The Importance of Social Media Marketing
WHAT IS SOCIAL MEDIA MARKETING AND
HOW DOES IT WORK?
Social Media Marketing differs from traditional
product and service marketing, in that it does not
depend on a mere unidirectional relationship
between the advertiser and the consumer.
Rather, the ultimate goal of Social Media
Marketing is to, in essence, plant a seed and
have the generated interest lead to conversations
between people about your product and/or
A successful Social Media Marketing campaign must be designed in such a way as to
create a buzz. In order for this to occur, the marketer must work beyond merely creating
a banner and having a social media site host it. In a sense, Social Media Marketing is
something that works along a continuum and is ever-evolving. The success of such a
campaign depends wholly on the marketer’s ability to entice social network users to
discuss and promote a product.
In order for this to occur, a Social Media Marketing campaign must be carefully planned
out in order to produce content which will appeal to the intended audience. Once the
seed is planted the results must be monitored, the product or service promoted, and
discussions closely tracked.
WHAT ARE THE BENEFITS OF SOCIAL MEDIA MARKETING?
Perhaps the most significant benefit of Social Media Marketing is the fact that –
especially considering the number of users of networks such as Facebook, MySpace, or
Twitter – the possibilities for exposure and growth are limitless. Moreover, one cannot
ignore the speed and ease with which news is able to spread among users of social
networking sites and beyond.
HOW CAN I CREATE AND FOSTER AN EFFECTIVE SOCIAL MEDIA MARKETING
When considering how to first approach a Social Media Marketing strategy, it is of the
utmost importance to understand your audience and the kinds of products/services that
they are interested in. For instance, if your customers are the type to readily participate
in online social networks, it may be beneficial to add a blog to your company website. In
addition, you may request that interested employees add information/blog articles to
your company site to generate interest – never forgetting to add the company logo and
other features which will identify your brand into these entries.
Another way to use the popularity of social networking to the advantage of your
corporation is to perhaps join one or more of the most popular social networking sites
and begin discussions, groups, etc. around your relevant products and services.
SHOULD I CONSIDER SOCIAL MEDIA MARKETING AS PART OF MY MARKETING
Many companies have seen a profound benefit to their bottom line from adding Social
Media Marketing into their given marketing plans/strategies. Remember, Social Media
Marketing is the future of online advertising, and in comparison to marketing in print or
other media, is relatively effortless and inexpensive. Taking all of this into consideration,
it becomes apparent that there is no reason not to at least attempt to integrate Social
Media Marketing into your current marketing strategy and reap the benefits of this new
Patrick Perkins is an independent research and writer. Here he explains what is social
media marketing and importance of it in the online marketing world. To learn more
about how to succeed in social media marketing, visit www.zebrastudios.com, a leading
SEO Company Toronto.