2010 U.S. Motorcycle Dealers Industry Report by BarnesReports

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									BReports
     ARNES
Motorcycle Dealers
Industry (NAICS 441221)


             n Market Reports

             n Industry Trends

             n Demographic Data




   Edition   2010
                      © C. Barnes & Co.
                    Motorcycle Dealers Industry
                          (NAICS 441221)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2009 Estimated Industry Sales ($Millions)
          Sub-Industries - 2009 Estimated Number of Establishments
          Sub-Industries - 2009 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2010 U.S. States - Estimated Number of Establishments
          2010 U.S. States - Estimated Industry Sales ($Millions)
          2010 U.S. States - Estimated Number of Employees
          2011 U.S. States - Estimated Number of Establishments
          2011 U.S. States - Estimated Industry Sales ($Millions)
          2011 U.S. States - Estimated Number of Employees
          2010 U.S. Metropolitan Areas - Estimated Number of Establishments
          2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2010 U.S. Metropolitan Areas - Estimated Number of Employees
          2011 U.S. Metropolitan Areas - Estimated Number of Establishments
          2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2011 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2010 Barnes Reports: U.S. Motorcycle Dealers Industry                         1
                           Motorcycle Dealers Industry
                                 (NAICS 441221)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2009 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2010 Barnes Reports: U.S. Motorcycle Dealers Industry                                                    2
                       Motorcycle Dealers Industry
                             (NAICS 441221)

Industry Definition and Related Industries

NAICS 441221: Motorcycle Dealers Industry
This U.S. industry comprises establishments primarily engaged in
retailing new and/or used motorcycles, motor scooters, motor bikes,
mopeds, off-road all-terrain vehicles, and personal watercraft, or
retailing these new vehicles in combination with repair services and
selling replacement parts and accessories.

Related Industries
          New Car Dealers
          Used Car Dealers
          Motorcycle Manufacturers

U.S. Census Categories
NAICS 441221 – Motorcycle Dealers Industry is comparable to:
100% of SIC 5571 – Motorcycle dealers


Sub-Industries
Motorcycle dealers
All-terrain vehicles
Bicycles, motorized
Mopeds
Motor scooters
Motorcycle parts and accessories
Motorcycles
All-terrain vehicle parts and accessories




   © 2010 Barnes Reports: U.S. Motorcycle Dealers Industry             3
                                  Motorcycle Dealers Industry
                                        (NAICS 441221)

Industry Establishments, Sales & Employment Trends

                                                            Year                                   Percent Chg. Year-to-Year
                                   2007         2008        2009         2010         2011        07-08 08-09 09-10 10-11
Establishments                         6,076        6,520       6,364        6,615        6,763        7.3%        -2.4%        3.9%    2.2%

Sales ($Millions)                     13,289      14,749       13,980       14,795      15,533        11.0%        -5.2%        5.8%    5.0%
Employment                            84,533      90,765       88,601       92,109      94,161         7.4%        -2.4%        4.0%    2.2%




Industry Ratios

                                                            Year                                   Percent Chg. Year-to-Year
(Industry Averages) 2007 2008                               2009         2010         2011        07-08 08-09 09-10 10-11
Sales ($M)/Estab.       2.19    2.26                              2.20        2.24         2.30        3.4%        -2.9%        1.8%    2.7%
Sales ($)/Emp.       157,202 162,497                          157,786     160,624      164,962         3.4%        -2.9%        1.8%    2.7%
Emps. per Estab.        13.9    13.9                              13.9        13.9         13.9        0.1%         0.0%        0.0%    0.0%




Establishments, Firms & Payroll

                                     Employee Size of Firm or Establishment
            2009                   1-4          5-9         10-19        20-99 100-499 500+                          Total
                                  Emps.        Emps.        Emps.        Emps. Emps. Emps.
Firms                                  6,290        2,527       2,414        2,467           90           13                  13,800
Establishments                           952        1,148       2,650        8,152          898            0                  13,800
Payroll ($000)                           146          190         436        1,395          167           99                    2,433

