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Matt Conn Copywriter Creative Director 234 Buckland Avenue

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Matt Conn Copywriter  Creative Director 234 Buckland Avenue Powered By Docstoc
					                                          Matt
Conn

                                 Copywriter
/
Creative
Director

                                     234
Buckland
Avenue

                                     Rochester,
NY
14618

                                    mattconncreative.com

                                      m.conn@mac.com

                                        585‐259‐7847



OBJECTIVE:

To
help
lead
and
develop
creative
efforts
for
clients
that
believe
sound
strategy
and
great
work

is
vital
to
building
strong
brands.



EDUCATION:

Emerson
College,
School
of
Communication
Studies,
M.A.
in
Marketing
Communications,
1994

Oswego
State
University,
B.S.
in
Marketing,
1992

Tom
Monahan
Creativity
Seminar,
1998
&
2003



PROFESSIONAL
EXPERIENCE:



Jay
Advertising/McCann
Worldgroup,
Associate
Creative
Director,
6/06
to
11/09

     • Responsible
for
reviewing
copy
on
all
agency
accounts

     • Responsible
for
creating
a
communications
plan
for
multi‐million
dollar
accounts

     • Part
of
Jay’s
new
business
presentation
team

     • Mentor
junior
creative
colleagues
whenever
possible



Mullen
Direct,
Associate
Creative
Director,
01/06
to
6/06

     • Worked
on
LendingTree.com
and
Stop
and
Shop

     • LendingTree.com
rollercoaster
spot
featured
on
Good
Morning
America
segment
on

          most
effective
television
commercials



Martino
Flynn,
Senior
Copywriter,
6/04
to
1/06

     • Floater
and
hired
gun
for
various
agency
accounts.
Wrote
copy
to
sell
cough
syrup,
an

          RV
dealership,
laxatives,
a
ski
resort,
dark
fiber;
a
kids’
water
park;
Dick’s
Sporting

          Goods;
and
the
Buffalo
Bills.



Buck
&
Pulleyn,
Senior
Copywriter,
3/03
to
5/04

     • Lead
Copywriter
on
Kodak
Document
Imaging
account
and
on
Ortho
Clinical
Diagnostics

          division
of
Johnson
&
Johnson

     • Copywriting
support
on
Kodak
Entertainment
Imaging



Freelance
Copywriter,
3/02
to
3/03

     • Managed
projects
with
agencies
in
every
major
media
market
across
Upstate
NY

     • Developed
solid
relationships
with
agency
team
members;
called
to
work
on
everything

          from
integrated
campaign
concept
development
to
broadcast
production



Eric
Mower
and
Associates,
Rochester
NY,
Senior
Copywriter
12/98
to
3/02

     • Concept
development,
brand
positioning
and
strategy
development
and
creative
project

         supervision

     • Member
of
new
business
team

Mark
Russell
&
Associates,
Syracuse
NY,
Copywriter
12/97
to
12/98

     • Created
print
campaign
for
the
Food
Bank
of
Central
New
York.
Received
better‐than‐
         expected
community
donation
response
as
well
as
industry
accolades,
including
articles

         in
Adweek
and
Print

     • Helped
create
integrated
campaign
for
Turning
Stone
Casino
Resort



Eric
Mower
and
Associates,
Rochester
NY

         Copywriter
5/96‐12/97


         Associate
Copywriter/Proofreader
5/94‐5/96



PROFESSIONAL
AFFILIATIONS:

Rochester
Advertising
Federation,
Creative
Chair



AWARDS:

Addy,
Best
of
Broadcast
2005,
Print
Annual
Certificate
of
Excellence,
Silver
Microphone,
PRism



REFERENCES:

Visit
Linkedin.com
for
an
overview.


				
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