2010 Pinpoint-U.S. States-Consumer Spending
2010 edition
Food and Beverages
Housing
Transportation
Personal Care Products
METHODOLOGY
Pinpoint Demographics uses regression analysis to estimate the most accurate and timely current year population
demographics and consumer spending.
The following steps were used in calculating the estimates in the Population Demographics database:
1) 1990 and 2009 zip codes data from the U.S. Census were matched. Where zip codes were not able to be
matched, data from neighboring zip codes were considered in adjusting data.
2) Regression analysis was used on 1990 and 2000 data to calculate the estimates for the current year.
3) Where the percent change of data from 2000 to current year were too low or too high from an acceptable
range, data from neighboring zip codes were considered in adjusting data.
4) Population Density catgories and Population Segments categories were added according to the definitions in
the U.S. Population Demographics database.
The following steps were used in calculating the estimates in the Consumer Spending database:
1) The Consumer Spending database were calculated based on the U.S. Census' "Consumer Expenditure
Survey" and Pinpoint Demographics' U.S. Population Demographics database.
2) Consumer Spending categories are based on the family income categories, such as $25,000 to $49,999
income each year.
Consumer Spending Database Categories
The Consumer Spending Database has a hierarchy ranking of categories, include the Main category and
sub categories,
three sub-categories, notated 1), 2) and 3). The following example describes the hierarchy:
Main Category: Food
Sub-category 1): Food-at-home
Sub-category 2): Cereals and bakery products
Sub-category 3): Cereals and cereal products
Sub-category 3): Bakery products
Sub-categories 3) will add up to sub-category 2). Sub-categories 2) will add up to sub-category 1), etc.
Copyright © 2009 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
POPULATION SEGMENTS-DEFINITIONS
© 2009 Pinpoint Demographics
Urban Suburban Rural
Population within zip code is
Population within zip code is between than 10,000 and Population within zip code is
Population Density Definition greater than 50,000 50,000 less than 10,000
Population growth is greater Population growth is greater Population growth is greater
Pop Increasing Growth than 25% from 2000 to 2009 than 25% from 2000 to 2009 than 25% from 2000 to 2009
Black population is greater Black population is greater Black population is greater
High Black Ratio than 50% of total population than 50% of total population than 50% of total population
Hispanic population is Hispanic population is Hispanic population is
greater than 50% of total greater than 50% of total greater than 50% of total
High Hispanic Ratio population population population
Black and/or Hispanic Black and/or Hispanic Black and/or Hispanic
population is greater than population is greater than population is greater than
Diverse Ratio 25% of total population 25% of total population 25% of total population
White population has White population has White population has
declined by more than 25% declined by more than 25% declined by more than 25%
Declining White Growth from 2000 to 2009 from 2000 to 2009 from 2000 to 2009
Black and/or Hispanic Black and/or Hispanic Black and/or Hispanic
population has increased by population has increased by population has increased by
more than 25% from 2000 to more than 25% from 2000 to more than 25% from 2000 to
