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									      City of Windhoek




 Local Economic Development
    Strategy 2002–2006


Windhoek: ‘The Working
       City’


     PUBLIC GUIDE:
A guide for local residents
   and organizations
       September 2002
Table of contents

Foreword                                                        3
Introduction                                                    5
What is local economic development?                             6
A vision for Windhoek’s local economy                           8
      Windhoek: A city that works for more and better jobs      8
      Windhoek: A city that works for investors and business    8
      Windhoek: A city that works for Namibia                   8
      Windhoek: A city that works for all its residents         9
Strategic frameworks and partnerships                          10
      Windhoek: A city that works for more and better jobs     10
      I           THE WINDHOEK BUSINESS DEVELOPMENT STRATEGY 10
      II          THE INFORMATION FOR DEVELOPMENT STRATEGY     11
      III         THE INDUSTRY RECRUITMENT STRATEGY            11
      Windhoek: A city that works for investors and business   12
      IV          CREATING A BUSINESS-FRIENDLY ENVIRONMENT     12
      V           THE WINDHOEK INVESTMENT STRATEGY             12
      Windhoek: A city that works for Namibia                  14
      VI          THE CAPITAL INDUSTRY STRATEGY                14
      VII         THE CAPITAL TOURISM STRATEGY                 14
      Windhoek: A city that works for all its residents        16
      VIII        LOCAL CONSULTATION AND PARTICIPATION         16
      IX          WORKING WITH CIVIL SOCIETY                   16
Contact Details                                                17
Vision & Mission Statements of the City of Windhoek            18




City of Windhoek
Local Economic Development Strategy (Public Guide)                  2
Foreword
       The City of Windhoek recently adopted a Local Economic Development
Strategy, which provides a detailed and integrated plan for the local
development of Windhoek for the period 2002 to 2006.
       The Local Economic Development Strategy recognises that Windhoek
is Namibia’s capital city and the country’s major urban centre, it is also a place
of great contrast and diversity.
         The Local Economic Development Strategy has been designed around
four key development priorities: (1) the need to address poverty alleviation
and job creation; (2) to promote investment and commerce; (3) the challenge
of developing Windhoek as a national and regional hub; and (4) the need to
promote social equity and to improve the quality of life for all. Each of these
priorities is pursued through this strategy in an integrated and highly focussed
manner. In designing this strategy, our focus has remained on the achievable.
As the national capital, it is our responsibility to formulate credible, outcome-
oriented plans that set the standard, and demonstrate our commitment and
capacity for development.
       There are four dimensions to our ‘Working City’ theme. These respond
to our local development priorities and pursue the development of Windhoek
as:


(1)    A city that works for more and better jobs: by ensuring that the
       livelihoods and quality of life of its residents are maximised wherever
       possible.


(2)    A city that works for investors and business: so that those with initiative
       to invest, start a business or expand their existing business will be
       rewarded for doing so.


(3)    A city that works for Namibia: to enhance our service to all the regions
       of the country and provide a safe, effective and enjoyable gateway for
       all visitors.


(4)    A city that works for all its residents: so that while celebrating and
       embracing our diversity, we can ensure equal development for all.


       As the centre of government and of business, Windhoek has both
opportunities and responsibilities. This Local Economic Development Strategy
provides a way for Council to marshal its resources to take full advantage of
the considerable opportunities that we have as a city, but it must also ensure


City of Windhoek
Local Economic Development Strategy (Public Guide)                                   3
that the social equity is promoted, so that Windhoek can be a harmonious
society, with a stable and engaged civil sector.
       Local governments across Namibia are required to perform a more
prominent role in the promotion of new economic and employment
opportunities within their local boundaries. The City of Windhoek is facing this
challenge squarely, through the design, adoption and implementation of this
Local Economic Development Strategy.




      Cllr. Matheus Shikongo
      Mayor
      City of Windhoek




City of Windhoek
Local Economic Development Strategy (Public Guide)                                 4
Introduction
         The Local Economic Development Strategy provides a focus and
direction for activities within the City of Windhoek over the coming five years
toward the promotion of new and better employment opportunities, a better
environment for business and investment, as well as a more sustainable and
diverse economic base. In doing this, the LED Strategy recognises the market
conditions that influence Windhoek’s local economy as well as the current
national policy environment. The LED Strategy consolidates the major
initiatives and plans of the City of Windhoek, while promoting the collaboration
and harmonisation of programs and activities that intervene in the
development of the local economy. It provides a clear focus on achievable
outcomes within a well-defined timeframe and identifies the resources (i.e.
funds, skills, technical inputs) required for effective strategy implementation.
        The formulation of the LED Strategy involved a multi-layered series of
activities that have drawn from the previous experience and existing policy
framework of the City of Windhoek, along with other regional and national
levels of government, combined with broad consultation and a review of
international best practice.


