; Sponsorship Marketing Plan Template
Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

Sponsorship Marketing Plan Template

VIEWS: 10,280 PAGES: 2

A sponsorship marketing plan is used to organize and forward plan a strategic internal approach prior to pitching potential sponsors for an event. This template provides an outline of important information to present to all stakeholders.

More Info
  • pg 1
									                                                                 www.karranfinlaymarketing.com

                                                                                         


                                                       SPONSORSHIP
MARKETING
PLAN


                                                                                                                 


EVENT
TITLE:


EVENT
LOCATION:


EVENT
DATE:


EVENT
ORGANIZERS:


                                                                                                                 


OVERVIEW:


      •      Provide
a
brief
overview
of
the
event
(what
are
the
event
elements
and
why
will
people
want

             to
attend?)

      •      Briefly
explain
the
purpose
and
objective(s)
of
the
event

      •      Define
the
purpose
of
the
sponsorship
(offset
costs,
to
build
community
relationships,
to
add

             value
to
the
event,
fundraising
–
i.e.
prizing,
etc.)



      •      Who
will
be
responsible
for
soliciting
sponsorship?


      •      What
is
the
sponsorship
goal?
(dollar
and/or
in‐kind
goal)

      •      What
is
the
approximate
event
cost?


 
          

    DEFINE
YOUR
TARGET
AUDIENCE

      •      Outline
who
your
target
guests
will
be
and
why
this
may
be
of
interest
to
potential
sponsors.


 


WHAT
ARE
YOU
SELLING?


      •      Explain
why
your
event
is
a
great
event
for
a
sponsor
to
be
involved
in
(does
your
brand
have

             great
awareness?).
Who
is
attending
the
event
–
will
the
sponsor
want
visibility
to
this
target

             audience?



      •      Note
if
you
will
be
distributing
pre‐event
advertising
that
the
sponsor
may
gain
visibility

             through

      •      Write
a

								
To top