PART 3 1. Your company would launch an advertising campaign and would like to select a person to publicise your product. A. what’s the advantage and disadvantage of choosing a person from within the company. B. how to select the person. 2.Your financial company would like to retrain the staff to be the sales person. A. how to identify what kind of staff could receive retraining. B. how to motivate the staff to be sales person. 3. Your company's sales volume of your car products has decreased and your company has decided to relaunch to a younger market. A. should your style and model name be changed. B. what kind of advertising media should be chosen to promote the product. 4. Your company would like to establish chain stores in other region. A.the advantages of using local suppliers. B.what are the practical steps to implement the plan. 5. You company needs to relocate several members of staff to a new branch opening in another part of the country. A: Which types of financial incentives the company could offer to staff B: What information staff would need to know about the new location. 6. Attending Trade Fairs Your company has been invited to take part in a trade fair, which will take place during the busiest time of the year. You have been asked to decide whether staff should be sent to this trade fair. *what the advantages and disadvantages are of attending trade fairs *which members of staff would most usefully represent a company at a trade fair Model Answer 1: A: You know our company has been invited to this year’s Guangzhou Trade Fair in July. But July is our busiest time. So we have to decide whether to send our staff to attend this fair. What’s your opinion? B: I think we should send our staff because…. A: I agree with you. From my point of view, we should…because…. B: Which members of staff will you choose to represent our company to attend the fair? A: My ideal members of staff are … You know… B: I think that is the exact reason why we should … A: I am very happy that we hold the same idea. B: So let’s make this decision. A: Ok. I’ll let our boss know our decision this afternoon. Model Answers2: A: You know our company has been invited to this year’s Guangzhou Trade Fair in July. But July is our busiest time. So we have to decide whether to send our staff to attend this fair. B: I think we should send our staff because… A: To be frank, I don’t agree with you… B: But the fact is we can benefit much more from sending our staff to the fair than keeping them at work. You know… A: Ok, maybe you are right. B: Let’s move to the next agenda. Which members of staff should our company send? A: … B: I agree with you. … A: Ok. Let’s make this decision. B: Ok. I’ll let our boss know our decision this afternoon. 7. Promoting Tourism An international conference on tourism will held soon. You have been appointed to a committee which will make recommendations on how your region should be promoted at the conference. ●Which types of tourist attractions and facilities generate most income from foreign visitors? ●How other attractions and facilities should be promoted effectively to foreign visitors? 8. Recruitment Video Your company wishes to recruit more young business graduates. You have been asked to produce a recruitment video, which will be used to attract more job applications from business students. ●What types of information about the company to include in the video? ●Which members of staff should be involved in making the video? 9. Foreign Workers Your company has recently singed an agreement with a foreign company, which means that foreign business people will be working in your company for short periods. You have been asked to help with preparations for their arrival. ●How to familiarize foreign business people with the working practices of your company? ●What arrangements need to be made for the foreign staff for outside working hours? 10. Newspaper Article A local newspaper is planning a series of articles about successful companies in the area, including your company. You have been asked to communicate with the newspaper about the content of the article on your company. ●What kinds of information about the company should be included? ●How the company could benefit from the newspaper article? 11. Cost cutting Your company has decided to try to reduce costs. You have been asked to investigate the possibility of cutting the financial costs of operating your department. ●Which are the areas where costs could be cut? ●What problems might arise from cutting costs? 12. Customer complaints Your manager is not satisfied with the way staff reacts to complaints from clients about products or services. You have been asked to suggest how this could be improved. ●How the company can make effective use of will be available in the new office? ●What training will be needed for these jobs? 13. Staff recruitment Your factory urgently needs to recruit a large number of temporary staff in order to fulfill an unexpected order. The staff needs to be ready to start work as soon as possible. ●What you need to do in order to find suitably skilled staff? ●What type of induction program the new staff will need before they start work? 14. Modernization Program You work for a large company which has decided to introduce a program of modernization and improvement. You are involved in setting up this program. ●How to prepare staff for major changes within the company ●What other factors have to be considered when introducing major changes in a company 15. Language Courses Abroad Your company has offered you the opportunity of attending a six-month English language course abroad. You have to decide whether to accept, and are therefore going to attend a meeting to find out more about the offer. ●What the advantages are of learning languages abroad ●What plans you will have to make for work and home if you go away