2010 Pinpoint-U.S. Counties-Consumer Spending-Apparel and Services by BarnesReports

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The 2010 Pinpoint-U.S. Counties-Consumer Spending-Apparel and Services report, published annuallly by Pinpoint Demographics (a division of Barnes Reports), provides 2010 consumer spending by 3,100+ U.S. counties. The consumer spending data categories include: total consumer spending, women's apparel, men's apparel, boys' apparel, girls' apparel, children's apparel, footwear, and accessories spending. These estimates from Pinpoint Demographics are based on exponential regression analysis from 1990 to 2000 U.S. Census data. Pinpoint Demographics' database of U.S. zip code demographic data is the most accurate and current data available for the 30,000+ U.S. zip codes.

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									U.S. Counties-Consumer Spending-Apparel and Services
2010 edition




   3,000+ U.S. Counties




   Apparel and Services Categories




   Methodology




   Demographic Descriptions
                                        METHODOLOGY

Pinpoint Demographics uses regression analysis to estimate the most accurate and timely current year population
demographics and consumer spending.


The following steps were used in calculating the estimates in the Population Demographics database:
1) 1990 and 2009 zip codes data from the U.S. Census were matched. Where zip codes were not able to be
matched, data from neighboring zip codes were considered in adjusting data.
2) Regression analysis was used on 1990 and 2000 data to calculate the estimates for the current year.
3) Where the percent change of data from 2000 to current year were too low or too high from an acceptable
range, data from neighboring zip codes were considered in adjusting data.
4) Population Density catgories and Population Segments categories were added according to the definitions in
the U.S. Population Demographics database.


The following steps were used in calculating the estimates in the Consumer Spending database:
1) The Consumer Spending database were calculated based on the U.S. Census' "Consumer Expenditure
Survey" and Pinpoint Demographics' U.S. Population Demographics database.
2) Consumer Spending categories are based on the family income categories, such as $25,000 to $49,999
income each year.


Consumer Spending Database Categories
The Consumer Spending Database has a hierarchy ranking of categories, include the Main category and
      sub categories,
three sub-categories, notated 1), 2) and 3). The following example describes the hierarchy:
  Main Category: Food
    Sub-category 1): Food-at-home
      Sub-category 2): Cereals and bakery products
        Sub-category 3): Cereals and cereal products
        Sub-category 3): Bakery products

Sub-categories 3) will add up to sub-category 2). Sub-categories 2) will add up to sub-category 1), etc.




Copyright © 2009 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
                                POPULATION SEGMENTS-DEFINITIONS
                                           © 2009 Pinpoint Demographics

                                   Urban                         Suburban                      Rural
                                                                 Population within zip code is
                                   Population within zip code is between than 10,000 and       Population within zip code is
Population Density Definition      greater than 50,000           50,000                        less than 10,000

                                   Population growth is greater Population growth is greater Population growth is greater
Pop Increasing Growth              than 25% from 2000 to 2009 than 25% from 2000 to 2009 than 25% from 2000 to 2009

                                   Black population is greater     Black population is greater     Black population is greater
High Black Ratio                   than 50% of total population    than 50% of total population    than 50% of total population
                                   Hispanic population is          Hispanic population is          Hispanic population is
                                   greater than 50% of total       greater than 50% of total       greater than 50% of total
High Hispanic Ratio                population                      population                      population
                                   Black and/or Hispanic           Black and/or Hispanic           Black and/or Hispanic
                                   population is greater than      population is greater than      population is greater than
Diverse Ratio                      25% of total population         25% of total population         25% of total population
                                   White population has            White population has            White population has
                                   declined by more than 25%       declined by more than 25%       declined by more than 25%
Declining White Growth             from 2000 to 2009               from 2000 to 2009               from 2000 to 2009
                                   Black and/or Hispanic           Black and/or Hispanic           Black and/or Hispanic
                                   population has increased by     population has increased by     population has increased by
                                   more than 25% from 2000 to      more than 25% from 2000 to      more than 25% from 2000 to
Increasing Minority Growth         2009                            2009                            2009
                                   Population has more than        Population has more than        Population has more than
                                   25% of high per capita          25% of high per capita          25% of high per capita
                                   income and/or white collar      income and/or white collar      income and/or white collar
                                   workers and/or college          workers and/or college          workers and/or college
Wealth White Collar High Ed        graduates                       graduates                       graduates
                                   Population has more than        Population has more than        Population has more than
                                   25% of low per capita           25% of low per capita           25% of low per capita
                                   income and/or blue collar       income and/or blue collar       income and/or blue collar
                                   workers and/or high school      workers and/or high school      workers and/or high school
Poverty Blue Collar Low Ed         dropouts                        dropouts                        dropouts

