Matt Conn Copywriter / Creative Director 234 Buckland Avenue Rochester, NY 14618 mattconncreative.com firstname.lastname@example.org 585‐259‐7847 OBJECTIVE: To help lead and develop creative efforts for clients that believe sound strategy and great work is vital to building strong brands. EDUCATION: Emerson College, School of Communication Studies, M.A. in Marketing Communications, 1994 Oswego State University, B.S. in Marketing, 1992 Tom Monahan Creativity Seminar, 1998 & 2003 PROFESSIONAL EXPERIENCE: Jay Advertising/McCann Worldgroup, Associate Creative Director, 6/06 to 11/09 • Responsible for reviewing copy on all agency accounts • Responsible for creating a communications plan for multi‐million dollar accounts • Part of Jay’s new business presentation team • Mentor junior creative colleagues whenever possible Mullen Direct, Associate Creative Director, 01/06 to 6/06 • Worked on LendingTree.com and Stop and Shop • LendingTree.com rollercoaster spot featured on Good Morning America segment on most effective television commercials Martino Flynn, Senior Copywriter, 6/04 to 1/06 • Floater and hired gun for various agency accounts. Wrote copy to sell cough syrup, an RV dealership, laxatives, a ski resort, dark fiber; a kids’ water park; Dick’s Sporting Goods; and the Buffalo Bills. Buck & Pulleyn, Senior Copywriter, 3/03 to 5/04 • Lead Copywriter on Kodak Document Imaging account and on Ortho Clinical Diagnostics division of Johnson & Johnson • Copywriting support on Kodak Entertainment Imaging Freelance Copywriter, 3/02 to 3/03 • Managed projects with agencies in every major media market across Upstate NY • Developed solid relationships with agency team members; called to work on everything from integrated campaign concept development to broadcast production Eric Mower and Associates, Rochester NY, Senior Copywriter 12/98 to 3/02 • Concept development, brand positioning and strategy development and creative project supervision • Member of new business team Mark Russell & Associates, Syracuse NY, Copywriter 12/97 to 12/98 • Created print campaign for the Food Bank of Central New York. Received better‐than‐ expected community donation response as well as industry accolades, including articles in Adweek and Print • Helped create integrated campaign for Turning Stone Casino Resort Eric Mower and Associates, Rochester NY Copywriter 5/96‐12/97 Associate Copywriter/Proofreader 5/94‐5/96 PROFESSIONAL AFFILIATIONS: Rochester Advertising Federation, Creative Chair AWARDS: Addy, Best of Broadcast 2005, Print Annual Certificate of Excellence, Silver Microphone, PRism REFERENCES: Visit Linkedin.com for an overview.
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