Docstoc

0031 - Excel

Document Sample
0031 - Excel Powered By Docstoc
					Women's Magazine Editors                                      0031                                                   Sample List


              A               B            C            D             E                       F           G
     Media Organization    Prefix   First Name   Last Name   Title              Beat              Preferred Method
                                                                                                  of
 1                                                                                                Communication
     Allure                Ms       Elizabeth    Angell      Senior Editor      Women's fashion   E-mail


 2
     Allure                Ms       Jennifer     Kass        Assistant Editor   Women's fashion   E-mail


 3
     Allure                Ms       Jillian      Mackenzie   Deputy Editor      Lifestyle         E-mail




 4
     Allure                Ms       Kate         Sullivan    Assistant Editor   Celebrities       E-mail




 5



                                                             Page 1
Women's Magazine Editors                                                 0031                                            Sample List


                                  H                                        I                J                     K
     Pitching Tips                                                 Staff Phone       Staff Fax    Staff E-mail

 1
                                                                   (xxx)xxx-xxxxx    (xxx)xxx-xxxxx xxxx@condenast.com


 2
     Kass covers fashion, women's interests, and beauty.           (xxx)xxx-xxxxx    (xxx)xxx-xxxxx xxxx@condenast.com


 3
   Content seeks to empower girls between the ages of 12 to19 (xxx)xxx-xxxxx         (xxx)xxx-xxxxx xxxx@condenast.com
   by providing them timely, exclusive information on topics that
   affect their lives such as fashion, entertainment, health and
   relationships. "Our audience is teenage girls throughout the
   U.S," MacKenzie says. To gain coverage, pitch individual beat
   editors. "I prefer it if a release simply gives me the nuts-and-
   bolts information," she says. "I don't like it when a release
   suggests specific story ideas or ways to use the information. I
   find that these ideas rarely apply to the magazine." Avoid
   bombarding her with email. She prefers quality to quantity.
   Pictures and artwork help, especially if there's a visual peg to
   the pitch. Always reach her via email. Lead-time is three
 4 months.
   Sullivan covers celebrity stories, beauty stories and assists in (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxx@condenast.com
   finding experts in all fields for the magazine's Insider's Guide
   section. Other beats covered include, vacation tips, wedding
   season tips, beauty products with great stories behind their
   names, husband and wife teams in the beauty industry. "PR
   people don't understand our lead time," she says. "I've had
   people call me a week after they pitched a story asking if the
   story has been written for the following month. We have
   stories set up for the next few months, some sections are
   practically planned a year in advance." Contact via email.

 5



                                                                        Page 2
Women's Magazine Editors                              0031                                                        Sample List


            L             M                       N                       O                    P                Q
     Media Phone    Media Fax      Media E-mail                Media Web Page          MediaAddress        MediaCity

 1
     212-286-2860   212-286-2282                               http://www.allure.com                         New
                                                                                       4 Times Square10th Floor York


 2
     212-286-2860   212-286-2282                               http://www.allure.com                         New
                                                                                       4 Times Square10th Floor York


 3
     212-286-2860   212-286-2282                               http://www.allure.com                         New
                                                                                       4 Times Square10th Floor York




 4
     212-286-2860   212-286-2282                               http://www.allure.com                         New
                                                                                       4 Times Square10th Floor York




 5



                                                      Page 3
Women's Magazine Editors                                         0031                                                Sample List


          R            S                 T                               U                            V           W
     MediaState   MediaZipCode Circulation         Coverage                               Deadlines       TypicalConsumer

 1
     New York     10036-6518   1,031,407 Monthly   Health, fitness, beauty and fashion.                   Mostly female, 32
                                                                                                          average age, 50%
                                                                                                          single, $50,000
 2                                                                                                        median income.
     New York     10036-6518   1,031,407 Monthly   Health, fitness, beauty and fashion.                   Mostly female, 32
                                                                                                          average age, 50%
                                                                                                          single, $50,000
 3                                                                                                        median income.
     New York     10036-6518   1,031,407 Monthly   Health, fitness, beauty and fashion.                   Mostly female, 32
                                                                                                          average age, 50%
                                                                                                          single, $50,000
                                                                                                          median income.