                                   Youth population (younger       Youth population (younger       Youth population (younger
                                   than 25 years old) is greater   than 25 years old) is greater   than 25 years old) is greater
Young Ratio                        than 25% of total population    than 25% of total population    than 25% of total population
                                   Youth population (younger       Youth population (younger       Youth population (younger
                                   than 25 years old) has          than 25 years old) has          than 25 years old) has
                                   increased by more than 25%      increased by more than 25%      increased by more than 25%
Young Growth                       from 2000 to 2009               from 2000 to 2009               from 2000 to 2009
                                                                   Farming jobs are more than      Farming jobs are more than
                                                --
Farming                                                            25% of all jobs                 25% of all jobs
            POPULATION DEMOGRAPHICS CATEGORIES
                                     © Pinpoint Demographics

   Population
  Demographics              Occupation                Education              Population
   Categories                Catgories                Categories             Segments

                                                                         Population Density
Total population        Managerial               Less than 9th grade     Definition

                                                 9th to 12th grade, no   Pop Increasing
Population by gender    Sales occupations        diploma                 Growth


Population by race      Administrative support   High school graduate    High Black Ratio

                                                 Some college, no
Population by age       Service                  degree                  High Hispanic Ratio

Population by           Farming, forestry, and
occupation              fishing                  Associate degree        Diverse Ratio
Population by
educational                                                              Declining White
attainment              Production
                        Production               Bachelor's
                                                 Bachelor's degree       Growth
                                                                         Growth

Population by family                             Graduate or             Increasing Minority
income                                           professional degree     Growth

Population by per                                                        Wealthy White Collar
capita income by race                                                    High Education

                                                                         Poverty Blue Collar
                                                                         Low Education


                                                                         Young Ratio


                                                                         Young Growth


                                                                         Farming
                     CONSUMER SPENDING CATEGORIES
                                           © Pinpoint Demographics


                                  Housing                 Transportation
  Food Categories                Categories                 Categories           Other Categories

Food                       Housing                    Transportation            Healthcare
                                                      Vehicle purchases (net
Food at home               Owned dwellings            outlay)                   Health insurance
Cereals and bakery         Mortgage interest and
products                   charges                    Cars and trucks, new      Medical services
Meats, poultry, fish and   Maintenance, repairs,
eggs                       insurance                  Cars and trucks, used     Drugs


Dairy Products             Rented dwellings           Gasoline and motor oil    Medical supplies
                           Utilities, fuels, and      Maintenance and
Fruits and vegetables      public services            repairs                   Entertainment
                                                                                Personal care products
Nonalcoholic beverages Natural gas                    Vehicle insurance         and services
                                                      Vehicle rental, leases,
Food away from home        Electricity
                           Electricity                licenses                  Reading
                                                                                Reading


Alcoholic beverages        Fuel oil and other fuels   Public transportation     Education
                                                                                Personal insurance and
                           Telephone services                                   pensions
                           Water and other public                               Life and other personal
                           services                                             insurance
                                                                                Pensions and Social
                           Household operations                                 Security


                           Personal services                                    Furniture


                           Household supplies                                   Floor coverings
                           Laundry and cleaning
                           supplies                                             Major appliances
                           Household furnishings                                Small appliances, misc.
                           and equipment                                        housewares
                                                           2010 US$ Consumer Spending

                                       Average annual      Apparel and    Men and boys-   Men, 16 and Boys, 2 to 15-
                                      expenditures-Main   services-Main   Sub Category     over-Sub    Sub Category
  STATE              COUNTY               Category          Category           (1)        Category (2)      (2)
AK         ALEUTIANS EAST                   79,088,542          2,761,066       661,871        531,482       129,805
           ALEUTIANS WEST                  132,377,150          4,478,599     1,081,496        862,518       218,361
           ANCHORAGE                     8,902,515,038        313,900,792    77,549,388     63,464,398    14,046,985
           BETHEL                          390,213,378         13,725,021     3,226,989      2,566,721       657,523
           BRISTOL BAY                      15,874,938            524,585       128,208        101,036        27,067
           DENALI                           80,872,803          2,688,566       650,045        513,600       135,980
           DILLINGHAM                      127,357,472          4,547,318     1,107,997        900,119       207,097
           FAIRBANKS NORTH STAR          2,579,691,643         89,329,348    21,494,763     17,441,670     4,042,849
           HAINES                           86,866,457          3,215,247       834,236        700,816       133,100
           JUNEAU                        1,149,708,318         41,031,019    10,477,549      8,682,458     1,791,577
           KENAI PENINSULA               1,516,672,267         52,675,824    12,547,796     10,062,495     2,475,866
           KETCHIKAN GATEWAY               376,580,949         13,130,915     3,180,302      2,557,224       621,418
           KODIAK ISLAND                   401,684,523         13,866,339     3,319,120      2,687,206       630,374
           LAKE AND PENINSULA               46,343,095          1,623,785       380,781        302,843        77,596
           MATANUSKA SUSITNA             2,396,208,264         84,415,009    20,882,978     17,063,675     3,807,930
           NOME                            228,394,102          7,971,194     1,854,910      1,466,781       386,562
           NORTH SLOPE                     246,107,533          8,609,158     2,120,724      1,724,266       395,339
           NORTHWEST ARCTIC                175,205,398          6,096,761     1,458,896      1,168,426       289,144
           PRINCE WALES KETCHIKAN          145,371,601          5,079,771     1,216,833        978,408       237,386
           SITKA                           303,099,753         10,893,641     2,788,063      2,322,047       465,186
           SKAGWAY HOONAH ANGOON            69,648,717          2,417,526       571,035        457,107       113,362
           SOUTHEAST FAIRBANKS             149,600,591          5,265,564     1,283,900      1,036,772       246,301
           VALDEZ CORDOVA                  219,135,662          7,536,457     1,799,957      1,437,309       361,305
           WADE HAMPTON                    167,350,607          5,872,407     1,302,256      1,018,477       282,146
           WRANGELL PETERSBURG             167,842,583          6,017,256     1,496,001      1,225,245       269,848
           YAKUTAT                          13,609,355            453,703       103,165         80,542        22,541
           YUKON KOYUKUK                   126,747,630          4,428,190     1,009,638        793,466       215,099
AK Total                                20,294,168,370        712,555,062   174,528,897    142,147,106    32,287,747




