UFCо Launches UFCJAPAN.JP -The F by liujizheng1


									                                                                                                                      June 17, 2009

                                                                                                             Sports Marketing Japan

   UFC® Launches UFCJAPAN.JP -The First Official PC and Mobile site for Japanese Fans

Las Vegas, NV (USA) and SMJ Co. Ltd. (Tokyo, Japan) – In a move to bring the UFC experience one step closer for mixed martial
arts fans in Japan, The Ultimate Fighting Championship® today officially announced the launch of the first Japanese-language UFC
web and mobile sites. Japanese fight fans can now access UFC via the new and only Japanese UFC branded PC sites and mobile

sites a across all three major carriers’ 3G networks in Japan.

The UFC Official Mobile sites will offer the latest news and enhanced content of the UFC to 3G network users of all three major
mobile carriers – NTT Docomo, KDDI and Softbank in Japan. Content such as breaking news, fight previews, video interviews,

photos and editorial columns will be offered on a daily basis.

Japanese fighter Yoshihiro Akiyama is the latest addition to the UFC, with his debut fight taking place at the historic UFC 100 event

Saturday, July 11 in Las Vegas. In addition to Akiyama, UFC has a steady stream of talent coming out of Japan including Yushin
Okami, Yoshiyuki Yoshida and Caol Uno.

The largest mixed martial arts organization (MMA) in the world, UFC delivers the premier series of MMA sporting events. UFC is the

largest pay-per-view content provider in the world and is the fastest growing sports organization in history.        UFC television
programming can be seen in over 100 countries and territories worldwide in 17 different languages, including locally on WOWOW in


                             ®       ®
World Extreme Cagefighting (WEC ), home of the best lighter weight fighters in the world, including the popular bantamweight

Takeya Mizugaki, will also be featured in the mobile site with news, photos and other content.

To access UFC Japanese site on your web mobile device, please visit http://m.ufcjapan.jp

To access UFC Japanese site on your desktop PC computer, please visit UFCJapan.jp

                                                   SPORTS MARKETING JAPAN
                           Fujita Bldg. 5 Fl., 2-13-2 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021, Japan
                                               Tel: 03-5447-7141 / Fax: 03-5447-0780
About The Ultimate Fighting Championship®
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier

series of MMA sports events. Owned and operated by ZUFFA, LLC, and headquartered in Las Vegas, Nev., UFC® produces over

twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers

including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View,
Viewers Choice, and WOWOW in Japan, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand

Promotions in the U.S. and Canadastar in Canada.     In addition to its North American distribution, UFC programming is distributed in

over 100 countries and territories throughout the world.

UFC Fighters:
Georges St-Pierre (UFC Welterweight Champion)

Brock Lesnar (UFC Heavyweight Champion)

Wanderlei Silva (Former PRIDE Middleweight Champion)

Caol Uno (Made UFC comeback at UFC99)

Yoshihiro Akiyama (2002 Asian Games Judo 81 kg Champion)

ZUFFA, LLC is a sports promotion company specializing in the promotion of mixed martial arts through its subsidiaries UFC and

WEC. The company also manages the broadcast rights for its various events, as well as online distribution of DVDs, video games,

apparel and other related merchandise. ZUFFA was founded in 2001 and is based in Las Vegas, Nevada.

About Sports Marketing Japan:

Sports Marketing Japan operates and manages new media businesses in Japan, including mobile and PC sites for the NFL, NBA,

WWE, Wimbledon, Australian Open Tennis, US Open Tennis, US LPGA, PGA Tour and Serie A Soccer. For more information about
SMJ, please visit http://www.smj.jp or call Takahiro Araki at +81-3-5447-7141.

For Additional Inquiries Regarding UFC Japanese Mobile and Web Site Contact:
Jennifer Wenk

UFC Director of PR

702 221 4790 (Office)

702 635 0995 (Cell)


                                                   SPORTS MARKETING JAPAN
                           Fujita Bldg. 5 Fl., 2-13-2 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021, Japan
                                               Tel: 03-5447-7141 / Fax: 03-5447-0780

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