      This Public Guide has been prepared with two purposes:
      1.     To inform all interested individuals and groups of the LED
             Strategy—its directions, strategies and practice.


      2.     To show how any interested individuals and groups can
             participate in the implementation of the LED Strategy.




City of Windhoek
Local Economic Development Strategy (Public Guide)                                 5
What is local economic development?
      Before going into the details of the LED Strategy, it is useful to properly
understand what we mean by the term ‘local economic development’.
      Simply put, local economic development describes the action local
people take—either as individuals or in groups––to improve the area’s
employment and business opportunities, and the quality of life of its residents.
         Local economic development promotes the participation of all
stakeholders in projects and initiatives that improve the economic
competitiveness of an area, as well as the social well being of all those who
live in its area.
        While it is important to have sound national polices, local action is also
necessary to balance and give shape to national development efforts. There
are many special features to development at the local-level, that LED
promotes, which makes full use of the knowledge, networks and commitment
that local people have in their area.
     The LED Strategy of the City of Windhoek proposes that local
economic development in Windhoek should involve:


       using community and social development processes to stimulate
       investment, job creation and a more robust economic base;


       stimulating opportunities that generate additional income and jobs in
       Windhoek, while preserving and enhancing the features that make the
       city special;


       involving local people in decisions about their economic futures;


       creating a local economy that is more resilient, durable and diversified;


       fostering visions and goals for development that are broadly agreed
       upon––even where there are diverse needs, interests and aspirations;


       using development processes that are compatible to the aspirations,
       needs, values and resources of the people of Windhoek;




City of Windhoek
Local Economic Development Strategy (Public Guide)                                   6
      adopting a ‘holistic’ approach to development that recognises the
      connections between the social, cultural, environmental and economic
      aspects of life in Windhoek;


      encouraging collaboration between public, private an community
      sectors; and


      educating residents about local economic dynamics and economic
      development processes.


       When planning for local economic development in Windhoek the
broader policy frameworks that shape the local community and its
development potential were recognised. These included the policy framework
created by the Government of the Republic of Namibia, as well as the
Khomas Regional Council. It also involved the identification of the major
economic and social trends that affect Windhoek’s economy. These include,
for example, the impact of globalisation and the increasing internationalisation
of trade and commerce.




City of Windhoek
Local Economic Development Strategy (Public Guide)                                 7
A vision for Windhoek’s local economy
       The future for the City of Windhoek has been envisioned within the
Local Economic Development Strategy as a ‘Working City’: comprised of a
dynamic city centre, containing comprehensive business and consumer
services, lively residential areas with good recreation facilities, and safe,
environmentally-friendly industrial areas. It will be a place of diverse and
growing employment. It will offer rewarding investment opportunities for both
residents and outsiders. It will integrate social and economic aspects by
promoting healthy lifestyles and environments for its residents and fostering
the development of individual and collective initiatives that build its human
resource in terms of education, training and business. It will be a place of
sustainable economic, social and cultural diversity.
       The LED Strategy promotes the realisation of this vision through a
comprehensive series of Development Strategies that demonstrate leadership
and a commitment to results that is shared among other local stakeholders in
partners in development of the city.



Windhoek: A city that works for more and better jobs
       The City of Windhoek is committed to ensuring that the livelihoods and
quality of life of its residents are maximised wherever possible. Fundamental
to achieving this is job creation. Through employment, residents gain access
to resources that enable them to purchase the goods and services they
require, to educate themselves and their children and to participate fully in
society. As a ‘working city’, Windhoek shall be a place of diverse employment
opportunities that are of an acceptable quality. The City of Windhoek provides
a mechanism to guide and facilitate job creation in Windhoek through the
actions of its residents.



Windhoek: A city that works for investors and business
       Those with initiative to invest, start a business or expand their existing
business will be rewarded in Windhoek. The City of Windhoek will ensure that
the best possible conditions for investment and business development are
provided; both for residents as well as outside investors who recognise the
potential Windhoek has to offer.