Increasing Minority Growth 2009 2009 2009
Population has more than Population has more than Population has more than
25% of high per capita 25% of high per capita 25% of high per capita
income and/or white collar income and/or white collar income and/or white collar
workers and/or college workers and/or college workers and/or college
Wealth White Collar High Ed graduates graduates graduates
Population has more than Population has more than Population has more than
25% of low per capita 25% of low per capita 25% of low per capita
income and/or blue collar income and/or blue collar income and/or blue collar
workers and/or high school workers and/or high school workers and/or high school
Poverty Blue Collar Low Ed dropouts dropouts dropouts
Youth population (younger Youth population (younger Youth population (younger
than 25 years old) is greater than 25 years old) is greater than 25 years old) is greater
Young Ratio than 25% of total population than 25% of total population than 25% of total population
Youth population (younger Youth population (younger Youth population (younger
than 25 years old) has than 25 years old) has than 25 years old) has
increased by more than 25% increased by more than 25% increased by more than 25%
Young Growth from 2000 to 2009 from 2000 to 2009 from 2000 to 2009
Farming jobs are more than Farming jobs are more than
--
Farming 25% of all jobs 25% of all jobs
POPULATION DEMOGRAPHICS CATEGORIES
© Pinpoint Demographics
Population
Demographics Occupation Education Population
Categories Catgories Categories Segments
Population Density
Total population Managerial Less than 9th grade Definition
9th to 12th grade, no Pop Increasing
Population by gender Sales occupations diploma Growth
Population by race Administrative support High school graduate High Black Ratio
Some college, no
Population by age Service degree High Hispanic Ratio
Population by Farming, forestry, and
occupation fishing Associate degree Diverse Ratio
Population by
educational Declining White
attainment Production
Production Bachelor's
Bachelor's degree Growth
Growth
Population by family Graduate or Increasing Minority
income professional degree Growth
Population by per Wealthy White Collar
capita income by race High Education
Poverty Blue Collar
Low Education
Young Ratio
Young Growth
Farming
CONSUMER SPENDING CATEGORIES
© Pinpoint Demographics
Housing Transportation
Food Categories Categories Categories Other Categories
Food Housing Transportation Healthcare
Vehicle purchases (net
Food at home Owned dwellings outlay) Health insurance
Cereals and bakery Mortgage interest and
products charges Cars and trucks, new Medical services
Meats, poultry, fish and Maintenance, repairs,
eggs insurance Cars and trucks, used Drugs
Dairy Products Rented dwellings Gasoline and motor oil Medical supplies
Utilities, fuels, and Maintenance and
Fruits and vegetables public services repairs Entertainment
Personal care products
Nonalcoholic beverages Natural gas Vehicle insurance and services
Vehicle rental, leases,
Food away from home Electricity
Electricity licenses Reading
Reading
Alcoholic beverages Fuel oil and other fuels Public transportation Education
Personal insurance and
Telephone services pensions
Water and other public Life and other personal
services insurance
Pensions and Social
Household operations Security
Personal services Furniture
Household supplies Floor coverings
Laundry and cleaning
supplies Major appliances