* Firms (total company) are represented by employee size of firm.
  Establishments (individual locations) are represented by employee size of establishments.
  "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2010 Barnes Reports: U.S. Motorcycle Dealers Industry                                                                                  4
                      Motorcycle Dealers Industry
                            (NAICS 441221)

Sub-Industries – 2009 Estimated Industry Sales ($Millions)

                                                                 Total
                     Sub-Industries                              Sales
            Motorcycle dealers                                      $8,317.2
            All-terrain vehicles                                      $351.0
            Bicycles, motorized                                        $82.3
            Mopeds                                                     $25.3
            Motor scooters                                             $92.8
            Motorcycle parts and accessories                        $1,613.4
            Motorcycles                                             $3,271.5
            All-terrain vehicle parts and                             $226.5


Sub-Industries – 2009 Estimated Number of Establishments
                                                                 Total
                     Sub-Industries                         Establishments
            Motorcycle dealers                                         2,069
            All-terrain vehicles                                         214
            Bicycles, motorized                                           47
            Mopeds                                                        45
            Motor scooters                                                96
            Motorcycle parts and accessories                           1,556
            Motorcycles                                                2,215
            All-terrain vehicle parts and                                122


Sub-Industries – 2009 Estimated Number of Employees

                                                                 Total
                     Sub-Industries                          Employment
            Motorcycle dealers                                       46,833
            All-terrain vehicles                                      2,357
            Bicycles, motorized                                         400
            Mopeds                                                      259
            Motor scooters                                              830
            Motorcycle parts and accessories                         13,874
            Motorcycles                                              22,853
            All-terrain vehicle parts and accessorie                  1,195




  © 2010 Barnes Reports: U.S. Motorcycle Dealers Industry                      5
                       Motorcycle Dealers Industry
                             (NAICS 441221)

5-Year Trend – Estimated Industry Sales ($Millions)

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Industry
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known Sales
                                                                                                   Emps.
  2007           905     1,092     2,520     5,322     2,429       714     140      0          0       168     13,289
  2008         1,004     1,211     2,796     5,905     2,695       792     155      0          0       190     14,749
  2009           952     1,148     2,650     5,597     2,554       751     147      0          0       180     13,980
  2010         1,007     1,215     2,805     5,923     2,703       795     156      0          0       191     14,795
  2011         1,057     1,276     2,945     6,219     2,838       834     164      0          0       201     15,533


5-Year Trend – Estimated Number of Establishments

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Establish-
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ments
                                                                                                   Emps.
  2007         2,661     1,213     1,050       902      184         21       0       0         0        45      6,076
  2008         2,855     1,302     1,127       968      197         23       0       0         0        48      6,519
  2009         2,787     1,270     1,100       945      193         22       0       0         0        47      6,363
  2010         2,897     1,321     1,143       982      200         23       0       0         0        49      6,614
  2011         2,962     1,350     1,169     1,004      205         23       0       0         0        50      6,762


5-Year Trend – Estimated Number of Employees

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-      Employ-
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ment
                                                                                                   Emps.
  2007         7,983     7,278    16,800    32,472    13,064     3,570     614       0         0      2,752    84,533
  2008         8,566     7,810    18,028    34,845    14,019     3,831     659       0         0      3,008    90,765
  2009         8,361     7,623    17,596    34,011    13,683     3,739     643       0         0      2,944    88,601
  2010         8,691     7,924    18,291    35,353    14,223     3,887     668       0         0      3,072    92,109
  2011         8,885     8,101    18,699    36,142    14,541     3,974     683       0         0      3,136    94,161




  © 2010 Barnes Reports: U.S. Motorcycle Dealers Industry                                                          6
                         Motorcycle Dealers Industry
                               (Naics 441221)

                U.S. States – Estimated Number of Establishments
                                    Year: 2010

                                          Employee Size of Establishment                                       Total
Area Name 1-4            5-9      10-19    20-49     50-99       100-249 250-499 500-999 >1000       Un-     Estab-lish-
                Emps.    Emps.    Emps.    Emps.     Emps.       Emps. Emps. Emps. Emps.             known ments
                                                                                     
								
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