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Creative Spec Windows Live Messenger Textlink

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Creative Spec Windows Live Messenger Textlink Powered By Docstoc
					                                                               Windows Live Messenger Textlink
                                                                                   Last Updated - December 09, 2009


Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy

 The User Experience
Messenger Conversation window

   1. Once a conversation window is called, the text link ad will remain present until the window is closed. Even if
      minimized, the same advertiser will remain. The ad will only disappear when the conversation window is
      closed ("X'ed out").
   2. A new ad call is made for every conversation window that is created.
   3. The ad will remain as long as the conversation window is open.




Ad Specifications

      Character count is 65 (maximum), spaces included
      Click destination must open into new browser.
      Text must not be all caps.


Certified Rich Media Vendors
None



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Data Reported
Ad requests and click-through.

Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines




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