 4
     New York     10036-6518   1,031,407 Monthly   Health, fitness, beauty and fashion.                   Mostly female, 32
                                                                                                          average age, 50%
                                                                                                          single, $50,000
                                                                                                          median income.




 5



                                                                Page 4
Women's Magazine Editors                                       0031                                                     Sample List


              A               B            C            D              E                       F             G
     Media Organization    Prefix   First Name   Last Name    Title              Beat                Preferred Method
                                                                                                     of
 1                                                                                                   Communication
     Allure                Ms       Sadie        Van Gelder   Contributing Editor Women's interest   E-mail




 6
     Cosmopolitan          Ms       Esther       Crain        Deputy Articles    Medicine            E-mail
                                                              Editor




 7
     Cosmopolitan          Ms       Bethany      Heitman      Associate Editor   Celebrities         E-mail

 8
     Cosmopolitan          Mr       Ky           Henderson    Deputy Articles    Celebrities         E-mail
                                                              Editor
 9
     Cosmopolitan          Ms       Rebecca      Hessel       Senior Fashion     Fashion             E-mail
                                                              Editor
10



                                                              Page 5
Women's Magazine Editors                                                 0031                                            Sample List


                                    H                                       I               J                      K
     Pitching Tips                                                  Staff Phone      Staff Fax    Staff E-mail

 1
     Based in CA. Oversees health coverage. Van Gelder looks for (xxx)xxx-xxxxx      (xxx)xxx-xxxxx xxxx@condenast.com
     beauty angles: "The topics we're interested in include cosmetic
     dermatology, diet and weight management, sun protection and
     skin cancer, breast cancer, smoking and lung cancer, sleep,
     caffeine, hair-care, nail-care, anti-aging and vitamins and other
     supplements," she explains. "There are a lot of health topics
     that we simply don't cover at all, because they don't pertain to
     our focus of beauty and appearance or to our core readership,
     which is women ages 21 to 35." She's mostly interested in
     research studies and experts, and "we often cite statistics
     about consumer attitudes and behaviors that tie in with the
     magazine's beat and reader demographics." Relevant books
     are also welcome. However, "we hardly ever cover products in
     our health pages," she says. Send info by e-mail.

 6
     Is Deputy Articles Editor. Is the best contact for women's     (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@hearst.com
     health info, including relevant FDA approvals and research
     studies about nutrition, weight loss and sexual health. Info
     should be geared toward women in their 20s. Don't send
     books. She's generally not interested in nutritional
     supplements. Otherwise, you can send unsolicited product
     samples. Prefers E-mail and discourages phone calls.
 7
                                                                    (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@hearst.com

 8
                                                                    (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@hearst.com

 9
                                                                    (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@hearst.com

10



                                                                        Page 6
Women's Magazine Editors                              0031                                                            Sample List


            L             M                       N                       O                      P                  Q
     Media Phone    Media Fax      Media E-mail                Media Web Page            MediaAddress          MediaCity

 1
     212-286-2860   212-286-2282                               http://www.allure.com                           New
                                                                                         4 Times Square10th Floor York




 6
     212-649-3570                  cosmo@hearst.com                                                             New York
                                                               http://www.cosmopolitan.com300 West 57th Street38th Floor




 7
     212-649-3570                  cosmo@hearst.com                                                             New York
                                                               http://www.cosmopolitan.com300 West 57th Street38th Floor

 8
     212-649-3570                  cosmo@hearst.com                                                             New York
                                                               http://www.cosmopolitan.com300 West 57th Street38th Floor

 9
     212-649-3570                  cosmo@hearst.com                                                             New York
                                                               http://www.cosmopolitan.com300 West 57th Street38th Floor

10



                                                      Page 7
Women's Magazine Editors                                         0031                                                           Sample List


          R            S                 T                               U                              V                    W
     MediaState   MediaZipCode Circulation         Coverage                                 Deadlines                TypicalConsumer

 1
     New York     10036-6518   1,031,407 Monthly   Health, fitness, beauty and fashion.                              Mostly female, 32
                                                                                                                     average age, 50%
                                                                                                                     single, $50,000
                                                                                                                     median income.




