Glasgow City Council is Communication committed to tackling discrimination within the It is important for all members and officers of the Council to understand that delivery of services and to when referring to colleagues or members improving employees’ and of the public the best words to use in members’ understanding of almost every context are the neutral equality issues terms women and men. Whilst those using sexist language may not intend to Sexism continues to disadvantage demean women, many words and LANGUAGE women both as service users and employees. The use of sexist language, phrases are patronising and condescending to women. MATTERS whether spoken or written, reinforces this discrimination. Don’t assume it is acceptable to address women by endearments The Council is committed to equality and such as dear, pet and love when you it is important that representatives of the would not address men in such a Council avoid using sexist language way. when communicating with members of A guide to good practice the public and colleagues. Don’t refer to women as girls, for example, the girls in the office. The language we use reflects the society The term ladies should only be used we live in and as society changes, so in situations where the parallel term language evolves. Many people are gentlemen is used. unaware that the words and phrases they use can be offensive and A person’s gender is rarely relevant demeaning to women and so this leaflet to the job they do, so don’t use lady will raise awareness of the issue and act or woman to highlight gender as a guide to good practice. inappropriately, for example, woman driver, lady curator, lady councillor, woman director. Similarly don’t add ess to the end of job titles as in manageress or stewardess. Some words and phrases such as Alternatives are easy to find and manpower and man the office include spokesperson, layperson, exclude or ignore women. Use chairperson or simply chair. inclusive terms like staff or workers Over to you…… and staff the office. Job titles which include gender such as Storeman and Clerkess can restrict As part of its ongoing commitment to Address Terms and Titles entry and encourage discrimination. equality Glasgow City Council has Therefore the Council has developed developed policies to combat When addressing each other it is appropriate titles for jobs across council discrimination both as an employer and important that we use parallel and equal services. Storeperson and Clerical a provider of services. titles for women and men. Officer are neutral and more acceptable. Language matters and the use of non Don’t use the nineteenth century Generalisations sexist language is an important feature custom of addressing a woman by in how the Council communicates with her husband’s name as in The role of women and men in the users of its services and how we relate Mrs John Chambers. Nor should you workplace and society has changed and to each other. By giving examples of refer to Mr and Mrs John Chambers. there has been a corresponding growth sexist language and suitable Women have names too! Ann and in the use of alternatives to some words alternatives, this leaflet highlights the John Chambers is quite acceptable. and phrases. In particular the word man issue and, with your participation, it will is often used as a general term when it is encourage good practice. Requiring women to reveal their actually intended to mean people. marital status through the terms Mrs Human beings or the human race is and Miss when men do not is sexist preferable to mankind and the ordinary and discriminatory. Ideally, forms person replaces the man in the street. should only have the options Ms/Mr/Other. Don’t ask women is Avoid using he when you mean he or that Miss or Mrs? If the woman she. If using both he and she feels does not offer her preferred title, clumsy s/he is increasingly acceptable assume Ms. or, when appropriate, they or their might The use of words ending with man be used. such as spokesman, layman or chairman are not neutral.