University of South Australia
HR Recruitment Advertising Template
Instructions for using the template Insert the appropriate information into the grey fields. The existing text outside the grey fields can not be edited and this content will appear within the ad. Job title: Format examples: Academic Adviser Public Relations and Media Officer Dot Point 1: Division or School or Unit Format examples: Division of Business School of Health Sciences Dot Point 2: Location Format examples: CBD Location Mawson Lakes campus Dot Point 3: Remuneration details Format example: total remuneration package: $50K - $60K Dot Point 4: Any other relevant information Format examples: leadership role part-time or contract appointment Body Copy: Insert the appropriate body copy into the space provided. The field is limited to the amount of words applicable.
D:\Docstoc\Working\pdf\57b11e98-a877-497e-a400-f11e4370862a.doc Last saved by Alison Plummer 11/16/2008 12:28:00 PM
Created 6/8/2005 10:56:00 AM Page 1 of 2
Copy writing - David Mackrell’s tips 1. Most importantly, every ad from UniSA is an ad for UniSA. So we should always strive to make it help shine the corporate badge and make people think better of our organisation. How can we be smarter, more clever and innovative in all our communications? 2. Jargon and 'weasel words': they're often meaningless and tend to make our ads look just as bland and sound just as corporate and pretentious as every other institution. Break it down. Would I really speak to someone like that if I weren't writing this or doing a presentation? In the words of Ali G: "keep it real". Relate to a person one-on-one. 3. There's no need to be pushy or officious. The attitude with our copy should be that we're trying to attract good people to these jobs, not turn away bad people. We should imagine that there is one really perfect person for this position and we want to sell them on why they should come and join us. 4. Bullet points: these are good for getting across the details that will instantly attract the attention and help get a candidate to read our ad. These should include things such as where the job is (location) and salary range and the department in which the person would be working. 5. Talk about the candidate and what they will ideally be like; what skills they need; what the job will entail; any benefits. Any time we talk about UniSA, it has to be about a benefit to the candidate. 6. Talk to just one person. Think of that perfect candidate we mentioned before. Picture someone in your mind. (If it helps, write it to the person who's job is now up for grabs.) 7. Spelling and good writing. Remember this will reflect on the University, so it needs to be well written and soundly articulated without necessarily being flowery, verbose or too intellectual. (We'll leave that for Adelaide.) Refer often to the dictionary. Don't trust spellcheck (Americanisations). Always read it back to yourself. And make sure someone proof-reads anything before it goes to press. No matter how boring, read it again after every change. Someone will miss something. UniSA Tone and Manner UniSA – what we are International Regional Industry & professionally relevant Modern & progressive Community / communities Diverse & accessible Technology mediated & enhanced Innovative, bold & flexible Professional careers Graduate qualities Lifelong learning Potential Relevance & application UniSA – what we’re not Domestic Local Academic subject or discipline dominated Tradition & history General public Elite & privileged Lectures & tutorials Conservative Jobs Academic certification Linear Past ‘Blue sky’
D:\Docstoc\Working\pdf\57b11e98-a877-497e-a400-f11e4370862a.doc Last saved by Alison Plummer 11/16/2008 12:28:00 PM
Created 6/8/2005 10:56:00 AM Page 2 of 2