May 19-20 l Washington, DC l Omni Shoreham
Improving your Billing and Business using Parallels Business Automation
Jan-Hendrik Benter
Program Manager Business Automation, Parallels
Agenda
• Business Automation Challenges
• Parallels Business Automation Abilities • PBA Standard (formerly HSPcomplete) • Roadmap • Questions & Answers
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Parallels Business Automation
Parallels Business Automation Overview
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Parallels Business Automation
What is Parallels Business Automation?
Usage Model
Consumer & Business (On Premise) Parallels Open Platform
Service Provider (Hosted & SaaS)
Ecosystem
APS Standard
APS Catalog & Marketplace
Virtual Templates & Appliances
Automation Dev Platform
Automation
Operations Automation Business Automation License Automation Plesk Control Panel
Virtual Automation
Plesk Sitebuilder
Solutions
Virtualization
Desktop Workstation Server Containers
System Support
Baremetal/ Hosted X86/x64
IA64
Windows Hyper-V
Linux
Mac OS
VMware
Xen
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Parallels Business Automation
Plesk Expand
Plesk Billing
Business Automation Challenges
• Launching New Products
– How long does it take you to create new products?
– How long does it take to publish new products in your store?
• Order Processing
– Can your customers place orders online? – How fast can you process new customer orders? – How well do you up-sell your existing customers?
• Order and Provisioning Workflows
– How good are your internal controls and processes? – Are the right people involved at the right time?
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Parallels Business Automation
Business Automation Challenges
• Billing and Chargeback
– How do you collect and allocate resource usage?
– How much time does it take you to run your monthly billing? – Are you billing all your customers for all the services they use?
• Renewals and Terminations
– How do you notify your customers about service renewals? – Will the customer’s service be terminated if not renewed? – What happens when a customer does not pay on time?
• Account Management
– How do your customers change subscribed services? – How do your customers change their contact or payment details? – How do your customers review order history and balances?
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Parallels Business Automation
Business Automation Challenges
• Reseller Management
– How long does it take to create reseller accounts?
– What services do you offer to help your resellers do business? – How do you charge resellers for these services?
• Product Pricing Management
– Can you respond to market changes in 1 day? – How easy is it to offer discounts and run promotions? – How do you roll out new pricing for your products?
• Integration with External Systems
– Do you manage all provisioning systems from a single place? – Do you provide an integrated control panel? – Do you automatically process customer payments?
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Parallels Business Automation
The Solution
Parallels Business Automation is a business
support system which automates and integrates all aspects of service delivery from product creation, publishing products in your store, marketing campaigns and promotions, online order placement, payment processing, recurring billing. PBA Components
Storefront Order Processing Workflow Service Plan Management Discounts, Promotions E-Commerce Reseller Support Trouble Ticketing Fraud Screening API and SDK
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Parallels Business Automation
Parallels Business Automation Abilities
• Product Management
– One-Time and Recurring Charges
– Charge for any external item (e.g. Blackberry devices) – Services/Prices defined at the Resource-Level – Product to Product Upgrades
• Online Store
– Customizable Storefront – Completely Rebrandable – Built using PBA API
• Workflows
– Customizable Order Flow – Automated and Manual Steps
– System Event Handlers & Notifications
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Parallels Business Automation Abilities
• Billing and Chargeback
– Recurring Charges
– One-Time (Setup, Renewal, Transfer) – Customizable Billing Periods – Resource Usage Collection
• Promotions and Discounts
– Promo Codes, By Plan, Resource, Customer – Fixed Promotion Prices and Percentage Discounts – Promotion Periods
• Financial Management
– Apply Payments to Invoices and See Balances – Refunds and voiding of Online Payments
– Flexible Tax Support
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Multiple Levels of Control Panels
• Service Provider
– Create Products – Run campaigns and promotions – Analyze business performance with reports
• Resellers
– Multiple levels of resellers – Customized branding – Resell Providers products or create their own
• End Customers