 6
     New York     10019-3299   2,926,683 Monthly   Culture, humanities, amusements, apparel, Lead is seven months.
                                                   accessories, beauty, food, nutrition, health
                                                   and medicine.




 7
     New York     10019-3299   2,926,683 Monthly   Culture, humanities, amusements, apparel, Lead is seven months.
                                                   accessories, beauty, food, nutrition, health
 8                                                 and medicine.
     New York     10019-3299   2,926,683 Monthly   Culture, humanities, amusements, apparel, Lead is seven months.
                                                   accessories, beauty, food, nutrition, health
 9                                                 and medicine.
     New York     10019-3299   2,926,683 Monthly   Culture, humanities, amusements, apparel, Lead is seven months.
                                                   accessories, beauty, food, nutrition, health
10                                                 and medicine.



                                                                Page 8
Women's Magazine Editors                                      0031                                                   Sample List


              A               B            C            D             E                    F              G
     Media Organization    Prefix   First Name   Last Name   Title             Beat               Preferred Method
                                                                                                  of
 1                                                                                                Communication
     Cosmopolitan          Ms       Maggie       Hong        Fashion Editor    Fashion            E-mail

11
     Cosmopolitan          Ms       Amri         Kibbler     Senior Fashion    Fashion            E-mail
                                                             Market Editor
12
     Cosmopolitan          Ms       Danielle     Levy        Senior             Fashion           E-mail
                                                             Accessories Editor
13
     Cosmopolitan          Ms       Heather      Pfaff       Senior Fashion    Fashion            E-mail
                                                             Editor
14
     Cosmopolitan          Ms       Michelle     Stacey      Deputy Editor     Women's interest   E-mail




15




                                                             Page 9
Women's Magazine Editors                                                  0031                                          Sample List


                                     H                                      I                J                      K
     Pitching Tips                                                  Staff Phone       Staff Fax    Staff E-mail

 1
     Is Fashion Editor for special editions.                        (xxx)xxx-xxxxx    (xxx)xxx-xxxxx xxxxx@hearst.com

11
     Is Senior Fashion Market Editor.                               (xxx)xxx-xxxxx    (xxx)xxx-xxxxx xxxxx@hearst.com

12
     Is Senior Accessories Editor                                   (xxx)xxx-xxxxx    (xxx)xxx-xxxxx xxxxx@hearst.com

13
     Pfaff is the Senior Fashion Editor.                            (xxx)xxx-xxxxx    (xxx)xxx-xxxxx xxxxx@hearst.com

14
     Stacey edits the "Real-Life Reads" section of the magazine,     (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@hearst.com
     which covers true, dramatic stories of young women and their
     experiences, including crime stories and personal-safety
     pieces. "I also edit general lifestyle and sex-and-relationship
     pieces," she says. "We're always trend watching and any news
     that would affect young, single women is of interest to me,
     including trends and anything that impacts their work, family
     and love lives." Regarding pitches, "send ideas to editorial
     assistants or assistant and associate editors," she says. "They
     pitch the majority of the ideas, and probably would pay more
     attention than the top editors." Pitches should focus on the
     interests and concerns of single women, 18 to 34. "When I get
     pitches about children and being a mom, or anything out of our
     age group and interests, it's just a waste of everyone's time,"
     she says. When considering a story, she always needs a
     picture to see what the woman looks like. Lead time is at least
     four months. Contact by email.
15




                                                                        Page 10
Women's Magazine Editors                            0031                                                            Sample List


            L             M                    N                        O                      P                  Q
     Media Phone    Media Fax   Media E-mail                 Media Web Page            MediaAddress          MediaCity

 1
     212-649-3570               cosmo@hearst.com                                                              New York
                                                             http://www.cosmopolitan.com300 West 57th Street38th Floor

11
     212-649-3570               cosmo@hearst.com                                                              New York
                                                             http://www.cosmopolitan.com300 West 57th Street38th Floor

12
     212-649-3570               cosmo@hearst.com                                                              New York
                                                             http://www.cosmopolitan.com300 West 57th Street38th Floor

13
     212-649-3570               cosmo@hearst.com                                                              New York
                                                             http://www.cosmopolitan.com300 West 57th Street38th Floor

