BReports
ARNES
Hobby, Toy & Game Stores
Industry (NAICS 45112)
n Market Reports
n Industry Trends
n Demographic Data
Edition 2010
© C. Barnes & Co.
Hobby, Toy & Game Stores
(NAICS 45112)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments, Firms & Payroll
Sub-Industries - 2009 Estimated Industry Sales ($Millions)
Sub-Industries - 2009 Estimated Number of Establishments
Sub-Industries - 2009 Estimated Number of Employees
5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Number of Employees
2010 U.S. States - Estimated Number of Establishments
2010 U.S. States - Estimated Industry Sales ($Millions)
2010 U.S. States - Estimated Number of Employees
2011 U.S. States - Estimated Number of Establishments
2011 U.S. States - Estimated Industry Sales ($Millions)
2011 U.S. States - Estimated Number of Employees
2010 U.S. Metropolitan Areas - Estimated Number of Establishments
2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas - Estimated Number of Employees
2011 U.S. Metropolitan Areas - Estimated Number of Establishments
2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas - Estimated Number of Employees
Definitions and Terms
© 2010 Barnes Reports: U.S. Hobby, Toy Game Stores 1
Hobby, Toy & Game Stores
(NAICS 45112)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
• Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2009 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
© 2010 Barnes Reports: U.S. Hobby, Toy Game Stores 2
Hobby, Toy & Game Stores
(NAICS 45112)
Industry Definition and Related Industries
NAICS 45112: Hobby, Toy & Game Stores
This industry comprises establishments primarily engaged in retailing
new toys, games, and hobby and craft supplies (except needlecraft).
Related Industries
Department Stores
Pharmacies & Drug Stores
Grocery Stores & Supermarkets
Warehouse Clubs & Supercenters
U.S. Census Categories
NAICS 45112 – Hobby, Toy & Game Stores is 100% comparable to:
SIC 5945 – Hobby, toy, & game stores
Sub-Industries
Hobby, toy, and game shops
Hobby and craft supplies
Arts and crafts supplies
Ceramics supplies
Hobbies, nec
Models, toy and hobby
Toys and games
Children's toys and games, except dolls
Dolls and accessories
Games (chess, backgammon, and other durable games)
Kite stores
© 2010 Barnes Reports: U.S. Hobby, Toy Game Stores 3
Hobby, Toy & Game Stores
(NAICS 45112)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2007 2008 2009 2010 2011 07-08 08-09 09-10 10-11
Establishments 9,783 9,881 9,279 9,246 9,020 1.0% -6.1% -0.4% -2.4%
Sales ($Millions) 20,989 22,182 20,489 21,037 21,308 5.7% -7.6% 2.7% 1.3%
Employment 168,868 170,512 160,212 159,706 155,627 1.0% -6.0% -0.3% -2.6%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2007 2008 2009 2010 2011 07-08 08-09 09-10 10-11
Sales ($M)/Estab. 2.15 2.24 2.21 2.28 2.36 4.6% -1.6% 3.0% 3.8%
Sales ($)/Emp. 124,293 130,091 127,890 131,724 136,916 4.7% -1.7% 3.0% 3.9%
Emps. per Estab. 17.3 17.3 17.3 17.3 17.3 0.0% 0.1% 0.0% -0.1%
Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2009 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 12,248 4,172 2,283 911 134 84 19,833
Establishments 1,176 1,467 1,713 14,931 547 0 19,833
Payroll ($000) 100 101 112 115 72 1,283 1,783
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
© 2010 Barnes Reports: U.S. Hobby, Toy Game Stores 4
Hobby, Toy & Game Stores
(NAICS 45112)
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Total
Sub-Industries Sales
Hobby, toy, and game shops $4,032.6
Hobby and craft supplies $185.1
Arts and crafts supplies $2,798.4
Ceramics supplies $112.6
Hobbies, nec $220.2
Models, toy and hobby $165.8
Toys and games $943.7
Children's toys and games, except $13,022.4
Dolls and accessories $86.1
Games (chess, backgammon, and $69.9
Kite stores $17.3
Sub-Industries – 2009 Estimated Number of Establishments
Total
Sub-Industries Establishments
Hobby, toy, and game shops 2,203
Hobby and craft supplies 1,007
Arts and crafts supplies 2,147
Ceramics supplies 472
Hobbies, nec 824
Models, toy and hobby 462
Toys and games 1,395
Children's toys and games, except 248
Dolls and accessories 376
Games (chess, backgammon, and 181
Kite stores 55
© 2010 Barnes Reports: U.S. Hobby, Toy Game Stores 5
Hobby, Toy & Game Stores
(NAICS 45112)
Sub-Industries – 2009 Estimated Number of Employees
Total
Sub-Industries Employment
Hobby, toy, and game shops 62,370
Hobby and craft supplies 7,529
Arts and crafts supplies 44,794
Ceramics supplies 3,315
Hobbies, nec 8,566
Models, toy and hobby 4,096
Toys and games 20,129
Children's toys and games, except 5,918
Dolls and accessories 2,587
Games (chess, backgammon, and 1,963
Kite stores 504
© 2010 Barnes Reports: U.S. Hobby, Toy Game Stores 6
Hobby, Toy & Game Stores
(NAICS 45112)
5-Year Trend – Estimated Industry Sales ($Millions)
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Industry
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known Sales
Emps.
2007 1,204 1,503 1,755 5,937 9,360 160 400 0 0 670 20,989
2008 1,273 1,589 1,855 6,274 9,893 169 423 0 0 706 22,182
2009 1,176 1,467 1,713 5,795 9,136 156 390 0 0 656 20,489
2010 1,207 1,506 1,759 5,949 9,379 160 401 0 0 676 21,037
2011 1,223 1,526 1,782 6,027 9,503 162 406 0 0 677 21,308
5-Year Trend – Estimated Number of Establishments
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Establish-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ments
Emps.
2007 4,153 1,879 975 1,915 585 4 4 0 0 269 9,783
2008 4,194 1,898 985 1,934 591 4 4 0 0 272 9,880
2009 3,939 1,782 925 1,816 555 4 4 0 0 255 9,280
2010 3,925 1,776 921 1,810 553 4 4 0 0 254 9,248
2011 3,829 1,732 899 1,766 539 4 4 0 0 248 9,019
5-Year Trend – Estimated Number of Employees
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Employ-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ment
Emps.
2007 12,459 11,274 15,600 68,940 41,535 680 1,228 0 0 17,152 168,868
2008 12,583 11,387 15,756 69,629 41,950 687 1,240 0 0 17,280 170,512
2009 11,817 10,693 14,796 65,385 39,393 645 1,165 0 0 16,320 160,212
2010 11,775 10,655 14,743 65,155 39,255 643 1,161 0 0 16,320 159,706
2011 11,487 10,395 14,383 63,563 38,295 627 1,132 0 0 15,744 155,627
© 2010 Barnes Reports: U.S. Hobby, Toy Game Stores 7
Hobby, Toy & Game Stores
(NAICS 45112)
U.S. States – Estimated Num