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A sponsorship marketing plan is used to organize and forward plan a strategic internal approach prior to pitching potential sponsors for an event. This template provides an outline of important information to present to all stakeholders.
www.karranfinlaymarketing.com SPONSORSHIP MARKETING PLAN EVENT TITLE: EVENT LOCATION: EVENT DATE: EVENT ORGANIZERS: OVERVIEW: • Provide a brief overview of the event (what are the event elements and why will people want to attend?) • Briefly explain the purpose and objective(s) of the event • Define the purpose of the sponsorship (offset costs, to build community relationships, to add value to the event, fundraising – i.e. prizing, etc.) • Who will be responsible for soliciting sponsorship? • What is the sponsorship goal? (dollar and/or in‐kind goal) • What is the approximate event cost? DEFINE YOUR TARGET AUDIENCE • Outline who your target guests will be and why this may be of interest to potential sponsors. WHAT ARE YOU SELLING? • Explain why your event is a great event for a sponsor to be involved in (does your brand have great awareness?). Who is attending the event – will the sponsor want visibility to this target audience? • Note if you will be distributing pre‐event advertising that the sponsor may gain visibility through • Write a
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