Household furnishings Small appliances, misc.
and equipment housewares
2010 US$ Consumer Spending
Average annual Cereals and bakery Cereals and cereal
expenditures-Main Food at home-Sub products-Sub products-Sub Bakery products-Sub
STATE Category Food-Main Category Category (1) Category (2) Category (3) Category (3)
AK 20,294,168,370 2,496,366,928 1,388,252,948 187,189,581 62,103,527 125,191,356
AL 129,732,346,570 16,317,608,244 9,321,940,456 1,256,924,833 421,028,431 836,492,392
AR 77,958,460,230 9,912,248,665 5,742,268,826 773,214,481 259,818,952 513,733,197
AZ 169,569,931,013 21,048,800,895 11,851,038,943 1,596,523,519 532,667,716 1,064,630,994
CA 1,093,426,753,205 132,590,817,597 72,678,667,379 9,776,388,659 3,236,535,716 6,544,726,908
CO 159,889,805,822 19,401,775,826 10,623,271,691 1,433,060,952 474,740,684 959,046,494
CT 114,124,686,052 13,639,642,564 7,335,501,205 987,629,035 325,263,537 662,881,400
DC 16,905,339,816 2,005,875,740 1,073,838,511 143,552,898 47,195,772 96,430,571
DE 27,799,859,272 3,386,109,074 1,859,386,426 250,944,538 83,170,078 167,912,117
FL 507,984,216,968 63,024,866,700 35,458,664,953 4,776,678,880 1,592,635,452 3,186,420,858
GA 261,666,287,569 32,125,878,500 17,858,342,659 2,406,546,608 799,962,811 1,607,781,573
HI 38,857,783,890 4,762,413,185 2,631,867,352 355,052,646 117,687,051 237,575,563
IA 83,425,442,360 10,452,652,534 5,951,348,618 803,693,919 268,935,301 535,110,877
ID 41,563,879,731 5,250,677,059 3,014,926,157 406,698,082 136,440,241 270,447,320
IL 408,306,001,272 49,605,626,419 27,184,667,597 3,667,104,845 1,215,055,135 2,453,952,733
IN 183,974,253,480 22,977,444,851 12,985,385,507 1,756,426,213 587,030,118 1,170,294,321
KS 85,682,425,449 10,648,391,780 5,999,475,342 810,060,673 270,539,966 539,894,976
KY 123,580,370,470 15,591,213,013 8,944,703,389 1,206,272,606 404,576,415 802,222,838
LA 120,532,223,894 15,217,967,958 8,729,299,816 1,177,719,721 395,004,565 783,248,375
MA 216,630,580,613 25,964,035,675 13,999,405,752 1,886,803,859 621,965,913 1,265,836,943
MD 185,969,979,674 22,344,043,237 12,073,897,446 1,627,510,085 536,518,827 1,091,904,788
ME 37,592,640,275 4,755,857,050 2,739,362,143 369,442,935 123,992,053 245,605,708
MI 320,398,058,392 39,163,084,381 21,586,886,154 2,915,794,329 967,470,649 1,949,916,845
MN 169,411,113,216 20,726,768,249 11,446,712,237 1,547,911,194 514,277,680 1,034,397,035
MO 171,284,148,889
171 284 148 889 21 357 192 711
21,357,192,711 12 079 699 348
12,079,699,348 1,629,096,161
1 629 096 161 544 126 592
544,126,592 1,085,766,523
1 085 766 523
MS 81,055,618,704 10,297,057,669 5,951,797,119 802,297,666 269,601,529 533,054,959
MT 24,109,075,631 3,069,980,135 1,783,448,014 240,120,466 80,692,366 159,528,693
NC 264,383,736,029 32,750,574,600 18,396,914,580 2,480,417,000 826,660,037 1,654,956,542
ND 16,894,132,418 2,139,934,887 1,235,506,581 166,445,771 55,842,391 110,674,069
NE 51,567,684,044 6,457,660,236 3,670,109,606 495,799,049 165,872,318 330,158,068
NH 43,709,690,305 5,325,639,856 2,930,127,886 395,522,641 131,227,048 264,489,201
NJ 305,406,492,160 36,229,465,757 19,318,581,952 2,598,048,748 853,311,047 1,746,110,922
NM 52,367,277,670 6,637,085,618 3,826,057,685 515,426,802 173,057,974 342,605,162
NV 68,942,689,105 8,601,874,650 4,864,969,637 656,183,127 219,055,083 437,462,625
NY 582,255,191,306 70,909,130,959 39,039,106,571 5,251,906,460 1,740,875,912 3,513,692,921
OH 337,561,070,113 41,832,069,253 23,444,584,957 3,168,366,679 1,056,491,160 2,113,470,250