for a long period 16. Potential Supplier A potential supplier will soon be visiting you at your workplace. You think this supplier and the products or services they offer could be very important for the future of your company. ●What you need to find out about the supplier and the products or services before the visit ●How you could entertain the supplier the negotiations 17. Foreign Business Travel Your company has decided that it needs to introduce a clear policy on foreign business travel. You have been asked to help draw up the guidelines. ●What the various reasons are why members of a company make business trips abroad ●In what ways a company might be affected if the number of foreign business trips was reduced 18. Your company is going to be included in an international directory of all the types of businesses operating in your country. You have been asked to write a brief profile of your company for the directory. ●What information you will include about your company ●How the directory would be useful to companies 19. Teamwork Your company is keen to encourage staff to work together in teams. You have been asked to suggest ways in which this could be implemented. ●How to convince staff of the advantage of teamwork ●How to evaluate the results of the company＇s policy 20. Staff Fitness Your company is keen to have a fit and healthy workforce. You have been asked to suggest ways in which this could be achieved. ●What the advantages are to a company of having a fit and healthy workforce ●What facilities a company should provide in order to encourage staff to be fit and healthy 21.Investing in Staff Training Your company has recently had a problem with staff leaving the company shortly after completing training courses. You have been asked to write a report for senior management on this situation. ●How to encourage staff who have undertaken training courses to stay with the company ●How to ensure that a company benefits from providing a range of facilities for its workforce 21. Corporate Entertainment Your company is keen to establish a policy for entertaining important clients. You have been asked to make recommendations for a policy for corporate entertainment. ●What are the advantages and disadvantages to a company of entertaining clients ●What are the criteria for selecting entertainment for clients 22. Staff Retirement Your company wants to introduce a program to help staff prepare fully for retirement. ●What practical preparations staff need to make for their retirement ●What the advantages and disadvantages are to a company of staff retiring 23. Working from Home Your company is considering allowing some employees to work from home for part of the working week. Your managing director has asked you to write a report on this proposal. ●Which employees this system would be most suitable for ●How technology could help to make the system of working from home effective 24. Export Office Your company has decided to open an export office in order to deal with an increase in orders from abroad. This office will be responsible for the company’s exports and will be visited by foreign representative. ●What kinds of jobs will be available in the new office ●What training will be needed for these jobs 25. New Factory Your company is expanding and wants to open a new factory in another area. You have been asked to consider where the best place would be to locate it. ●What factors need to be considered in choosing a good location ●Which of these factors are the most important to consider 26. Business Presentation A local college has asked your company to give a short presentation to a group of young business students about the work of one of the departments in your company. You are in charge of organizing the presentation. ●Which department would be the most interesting for the students to hear about ●Which methods or aids could be used to make the presentation interesting for young people 27. Staff Turnover The managing director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay in the company. ●What kinds of incentives might help to retain staff ●How to ensure that staff satisfaction is maintained 28. Market Research Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this. ●What kinds of information would be useful to obtain ●How to decide whether to go ahead with the product 28. Product Recall Your company has discovered a design fault in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident. ●What would be the most effective method of informing customers of the product recall ●How to ensure the company’s reputation remains undamaged by the incident 29. Staff Turnover The managing Director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay in the company ●What kinds of incentives might help to retain staff ●How to ensure that staff satisfaction is maintained Follow-up questions: What benefit does having a stable workforce bring to a company? What are the most common reasons why people change companies? Is it a disadvantage for a job applicant to have a history of changing jobs? (Why/Why not?) Do you think people will change jobs more frequently or less frequently? (Why/Why not?) Will it become more important for an employee to have a wide range of skills in the future? (Why/Why not?) 30. Market Research Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this. ●What kinds of information would be useful to obtain ●How to decide whether to go ahead with the product Follow-up questions: Is market research essential when introducing a new product? (Why/Why not?) What kinds of products or services is market research most useful for? How accurately do you think consumers respond to marketing questionnaires? (Why/Why not?) In what ways can companies influence consumer opinion? How necessary is it for a company to diversify production? (Why) 31. Product Recall Your company has discovered a design fault in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident. ●What would be the most effective method of informing customers of the product recall ●How to ensure the company's reputation remains undamaged by the incident Follow-up questions: How can attitudes to a company change if one of their products has to be recalled because of a problem over quality? (Why?) What else can have a negative effect on consumers' attitudes to a company? (Why?) What measures can companies introduce to avoid the need for product recalls? (Why?) Is quality always the most important consideration for consumers when purchasing a product? (Why/Why not?) How can companies succeed in developing brand loyalty? 