ASTD Chapter Competitor Analysis Matrix
Locations: Websites: Organization Evaluated Below :
Enter Location Here Enter Website here Enter Organization Name here
Point of Difference (+) Point of Parity
Competitor's Product / Service Offering
Elements that are the same as our offering Elements in which our offering is superior to that of the competitor
Point of Difference (-)
Elements in which our offering is inferior to that of the competitor
Point of Contention
Elements in which we and our members would disagree regarding the performance of our offering compared to the competitor's offering
April 2006 Metro DC ASTD Chapter Competitor Analysis
Locations: Websites: Organization Evaluated Below :
Falls Church http://www.novashrm.org Falls Church SHRM
Point of Contention Point of Parity
Competitor's Product / Service Offering
Point of Difference (+)
Point of Difference (-)
Elements in which our offering is inferior to that of the competitor
Elements that are the same as our Elements in which our offering is offering superior to that of the competitor
Elements in which we and our members would disagree regarding the performance of our offering compared to the competitor's offering
The number of meetings / events
Monthly meetings every 4th Tuesday
The location of meetings / events The Type of meeting / event (breakfast / lunch / dinner) Alternate between breakfast & dinners
Primarily held @ Fairview Park
The cost of membership
$190 total cost ($160 for National SHRM dues and $30 for Falls Church chapter dues) vs. $300 total cost for Metro DC and National ASTD joint membership ($115 for Metro DC and $185 for National)
Member costs to attend meetings / events
$35 for members
Non-Member costs to attend meetings / events
$45 for non-members HR specific just as ours are Training related When you join SHRM, you join both national and local NOVA SHRM does not offer Corporate memberships No official online job posting, info shared for those who attend monthly meetings only Appears to be the same level of access as our organization
The topics offered by the organization Membership Structure (Federated Model vs. NonFederated Model)
Offer Corporate Membership
Job Postings
Access to industry leaders Receives Corporate Sponsorship such as: Financial funding Meeting Space Donation Covers the cost of Newsletter Other Any other items of note about this competitor
Perceived value of SHRM Certification vs. ASTD's Certification
Last Revised 4/8/06
Metro DC Chapter Value Proposition Committee
DRAFT
April 2006 Metro DC ASTD Chapter Competitor Analysis
DRAFT
Locations: Websites:
Leesburg SHRM http://www.centralvashrm.org SHRM of Central VA (Leesburg SHRM)
Organization Evaluated Below :
Point of Contention Point of Parity
Competitor's Product / Service Offering
Elements that are the same as our offering
Point of Difference (+)
Elements in which our offering is superior to that of the competitor
Point of Difference (-)
Elements in which our offering is inferior to that of the competitor
Elements in which we and our members would disagree regarding the performance of our offering compared to the competitor's offering
The number of meetings / events
Monthly meetings every 2nd Thursday
The location of meetings / events The Type of meeting / event (breakfast / lunch / dinner) Meetings held during lunch (11:30 am - 1:15 pm)
Primarily held @ Wingate Inn
The cost of membership
$205 total cost ($160 for National SHRM dues and $45 for Leesburg chapter dues)
Member costs to attend meetings / events
$15 for members
Non-Member costs to attend meetings / events HR specific just as ours are Training related
$20 for non-members
The topics offered by the organization Membership Structure (Federated Model vs. NonFederated Model)
When you join SHRM, you join both national and local Leesburg SHRM does not offer Corporate memberships Jobs posting is available from their website Appears to be the same level of access as our organization
Offer Corporate Membership
Job Postings
Access to industry leaders Receives Corporate Sponsorship such as: Financial funding Meeting Space Donation Covers the cost of Newsletter Other Any other items of note about this competitor
Perceived value of SHRM Certification vs. ASTD's Certification
Last Revised 4/8/06
Metro DC Chapter Value Proposition Committee
DRAFT
April 2006 Metro DC ASTD Chapter Competitor Analysis
DRAFT
Locations: Websites:
Herndon http://www.dullesshrm.org Dulles SHRM (Herndon SHRM)
Organization Evaluated Below :
Point of Contention Point of Parity
Competitor's Product / Service Offering
Elements that are the same as our offering
Point of Difference (+)
Elements in which our offering is superior to that of the competitor
Point of Difference (-)
Elements in which our offering is inferior to that of the competitor
Elements in which we and our members would disagree regarding the performance of our offering compared to the competitor's offering
The number of meetings / events
Monthly meetings held the 3rd Wednesday of every month No details regarding if they meet at the same place but it appears they meet @ the Washington Dulles Marriott Suites in Herndon, VA Meetings held during breakfast (7:30 am - 9:30 am) or dinner (5:30 pm - 8:00 pm)
The location of meetings / events The Type of meeting / event (breakfast / lunch / dinner)
The cost of membership
$195 total cost ($160 for National SHRM dues and $30 for Leesburg chapter dues). Note that they request chapter annual dues be paid in Jan.
Member costs to attend meetings / events
$35 for members
Non-Member costs to attend meetings / events
$45 for non-members HR specific just as ours are Training related When you join SHRM, you join both national and local Dulles SHRM does not offer Corporate memberships Jobs posting is available from their website Appears to be the same level of access as our organization Has sponsor program: $250 to be a Bronze level sponsor $350 to be a Silver level sponsor $500 to be a Gold level sponsor $1200 to be an Annual level sponsor The chapter also provides details regarding the prices associated with its advertising options $350 for 1 set of mailing labels $750 for an Excel file with membership data $250 for members to place an ad on chapter website $350 for non-members to place an ad on chapter website Board meeting mins posted on chapter website
The topics offered by the organization Membership Structure (Federated Model vs. NonFederated Model)
Offer Corporate Membership
Job Postings
Access to industry leaders Receives Corporate Sponsorship such as: Financial funding Meeting Space Donation Covers the cost of Newsletter Other
Any other items of note about this competitor
Perceived value of SHRM Certification vs. ASTD's Certification
Last Revised 4/8/06
Metro DC Chapter Value Proposition Committee
DRAFT
April 2006 Metro DC ASTD Chapter Competitor Analysis
DRAFT
Locations: Websites: Organization Evaluated Below :
Washington DC http://www.cbodn.org/ Falls Church SHRM
Point of Contention Point of Parity
Competitor's Product / Service Offering
Elements that are the same as our offering
Point of Difference (+)
Elements in which our offering is superior to that of the competitor
Point of Difference (-)
Elements in which our offering is inferior to that of the competitor
Elements in which we and our members would disagree regarding the performance of our offering compared to the competitor's offering
The number of meetings / events
Monthly meetings every 4th Tuesday Held every month in one location Bethesda Chevy Chase Center Meetings are from 5:30 pm 8:30 pm $95 annual dues, $20 discount for members who renew early
The location of meetings / events The Type of meeting / event (breakfast / lunch / dinner)
The cost of membership
Member costs to attend meetings / events
$35 for members
Non-Member costs to attend meetings / events
$45 for non-members OD specific topics allows them to cater to this area of specialization; they also offer SIGs
The topics offered by the organization Membership Structure (Federated Model vs. Non- Different membership structure Federated Model) just as ours Does not appear they offer a corporate membership Job postings for members just as ours Appears to be the same level of access as our organization
Offer Corporate Membership
Job Postings
Access to industry leaders Receives Corporate Sponsorship such as: Financial funding Meeting Space Donation Covers the cost of Newsletter Other Any other items of note about this competitor
Cannot discern from their website if they receive support
Last Revised 4/8/06
Metro DC Chapter Value Proposition Committee