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Planning and Developing of Marketing Strategy

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Planning and Developing of Marketing Strategy Powered By Docstoc
					This document is used to plan and develop a marketing strategy for an online company.
It contains extensive information on the subject of internet marketing. Developing an
online marketing strategy requires a profound understanding of the World Wide Web
and the trend of internet marketing. It includes considering domestic and global
marketing, and selling products or services to a larger network. This document provides
a useful tool to any company interested in developing an internet marketing strategy.
        Planning and Developing of Marketing Strategies for an Online Company



Introduction

       Since internet is an irreversible and relentless trend, it makes its role as an

essential tool for marketing goods and services over the global market. Nowadays it

suggests that even contemporary business structures need to innovate through the use

of internet marketing to reach the target market. People consistently look for the goods

and services through computers as well. Another fact for internet marketing is that, an

online advertising is cheaper than those other kinds of media. Advertising in newspapers

and other print ad costs more, most especially if the ad appears to be on a single whole

page. Advertising over the internet directory is usually non-paid and links to the

business’ website directly.

       Giving customers the information they want from a product, it will be very

convenient for them to scan the web pages and save time instead of picking up the

phones to ask questions about the ad (Jones and Coviello, 2005). However, one indeed

does not really have to create a website in order to market products online, but it is more

advisable to own one especially for larger firms to have more efficiency in their

marketing deals.

       Planning and developing a useful marketing strategy for an online company, it

has to establish a good website which allows people to communicate with them as if

they do business on a face-to-face basis. Many online business or companies now lack

interaction with their customers and that is the main reason why they do not sell over the

net. It is also significant to consider the factors that affect the globalized market as

online company certainly adheres to the flat world.


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Discussion

       Developing a good strategy for an online company needs a really catchy theme

considering that World Wide Web is occupied by a vast number of other businesses in

different industries. Basically, Internet marketing history began since the past decades

though this seemed to be not broad and limited advertisements were only seen because

of people’s unawareness of such trend. Money spent on internet advertising had been

very low than on traditional advertising. As the number of website visitors increased, the

demand for internet marketing went up for the past years and resulted to its fame

nowadays. Advertising online started its consistent fame during the year 1994 and

increased its worth to the industry up until 1997 and obviously now (Jeyaraj et al., 2006).

Internet as a medium for marketing developed more into the possibilities of creative

ideas which are put into applications and built new forms of products such as

messaging, creative web designs and the like. Large numbers of surfers visit internet

sites everyday and businesses make this as the channel for reaching customers and

other businesses as well. Web sites are developed for the companies in each industry

with various kinds of products available for all kinds of consumers. And hence, other

firms started to realize that a website should be backed up by many advertisements

linked to other sites in order to create traffic among various sites that serve as their

competitors (Houghton and Winklhofer, 2004; McFarland and Hamilton, 2006).

       Looking forward with other competitors in domestic and global sense, many firms

have now gone into the inclusion of the use of internet in their marketing plans

(McDermott and O’Connor, 2002). Just like for example the IBM Corporation and

Microsoft Corporation, they 
				
DOCUMENT INFO
Description: This document is used to plan and develop a marketing strategy for an online company. It contains extensive information on the subject of internet marketing. Developing an online marketing strategy requires a profound understanding of the World Wide Web and the trend of internet marketing. It includes considering domestic and global marketing, and selling products or services to a larger network. This document provides a useful tool to any company interested in developing an internet marketing strategy.
This document is also part of a package Business Strategy Starter Kit 18 Documents Included