Radian6 Announces Social CRM & Web Analytics Integration New features empower companies to extend customer relationships into the social web and more clearly determine social media ROI. 2/23/2010 - Copyright © 2009 Radian6 Empower your teams across the enterprise Our new Social CRM integrated capabilities empower your teams across the enterprise Sales teams are now equipped with significantly more relevant information about their customers through an integrated view of their customers’ online conversations combined with existing CRM activity history Marketing teams can now meet prospects at their point of need, Community and social media teams connecting much earlier in the are provided with context for their buying process with real-time outreach and engagement efforts listening of online conversations, and reduce the overall cost of Customer service teams are now qualified leads empowered to provide remarkable service by proactively responding to customers on their terms, equipped with an integrated view of their entire case and conversation history. 2/23/2010- Copyright © 2009 Radian6 2 Integration with Salesforce.com 2/23/2010- Copyright © 2009 Radian6 3 Radian6 and Salesforce.com Social CRM integration Create a Salesforce lead, case or contact right in Radian6 2/23/2010- Copyright © 2009 Radian6 4 Webtrends integration 2/23/2010- Copyright © 2009 Radian6 5 Import data from the WebTrends platform By importing data from the WebTrends platform, users can leverage these conversational web analytics to: Determine which Sort social media content marketing monitoring results efforts result in to determine which website traffic, related posts and conversions, sales content are or content Compare which helping to achieve interaction types of social website goals. Match social media are the best Enhance social media traffic sources, media monitoring conversations to which are driving data with most specific actions on actions on the relevant web your website website, and metrics. prioritize investments. 2/23/2010- Copyright © 2009 Radian6 6 Filter and segment Filter and segment webtrends content by Salesforce leads, contacts, or cases 2/23/2010- Copyright © 2009 Radian6 7 Connect the dots Connect the dots between web analytics & social media metrics By connecting the dots between web analytics and social media metrics, you can understand – at a much deeper level – the types of content that generate the most awareness, value, and online revenue for your company. Learn how your prospects and customers discover and engage with your social content, and what content and media types drive conversions and sales. 2/23/2010- Copyright © 2009 Radian6 8 Next Generation Listening and Engagement Social Metrics CRM Web Analytics Combined 2/23/2010- Copyright © 2009 Radian6 9 For more information: • Press Release: http://bit.ly/hxFwe • Website: http://www.radian6.com/cms/integration • Product Images: http://bit.ly/QP0AF 2/23/2010- Copyright © 2009 Radian6 10 Why companies choose radian6 Online Most Self-serve, Real- Social Media Engagement comprehensive Globalized time, Intuitive Metrics Workflow data coverage Interface Management • All blogs • Support for • Comments, • Users can setup • Participation (over 100 million) English, Spanish, views, topics to track and assignments, • Forums French, Italian, engagement, be tracking, audit (tens of thousands) German, topical in-bound viewing/analysing trails, workflow • Online Japanese, links, results in a matter management mainstream news simplified Chinese, • di.licio.us of a couple of • Source tags, (over 20 thousand) Korean, Russian bookmarks, digg minutes added to the • Top rich media keywords, content votes, • Data delivered to system, can now sites (over 450) and sources • twitter metrics, the dashboard in be used to slice • Microblogging • Ability to easily forum thread real-time as it is and dice in the UI • Linkedin Answer filter content by size, discovered and • Segmenting is language and • Compete.com indexed multi-level. country of origin site traffic metrics • Configurable, Transparent Influence Model 2/23/2010- Copyright © 2009 Radian6 11 Learn more about us Executive bios Customer Radian6 blogs announcements & Marcel LeBrun product feedback CEO Chris Newton http://www.radian6.com/blog CTO Chris Ramsey VP Business Development http://www.radian6.com/cms/news_and_events http://www.tweetpr.com Jerry Carr VP Engineering David Alston VP Marketing http://twitter.com/radian6/favorites http://www.mediaphilosopher.com http://www.radian6.com/cms/leadership_team 2/23/2010- Copyright © 2009 Radian6 12
"Social CRM and WebTrends"