2010 Pinpoint-U.S. Counties-Consumer Spending-Personal Care Products and Services by BarnesReports

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									U.S. Counties-Consumer Spending-Personal Care Products and
Services 2010 edition




   3,000+ U.S. Counties




   Personal Care Products and Services Categories




   Methodology




   Demographic Descriptions
                                        METHODOLOGY

Pinpoint Demographics uses regression analysis to estimate the most accurate and timely current year population
demographics and consumer spending.


The following steps were used in calculating the estimates in the Population Demographics database:
1) 1990 and 2009 zip codes data from the U.S. Census were matched. Where zip codes were not able to be
matched, data from neighboring zip codes were considered in adjusting data.
2) Regression analysis was used on 1990 and 2000 data to calculate the estimates for the current year.
3) Where the percent change of data from 2000 to current year were too low or too high from an acceptable
range, data from neighboring zip codes were considered in adjusting data.
4) Population Density catgories and Population Segments categories were added according to the definitions in
the U.S. Population Demographics database.


The following steps were used in calculating the estimates in the Consumer Spending database:
1) The Consumer Spending database were calculated based on the U.S. Census' "Consumer Expenditure
Survey" and Pinpoint Demographics' U.S. Population Demographics database.
2) Consumer Spending categories are based on the family income categories, such as $25,000 to $49,999
income each year.


Consumer Spending Database Categories
The Consumer Spending Database has a hierarchy ranking of categories, include the Main category and
      sub categories,
three sub-categories, notated 1), 2) and 3). The following example describes the hierarchy:
  Main Category: Food
    Sub-category 1): Food-at-home
      Sub-category 2): Cereals and bakery products
        Sub-category 3): Cereals and cereal products
        Sub-category 3): Bakery products

Sub-categories 3) will add up to sub-category 2). Sub-categories 2) will add up to sub-category 1), etc.




Copyright © 2009 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
                                POPULATION SEGMENTS-DEFINITIONS
                                           © 2009 Pinpoint Demographics

                                   Urban                         Suburban                      Rural
                                                                 Population within zip code is
                                   Population within zip code is between than 10,000 and       Population within zip code is
Population Density Definition      greater than 50,000           50,000                        less than 10,000

                                   Population growth is greater Population growth is greater Population growth is greater
Pop Increasing Growth              than 25% from 2000 to 2009 than 25% from 2000 to 2009 than 25% from 2000 to 2009

                                   Black population is greater     Black population is greater     Black population is greater
High Black Ratio                   than 50% of total population    than 50% of total population    than 50% of total population
                                   Hispanic population is          Hispanic population is          Hispanic population is
                                   greater than 50% of total       greater than 50% of total       greater than 50% of total
High Hispanic Ratio                population                      population                      population
                                   Black and/or Hispanic           Black and/or Hispanic           Black and/or Hispanic
                                   population is greater than      population is greater than      population is greater than
Diverse Ratio                      25% of total population         25% of total population         25% of total population
                                   White population has            White population has            White population has
                                   declined by more than 25%       declined by more than 25%       declined by more than 25%
Declining White Growth             from 2000 to 2009               from 2000 to 2009               from 2000 to 2009
                                   Black and/or Hispanic           Black and/or Hispanic           Black and/or Hispanic
                                   population has increased by     population has increased by     population has increased by
                                   more than 25% from 2000 to      more than 25% from 2000 to      more than 25% from 2000 to
Increasing Minority Growth         2009                            2009                            2009
                                   Population has more than        Population has more than        Population has more than
                                   25% of high per capita          25% of high per capita          25% of high per capita
                                   income and/or white collar      income and/or white collar      income and/or white collar
                                   workers and/or college          workers and/or college          workers and/or college
Wealth White Collar High Ed        graduates                       graduates                       graduates
                                   Population has more than        Population has more than        Population has more than
                                   25% of low per capita           25% of low per capita           25% of low per capita
                                   income and/or blue collar       income and/or blue collar       income and/or blue collar
                                   workers and/or high school      workers and/or high school      workers and/or high school
Poverty Blue Collar Low Ed         dropouts                        dropouts                        dropouts

                                   Youth population (younger       Youth population (younger       Youth population (younger
                                   than 25 years old) is greater   than 25 years old) is greater   than 25 years old) is greater
Young Ratio                        than 25% of total population    than 25% of total population    than 25% of total population
                                   Youth population (younger       Youth population (younger       Youth population (younger
                                   than 25 years old) has          than 25 years old) has          than 25 years old) has
                                   increased by more than 25%      increased by more than 25%      increased by more than 25%
Young Growth                       from 2000 to 2009               from 2000 to 2009               from 2000 to 2009
                                                                   Farming jobs are more than      Farming jobs are more than
                                                --
Farming                                                            25% of all jobs                 25% of all jobs
            POPULATION DEMOGRAPHICS CATEGORIES
                                     © Pinpoint Demographics