14
     212-649-3570               cosmo@hearst.com                                                              New York
                                                             http://www.cosmopolitan.com300 West 57th Street38th Floor




15




                                                   Page 11
Women's Magazine Editors                                         0031                                                              Sample List


          R            S                 T                               U                                    V                   W
     MediaState   MediaZipCode Circulation         Coverage                                       Deadlines               TypicalConsumer

 1
     New York     10019-3299   2,926,683 Monthly   Culture, humanities, amusements, apparel,      Lead is seven months.
                                                   accessories, beauty, food, nutrition, health
11                                                 and medicine.
     New York     10019-3299   2,926,683 Monthly   Culture, humanities, amusements, apparel,      Lead is seven months.
                                                   accessories, beauty, food, nutrition, health
12                                                 and medicine.
     New York     10019-3299   2,926,683 Monthly   Culture, humanities, amusements, apparel,      Lead is seven months.
                                                   accessories, beauty, food, nutrition, health
13                                                 and medicine.
     New York     10019-3299   2,926,683 Monthly   Culture, humanities, amusements, apparel,      Lead is seven months.
                                                   accessories, beauty, food, nutrition, health
14                                                 and medicine.
     New York     10019-3299   2,926,683 Monthly   Culture, humanities, amusements, apparel,      Lead is seven months.
                                                   accessories, beauty, food, nutrition, health
                                                   and medicine.




15




                                                               Page 12
Women's Magazine Editors                                      0031                                              Sample List


              A               B            C            D              E                 F           G
     Media Organization    Prefix   First Name   Last Name   Title             Beat          Preferred Method
                                                                                             of
 1                                                                                           Communication
     Glamour               Ms       Sunny Sea    Gold        Health Articles   Fitness       E-mail
                                                             Editor




16




                                                             Page 13
Women's Magazine Editors                                                    0031                                             Sample List


                                   H                                         I                 J                     K
     Pitching Tips                                                   Staff Phone        Staff Fax    Staff E-mail

 1
   "I do the sexual health coverage, anything that's ob-gyn            (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@condenast.com
   related." Gold is also your best contact for nutrition,
   psychology and relationships. "Nutrition research is really
   important to us," she emphasizes. "Our best friends are the
   PR people who know what's appropriate for us," she says.
   Gold offers these tips for landing your health pitch into the
   magazine: 1) Target the right editor. 2) Tell her about new or
   improved contraceptives. "We don't do a lot of product
   coverage unless it's something really amazing or something
   contraceptive," she says. When considering pitches for
   contraceptives, she's interested in products that are "new or
   innovative, or new information about an old one." 3) Be
   selective with experts. "I rarely use experts that I get from
   corporate PR people," she says. "A lot of times they have
   financial ties. But we do use experts affiliated with universities.
   I have good relations with a few colleges in particular." She's
   also open to using experts from non-profits, such as the
   American Heart Association or American Lung Association. 4)
   Focus on younger women. "The median [reader] age is the
16 low 30s, but we go from 18 to 38," she says. "We sometimes




                                                                          Page 14
Women's Magazine Editors                                  0031                                                          Sample List


            L             M                        N                          O                      P                Q
     Media Phone    Media Fax      Media E-mail                    Media Web Page            MediaAddress        MediaCity

 1
     212-286-2860   212-286-6922   letters@glamour.com             http://www.glamour.com/                         New
                                                                                             4 Times Square16th Floor York




16




                                                         Page 15
Women's Magazine Editors                                          0031                                                               Sample List


          R            S                 T                                U                                   V                   W
     MediaState   MediaZipCode Circulation         Coverage                                       Deadlines               TypicalConsumer

 1
     New York     10036-6593   2,290,452 Monthly   Fashion, beauty, cultural interests, health,   Lead is three months.   Women ages 18 to
                                                   fitness, personal relations, travel, home                              34, $46,000 median
                                                   furnishings, careers and food.                                         income, 50% married,
                                                                                                                          with very young or no
                                                                                                                          children.




