Module 2 Template 2
SWOT Template
TEMPLATE 2: SWOT TEMPLATE
COMMUNITY STRENGTHS
Key Questions List of Strengths
Consider each category into which data collection has been organized and ask: ü ü ü What are the community’s strongest resources and assets? What opportunities exist to maximize the strength of these resources and assets? What resources or assets could, with support, promotion, or investment, become a local economic strength?
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In prioritizing the top FIVE strengths to build on: ü ü Where can the biggest changes occur? Which are the easiest to address?
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1. 2 3. 4. 5.
1
Module 2 Template 2
SWOT Template
COMMUNITY WEAKNESSES
Key Questions List of Weaknesses
For each category of data analysis, identify weaknesses relating to local economic development. ü ü ü What are the liabilities that can limit the achievement of local economic development? What problems are faced by businesses in dealing with local municipal government and other tiers of government? What are the needs and constraints that restrict the accomplishment of business and local economic development initiatives (e.g. need for retraining, poor management experience)?
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In prioritizing the top FIVE weaknesses: ü ü ü Which are impossible to change (dismiss these)? Where can the biggest changes occur? Which are the easiest to address?
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1. 2 3. 4. 5.
2
Module 2 Template 2
SWOT Template
COMMUNITY OPPORTUNITIES
Key Questions List of Weaknesses
Opportunities relating to each category of analysis can be looked at in different ways. ü ü ü What opportunities for maximizing, enhancing, or supporting existing strengths have been identified? What improvements or support could identified weaknesses benefit from? What opportunities external to the community can be identified for each category?
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In prioritizing the top FIVE opportunities: ü ü ü Which are impossible to take advantage of (dismiss these)? Where can the biggest changes occur? Which are the easiest to address?
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1. 2 3. 4. 5.
3
Module 2 Template 2
SWOT Template
COMMUNITY THREATS
Key Questions List of Weaknesses
Threats refer to forces internal and external to the community that threaten the community’s resources, assets, opportunities or values. The purpose of this analysis is to identify threats and then plan for prevention, mitigation, or minimization of potential negative impacts. ü ü ü What threatens the identified strengths? What threatens the realization of the identified opportunities? What weaknesses threaten to become worse, and under what circumstances?
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In prioritizing the top FIVE threats : ü ü ü Which are impossible to address (dismiss these)? Where can the biggest changes occur? Which are the easiest to address?
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1. 2 3. 4. 5.
4