   Population
  Demographics              Occupation                Education              Population
   Categories                Catgories                Categories             Segments

                                                                         Population Density
Total population        Managerial               Less than 9th grade     Definition

                                                 9th to 12th grade, no   Pop Increasing
Population by gender    Sales occupations        diploma                 Growth


Population by race      Administrative support   High school graduate    High Black Ratio

                                                 Some college, no
Population by age       Service                  degree                  High Hispanic Ratio

Population by           Farming, forestry, and
occupation              fishing                  Associate degree        Diverse Ratio
Population by
educational                                                              Declining White
attainment              Production
                        Production               Bachelor's
                                                 Bachelor's degree       Growth
                                                                         Growth

Population by family                             Graduate or             Increasing Minority
income                                           professional degree     Growth

Population by per                                                        Wealthy White Collar
capita income by race                                                    High Education

                                                                         Poverty Blue Collar
                                                                         Low Education


                                                                         Young Ratio


                                                                         Young Growth


                                                                         Farming
                     CONSUMER SPENDING CATEGORIES
                                           © Pinpoint Demographics


                                  Housing                 Transportation
  Food Categories                Categories                 Categories           Other Categories

Food                       Housing                    Transportation            Healthcare
                                                      Vehicle purchases (net
Food at home               Owned dwellings            outlay)                   Health insurance
Cereals and bakery         Mortgage interest and
products                   charges                    Cars and trucks, new      Medical services
Meats, poultry, fish and   Maintenance, repairs,
eggs                       insurance                  Cars and trucks, used     Drugs


Dairy Products             Rented dwellings           Gasoline and motor oil    Medical supplies
                           Utilities, fuels, and      Maintenance and
Fruits and vegetables      public services            repairs                   Entertainment
                                                                                Personal care products
Nonalcoholic beverages Natural gas                    Vehicle insurance         and services
                                                      Vehicle rental, leases,
Food away from home        Electricity
                           Electricity                licenses                  Reading
                                                                                Reading


Alcoholic beverages        Fuel oil and other fuels   Public transportation     Education
                                                                                Personal insurance and
                           Telephone services                                   pensions
                           Water and other public                               Life and other personal
                           services                                             insurance
                                                                                Pensions and Social
                           Household operations                                 Security


                           Personal services                                    Furniture


                           Household supplies                                   Floor coverings
                           Laundry and cleaning
                           supplies                                             Major appliances
                           Household furnishings                                Small appliances, misc.
                           and equipment                                        housewares
                                                                 2010 US$ Consumer Spending
                                               Average annual expenditures-Main     Personal care products and services-Main
  STATE                 COUNTY                            Category                                  Category
AK         ALEUTIANS EAST                                                79,088,542                                   967,739
           ALEUTIANS WEST                                               132,377,150                                 1,604,135
           ANCHORAGE                                                  8,902,515,038                              107,627,283
           BETHEL                                                       390,213,378                                 4,791,760
           BRISTOL BAY                                                   15,874,938                                   190,784
           DENALI                                                        80,872,803                                   971,987
           DILLINGHAM                                                   127,357,472                                 1,545,095
           FAIRBANKS NORTH STAR                                       2,579,691,643                               31,366,855
           HAINES                                                        86,866,457                                 1,040,760
           JUNEAU                                                     1,149,708,318                               13,802,688
           KENAI PENINSULA                                            1,516,672,267                               18,444,264
           KETCHIKAN GATEWAY                                            376,580,949                                 4,561,795
           KODIAK ISLAND                                                401,684,523                                 4,889,666
           LAKE AND PENINSULA                                            46,343,095                                   569,782
           MATANUSKA SUSITNA                                          2,396,208,264                               28,951,433
           NOME                                                         228,394,102                                 2,792,664
           NORTH SLOPE                                                  246,107,533                                 2,975,697
           NORTHWEST ARCTIC                                             175,205,398                                 2,130,381
           PRINCE WALES KETCHIKAN                                       145,371,601                                 1,766,446
           SITKA                                                        303,099,753                                 3,646,296
           SKAGWAY HOONAH ANGOON                                         69,648,717                                   850,196
           SOUTHEAST FAIRBANKS                                          149,600,591                                 1,811,926
           VALDEZ CORDOVA                                               219,135,662                                 2,664,379
           WADE HAMPTON                                                 167,350,607                                 2,075,820
           WRANGELL PETERSBURG                                          167,842,583                                 2,032,784
           YAKUTAT                                                       13,609,355                                   165,578
           YUKON KOYUKUK                                                126,747,630                                 1,554,072
AK Total                                                            20,294,168,370                               245,792,264