16




                                                                Page 16
Women's Magazine Editors                                      0031                                                        Sample List


              A               B            C            D              E                 F                     G
     Media Organization    Prefix   First Name   Last Name   Title           Beat                      Preferred Method
                                                                                                       of
 1                                                                                                     Communication
     Glamour               Ms       Wendy        Naugle      Deputy Health   Entertainment (General)   E-mail
                                                             Editor




17




                                                             Page 17
Women's Magazine Editors                                            0031                                            Sample List


                               H                                      I               J                     K
     Pitching Tips                                            Staff Phone      Staff Fax    Staff E-mail

 1
   When pitching Naugle, stress actionable angles for women's (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@condenast.com
   health info. "We really try to focus on all of women's health,
   head to toe, mind/body, which I think is different from some of
   our immediate competition in terms of young women's
   magazines, which tend to be a little bit more what we call
   'bikini zone health' sometimes," she says. "Our coverage
   includes heart disease, lung cancer, nutrition, all of those
   subjects. And our message is always to be very empowering:
   How can women take charge of their health? What can they
   do?" In addition, "we always want to be topical and current."
   The front-of-book "Health Bulletin" is a long story that can be
   serious or lighthearted depending on the mix of what's in the
   issue. The magazine also has sections for general health,
   sexual health, nutrition and fitness. Three months out of the
   year, the magazine features a "Body by Glamour" program,
   which is an involved diet and fitness program. "It's all about
   healthy eating, not counting calories," she says. Each issue
   also has a health story in the feature well, "which will focus on
   some of the bigger topics or trends, ranging from breast
17 cancer to topics that we just want to give more space to."




                                                                  Page 18
Women's Magazine Editors                                  0031                                                          Sample List


            L             M                        N                          O                      P                Q
     Media Phone    Media Fax      Media E-mail                    Media Web Page            MediaAddress        MediaCity

 1
     212-286-2860   212-286-6922   letters@glamour.com             http://www.glamour.com/                         New
                                                                                             4 Times Square16th Floor York




17




                                                         Page 19
Women's Magazine Editors                                          0031                                                               Sample List


          R            S                 T                                U                                   V                   W
     MediaState   MediaZipCode Circulation         Coverage                                       Deadlines               TypicalConsumer

 1
     New York     10036-6593   2,290,452 Monthly   Fashion, beauty, cultural interests, health,   Lead is three months.   Women ages 18 to
                                                   fitness, personal relations, travel, home                              34, $46,000 median
                                                   furnishings, careers and food.                                         income, 50% married,
                                                                                                                          with very young or no
                                                                                                                          children.




17




                                                                Page 20
Women's Magazine Editors                                       0031                                                            Sample List


              A                B            C            D              E                     F                     G
     Media Organization     Prefix   First Name   Last Name   Title               Beat                      Preferred Method
                                                                                                            of
 1                                                                                                          Communication
     Glamour                Ms       Anne         Sachs       Online Editorial    Entertainment (General)   E-mail
                                                              Director




18
     Lucky                  Ms       Kendall      Herbst      Fashion News        Women's fashion           E-mail
                                                              Editor



19
     Lucky                  Ms       Cat          Marnell     Associate Beauty Beauty                       E-mail
                                                              Editor




20
                             Ms
     Martha Stewart Living Magazine Elizabeth     Collins     Assistant Editor/   Food                      E-mail
                                                              Food &
                                                              Entertainment
21




                                                              Page 21
Women's Magazine Editors                                                   0031                                                 Sample List


                                    H                                         I               J                      K
     Pitching Tips                                                    Staff Phone      Staff Fax    Staff E-mail

