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PROTECTING AMERICA

THROUGH PUBLIC ALERT &

WARNING



NATIONAL HURRICANE CONFERENCE

APRIL 6, 2004



Kenneth B. Allen

Executive Director

Partnership for Public Warning

PARTNERSHIP FOR PUBLIC WARNING

 A non-profit, public-private partnership



 Established in January 2002 by leaders of the emergency

management community



 Participants include emergency managers and warning experts

from local and state government, the private sector, non-profit

community and federal government



 Provides a collaborative forum where all the stakeholders are

working together

PUBLIC WARNING

Objective: (1) alert people at risk

(2) provide timely, relevant & accurate

information

(3) protective actions



Success: The actions people take



Benefits: Save lives, reduce property losses & speed

economic recovery

PUBLIC WARNING IS A SYSTEM –

NOT A TECHNOLOGY

Data collection & analysis

Decision to issue a warning

Framing the warning

Disseminating the warning

Public reception

Validation

Take Action

CURRENT US PUBLIC WARNING

CAPABILITY

MULTIPLICITY OF THREAT SCALES:

air quality, asteroids, computer viruses, earthquakes,

floods, hurricanes, nuclear plants, terrorism,

tsunamis, volcanoes, winds





DISSEMINATION CHANNELS:

NWR, EAS, TV & radio, local systems

STATE OF US PUBLIC WARNING

CAPABILITY

 Fragmented  Fail to warn those with special

 Inconsistent scales needs

 Lack of standard terminology  Lack of funding

 Voluntary  Little public awareness

 Dependent on TV & Radio  No strategy or vision

 Lack of clear policies &  Lack of leadership

procedures

THE BOTTOM LINE

Existing systems fail to reach many people at

risk and reach many people not at risk.



When an emergency happens, many individuals

fail to get timely information, fail to

understand or act on the information and

don’t know where to go for additional

information

CHARACTERISTICS OF AN EFFECTIVE

PUBLIC WARNING CAPABILITY

 All hazard

 Take advantage of existing  Open, non-proprietary

assets (e.g. NWR & EAS) architecture

 Doesn’t put anyone at risk  Uniform terminology

 Supports multiple warning  Clear & consistent messages

sources  Support multiple languages &

 Individually addressable users with disabilities

 Only authorized officials may  Available during power outages

enter warnings  Multiple distribution channels

 Enhance local control using multiple technologies

 Secure, redundant & available  Easily understood by public

24/7

CREATING AN EFFECTIVE PUBLIC

WARNING CAPABILITY

 Not a technology problem



 Solution requires:

 Collaboration & consensus

 Enhancement of legacy systems

 Standards

 Policies & procedures

 Education

 Leadership

PPW ACCOMPLISHMENTS

 Educated senior government officials & the public

 Homeland Security Advisory System

 Emergency Alert System

 Common Alerting Protocol

 National strategy & plan for improving public

warning



www.PartnershipforPublicWarning.org

ESTABLISH A NATIONAL GOAL



Create a national public warning system that

will provide people at risk during times of

emergency with timely and useful information

that will enable them to take appropriate

actions to save lives and property.

THE CHALLENGE



To collaborate on the development of a

national public warning capability that

will, during times of emergency, get the

right information to the right people at

the right time, regardless of their

location, the time of day or night and

any special needs.


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