© 2010 Pinpoint: U.S. Counties Consumer Spending by Personal Care Products and Services                                         1
                                                                 2010 US$ Consumer Spending
                                               Average annual expenditures-Main     Personal care products and services-Main
     STATE                 COUNTY                         Category                                  Category
AL           AUTAUGA                                                  1,425,701,525                               17,207,031
             BALDWIN                                                  6,214,204,792                               74,959,069
             BARBOUR                                                    762,543,730                                 9,256,582
             BIBB                                                       738,140,448                                 8,955,682
             BLOUNT                                                   1,103,300,239                               13,339,259
             BULLOCK                                                    302,762,548                                 3,739,853
             BUTLER                                                     520,665,099                                 6,282,860
             CALHOUN                                                  3,281,920,234                               39,506,402
             CHAMBERS                                                 1,002,792,392                               12,148,391
             CHEROKEE                                                   495,933,004                                 6,024,492
             CHILTON                                                    860,376,349                               10,345,951
             CHOCTAW                                                    395,826,367                                 4,849,240
             CLARKE                                                     731,765,862                                 8,948,683
             CLAY                                                       314,016,039                                 3,826,098
             CLEBURNE                                                   388,968,515                                 4,768,165
             COFFEE                                                   1,321,696,742                               16,141,780
             COLBERT                                                  1,458,841,016                               17,659,865
             CONECUH                                                    339,503,848                                 4,108,327
             COOSA                                                      308,837,669                                 3,726,256
             COVINGTON                                                1,053,469,738                               12,753,495
             CRENSHAW                                                   425,627,799                                 5,169,069
             CULLMAN                                                  1,862,165,006                               22,576,494
             DALE                                                     1,321,431,139                               16,010,261
             DALLAS                                                   1,107,608,351                               13,499,021
             DE KALB                                                  1,939,147,492                               23,443,277
             ELMORE                                                   2,238,364,265                               27,023,761
             ESCAMBIA                                                 1,015,363,850                               12,343,485
             ETOWAH                                                   2,566,690,711                               31,013,051
             FAYETTE                                                    354,271,573                                 4,290,316
             FRANKLIN                                                   859,448,720                               10,434,913
             GENEVA                                                     748,660,888                                 9,117,121
             GREENE                                                     227,046,145                                 2,778,629
             HALE                                                       744,054,494                                 9,031,557
             HENRY                                                      461,310,986                                 5,586,877
             HOUSTON                                                  2,203,962,114                               26,670,103
             JACKSON                                                  1,565,862,449                               18,923,696
             JEFFERSON                                              19,357,919,540                               233,988,678
             LAMAR                                                      385,284,319                                 4,666,362
             LAUDERDALE                                               2,497,693,869                               30,181,667
             LAWRENCE                                                   587,086,890                                 7,116,332
             LEE                                                      2,663,302,075                               32,361,388
             LIMESTONE                                                1,449,293,807                               17,547,173
             LOWNDES                                                    249,825,667                                 3,021,929
             MACON                                                      481,243,136                                 5,858,448
             MADISON                                                10,037,108,375                               121,373,874
             MARENGO                                                    446,213,536                                 5,436,392
             MARION                                                     657,738,081                                 7,960,961
             MARSHALL                                                 2,425,173,792                               29,385,733
             MOBILE                                                 11,078,047,050                               134,144,295
             MONROE                                                     645,842,045                                 7,831,557
             MONTGOMERY                                               6,549,417,329                               79,528,106
             MORGAN                                                   4,052,148,109                               49,185,294
             PERRY                                                      173,671,291                                 2,128,589
             PICKENS                                                    560,485,103                                 6,766,148
             PIKE                                                       572,490,297                                 6,965,367
             RANDOLPH                                                   597,398,440                                 7,225,221
             RUSSELL                                                  1,791,187,567                               21,570,771
             SAINT CLAIR                                              1,672,763,430                               20,211,141
             SHELBY                                                   7,210,903,638                               86,776,897
             SUMTER                                                     269,442,041                                 3,326,516
             TALLADEGA                                                1,936,633,319                               23,474,570
             TALLAPOOSA                                                 972,434,582                               11,819,092
             TUSCALOOSA                                               4,092,248,655                               49,388,955
© 2010 Pinpoint: U.S. Counties Consumer Spending by Personal Care Products and Services                                         2
                                                                 2010 US$ Consumer Spending
                                               Average annual expenditures-Main     Personal care products and services-Main
  STATE                 COUNTY                            Category                                  Category
           WALKER                                                     
								
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