 1
     "The focus of the site remains on delivering content that        (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@condenast.com
     empowers women, but in a way that's more immediate and
     service-oriented," Sachs says. "My goal is to create content
     that plays to our readers' busy lifestyles, and that engenders
     community. We've launched a couple of new blogs, we have
     daily updates on fashion and beauty from industry insiders,
     and we're building tools that encourage readers to participate
     in stories." Additionally: "For those readers who are drawn to
     Glamour for the in-depth news features or profiles,
     glamour.com may not be their first online destination; I'm
     eager to reach the Glamour reader who is inspired by a story
     or service in the magazine and wants to try/buy it/see it for
     herself on glamour.com." Contact her by e-mail.
18
   Herbst is responsible for the magazine's fashion news reports. (xxx)xxx-xxxxx       (xxx)xxx-xxxxx xxxxx@condenast.com
   "I'm interested in everything related to fashion," she says. "I
   want to hear about fashions that are available for women of all
   ages and at all price points. Pitch a couple months in advance.
   Send look books and information about the designers, prices
19 and availability."
   Marnell was recently promoted from beauty assistant to the       (xxx)xxx-xxxxx     (xxx)xxx-xxxxx xxxxx@condenast.com
   associate editor post. "I am interested in reviewing all women's
   beauty products that are available in the United States," she
   says. "I don't need press releases, just send the product to the
   street address." Keep in mind: "I don't want pitches for
   nutritional waters, diet aids or men's beauty items. Pitch four
   months in advance," she says. No calls.
20
   Is Assistant Food Editor.                                        (xxx)xxx-xxxxx     (xxx)xxx-xxxxx xxxxx@marthastewart.com


21




                                                                          Page 22
Women's Magazine Editors                                  0031                                                           Sample List


            L             M                        N                          O                      P                 Q
     Media Phone    Media Fax      Media E-mail                    Media Web Page            MediaAddress         MediaCity

 1
     212-286-2860   212-286-6922   letters@glamour.com             http://www.glamour.com/                         New
                                                                                             4 Times Square16th Floor York




18
     212-286-2860   212-286-4986                                   http://www.luckymag.com                         New
                                                                                             4 Times Square10th Floor York




19
     212-286-2860   212-286-4986                                   http://www.luckymag.com                         New
                                                                                             4 Times Square10th Floor York




20
     212-827-8000   212-827-8194                                                               11                  New York
                                                                   http://www.marthastewart.com West 42nd Street23rd Floor


21




                                                         Page 23
Women's Magazine Editors                                          0031                                                               Sample List


          R            S                 T                                U                                   V                   W
     MediaState   MediaZipCode Circulation         Coverage                                       Deadlines               TypicalConsumer

 1
     New York     10036-6593   2,290,452 Monthly   Fashion, beauty, cultural interests, health,   Lead is three months.   Women ages 18 to
                                                   fitness, personal relations, travel, home                              34, $46,000 median
                                                   furnishings, careers and food.                                         income, 50% married,
                                                                                                                          with very young or no
                                                                                                                          children.




18
     New York     10036        1,127,233 Monthly   Covers shopping, new products and                                      Women, 20 to 40
                                                   entertaining.                                                          years old.



19
     New York     10036        1,127,233 Monthly   Covers shopping, new products and                                      Women, 20 to 40
                                                   entertaining.                                                          years old.




20
     New York     10036-       2,030,844 Monthly   Gardening techniques, food preparation
                                                   tips and recipes, general information on
                                                   home decor and landscaping.
21




                                                                Page 24
Women's Magazine Editors                                        0031                                                               Sample List


              A                B            C            D               E                      F                       G
     Media Organization     Prefix   First Name   Last Name    Title                Beat                        Preferred Method
                                                                                                                of
 1                                                                                                              Communication
                             Ms
     Martha Stewart Living Magazine Corinne       Gill         Holiday & Crafts     Homes and interiors - other E-mail
                                                               Associate Editor

22
                             Ms
     Martha Stewart Living Magazine Marcie        McGoldrick   Holiday & Crafts     Lifestyle                 E-mail
                                                               Editorial Director

23
                             Ms
     Martha Stewart Living Magazine Silke         Stoddard     Holiday & Crafts     Crafts                    E-mail
                                                               Deputy Editor

24
                             Ms
     Martha Stewart Living Magazine Michelle      Wong         Senior Style Editor Home interest              E-mail




25
     Reader's Digest        Ms       Andrea       Barbalich    Deputy Editor        Health                    E-mail

26




                                                               Page 25
Women's Magazine Editors                                                     0031                                                 Sample List


                                     H                                        I                 J                      K
     Pitching Tips                                                    Staff Phone        Staff Fax    Staff E-mail

 1
     Is Assistant Crafts Editor.                                      (xxx)xxx-xxxxx     (xxx)xxx-xxxxx xxxxx@marthastewart.com


