outreach
                                    Phase
                                      I



 Baseline Asset Mapping
                                    Impact
                                     Areas


                           Phas              Phase
                                             Phas
                            e III             e II
                                                 III
The Model: Phase II Overview

  Organized for Action
 Health Priorities
  Identification                        Phase
                                          I
 Engaging farm workers
  through Community
  Forums and Events                     Impact
                                         Areas


 Análisis de la Situación     Phas              Phase
                                e III              II

      Discuss issues
      Prioritize issues
      Understand and select
       top issue
      Identify root cause
The Model: Phase III Overview

Socio-Political Action

 Formalization of                  Phase
                                      I

  Comités del Pueblo
                                    Impact

 Support Comités
                                     Areas


                           Phas              Phase
    Leadership building    e III              II


    Action planning
Using Popular Education Methods



 To make a complex process more
 understanding we created a map to be
 used as a board game.
The Model: Phase I – Capacity
Building

                      2
                                          Training
 1
                          Strengthening       3
 Recruit leaders to
                          Individual Skills       Support the                                                         I do not
 become Promotores                                                  4                                                 know my
                                                  development of
 Comunitarios                                                           Learn about                                   community
                                                  leaders, agents
                                                                        neighborhoods and areas   5                   and its
                                                  of change,
                                                                        Learn demographics        Identify 5 health   resources
                                                  advocates
                                                                                                  assets


                                                                    Baseline Mapping
 The Model: Phase I - Implementation

 Recruitment of Promotores:
Development & distribution of
flyers begins at:
• Health fairs
• Job fairs
• School meetings
• Migrant meetings
• Church meetings
• flyers posted throughout
   community.
The Model: Phase I - Implementation
 Strengthening Individual Skills:
•   Orientation/ Welcoming Meeting
•   Overview of Promotores Comunitarios Model
•   Self-Esteem/ Positive self talk
•   Community Leadership
•   Communication skills
•   Presentation skills Part # 1
The Model: Phase I - Implementation

   Support the Development
    of Agents of change.
•   Presentation Skills Part # 2
•   Community Organizing
    Principles
•   Baseline Asset Mapping
•   Mapping the community
The Model: Phase I - Implementation

 Graduation/Recognition
  Ceremony for
  Promotores:
              The Model: Phase II – Organized for
              Action
                                                                                                                                    6


                                                                                                                             What are the
                                                                                                                             health
                                                                                                                             priorities?

                                                                                                                 7/8

                                                                                          8/7              What people are
                                                                   There is not
                                                                   community base                          interested
                                                                                    Forums
                                                                                                           about/feel
                                                                                    Festivals
                                                        9                                                  affected by?
                                                                                    Charlas
                                                                                    Home
                                                                                    meetings, etc.   Base Building
                                                 Análisis de la
                                                 Situación –
                                     10
                                                 What, why, who,
                                                 when, etc.?
                        11   Understand
                             issues affecting
                Identify                        Foster Critical Thinking
                             us
No Critical     short, mid
thinking        and long
                term
                priorities
The Model: Phase II –
Implementation
 Promotores identify what residents consider
  the top health priorities
The Model: Phase II –
Implementation (cont.)
Promotores as Leaders and Agents of Change
     They chose the dates/times for the community
      forums

     Conduct outreach to invite residents and
      delegate responsibilities

     Co-facilitate the events
The Model: Phase II –
Implementation (cont.)
 Promotores organized community events and
 forums.
The Model: Phase II –
Implementation (cont.)
                    During Forums
                    the top 5
                    community health
                    issues are
                    discussed and
                    prioritized to
                    select focus
The Model: Phase II –
Implementation (cont.)
 Promotores Comunitarios discuss root
  causes as well as how these health issues
  effect the overall community.
The Model: Phase II –
Implementation (cont.)
 The Presentation of Árbol Social (Social Tree)
  was one of the most engaging activities.
The Model: Phase II –
Implementation (cont.)
 Promotores facilitate discussions to identify
  short, mid term and long term issues.
The Model: Phase III – Socio-
Political Action
                                                                                           Go back to Phase II


 12                       13
Select the issue in
which efforts will be
                                        Strategic
focused
                                        Planning
                                        (Asset Mapping
                                                         14
                                        follow – up)     Identify group’s
                                                         leadership
                                                                                    15
                                                                                 Identify group’s
                                                                                 leadership



                                                              16
                                                                   Formalize
                                                                   Comités del
                                                                   Pueblo
                                                                                      No
                                                                                      collective
                                                                                      action
                          Changes,
                        Improvements,
                          Impact!!!!
The Model: Phase III –
Implementation
 Promotores facilitate discussions to identify
  issue
The Model: Phase III –
Implementation (cont.)
 Strategic planning begins
                               Who is
                              Affected


                     Vision              Plan

             Issue




                                                Action
                          Assets
The Model: Phase III –
Implementation (cont.)
 Promotores facilitate meetings to identify
  assets to support efforts
The Model: Phase III–
Implementation (cont.)
Next Steps:
 Engage and Mobilize Community Residents

 Develop Structure and Protocols for the Comité
  del Pueblo

 Formalize Comites del Pueblo

 Involve and Gain Support from Local Community
  Groups and ECVSCC
The Model: Phase II –
Implementation (cont.)
 Formalize Comités del Pueblo


 Comités will Develop Action Plans to Address the
  Top 2 Priority Health Concerns

 Comités will Implement Action Plans by Engaging in
  Community Organizing Strategies and Advocating at
  a Local Level
Empowering Grassroots Leaders
Promotores en Acción

				
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