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OCLC Online Computer Library Center Putting Library Services Where Our Users Live and Work October 5, 2006 Matt Goldner Executive Director, Cooperative Collections Services OCLC OCLC Online Computer Library Center Realities of information discovery From OCLC’s Perceptions of Libraries and Information Resources report: 93% — Agree Google provides worthwhile information 85% — agree Yahoo provides worthwhile information 78% — agree library Web sites provide worthwhile information 69% — feel libraries and search engines provide the same level of trustworthiness OCLC Online Computer Library Center How we got here  Went online with our catalogs via dumb terminals  Began to create library Web sites  Worked when local library was the aggregator of information  Put our OPAC on the Web  Worked in ―cruisin’ the Internet‖ age OCLC Online Computer Library Center ―The world changed on us Marty‖  Web crawlers became search engines  ―Authoritative‖ information became Web accessible  Quantity of aggregated information exploded  No longer about indexing Web pages  The Web became interactive OCLC Online Computer Library Center Phenomenon of aggregated demand  eBay and Amazon changed how we do business  Google built on same concept in different direction – a for profit can give free access to information from ad revenue  Information consumers are moving to free sources which are readily accessible OCLC Online Computer Library Center Current prevalent view of libraries     Libraries are about books and information First think of books But majority believe mission is information Majority do NOT consider library a source for readily available information, especially digital content OCLC Online Computer Library Center Result: Tectonic shift in information discovery process by consumers OCLC Online Computer Library Center Riding the Tectonic Wave OCLC Online Computer Library Center Have seen the problem What do we do about it as a community? OCLC Online Computer Library Center A few ideas 1. Move our services to where users are   In GYM In other major information websites  In other campus systems OCLC Online Computer Library Center … ideas … 2. Move processes up to cooperative level   Places library where aggregated demand is Frees libraries to concentrate on what is best done locally OCLC Online Computer Library Center … ideas … 3. Avoid duplicative efforts   Ties back to moving processes to the cooperative Exploits local skills for local needs OCLC Online Computer Library Center … ideas … 4. Think in Web 2.0 framework    We can add value to the Aggregate web of data Think and design with Data not pages Build for consumers, developers and machines OCLC Online Computer Library Center OCLC’s role 1. Expose wealth of data libraries have cooperatively built free to users on the Web 2. Expose information delivery services of libraries free to users on the Web 3. Expose library’s full range of services and collections to users on the Web 4. OCLC is just the platform, the local library is the focus OCLC Online Computer Library Center Exposing library data OCLC Online Computer Library Center How this has worked to date Open WorldCat statistics for typical month: Total Referrals: 7,625,258. Average Daily Searches: 245,976. Links to Library Services: We had 387,779 clicks to library services constituting a 5.1% click-through rate.  We are currently averaging over 14,000 clicks a day from direct ISBN and OCLC # links    OCLC Online Computer Library Center How this works going forward 1. Continue Open WorldCat affiliates program 2. http://worldcat.org 3. Downloadable search box OCLC Online Computer Library Center Another way to think about it FirstSearch WorldCat value increased substantially by WorldCat.org $0.43/click FY2006 Open WorldCat ―Value‖ $0.43/click X 72 million clicks = $30.9 million FY2006 OCLC FirstSearch WorldCat revenue ~$16.0 million OCLC Online Computer Library Center Discovery without OCLC Online Computer Library Center A fulfillment service should:  Give the user as much or as little as they want  The way they want it  With the fewest barriers possible OCLC Online Computer Library Center This requires:        Links to local Circulation system Links to local resolvers for licensed content access Links to commercial document suppliers Links to commercial book suppliers Links to digital collections Cooperative access to open access materials Ability to authorize the user to level necessary for the requested service OCLC Online Computer Library Center This ALSO requires:    Smarter universal resolution services Not just to e-content available online But to all delivery silos a library has OCLC Online Computer Library Center Some OCLC initiatives      Universal resolution service Open the Policies Directory to web services Open and extend IFM into global payment service Interoperate with local circulation system Create set of global data registries OCLC Online Computer Library Center What it should look like: Discovery FIND IT! Fulfillment GET IT! OCLC Online Computer Library Center Further information  Perceptions Report: http://www.oclc.org/reports/2005perceptions.htm