© 2010 Pinpoint: U.S. Counties Consumer Spending by Apparel and Services                                               1
                                                                 2010 US$ Consumer Spending
                                                                                                                     Other apparel
                                                          Women, 16    Girls, 2 to 15- Children under                products and
                                      Women and girls-   and over-Sub Sub Category 2-Sub Category Footwear-Sub       services-Sub
  STATE              COUNTY           Sub Category (1)   Category (2)        (2)             (1)      Category (1)   Category (1)
AK         ALEUTIANS EAST                    1,089,700         901,173        188,890         145,202      488,930         376,083
           ALEUTIANS WEST                    1,815,089       1,487,323        327,977         241,287      758,916         582,908
           ANCHORAGE                      124,965,620      103,524,986     21,438,235      15,411,728   51,168,613      44,850,286
           BETHEL                            5,517,677       4,579,855        938,529         754,212    2,449,877       1,778,580
           BRISTOL BAY                         208,622         171,069          37,573         29,813       91,978          66,086
           DENALI                            1,083,990         887,238        196,895         149,002      465,421         340,699
           DILLINGHAM                        1,808,650       1,510,733        298,127         224,977      777,142         629,193
           FAIRBANKS NORTH STAR            36,088,982       29,510,940      6,575,042       4,749,606   14,594,354      12,413,907
           HAINES                            1,228,541       1,044,106        184,550         128,086      510,471         514,059
           JUNEAU                          16,088,017       13,457,312      2,630,416       1,830,037    6,480,372       6,159,865
           KENAI PENINSULA                 21,227,460       17,477,105      3,751,211       2,853,883    9,064,702       6,990,610
           KETCHIKAN GATEWAY                 5,292,557       4,390,737        902,321         673,635    2,223,627       1,762,957
           KODIAK ISLAND                     5,639,064       4,599,779      1,038,420         751,526    2,256,932       1,901,522
           LAKE AND PENINSULA                  652,327         541,037        111,468          87,777      292,734         210,427
           MATANUSKA SUSITNA               33,567,054       27,829,367      5,736,895       4,163,909   13,846,465      11,967,607
           NOME                              3,228,887       2,676,148        553,326         443,899    1,435,677       1,008,829
           NORTH SLOPE                       3,419,639       2,837,293        582,540         428,826    1,432,079       1,208,954
           NORTHWEST ARCTIC                  2,428,591       2,006,498        422,420         329,514    1,072,365         808,573
           PRINCE WALES KETCHIKAN            2,022,979       1,673,463        349,775         268,839      886,364         685,470
           SITKA                             4,268,680       3,569,983        698,549         475,975    1,698,612       1,663,642
           SKAGWAY HOONAH ANGOON               972,998         798,161        174,890         133,951      423,451         316,582
           SOUTHEAST FAIRBANKS               2,122,978       1,765,865        357,276         265,161      892,624         701,945
           VALDEZ CORDOVA                    3,044,685       2,502,683        542,256         411,737    1,300,616         981,116
           WADE HAMPTON                      2,362,034       1,945,589        417,076         332,212    1,109,379         766,637
           WRANGELL PETERSBURG               2,370,734       1,985,138        385,775         284,561    1,004,447         862,404
           YAKUTAT                             179,165         146,193          33,076         26,622       84,229          60,532
           YUKON KOYUKUK                     1,768,947       1,466,523        302,833         257,508      826,387         565,815
AK Total                                  284,463,664      235,286,298     49,176,340      35,853,484  117,636,767     100,175,286