22
     Is Craft and Holiday Editor.                                     (xxx)xxx-xxxxx     (xxx)xxx-xxxxx xxxxx@marthastewart.com


23
     'I work with PR people mainly to borrow products for styling in (xxx)xxx-xxxxx      (xxx)xxx-xxxxx xxxxx@marthastewart.com
     photo shoots," Stoddard says. "We don't do gift guides, nor do
     we feature products."
24
     "My responsibility is mostly home and decorating material,"        (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@marthastewart.com
     she says. Send her tabletop ideas. "I look for high-end stuff,
     but nothing super crafty," she explains. "When I need to cover
     a pan, a platter, glassware or the occasional piece of furniture
     like dining chairs, I go to places that I want to shop. Crate and
     Barrel is the lowest end of what I cover," she adds. When
     pitching her, think about design. "It's a major part of what
     makes our pages," she says. "Anything chunky or plastic-y
     isn't going to make it." E-mail or mail is the best way to get her
     attention.
25
     "I don't really have a beat," she says. "I'm the Deputy Editor   (xxx)xxx-xxxxx     (xxx)xxx-xxxxx xxxxx@rd.com
     and am involved in many areas of the magazine."
26




                                                                           Page 26
Women's Magazine Editors                                      0031                                                              Sample List


            L             M                         N                             O                       P                   Q
     Media Phone    Media Fax      Media E-mail                        Media Web Page             MediaAddress           MediaCity

 1
     212-827-8000   212-827-8194                                                                   11                  New York
                                                                       http://www.marthastewart.com West 42nd Street23rd Floor


22
     212-827-8000   212-827-8194                                                                   11                  New York
                                                                       http://www.marthastewart.com West 42nd Street23rd Floor


23
     212-827-8000   212-827-8194                                                                   11                  New York
                                                                       http://www.marthastewart.com West 42nd Street23rd Floor


24
     212-827-8000   212-827-8194                                                                   11                  New York
                                                                       http://www.marthastewart.com West 42nd Street23rd Floor




25
     914-238-1000   914-238-4559   articleproposals@rd.com                                                              Pleasantville
                                                                       http://www.readersdigest.comReader's Digest RoadBox 190

26




                                                             Page 27
Women's Magazine Editors                                         0031                                                  Sample List


          R            S                 T                               U                                V           W
     MediaState   MediaZipCode Circulation         Coverage                                   Deadlines       TypicalConsumer

 1
     New York     10036-       2,030,844 Monthly   Gardening techniques, food preparation
                                                   tips and recipes, general information on
                                                   home decor and landscaping.
22
     New York     10036-       2,030,844 Monthly   Gardening techniques, food preparation
                                                   tips and recipes, general information on
                                                   home decor and landscaping.
23
     New York     10036-       2,030,844 Monthly   Gardening techniques, food preparation
                                                   tips and recipes, general information on
                                                   home decor and landscaping.
24
     New York     10036-       2,030,844 Monthly   Gardening techniques, food preparation
                                                   tips and recipes, general information on
                                                   home decor and landscaping.




25
     New York     10570-       8,158,652 Monthly   General interest features for a broad
                                                   spectrum of readers. Does not accept
26                                                 publicity photos.




                                                               Page 28
Women's Magazine Editors                                      0031                                           Sample List


              A               B            C            D              E              F           G
     Media Organization    Prefix   First Name   Last Name   Title           Beat         Preferred Method
                                                                                          of
 1                                                                                        Communication
     Reader's Digest       Ms       Lisa         Davis       Deputy Editor   Health       E-mail




27




                                                             Page 29
Women's Magazine Editors                                                   0031                                          Sample List


                                   H                                         I                J                      K
     Pitching Tips                                                   Staff Phone       Staff Fax    Staff E-mail

 1
     To get the attention of Davis, pitch practical, service-oriented (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@rd.com
     info on common health issues or a compelling human-interest
     narrative. "We can't cover one story that's more relevant to
     women and one that is more relevant to men, but we certainly
     are looking for stories with broad appeal and relevance." She's
     looking for health stories people can use to make their lives
     better. Alert her to studies that haven't made it onto the
     newswires. Send a quick summary and then the release with a
     link to the study. "We're looking to put things together to give
     people perspective--to take the extra step from the finding to
     here's how to put it into practice," she says. Offer a fresh look
     at ailments such as heart disease or cancer. Pitch personal
     stories on an exclusive basis. Give her a heads up on
     forthcoming consumer-health books. Contact by email.