Windhoek: A city that works for Namibia
        As the Capital City of Namibia, Windhoek is at the centre of national
political and economic advancement. This brings enormous opportunities, but


City of Windhoek
Local Economic Development Strategy (Public Guide)                                  8
also important responsibilities. Windhoek is both the heart and face of
Namibia: As the heart of Namibia, Windhoek serves the outlying regions of
the country by providing essential goods and services. It is also a cultural and
recreational hub for the country. Yet, Windhoek is also the face of Namibia––
for international visitors Windhoek is usually their first port of call. The
welcome provided to them is closely connected to their overall Namibian
experience, their spending patterns and their desire to return.



Windhoek: A city that works for all its residents
       The City of Windhoek recognises is prime constituency as those
people––of all ages, races, sexes and cultures––who live within its municipal
boundaries. While celebrating diversity, the City of Windhoek is committed to
ensuring equal development for all. It is a place that offers opportunities for
broad participation in all aspects of social, economic, political and cultural life.
It works with residents––individuals and groups––to achieve social, economic
and cultural goals.




City of Windhoek
Local Economic Development Strategy (Public Guide)                                     9
Strategic frameworks and partnerships
       Based upon the vision for LED in Windhoek described above, the LED
Strategy has been designed on the following framework.
       In this framework, each of the four sub-themes of a Working City, have
been expressed as Development Objectives. These four Development
Objectives have a set of Development Strategies, designed to achieve their
objective.

Windhoek: A city that works for more and better jobs
      This sub-theme in the Working City theme has adopted the following
Development Objective:


       (1) ‘To foster the development of a diverse range of quality and
sustainable employment opportunities through the establishment and
expansion of the private sector.’ The Development Strategies formulated to
achieve this objective are:

I     THE WINDHOEK BUSINESS DEVELOPMENT STRATEGY
      This strategy has been designed to expand the number of employment
      opportunities available in Windhoek in small, micro and medium-sized
      enterprises; provide a comprehensive range of services that nurtures
      the establishment and growth of small, micro and medium-sized
      enterprises in Windhoek; and link business support measures with the
      broader industry and investment strategies described later in the LED
      Strategy.
      Within Council, the Department responsible for the coordination and
      implementation of this strategy is Economic Development, Tourism and
      Recreation (Economic Development Division). However, the Planning,
      Urbanisation and Environment Department and the Health Services
      Division (Business Registration Unit) will also be involved.
      The involvement of individuals and organizations outside of the Council
      is critical to the success of this strategy. While Council will keep an
      open door to the involvement of any interested parties, the following
      organizations have been identified as important stakeholders: Namibia
      Development Corporation (NDC), Ministry of Trade and Industry (MTI);
      the Joint Consultative Committee (JCC), the Windhoek Vocational
      Training Centre (WVTC); Namibia Chamber of Commerce and Industry
      (Windhoek Business Council); Okutumbatumba Hawkers’ Association;
      Namibia Shebeen Association; Namibia Youth Council; Namibia Small
      Traders Association (NAMSTA).




City of Windhoek
Local Economic Development Strategy (Public Guide)                              10
II    THE INFORMATION FOR DEVELOPMENT STRATEGY
      This strategy has been designed to create a comprehensive
      information and knowledge base on Windhoek that facilitates
      development planning and decision-making.
      Within Council, the Department of Economic Development, Tourism
      and Recreation (Corporate Communication & Marketing Division) is
      responsible for the coordination and implementation of this strategy,
      although all other Departments will be involved in this strategy,
      especially the Information Technology Division.
      The involvement of individuals and organizations outside of the Council
      is critical to the success of this strategy. While Council will keep an
      open door to the involvement of any interested parties, the following
      organizations have been identified as important stakeholders: ALAN,
      Ministries of Labour, Trade and Industry, and Finance; the Joint
      Consultative Committee (JCC); Central Statistical Office; National
      Planning Commission Secretariat; Khomas Regional Council.

III   THE INDUSTRY RECRUITMENT STRATEGY
      This strategy has been designed to attract a diverse range of small and
      medium companies to Windhoek, rather than one large employer;
      promote Windhoek as an ideal location for industry across the
      Southern African Region; and ensure that the benefits of recruitment
      always outweigh the costs.
      Within Council, the Department of Economic Development, Tourism
      and Recreation (Economic Development Division) is responsible for the
      coordination and implementation of this strategy. However, the
      Planning, Urbanisation and Environment Department, Electricity
      Department and the Infrastructure, Water and Technical Services
      Department will also be involved.
      The involvement of individuals and organizations outside of the Council
      is critical to the success of this strategy. While Council will keep an
      open door to the involvement of any interested parties, the following
      organizations have been identified as important stakeholders: Namibia
      Development Corporation (NDC), Ministry of Trade and Industry (MTI);
      Ministry of Finance; Ministry of Local and Regional Government and
      Housing; the Joint Consultative Committee (JCC), the Windhoek
      Vocational Training Centre (WVTC); Namibia Chamber of Commerce
      and Industry (Windhoek Council); Khomas Regional Council.