OK 97,006,998,893 12,283,972,664 7,074,354,107 953,775,054 320,098,648 634,115,943
OR 113,442,615,258 14,021,433,262 7,846,522,367 1,059,692,194 353,228,123 706,965,882
PA 364,844,449,984 45,131,241,097 25,286,801,289 3,411,320,190 1,136,584,480 2,276,415,438
RI 31,484,979,158 3,872,672,894 2,151,653,123 290,534,397 96,546,346 194,143,364
SC 117,950,541,303 14,759,368,537 8,382,320,858 1,130,385,681 377,811,371 753,132,650
SD 20,768,863,975 2,641,455,074 1,529,660,632 206,247,021 69,285,081 137,055,191
TN 173,273,371,914 21,663,308,740 12,297,758,325 1,658,110,181 554,421,085 1,104,475,876
TX 678,313,581,050 84,019,573,000 47,168,060,561 6,354,964,054 2,118,079,003 4,240,051,140
UT 75,237,856,587 9,317,342,747 5,216,028,412 705,557,125 235,563,980 470,346,234
VA 233,030,745,288 28,434,087,352 15,690,586,806 2,114,301,527 701,287,489 1,414,060,667
VT 18,827,214,006 2,350,541,796 1,333,216,015 179,792,841 60,119,317 119,755,707
WA 200,530,047,947 24,626,614,137 13,651,815,261 1,844,816,988 613,430,476 1,232,355,500
WI 166,440,303,628 20,667,942,461 11,610,790,053 1,571,707,257 524,628,032 1,047,834,928
WV 46,053,470,237 5,947,243,307 3,500,434,438 471,467,950 159,088,022 312,574,188
WY 13,452,410,600 1,702,002,066 979,089,121 132,220,449 44,421,984 87,855,725
Grand Total 8,945,470,863,807 1,100,456,631,588 612,739,106,810 82,603,668,571 27,476,023,485 55,168,764,547
2010 US$ Consumer Spending
Meats, poultry, fish
and eggs-Sub Beef-Sub Category Pork-Sub Category Other meats-Sub Poultry-Sub Category Fish and seafood-
STATE Category (2) (3) (3) Category (3) (3) Sub Category (3)
AK 308,845,757 88,799,865 57,501,037 39,048,231 57,047,376 48,256,782
AL 2,099,097,671 596,043,425 398,926,340 264,438,791 388,957,293 325,207,525
AR 1,301,218,054 368,658,979 249,590,701 164,564,656 241,022,950 198,666,220
AZ 2,658,199,399 759,616,220 500,234,318 334,959,883 490,849,926 415,093,044
CA 16,168,092,111 4,655,828,649 2,987,406,540 2,037,622,831 2,982,706,952 2,562,434,038
CO 2,353,204,869 678,161,402 434,674,092 297,543,754 432,480,005 374,151,267
CT 1,617,511,602 468,866,778 294,655,257 204,410,059 297,370,006 259,556,462
DC 239,054,716 69,035,566 43,511,070 30,124,288 44,183,920 38,497,211
DE 411,996,342 118,730,475 76,113,500 51,995,783 75,834,161 65,425,575
FL 7,948,849,116 2,271,187,171 1,495,268,006 1,003,011,935 1,469,336,198 1,239,143,351
GA 3,983,951,248 1,141,509,412 744,075,125 502,772,191 735,287,554 626,386,695
HI 584,085,645 168,264,498 108,105,924 73,802,229 107,870,344 91,896,887
IA 1,335,066,658 379,178,318 253,943,218 169,232,101 246,605,136 206,609,454
ID 679,426,379 192,940,657 129,638,302 85,841,132 125,501,698 104,779,288
IL 6,025,252,108 1,735,034,034 1,112,890,951 760,412,146 1,109,248,810 958,706,001
IN 2,900,653,458 827,726,383 546,959,086 365,716,053 535,274,722 453,612,808
KS 1,341,538,005 382,530,287 252,948,036 169,375,638 247,323,506 210,194,868
KY 2,016,816,759 571,151,648 384,686,973 253,685,887 374,020,417 312,296,202
LA 1,967,207,107 557,167,228 374,964,026 247,271,272 365,095,191 304,763,040
MA 3,085,156,366 893,947,421 562,750,345 389,799,166 567,176,250 494,559,075
MD 2,661,609,970 771,406,889 485,815,905 336,601,961 489,501,019 425,423,730
ME 618,186,634 174,732,422 118,436,667 78,031,029 114,532,570 95,299,178
MI 4,785,436,214 1,378,775,952 886,236,502 603,705,100 880,682,167 757,660,260
MN 2,535,454,778 728,092,747 471,180,706 320,454,195 466,337,302 402,095,380
MO 2,708,568,132
