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									                         OCLC Online Computer Library Center




Putting Library Services Where
Our Users Live and Work




          October 5, 2006


          Matt Goldner
          Executive Director, Cooperative
          Collections Services
          OCLC
                                       OCLC Online Computer Library Center




Realities of information discovery
From OCLC’s Perceptions of Libraries
and Information Resources report:


93% — Agree Google provides
worthwhile information

85% — agree Yahoo provides
worthwhile information

78% — agree library Web sites
provide worthwhile information


69% — feel libraries and search
engines provide the same level
of trustworthiness
                                       OCLC Online Computer Library Center




How we got here

   Went online with our       Worked when local library
    catalogs via dumb           was the aggregator of
    terminals                   information

   Began to create library
    Web sites

   Put our OPAC on the Web

   Worked in ―cruisin’ the
    Internet‖ age
                                 OCLC Online Computer Library Center




―The world changed on us Marty‖

   Web crawlers became search engines

   ―Authoritative‖ information became Web
    accessible

   Quantity of aggregated information exploded

   No longer about indexing Web pages

   The Web became interactive
                                OCLC Online Computer Library Center




Phenomenon of aggregated demand

   eBay and Amazon changed
    how we do business

   Google built on same
    concept in different
    direction – a for profit
    can give free access to
    information from
    ad revenue

   Information consumers
    are moving to free
    sources which are readily
    accessible
                                     OCLC Online Computer Library Center




Current prevalent view
of libraries

     Libraries are about books
      and information

     First think of books

     But majority believe mission
      is information

     Majority do NOT consider
      library a source for readily
      available information,
      especially digital content
                         OCLC Online Computer Library Center




Result: Tectonic shift in
information discovery process
by consumers
                 OCLC Online Computer Library Center



Riding the Tectonic Wave
                         OCLC Online Computer Library Center




Have seen the problem




  What do we do about it as a community?
                                      OCLC Online Computer Library Center




A few ideas

 1. Move our services to where users are
      In GYM

      In other major information websites

      In other campus systems
                                       OCLC Online Computer Library Center




… ideas …

 2. Move processes up to cooperative level
      Places library where aggregated demand is

      Frees libraries to concentrate on what is best
       done locally
                                         OCLC Online Computer Library Center




… ideas …

 3. Avoid duplicative efforts
      Ties back to moving processes to the cooperative

      Exploits local skills for local needs
                                    OCLC Online Computer Library Center




… ideas …

 4. Think in Web 2.0 framework
      We can add value to the Aggregate web of data

      Think and design with Data not pages

      Build for consumers, developers and
       machines
                                       OCLC Online Computer Library Center




OCLC’s role

  1. Expose wealth of data libraries have
     cooperatively built free to users on the Web

  2. Expose information delivery services of libraries
     free to users on the Web

  3. Expose library’s full range of services and
     collections to users on the Web

  4. OCLC is just the platform, the local library is the
     focus
                        OCLC Online Computer Library Center




Exposing library data
                                        OCLC Online Computer Library Center




How this has worked to date

   Open WorldCat statistics for typical month:

       Total Referrals: 7,625,258.
       Average Daily Searches: 245,976.
       Links to Library Services:
      We had 387,779 clicks to library services
      constituting a 5.1% click-through rate.
       We are currently averaging over 14,000 clicks a day
   from direct ISBN and OCLC # links
                                  OCLC Online Computer Library Center




How this works going forward

1. Continue Open WorldCat affiliates program
2. http://worldcat.org
3. Downloadable search box
                                                     OCLC Online Computer Library Center




Another way to think about it

  FirstSearch WorldCat value increased substantially by WorldCat.org


                                                             $0.43/click




 FY2006 Open WorldCat ―Value‖ $0.43/click X 72 million clicks = $30.9 million

 FY2006 OCLC FirstSearch WorldCat revenue                           ~$16.0 million
               OCLC Online Computer Library Center




Discovery
            without
                                OCLC Online Computer Library Center




A fulfillment service should:

    Give the user as much or as little
     as they want
    The way they want it
    With the fewest barriers possible
                                           OCLC Online Computer Library Center




This requires:

     Links to local Circulation system

     Links to local resolvers for licensed content access

     Links to commercial document suppliers

     Links to commercial book suppliers

     Links to digital collections

     Cooperative access to open access materials

     Ability to authorize the user to level necessary for
      the requested service
                                           OCLC Online Computer Library Center




This ALSO requires:

    Smarter universal resolution services

    Not just to e-content available online

    But to all delivery silos a library has
                                            OCLC Online Computer Library Center




Some OCLC initiatives

    Universal resolution service

    Open the Policies Directory to web services

    Open and extend IFM into global payment service

    Interoperate with local circulation system

    Create set of global data registries
                            OCLC Online Computer Library Center




What it should look like:

 Discovery

                      FIND IT!


  Fulfillment

    GET IT!
                                OCLC Online Computer Library Center




Further information


 Perceptions Report:
 http://www.oclc.org/reports/2005perceptions.htm

								
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