SEO for Startups

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					                SEO for Startups
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          Where to Invest Effort vs. What to Ignore




                           Rand Fishkin – February 2010
       Dilbert Explained SEO Last Friday



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               Via http://dilbert.com/strips/comic/2010-02-19/
      Hopefully, Lots of You Went to MIT
             Virginity Rates (MIT 2009-2010)



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                 http://tech.mit.edu/V129/N49/survey.html
    Do You Have a Product People Want?
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         Keyword Research can Tell Us



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           https://adwords.google.com/select/KeywordToolExternal
         Keyword Research can Tell Us



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                Via http://www.google.com/insights/search/
     Who Gets those Customers Today?



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                           PPC: ~10% of all
                            search clicks

                                              SEO: ~90%
                                               of clicks
                           SEO Value


                            X 0.41
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                   X 0.10            Avg CLTV = $50

                   Potential SEO Traffic Value
                         = $6,600/month
                              (just for those 3 keywords)
How Can Your Startup Capture that Traffic?
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     Successful SEO Follows Two Paths



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     Top Rankings on Competitive Terms



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A Consistent Presence in Long Tail Queries



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               SEO is a Simple Process
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               (that’s HARD to execute)
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         To Succeed at SEO You Need...
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A) Unique, Search Engine Friendly Content


    Umm… How
     About No?
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       B) Content that Will Attract Links



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                Via http://theoatmeal.com/story/reddit_how
           The Search Ranking Factors



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        Great Content ≠ Great Rankings



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                Customers ≠ Linkers



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Links Come From a Unique Web Population



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  Appeal to Them + Get On-Site Right = Win at SEO




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                                    SEO is (nearly) a
                                     winner take all
                                         game
      Alternatively (or in addition), there’s
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                     Vertical Search
              Video & Images Results



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        News, Blog & Real-Time Results



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               Social Search Results



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                Personalized Results



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                  Shopping Results



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                     Local Results



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  Vertical Results are Not Always Based on
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      Keyword Targeting & Link Popularity
            (though those usually help)
    Why I Love SEO as a Startup Strategy
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        SEO Rewards Creative Thinking



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    SEO Demands Technical Nimbleness



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SEO Punishes Big Orgs that Can’t Change



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SEO Constantly Presents New Opportunities



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             SEO is a Barrier to Entry
     (but one that amazing startups can still achieve)



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                                                 Q+A




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posted:2/24/2010
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Description: SEO for Startups, where to invest and what to ignore. By Rand Fishkin