Template for Social Marketing Campaigns

							     Project Name:


Template for Social Marketing Campaigns for FY 2009:
Social Marketing is defined as a disciplined, consumer-focused, research-based process to plan, develop, implement and evaluate interventions,
programs and multiple channels of communications designed to influence the voluntary behavior of a large number of people in the target
audience. (Adapted from Alan Andreasen 1995 and Social Marketing Division of Society for Nutrition Education.)
   Title               Location                       Audience                    Methods                     Content               Evaluation

 Name of       Geographic        Length of         Targeted          Total No. of   Primary Activities       Key            Key        Type*
Campaign            Area         Campaign          Audience            Persons           (campaign         Message(s)   Performance
               (statewide or        (in                               Reached        materials design,                   Measures
                  counties        months)                            (estimated)      radio PSAs, bus
                  reached)                                                          wraps, point of sale
                                                                                      advertising, etc)
(Example)       Any county        12 months      Adult females           5,000           Materials         Eat more      Increase     Formative
                                                    in FSP                             development,        fruits and   purchase of
FSNE Fruit                                        households                            transit ads,        veggies.      fruit &
and                                                                                  community events                    veggies.
Vegetable
Campaign
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2.



     * For evaluation type indicate Formative, Process, Impact, Outcome or None