© 2010 Pinpoint: U.S. Counties Consumer Spending by Apparel and Services                                                             2
                                                           2010 US$ Consumer Spending

                                       Average annual      Apparel and    Men and boys-   Men, 16 and Boys, 2 to 15-
                                      expenditures-Main   services-Main   Sub Category     over-Sub    Sub Category
     STATE             COUNTY             Category          Category           (1)        Category (2)      (2)
AL           AUTAUGA                     1,425,701,525         49,657,207    12,162,038      9,834,527     2,318,934
             BALDWIN                     6,214,204,792        213,831,496    52,292,600     42,005,248    10,241,536
             BARBOUR                       762,543,730         26,625,002     6,323,158      5,054,814     1,262,815
             BIBB                          738,140,448         24,951,277     5,871,134      4,614,840     1,250,259
             BLOUNT                      1,103,300,239         37,536,438     8,965,651      7,086,732     1,870,343
             BULLOCK                       302,762,548         10,784,446     2,504,554      1,976,227       524,347
             BUTLER                        520,665,099         17,917,074     4,357,499      3,489,202       864,741
             CALHOUN                     3,281,920,234        117,115,765    29,331,248     24,035,227     5,278,266
             CHAMBERS                    1,002,792,392         34,403,122     8,199,098      6,494,479     1,694,858
             CHEROKEE                      495,933,004         17,076,374     4,111,657      3,269,569       837,498
             CHILTON                       860,376,349         28,709,257     6,959,688      5,488,380     1,464,745
             CHOCTAW                       395,826,367         13,816,613     3,168,703      2,502,727       662,682
             CLARKE                        731,765,862         25,784,893     6,032,977      4,780,975     1,245,657
             CLAY                          314,016,039         10,738,217     2,525,459      1,986,139       535,792
             CLEBURNE                      388,968,515         13,497,253     3,204,181      2,525,981       673,583
             COFFEE                      1,321,696,742         45,361,872    10,804,856      8,704,195     2,093,570
             COLBERT                     1,458,841,016         49,922,423    11,985,811      9,531,390     2,443,814
             CONECUH                       339,503,848         11,979,560     2,921,943      2,361,643       557,131
             COOSA                         308,837,669         10,670,181     2,609,573      2,087,917       518,579
             COVINGTON                   1,053,469,738         36,976,819     9,015,901      7,298,562     1,710,533
             CRENSHAW                      425,627,799         14,713,220     3,415,537      2,695,394       715,214
             CULLMAN                     1,862,165,006         64,676,285    15,673,582     12,579,051     3,078,974
             DALE                        1,321,431,139         45,420,486    10,793,760      8,565,671     2,216,446
             DALLAS                      1,107,608,351         38,532,591     9,047,018      7,179,713     1,857,726
             DE KALB                     1,939,147,492         67,157,435    16,272,498     13,028,236     3,226,137
             ELMORE                      2,238,364,265         76,436,987    18,498,577     14,780,806     3,699,971
             ESCAMBIA                    1,015,363,850         34,835,417     8,313,145      6,630,894     1,675,613
             ETOWAH                      2,566,690,711         87,736,094    21,234,881     16,927,143     4,289,929
             FAYETTE                       354,271,573         12,127,861     2,858,938      2,254,883       600,277
             FRANKLIN                      859,448,720         28,950,085     6,816,141      5,357,863     1,450,440
             GENEVA                        748,660,888         25,925,154     6,019,088      4,751,615     1,259,195
             GREENE                        227,046,145          7,777,411     1,790,473      1,412,018       376,857
             HALE                          744,054,494         25,866,770     6,112,975      4,834,775     1,269,834
             HENRY                         461,310,986         15,789,745     3,750,745      2,965,480       780,789
             HOUSTON                     2,203,962,114         77,509,909    18,933,532     15,335,457     3,584,389
             JACKSON                     1,565,862,449         54,144,416    13,064,005     10,429,164     2,618,845
             JEFFERSON                  19,357,919,540        678,802,520   166,980,051    135,698,043    31,186,647
             LAMAR                         385,284,319         13,266,190     3,120,422      2,460,141       655,533
             LAUDERDALE                  2,497,693,869         88,812,487    22,019,710     18,066,220     3,939,503
             LAWRENCE                      587,086,890         20,420,715     4,910,694      3,947,523       958,612
             LEE                         2,663,302,075         92,605,109    22,050,493     17,638,432     4,395,606
             LIMESTONE                   1,449,293,807         50,449,377    12,321,382      9,913,375     2,399,219
             LOWNDES                       
								
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