32. Sales Conferences The export sector of your company is expanding, and plans are being discussed for holding annual conferences for overseas agents. You have been asked to make recommendations for the proposal. ●What the benefits of annual conferences would be for the participants ●What the content of the conferences could be Follow-up questions: Should companies which send overseas agents to conferences be consulted about the content? (Why/Why not?) What kinds of data should be provided for agents at this kind of conference? (Why?) What would be an effective way of following up the conference? (Why?) How might sales strategies and products vary from one country or region to another? (Why?) How important is networking in the modern business world? (Why?) 33. Project Abroad Your company is proposing to send a team of staff abroad for six months to set up an office and train local employees. You have been asked to make recommendations for the project. ●How to select appropriate staff to manage the project ●What preparation and advice the staff would need before leaving Follow-up questions: What advantages would there be in working abroad for a short period of time? (Why/Why not?) What kinds of problems could staff encounter while working abroad? How can people get the kinds of information they need while they are working abroad? What effect does the increase in international contacts have on the way companies operate? (Why?) How important is it for business to have their own offices abroad? 34. Customer Base The Finance Director of your company is concerned that the majority of its income comes from one main client. You have been asked to make recommendations on ways to expand your company's customer base. ●What the potential dangers are of having only one main client ●How the company could try to gain additional clients Follow-up questions: What advantages could there be for companies in having a relatively small customer base? (Why?) When attracting new customers, how important is it for companies to give information about their existing clients? (Why/Why not?) What can companies do to strengthen customer loyalty, apart from offering good customer service? How can companies which operate globally ensure consistently high levels of customer satisfaction? In what ways can companies respond to increased competition from other companies? 35. Staff Suggestion Scheme Your company is planning to introducing a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme. ●How to set up the scheme so that all staff feel they can contribute ●How suggestions from members of staff could be evaluated Follow-up questions: Which kinds of companies can benefit most from suggestion schemes? (Why?) What other methods can companies use to generate ideas for improvements? What are other ways of increasing staff involvement in a company? In what ways can companies obtain suggestions or comments from customers? How important are new ideas for companies in maintaining competitiveness? (Why?) 36. Health and Fitness Facilities Your company is considering providing a fitness center on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme. ●What benefits the center would bring for the company ●How to promote the need for health and fitness to all staff Follow-up questions: Would company fitness facilities be equally popular among all staff? (Why/Why not?) Should employees have to pay to use health and fitness facilities? (Why/Why not?) What other ways are there for companies to encourage their employees to remain fit and healthy? Should companies include employees' families in their health and fitness provision? (Why/Why not?) Is the welfare of employees an appropriate concern for companies? (Why/Why not?) 37. Staff Relocation Your company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive for staff. ●Which types of financial incentives the company could offer to staff ●What information staff would need to know about the new location Follow-up questions: What other assistance might be necessary for staff who are relocating? (Why?) How could staff who are unwilling to relocate be encouraged to do so? What do you think influences a company's choice of location for its branches? (Why?) What are the implications for company organization of having branches in different places? (Why?) Do you think there will be greater international expansion of companies in the future? (Why?/Why not?) 38. Incentives Scheme for Staff Your company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for the scheme. ●What benefits an incentive scheme for staff would bring to the company ●What types of incentives could be offered Follow-up questions: Which incentives do you think are most effective for encouraging people to work hard? (Why?) What disadvantages could there be in incentive schemes? (Why?) Is it essential for companies to reward extra effort? (Why?