2 708 568 132 772 797 354
772,797,354 511 474 888
511,474,888 342,128,378
342 128 378 500 209 607
500,209,607 421,143,675
421 143 675
MS 1,346,445,169 381,254,925 257,785,938 169,624,058 249,817,516 206,671,066
MT 404,484,422 114,277,384 77,854,212 51,175,775 75,035,323 61,605,257
NC 4,115,178,117 1,175,379,178 773,930,146 520,165,181 760,188,669 642,184,939
ND 279,270,274 79,043,286 53,581,472 35,436,248 51,730,776 42,621,617
NE 822,509,033 234,081,387 156,026,787 104,129,965 151,853,336 127,509,730
NH 649,596,812 186,832,014 120,397,160 82,134,983 119,481,282 103,029,677
NJ 4,252,644,511 1,236,194,565 770,388,706 538,007,354 780,886,753 684,955,431
NM 865,275,555 244,859,325 165,231,499 108,507,975 160,708,122 133,841,194
NV 1,090,563,419 311,009,013 205,772,719 137,577,606 201,708,690 169,783,888
NY 8,699,494,558 2,497,954,857 1,612,350,519 1,096,588,893 1,608,877,373 1,375,792,751
OH 5,226,172,806 1,494,812,476 979,833,592 659,063,771 963,988,529 821,261,652
OK 1,597,460,913 453,206,175 305,184,794 201,289,871 295,794,566 245,827,763
OR 1,749,825,489 500,204,378 328,266,221 221,030,737 322,608,477 274,900,026
PA 5,649,152,091 1,614,895,311 1,060,061,843 713,091,708 1,043,153,795 885,036,273
RI 478,398,531 137,130,569 89,088,153 60,288,265 88,507,320 75,324,928
SC 1,882,272,980 535,764,705 356,451,335 237,618,905 348,514,126 291,713,202
SD 345,757,687 97,757,385 66,422,847 43,825,519 64,096,459 52,761,509
TN 2,762,561,842 786,605,377 523,344,879 348,800,039 510,729,588 428,526,889
TX 10,563,925,633 3,021,225,793 1,983,453,154 1,330,935,381 1,952,025,038 1,651,361,590
UT 1,162,127,082 332,661,427 217,915,846 146,334,890 213,668,675 183,460,429
VA 3,488,772,039 1,002,534,306 648,018,035 441,338,348 642,906,760 550,248,631
VT 299,211,535 85,240,071 56,670,331 37,814,133 55,219,000 46,455,164
WA 3,032,119,480 871,031,118 564,161,134 382,458,880 558,370,557 479,199,676
WI 2,584,960,075 737,715,988 486,245,757 326,429,211 476,558,708 406,101,273
WV 797,915,367 224,358,953 154,507,766 100,099,124 148,700,787 121,470,840
WY 220,561,244 62,471,154 42,149,100 27,781,803 40,747,348 34,202,493
Grand Total 136,701,135,766 39,168,684,901 25,537,081,461 17,248,097,315 25,230,332,655 21,487,705,903
2010 US$ Consumer Spending
Eggs-Sub Category Dairy Products-Sub Fresh milk and cream- Other dairy products- Fruits and vegetables- Fresh fruits-Sub
STATE (3) Category (2) Sub Category (3) Sub Category (3) Sub Category (2) Category (3)
AK 18,044,434 158,824,565 60,101,889 98,579,818 244,405,432 83,961,260
AL 124,394,969 1,059,975,228 407,196,943 652,041,499 1,634,809,876 559,477,866
AR 77,954,538 650,970,877 251,973,623 398,575,969 1,004,357,411 342,405,092
AZ 156,122,558 1,350,901,901 515,447,993 834,389,680 2,086,316,791 716,580,047
CA 934,350,896 8,332,525,404 3,145,287,253 5,179,687,177 12,896,516,196 4,459,621,255
CO 134,926,746 1,214,150,965 454,662,875 758,421,484 1,876,990,518 648,818,631
CT 91,840,694 842,687,567 313,920,769 527,946,341 1,304,799,740 453,113,191
DC 13,583,121 123,508,865 46,456,813 76,932,535 192,938,833 67,300,484
DE 23,692,517 212,744,235 79,816,480 132,737,545 328,218,088 113,330,160
FL 466,826,432 4,042,064,794 1,541,554,887 2,497,329,275 6,242,269,689 2,144,050,522
GA 231,867,481 2,038,432,414 771,895,354 1,264,847,602 3,151,103,807 1,085,622,269
HI 33,863,736 301,508,897 113,677,425 187,558,526 463,871,678 159,692,608
IA 78,664,416 674,226,825 257,073,745 416,705,262 1,041,326,246 356,505,377
ID 40,331,893 341,799,049 1