– Upgrade/Buy additional products – View invoices and submit payments
– Open Support Requests
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Parallels Business Automation Abilities
• Integration with external systems
– Domain Registrars
– Payment Gateways – Parallels Operations Automation – Parallels Plesk Control Panel – Parallels Virtuozzo Containers
• Reporting
– Sales Reports – Deferred Revenue Reports – Tax Reports – Accounts Receivable Reports – Cash Management Reports
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Parallels Business Automation
Parallels Business Automation Architecture
Parallels Business Automation Core Service Gates (~10) Plug-Ins (~30) Order Processing Parallels Operation Automation Gate
Workflow Engine OpenSRS API GoDaddy API
Taxation & Payments Domain Registration Gate E-Commerce
OpenSRS GoDaddy
Notifications Payment Gate Reporting
Authorize.Net PaymentTech
Authorize.Net API PaymentTech API
Promos & Discounts Manually Provisioned Items Gate
Service Plan Manager
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Parallels Business Automation
PBA Standard (formerly HSPcomplete)
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Parallels Business Automation
Parallels Business Automation Standard
• 2000 - Vision of Complete Solution for Hosting Service Providers • 2001 - First Version Released called HSPcomplete
• January 2008 - Renamed to Parallels Business Automation (PBA) Standard
• February 2008 - Latest Version Parallels Business Automation Standard 3.3 Service Pack 3
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Parallels Business Automation Standard
• HSPcomplete and PEM.Billing Teams (40+ engineers) joined to work on single Parallels Business Automation Solution. • Next major version 4.4 on same platform as Enterprise Edition. PBA Standard 3.3 PBA Standard 3.3
• Platform based on existing Enterprise platform:
– 5 years in production – More than 50 successful deployments • Easy upgrade from 4.4 Standard to Enterprise Edition
PBA Standard 3.3 PBA Standard 4.4 PBA Enterprise 4.4 PBA Enterprise 4.4
PBA Enterprise 4.3
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Parallels Business Automation
Major Advantages of New Platform
• • • Enterprise Application developed in C/C++ Runs on Linux and Windows Supports MySQL, MSSQL and Oracle
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• • • •
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Modular Application Structure
Per Module Redundancy Separate Business and Presentation Layer Single GUI with other Parallels Automation Products Separate Billing and Provisioning
Parallels Business Automation
PBA Standard vs. Enterprise
PBA Standard Operating System Databases Deployment of Core Application Integration with Parallels Operations Automation Resellers Levels Reseller Models Workflows, Roles, Queues, etc Customization and Integration Linux only MySQL only Single Server No One Level Resell Products Predefined Set Of Options API and SDK PBA Enterprise Linux, Windows MSSQL, Oracle, MySQL Clustered Yes Multiple Levels Resell Products and Create Own Products Fully Customizable API, SDK and Custom Development
Deployment Model
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Off-The-Shelf
Engineered Projects
Roadmap
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Parallels Business Automation
Parallels Business Automation 4.3
May 2008 – Enterprise Edition Only
Windows Support MSSQL Support 3D Secure Support
Multiple Active Stores
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Parallels Business Automation 4.3
Credit Terms Based Workflows
License Upgrades in Control Panel
Im-/Export of Workflows
Arbitrary Refunds
International Domain Names
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Parallels Business Automation 4.3
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Parallels Business Automation
Parallels Business Automation 4.4
• Parallels Roadmaps not available online
– Parallels Partners may contact their sales representative regarding roadmap availability
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Parallels Business Automation
Parallels Business Automation 4.5
• Parallels Roadmaps not available online
– Parallels Partners may contact their sales representative regarding roadmap availability
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Parallels Business Automation
Questions & Answers
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Parallels Business Automation
Questions & Answers
Now a Few Minutes For Your Questions … Meet Our Business Automation Team at The Summit:
Jan-Hendrik Benter, Program Manager – jb@parallels.com Mikhael Chtchelkonogov, Project Manager – mik@parallels.com Alex Blinov, Program Manager PBA Standard – blinov@parallels.com
Try Our Live Demo Set in The Lab Room or Request a Demo Online at www.parallels.com/automation/ Thank You
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Parallels Business Automation