Strategic Objectives and Accomplishments

							 Strategic Objectives
and Accomplishments


    Doug Clarke
       President


      June 12, 2007
    Strategic
    Rationale

       Creation of national vertical media platform

       Leading Canadian online presence

       Attractive local product offering

       Cross-selling opportunities

       Immediately accretive


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    Business Overview




3
            New Business
            Framework



                 SELLERS (Private and Professional)                               USERS



     Campaign       Sales           Content                                         User
    Management                                        Publishing   Distribution
                    Cycle         Management                                      Interface




             Integrated national platform to support all verticals


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    Advantages of an Integrated
    National Model

       Increases economies of scale

       Facilitates sharing of best practices

       Strengthens online offering

       Further expands our customer relationships

       Opens opportunity for content syndication

        Become the CMO for our customers
5
    2007 Operational
    Imperatives


       Automation of processes

       Enhance performance reporting

       Provide best-in-class inventory management

       Disseminate call center best practices




6
    2007 Organic Growth
    Imperatives

       Articulate value propositions

       Drive sales effectiveness

       Enhance online experience and optimize
       advertising solution

       Develop synergies with YPG




7
    Articulate Value
    Propositions

        Create common language and train
        employees

        Increase face-to-face interaction

        Provide consultative sales approach

        Introduce new self-serve tools




8
    Drive Sales
    Effectiveness


       Adjusting coverage model

       Applying learning from YPG

       Focus on national sales

       Target original equipment manufacturers

          Auto Trader’s 2007 national sales
          already doubled 2006 total sales

9
     Developing Synergies
     with YPG



     Traffic        Improved navigation bars to
                                                     Links on City sites, Canada411.ca,
     Optimization    YellowPages.ca and among
                                                       YellowPages.ca to Trader sites
     (online)               Trader sites




                                                     Trader Seasonal Auto Guide ride-
     New Print       Yellow Pages™ Auto Edition      along with key directories across
     Products                                                     Canada




     New Online      Yellow Pages™ Auto Edition           Auto inventory link for
     Products       online bundle on AutoTrader.ca   Trader dealers on YellowPages.ca




10
     2007 – A Transition Year

     Investment to automate and unify the business into a
     national platform

     Investment in people and processes

     Enhancement of the user and advertiser experience




              Well positioned to capitalize on
                  our investment in 2008


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