City of Windhoek
Local Economic Development Strategy (Public Guide)                              11
Windhoek: A city that works for investors and business
      This sub-theme in the Working City theme has adopted the following
Development Objective:


        (2) To create a policy, legal and regulatory environment in Windhoek
that is conducive to investment and the development of the private sector.
      The Development Strategies formulated to achieve this objective are:

IV    CREATING A BUSINESS-FRIENDLY ENVIRONMENT
      This is a strategy designed to promote a ‘can-do’ spirit of enterprise
      and investment so that Windhoek is seen as a pro-development and
      business friendly place; and to channel domestic and foreign
      investments into those sectors of Windhoek’s local economy that are
      conducive to employment creation and the efficient functioning of the
      city as a national capital and regional city.
      Within Council, the Department of Economic Development, Tourism
      and Recreation (Economic Development Division) is responsible for the
      coordination and implementation of this strategy. However, the
      Planning, Urbanisation and Environment Department, the Electricity
      Department, the Legal Services Division, and the Information Services
      Division will also be involved.
      The involvement of individuals and organizations outside of the Council
      is critical to the success of this strategy. While Council will keep an
      open door to the involvement of any interested parties, the following
      organizations have been identified as important stakeholders: Ministry
      of Trade and Industry (MTI); the Joint Consultative Committee (JCC);
      Namibia Chamber of Commerce and Industry (Windhoek Council).

V     THE WINDHOEK INVESTMENT STRATEGY
      This strategy has been designed to provide a source of general
      information on Windhoek to investors by providing first round of
      exploratory information. This strategy will also refer interested parties to
      a wide range of information and business support agencies and make it
      easier for potential investors to decide quickly whether Windhoek
      meets their investments needs. It will market the strengths and
      advantages Windhoek has to offer investors who live in Namibia as
      well as in other countries; and assist in making Windhoek a more
      desirable place for investment and business by working with and
      stimulating other government and non-government organisations to
      improve its economic prospects.
      Within Council, the Department responsible for the coordination and
      implementation of this strategy is Economic Development, Tourism and
      Recreation (Economic Development Division).



City of Windhoek
Local Economic Development Strategy (Public Guide)                                   12
              However, the Planning, Urbanisation and Environment
      Department, Electricity Department and the Department of
      Infrastructure, Water and Technical Services will also be involved.
      The involvement of individuals and organizations outside of the Council
      is critical to the success of this strategy. While Council will keep an
      open door to the involvement of any interested parties, the following
      organizations have been identified as important stakeholders: Ministry
      of Trade and Industry (MTI); the Joint Consultative Committee (JCC);
      Namibia Chamber of Commerce and Industry (Windhoek Council); and
      Government Institutions’ Pension Fund (GIPF).




City of Windhoek
Local Economic Development Strategy (Public Guide)                              13
Windhoek: A city that works for Namibia
      This sub-theme in the Working City theme has adopted the following
Development Objective:


      (3) ‘To be a hub for the goods and services required throughout the
regions of Namibia as well as by international visitors and investors.’
      The Development Strategies formulated to achieve this objective are:

VI    THE CAPITAL INDUSTRY STRATEGY
      This strategy has been designed to boost the levels of investment in
      industry in Windhoek, while ensuring that Windhoek becomes a
      competitive and well-connected city in the global and regional
      economies.
      Within Council, the Department of Economic Development, Tourism
      and Recreation (Economic Development Division) is responsible for the
      coordination and implementation of this strategy. However, the
      following sections of Council will also be involved: Planning,
      Urbanisation and Environment Department; Infrastructure, Water, and
      Technical Services Department, Electricity; and the Transportation
      Department.
      As with all elements of the LED Strategy, the involvement of individuals
      and organizations outside of the Council is critical to the success of this
      strategy. While Council will keep an open door to the involvement of
      any interested parties, the following organizations have been identified
      as important stakeholders: Roads Authority; Namibia Chamber of
      Commerce and Industry (Windhoek Council).