/ Why not?) How do you think a company can inspire loyalty in employees? How do you think the traditional employer/employee relationship might change in the future? (Why?) 39. Staff Suggestion Scheme [For 3 candidates] Your company is planning to introducing a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme. ●How to set up the scheme so that all staff feel they can contribute ●How suggestions from members of staff could be evaluated ●What kinds of rewards would be suitable for suggestions made 40. Health and Fitness Facilities [For 3 candidates] Your company is considering providing a fitness center on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme. ● What benefits the center would bring for the company ●Which types of facilities could be included ●How to promote the need for health and fitness to all staff 41. Staff Relocation [For 3 candidates] Your company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive for staff. ●Which types of financial incentives the company could offer to staff ●What other types of incentives might be important ●What information staff would need to know about the new location 42. Incentives Scheme for Staff Your company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for the scheme. ●What benefits an incentive scheme for staff would bring to the company ●What types of incentives could be offered ●Which employees in the company should be targeted Sample 1 : Time Management Zhang: Hi, Ms Wang, you know, our company is sort of out of control these days. Don't you think so? Wang: Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management. Zhang: You mean poor time management has caused all these problems. Why? Wang: When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. And … Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task. Wang: That's the point. So time should be planned according to the importance of the tasks we need to deal with. Zhang: So what do you think we can do so that time is managed effectively here in our company? Wang: You mean what procedures we can adopt? Zhang: Sure. That's what our boss is asking us to do. Right? Wang: Right. I think we've got a lot to do. First, we should make all the staff members realize how important effective time management is to our company. Zhang: Yes, I think we can give them instruction in time management, especially those in supervisory positions. Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us. Zhang: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not. Wang: Yes, that's a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first. Zhang: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job description of their own. Wang: And rules should be made as to what kind of job should be given priority to. Sample 2: Responding to Competition Zhang: You know our sales have fallen a lot during the past quarter. Wang: Yes, one of our competitors is charging a lot less than us. Zhang: I know. It is a new company in this line of business. We really need to do something about it. Wang: What do you think we can do? Zhang: I think we can launch an advertising campaign to promote our product. Wang: Yes, it's a good idea. But that will surely add to our cost and therefore push up our price. Zhang: I know what you mean. Price is a major consideration when a customer decides on a purchase. But there are certainly many other considerations on their part, for example, quality and after-sales service. Wang: That makes sense. Ours is a high quality product and our after-sales service is good enough, I think. That's why we are charging a higher price than our competitors. So we should emphasize our quality and after-sales service in our ad so that... Zhang: So that people will know the high quality of our product and after-sales service and more people will buy our products. Wang: But I am still worried about the price. You know customers always like low prices. Zhang: Yes, indeed. In fact, we can cut down a bit on our price. You know when sales increase after our advertising, we are likely to increase our profit even if we cut down our price a little bit. Wang: Yes, a low price high volume strategy. Zhang: That's it. We may even consider some other incentives, such as a coupon to go with our newspaper ad, and … Wang: And I think we can offer free delivery for our customers. Zhang: Yes, but we cannot afford to offer free delivery for all our customers. Wang: Only those who are within the free delivery area, I think. Zhang: Yes, I think so. Sample 3: New Computer System Wang: Well, you know our company is considering buying an up-to-date computer system. Zhang: Yes, just to replace the system we're using now. I think it's a wise decision. Wang: We need to find out what new computer systems are available first. Zhang: Yes, so that we can choose one that is most suitable for our company. I think we can find some information from Internet. Wang: Yes, but I'm afraid not all the information on the Internet is reliable. Zhang: Right, but at least we can get some information about the system providers. Wang: That's right, but we can also find some information from newspaper advertisements. I tend to think they are more reliable. Zhang: Sure. I have the same feeling. Wang: But I think the best way is to visit some of the providers and have face-to-face talks with them so that they can know our needs and we can see for ourselves how their systems work. Zhang: And then make our own decision as to what best suits us. Wang: Right. Let's do that. And in replacing the existing system, I think there are a few factors we need to take into account. First, do we have to buy up-to-date computers if we decide to use new systems? Zhang: I think we'll have to. Wang: In that case, what shall do with these replaced computers? Zhang: I think we'll have to dispose of them at very low prices. Wang: Yes, I don't think there's any other alternative. Zhang: And also I think we'll have to retrain our people. I bet not many of them are familiar with the up-to-date system. Wang: Yes, so let's recommend it to the HR. I think they can run some training programs for the staff involved. Zhang: