Rebranding Project Proposal Template
The following template can be used to guide the development of the content of a report for a rebranding proposal. Introduction/Background:
Briefly describe the project and how it developed
Purpose and Objectives:
What will the project accomplish? What are the objectives and are they measurable? Why are we considering it? Is it a crisis?
External Audiences Reached:
What external audiences will be reached? (Primary, Secondary, Tertiary)
Project Deliverables e.g. Benefits:
What are the projects deliverables? What tangible benefits will the client derive? What intangible benefits will the client derive?
Project Scope and Possible Execution:
How broad is the project How feasible is it? Is it related to a current or past program?
Timelines:
What is the timeline?
Possible Complications/Challenges:
What are the potential challenges and complications?