VII   THE CAPITAL TOURISM STRATEGY
      This strategy aims to: increase the number of tourists coming to
      Windhoek from both within Namibia and abroad; increase the length of
      each visitor's stay; increase the amount each visitor spends in
      Windhoek; and increase the number of return visits to Windhoek.
      Within Council, the Department of Economic Development, Tourism
      and Recreation (Tourism Division) is responsible for the coordination
      and implementation of this strategy. However, the Planning,
      Urbanisation and Environment Department and the Security Services
      Division will also be actively involved.
      The involvement of individuals and organizations outside of the Council
      is critical to the success of this strategy. While Council will keep an
      open door to the involvement of any interested parties, the following
      organizations have been identified as important stakeholders: Tourism
      Board; Hospitality Association; Ministry of Environment and Tourism;
      NACOBTA; Namibia Chamber of Commerce and Industry (Windhoek


City of Windhoek
Local Economic Development Strategy (Public Guide)                                  14
      Council); NAF; NATH; Ministry of Home Affairs; various community-
      based organizations; airline operators and other tourism operators.




City of Windhoek
Local Economic Development Strategy (Public Guide)                          15
Windhoek: A city that works for all its residents
      This sub-theme in the Working City theme has adopted the following
Development Objective:


        (4) ‘To create opportunities for residents from all corners of Windhoek
to participate in the planning and development of the city and redress any
imbalances resulting from historical bias that continue to limit the full
participation of certain groups in the social and economic arenas of life in
Windhoek.’
       The Development Strategies formulated to achieve this objective are:

VIII   LOCAL CONSULTATION AND PARTICIPATION
       This strategy has been designed to promote equity and participation in
       order to make Windhoek a better place to live and work for all its
       residents; and to provide the infrastructure and development to
       enhance the quality of life for all residents of the City and in particular,
       in the most distressed areas and address insufficiently met social
       needs for job creation and social inclusion.
       Within Council, the Department of Community Services (Community
       Development Division and Emergency Service Division) is responsible
       for the coordination and implementation of this strategy. However, the
       Planning, Urbanisation and Environment Department and various other
       departments will also be involved from time to time. In addition, the
       involvement of local community centres outside of the Council is critical
       to the success of this strategy.

IX     WORKING WITH CIVIL SOCIETY
       This strategy has been designed to build and maintain effective and
       collaborative arrangements with a wide range of non-government and
       community-based organisations that help to mobilise human, financial
       and physical resources in the development of the City.
       Within Council, the Department responsible for the coordination and
       implementation of this strategy is the Department of Economic
       Development, Tourism and Recreation (Corporate Communication &
       Marketing Division). However, the Community Development Division
       will also be involved.
       The involvement of individuals and organizations outside of the Council
       is critical to the success of this strategy. While Council will keep an
       open door to the involvement of any interested parties, the following
       organizations have been identified as important stakeholders: Namibia
       Non-Governmental Organisations Federation (NANGOF); Windhoek
       Environmental Liaison Association (WELA); and the media.




City of Windhoek
Local Economic Development Strategy (Public Guide)                                    16
Contact Details
For further information on Council’s LED Strategy or any other aspect of the
work described in this guide, you should contact:
      Department: Economic Development, Tourism and Recreation
      City of Windhoek
      PO Box 59
      Windhoek


      The Strategic Executive
             Telephone: (061) 290 2688/9
             Facsimile: (061) 290 2546


      Manager: Economic Development
             Telephone: (061) 290 – 2284
             Facsimile: (061) 290 – 2546




City of Windhoek
Local Economic Development Strategy (Public Guide)                             17
OUR VISION BEYOND 2002


      We commit ourselves to make the City of Windhoek a vibrant,
      economic and technological centre of excellence in Africa in order to
      enhance the quality of life of all our people.



OUR MISSION STATEMENT


      The City of Windhoek is committed to:


      •   Render affordable, effective services and infrastructure to our
          customers through the optimal and sustainable use of resources,
          technology and sound financial management.
      •   Create competitive economic development opportunities, while
          applying sound environmental management principles.
      •   Promote a user-friendly culture while encouraging          public
          participation and ensuring customer satisfaction.
      •   Seek co-operation between Government, parastatals and the
          business community in pursuit of synergy between service
          providers.
      •   Promote tourism.
      •   Ensure a crime-free and safe environment.




City of Windhoek
Local Economic Development Strategy (Public Guide)                            18

								
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