Right. I couldn't agree more. Sample 4: Promotional Video Zhang: You know, we are going to make a video to promote our products. Wang: Yeah. And we are going to send them to our potential new clients. Really a good idea, isn't it? Zhang: Sure. Which members of staff should be involved in making the video, do you think? Wang: Well. I think there should be representatives from Marketing because primarily it is their job to promote the sales, isn't it? Zhang: Yes, and we should also involve R&D people. You know, they certainly know more than the others about our products. Wang: They know what characteristic features of our products we should present to our clients. Zhang: Right. And we should assure our potential clients of the high quality of our products, so I would suggest we include Quality Control also. Wang: Good idea. And people on the after-sales side too. You know after-sales service is one of the primary concerns of our clients. Zhang: Good. So we shall involve people from Marketing, R&D, QC and After-Sales. Wang: Right. Now what aspects of our activities do you think we should include in the video? Zhang: There's really a lot. First of all, I think we should let our clients know that ours is an established company in the line. So I think we can include the 50th anniversary of our company in the video, and… Wang: And our research and development activities too. Zhang: Yes, but… Wang: But what? Zhang: But we cannot go into too much detail in our presentation. You know it's sort of business secret, isn't it? Wang: Just enough to convince them that ours is of very high quality. Zhang: And naturally, we can include our quality control procedures and also after-sales services. Wang: And also we can demonstrate our product in the video. Don't you think so? Zhang: A neat idea. Sample 5: Cutting Departmental Costs Wang: You know our departmental costs have risen a lot recently. Zhang: Yes, I think we are exceeding our budget. Wang: What do you think are the reasons? Zhang: I think there are many reasons for this. You know last month we run a series of promotion campaigns. That's a lot of money, isn't it? Wang: Yes, but I think we spent too much on that. I mean we could have spent less. Zhang: Uh Um? Wang: You know we have been traveling a lot around the country. And most of us travel by air. Zhang: You mean some of the travels are not necessary. Wang: Exactly. You know, some of the face-to-face talks may simply be replaced by email communication. Zhang: There's a lot in what you've said. I think we should make full use of our modern facilities and save some expensive travels. Wang: Not only that. I think modern facilities, like computers, should be made full use of within the company, too. I mean a lot of money could have been saved, if we had done that. Zhang: What do you mean? Wang: You see, each month we spend a good lot of money on office supplies like print paper. Zhang: Yes, some of the managers always ask for printouts instead of retrieving information from the computer system. Wang: Especially those senior managers, who are usually older than others. They are simply not accustomed to the advanced computer system. Zhang: And young people are also responsible for the increase in costs, too. You know many of them often keep their computers on for the whole night. Wang: And very often they forget to turn off lights when they leave their offices. Zhang: So, something must be done before things become any worse. Wang: Right. I think we should offer some incentives to those who save costs in their jobs. Zhang: Like what? Wang: Like a quarterly award for them. Zhang: And personally I see an absolute need for a training course for our staff members. Wang: On computers? Zhang: Yeah. So that they can make better use of them. And in this way, I believe we'll be able to bring down our costs. Sample 6: Corporate Image Wang: You know we are going to run a series of activities for the local community. Zhang: Yes, just to improve our corporate image. But what do you think we can do for the community? Wang: I think we can do something for the needy people. Zhang: You mean we can contribute to the local community charity. Wang: Exactly. And apart from that, I think we could sponsor a few programmes of entertainment. Zhang: Like an orchestra or a singing performance or something? Wang: Yeah. And I think we should also do something for the primary pupils. You know how important they are nowadays. Zhang: Yeah. We may provide them with some school things. Wang: You mean school things they can buy anywhere or those made to our special order? Zhang: I think we can have them made to our order, with our name or logo on them. Wang: All these shall benefit us in many ways. Zhang: Yes. Obviously, they help establish a favorable corporate image. Wang: Yes, more people in the community will come to see us as a company willing to help them. Zhang: Yeah, and in this way our customer base shall be reinforced and expanded. Sample 7: Customer Involvement Wang: You know our management has decided to get our customers involved in our range and quality of products. Zhang: That's a very good idea. Customers' opinions are really important to us if we want to stay ahead in the market. But how to get their opinions? Wang: It's certainly not easy. I think we can do that through the Internet. We can invite our customers to email us their opinions about our products whenever they have any. Zhang: But not all the customers have access to the Internet. Wang: No, of course not. I bet we can take advantage of our helpline service. Zhang: Yes. And we can also design a questionnaire for this purpose. And give it to our customers when they buy our products. Wang: Good. But then, how can we make use of their opinions when we have got them? Zhang: We can pass them on to R&D and QC. I think it's mostly their job to diversify our products