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New Media, New Metrics

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Have a look at some new metrics that reflect the social web, and some old ones that still matter

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Length of Sales Cycle
Repeat Customers
Customer Retention Rate
New Leads
Referrals
Transaction Value
Customer Lifetime Value
Conversions (subscribers to sales)
Website purchases
Organic search > sales
% of converted leads (offline vs. onlin
Shorter Issue Resolution Time
% of issues resolved online vs. offline
Decrease in support calls
Recruiting costs
Training costs
% of Account Turnover
Overhead Costs of Communication
Viable Community-Driven Innovation
Concept-to-Development Cycle
Brand Loyalty
Sentiment
Share of Conversation
Frequency of Mentions
Net Promoter Score
Subscribers
Engagement Levels
Inbound Links
Votes, Tags, Bookmarks
Fans, Followers, Group Members
Conversation?
 @ambercadabra
   @radian6

								
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