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FUNDRAISING

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					  FUNDRAISING
ONE HUNDRED AND ONE
   IDEAS VOLUNTEERS
Fundraising Principles
1. Involve as many people as possible and
    make the whole process as easy and
    painless as possible
2. Identify how much money you need/want
    to raise
3. Identify the clubs resources to undertake
    the fundraising
4. Identify the fundraising programs and
  your priorities within these.

5. Consider the formation of a sub
  committee for each program or event

6. Plan a timeline

7. Do it. Remember point 1
WHAT ARE THE
FUNDRAISERS?
1. Club Membership

   Generally clubs charge somewhere around $20 to join
    and $10 per annum

   Many clubs provide a key ring or badge displaying a
    membership number. You need to answer the question
    of what are the benefits?

   Clubs can auction special numbers e.g. 1 or 007
2. Registration Fees
   Generally in the vicinity of $30 to $100 for
    juniors and $120 - $200 for seniors

   A large part of this income, particularly for
    seniors, relates to the payment of insurance. The
    balance relates to costs involved in providing
    uniform
3. Sponsorship
   The name of the game is ‘ sponsor service’.
    Little things count: framed certificate, club
    t/shirt, newsletter mention, sponsors days. By
    way of a guide, Junior clubs of 400 players are
    capable of raising $20k +. Keep in constant
    touch with your sponsors.

   Signage can include Honour Boards, Bill
    Boards, A Frames

   What businesses are based in your area
    (Brisbane vs Roma)? This will have an impact on
    your sponsorship objectives
Sponsorship Packages Examples
$500 Sponsors Package
Package includes:
 Player Sponsor
 Ground Announcement at each home game

 Supporters shirt

 Framed Certificate of Appreciation

 Business Name in Annual Report

 Small Home Game Signage

Payment Plan
 Deposit $250

 1 easy monthly payment of $250
$10,000 Sponsors Package
Package Includes:
 Player Sponsorship
 Ground Announcement each home game
 Supporters Shirt
 Framed Certificate of Appreciation
 Business Name in seasons annual report
 Large home game signage
 2x season tickets to home games
 6 Drink Vouchers at each home game
 2 free lunches from canteen at each home game
 2 free dinner and drinks at annual presentation night
 Business name on front or back of jerseys (all four grades
 Business name on sleeves of supporters shirts
Payment Plan
 Deposit $2000
 4 easy monthly payments of $2000
• Clubswho have access to
an area high in traffic (both
people and/or cars) can
consider the placement of
an Honour Board or Bill
Board.
• There are professional
companies who will do all
of these things for you (at a
% of the income). Eg
‘Sports Impact Marketing’
4. Raffles
The Basic Raffle
 What form do they take at your club?

 Who sells the tickets?

 Where do the prizes come from?

 What ‘controls’ are in place?

 Do you Gain permits for prizes over $500 and
  $1000?
The Club Monster Raffle
   In 2007 the League will conduct a national
    raffle open to all Rugby League clubs in
    Australia
   A large number of prizes have been sourced
    from Harvey Norman
   Clubs will be offered an initial 1000 tickets @
    $5 per ticket, with an opportunity for
    additional tickets
   ALL proceeds remain with the club
Monster Raffle Logistics
   How can this program be promoted in
    your club?

   Where will the tickets be sold and who will
    sell them?

   How can we best account for ticket sales
    so that the club maximises its profit?
5. Footy Days
100 Club
 Advantage is that they are easy to conduct
 Clubs charging between $2 and $5.

 Generally raise $300 per home game over

 10 games
Raffles
Some clubs are conducting game day raffles
with a wheelbarrow full of product
6. Evening Events
Auction Nights
 All costs covered in the cost of entry
 Combination of silent and active auctions
 Prizes include a wide range of items that appeal
  to all members including things like $300 worth
  of electrical work

Sponsor or Trivia Nights
 Can involve fund raising games such as $2 coin
  at a bottle of booze and games such heads and
  tails.
7. Additional Ideas
   Donations
   Flea Markets
   Canteen Stalls
   Concert/Film Nights
   Dinner Dances
   Progressive Dinners
   Fetes/Stalls
   Merchandising
   Wine Tasting
8. Professional Support
   If resourcing is an issue for your club you
    can consider using professional
    companies to assist.
   They include companies as listed under
    ‘Fundraising’ in the Administration
    Resource section of the arldevelopment
    website:arldevelopment.com.au
   Companies such as ‘Impact Sports
    Marketing’
Opportunities in the Future
Commercialisation of Leaguenet

   Clubs have potential to attract income
    from national sponsorships by providing
    brand recognition on their websites

   Benefits could be determined by site
    usage

				
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