and improve their quality. Wang: Yes. I think R&D can take into consideration the feedback from the customers when they try to upgrade our products or develop new products. Zhang: And QC can have a better idea as to how to ensure our quality or how to make it even better. Sample 8: Factory Site Wang: You know, ABC & Co. Ltd, one of our clients in the UK, is considering building a factory in Shanghai. Zhang: Yes. I think it's a wise decision. More and more multinational corporations are coming here to invest. Wang: They want to know where to build their factory. Have you got anything in mind? Zhang: Well, I think they could build their factory in Pu Dong High-Tech & Development area. Wang: Yeah. It's a very nice place, with a very friendly investment environment. Zhang: You said it. They provide first-rate service for foreign investors. And the traffic there is really convenient. Wang: And there are quite a lot of preferential policies for foreign investors. Zhang: But the fee for land use is a bit too high there. Wang: Yeah. That's about the only thing some of the foreign investors complain about. Zhang: I hear some of the development areas around Shanghai, like those in Kunshan and Suzhou, are also good and they charge a much lower fee for land use. Wang: So ABC & Co. Ltd could also invest in those cities. Zhang: I think so. And what do you think the company need to know about work practices in our country? Wang: There's quite a number of things, I think. Zhang: Like what? Wang: I think they should get to know if there is any restriction on the employment of the local people. Zhang: And especially the policies in relation to the overtime and paid holidays. Wang: That's right. Sample 9: Language Audit Zhang: You know we are going to make a survey of all our staff members in terms of their foreign language skills.. Wang: Good idea. This will be beneficial to both the management and the staff members themselves. Zhang: Yes, that makes sense. But how can we convince the staff members that the survey would be beneficial to them? Wang: I don't think it's difficult. Just let them know that we are running a series of training classes for them. A survey of their skills in foreign language will help us place them in a class appropriate for them. Zhang: And I think that we should also get across to them that we are thinking of assigning some sales reps to the States. Those whose English is better than the others have a better chance to be chosen. Wang: I think that will be convincing enough. And we've actually touched upon the question of how to put into use the survey results. Zhang: Yeah. And I think there's more uses that we can put the results into. For example, some of our staff members have been complaining about our foreign language textbook being too difficult. This way, we shall be able to compile books appropriate for them. Wang: Good. And it also helps us in placing our staff members. You know, some of the positions need people with better foreign language skills than others. Zhang: Yes, indeed. Sample 10: Job sharing Wang: You know our company is considering a job sharing system. Zhang: Yeah, a system that allows some jobs to be shared by two staff members. Wang: So if we introduce this scheme, which types of job do you think it would be suitable for? Zhang: Not many, I am afraid. Obviously most of the managers cannot work on a job-sharing basis. Wang: That makes sense. It would be difficult to split a managerial task between two managers. Zhang: But I think this scheme would be perfectly suitable for some clerical work. For example, two clerks can share a typing task. Wang: Then what kind of people do you think would be most suited to sharing jobs? Zhang: Mostly working mothers, who need to take care of their babies while working with a company. Wang: And also employees who hope to pursue a higher degree. Zhang: Yeah, they can share a job with a colleague so that they can afford some time to attend lectures in colleges or universities. Wang: Anyway, do you think this scheme should be introduced in our company? Zhang: Well, there are quite a lot of young people in our company, who're thinking of a higher degree, an MBA or something. If they are allowed to share their jobs with others, they can have more flexibility in arranging their time schedule. Wang: And there they'll have more chances to get a higher degree. Zhang: Right. Sample 11: Foreign Trade Mission Zhang: You know a foreign trade mission from the USA is coming to visit our country early next month. Wang: Yeah. I was told that one week ago. And we are supposed to give a talk to them about our company. Zhang: What do you think should be included in the talk? Wang: Naturally, we should brief them on the track record of our company. Zhang: You mean to emphasize that our company has a long history of more than 100 years old. Wang: Not only that. We should let them know that we have been very successful in our line of business. Zhang: Do you think we should let them know that we are a leading exporter of Silk Garments in East China? Wang: Exactly. I think we can give out some pamphlets about our company before the talk. Zhang: Good idea. But mind you, do not bare everything about us at the meeting. I mean there's certainly a lot that we have to keep as a secret. Wang: You mean marketing intelligence. Zhang: Sort of. I mean there is no need for us to tell them how our products are priced. And also our detailed plan to expand into overseas markets. Wang: I know what you mean. Well, what types of social activities do you think we can provide for them after the talk. Zhang: I think we can show them around one of our main manufacturers. Wang: A factory tour? Zhang: Exactly. Wang: And we may invite them to a dinner at a restaurant nearby. Zhang: That's what we usually do. I don't think we need to make this trade mission an exception.