27




                                                                         Page 30
Women's Magazine Editors                                      0031                                                              Sample List


            L             M                         N                             O                       P                   Q
     Media Phone    Media Fax      Media E-mail                        Media Web Page             MediaAddress           MediaCity

 1
     914-238-1000   914-238-4559   articleproposals@rd.com                                                              Pleasantville
                                                                       http://www.readersdigest.comReader's Digest RoadBox 190




27




                                                             Page 31
Women's Magazine Editors                                         0031                                               Sample List


          R            S                 T                               U                             V           W
     MediaState   MediaZipCode Circulation         Coverage                                Deadlines       TypicalConsumer

 1
     New York     10570-       8,158,652 Monthly   General interest features for a broad
                                                   spectrum of readers. Does not accept
                                                   publicity photos.




27




                                                               Page 32
Women's Magazine Editors                                      0031                                                Sample List


              A               B            C            D              E                   F           G
     Media Organization    Prefix   First Name   Last Name   Title             Beat            Preferred Method
                                                                                               of
 1                                                                                             Communication
     Reader's Digest       Ms       Maureen      Mackey      Features Editor   Lifestyle       E-mail




28
     Reader's Digest       Mr       Andy         Simmons     Features Editor   Comedy          E-mail

29




                                                             Page 33
Women's Magazine Editors                                                 0031                                          Sample List


                                  H                                        I                J                      K
     Pitching Tips                                                 Staff Phone       Staff Fax    Staff E-mail

 1
   Pitch Mackey content related to a wide range of lifestyle,       (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@rd.com
   entertainment and topical news coverage. Look for expanded
   opportunities for topics tied to books and authors. "Our book
   coverage is now bigger and fuller than it's even been, she
   says. The magazine offers excerpts of five or six books per
   month on the new "Monthly Reader" page in the front-of-the
   book "Digest" section. Additionally, the magazine contains a lot
   of sidebars with authors if their books happen to speak to
   some newsy issue or other topic. "For example, if we're
   working on a dramatic story about the history of slaves, we
   want to talk to a book author on this topic and get his or her
   insights," she says. Point to recent author coverage to get her
   attention. "The best pitch says, 'I see that you just did a Q&A
   with X author and I have an author you should pay attention
   to,'" she says. "I need to know the publish date and the
   essentials: Why should I care? What else have they written or
   done before? What are they experts in?" Look to her blog for
   expanded opportunities. Her "Book Fare" blog on the website
   covers "any books I'm reading that I think are noteworthy," she
28 says. "I often cover books that couldn't get into the magazine
                                                                    (xxx)xxx-xxxxx   (xxx)xxx-xxxxx xxxxx@rd.com

29




                                                                       Page 34
Women's Magazine Editors                                      0031                                                              Sample List


            L             M                         N                             O                       P                   Q
     Media Phone    Media Fax      Media E-mail                        Media Web Page             MediaAddress           MediaCity

 1
     914-238-1000   914-238-4559   articleproposals@rd.com                                                              Pleasantville
                                                                       http://www.readersdigest.comReader's Digest RoadBox 190




28
     914-238-1000   914-238-4559   articleproposals@rd.com                                                              Pleasantville
                                                                       http://www.readersdigest.comReader's Digest RoadBox 190

29




                                                             Page 35
Women's Magazine Editors                                         0031                                               Sample List


          R            S                 T                               U                             V           W
     MediaState   MediaZipCode Circulation         Coverage                                Deadlines       TypicalConsumer

 1
     New York     10570-       8,158,652 Monthly   General interest features for a broad
                                                   spectrum of readers. Does not accept
                                                   publicity photos.




28
     New York     10570-       8,158,652 Monthly   General interest features for a broad
                                                   spectrum of readers. Does not accept
29                                                 publicity photos.




                                                               Page 36

				
DOCUMENT INFO