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									Podcasting 101

October 23, 2008

Brendan Kennedy
New Media Project Manager
What is a podcast?
Wikipedia defines a podcast as:
A podcast is a series of audio or video digital-media files which is distributed over the Internet by
syndicated download, through Web feeds, to portable media players and personal computers.
Though the same content may also be made available by direct download or streaming, a podcast
is distinguished from other digital-media formats by its ability to be syndicated, subscribed to, and
downloaded automatically when new content is added.
What does a podcast look
Wikipedia defines “the history of
podcasting as:
Podcasting began to catch hold in late 2004[citation needed]. The ability to distribute audio and video
files easily has been around since before the dawn of the Internet. Podcasting is different from other
digital audio and video delivery in the use of syndication feed enclosures. This allows podcasts to
be automatically downloaded to a user's media playback device.
Podcast-related words and acronyms:
            Syndication Feed
              Feed Reader
How do I create a podcast?
Start with an idea.
Podcasting equipment:

You need:

• A computer that is connected to the Internet
• Microphone - USB is most common
• Software to create & edit the podcast - Apple Garage Band is one

You might also use:

Digital recording device such as a digital video camera or mp3 recorder
What can a podcast do for
me or my company?
A podcast can help you:
Tell your story
Build a brand
Make money
Sway opinion
Inform the public
Increase your searchability
Gain fame and fortune*

* results may vary
Who podcasts?
Hospitals with podcasts:
Columbia Presbyterian (NYC):

The Cleveland Clinic:

The Mayo Clinic:
Schools with podcasts:


North Albany Academy (formerly School 20)

Too many to list can be found on iTunes U
Media outlets with podcasts:
New York Times

1010 WINS

Blender companies with podcasts:
Podcasts about podcasting:
What format does my
podcast need to be in?
Common podcasting file types:
Audio: .mp3, .aif, .wav, .aac
Video: .mov, .wmv, .flv,
I’ve posted a video or audio
file on the internet. Does
that mean I’ve created a
More or less.
Once I create a podcast,
what do I do with it?
Where do I submit my podcast feed?
Submit it to podcast search engines like:

• iTunes
• Podcast Alley
• Odeo
• Podcast Pickle
• Podnova
• Blinkx
• Yahoo Podcast Search
Put social bookmarking badges on your
podcast feed.
Sites like AddThis.com and ShareThis.com make it easy


Optimize your content
Metadata is important:
There are many ways to optimize your podcast for search.
Metadata is the information about your podcast that the search engines
use to index and catalogue it.
Everything you need to know about podcast metadata requirements
and best practices can be found on the Apple site:
Keep track or your stats.
Sites like Feedburner can help. According to them:

Allows weblog owners and podcasters the ability to manage their RSS feeds and track usage of
their subscribers.
Tips for creating a good podcast:
• Have a script
• Have something to say
• Have someone who speaks well or is comfortable on camera
• Don’t drag - short podcasts are OK. People like things in small doses
(like Twitter posts)
• Make it entertaining (if applicable)
• Give people a reason to come back for more.
• Add Social bookmarking badges to every page and every post (see
Mayo Clinic)
• Use music - many podcasts have a little jingle at the front
• Relax - nobody is expecting Hollywood production values
Do I need an iPod to listen
to podcasts?
Refresher - How to Podcasts work

1) You create a media file - audio or video

2) You post that file to a server (ftp or otherwise)

3) You post a link to that content on your blog or RSS feed.

4) If you’ve done everything correctly, people who have subscribed to
your podcast will have your posts automatically downloaded to their
computers. Every time you post a podcast, their feed reader will find
the updated feed and download that file. Ideally, they will sync it to their
mobile devices (iPods and otherwise) and enjoy the wit and wisdom of
what you have to say while on the elliptical trainer at the gym.
Podcasting 101

October 23, 2008

Brendan Kennedy
New Media Project Manager

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