Aagahee ALP Certificate Distribution Ceremony by ronaldimran


									                National Foods’ Aagahee Adult Literacy Programme
                         successfully completes 4th phase

Karachi, January 15, 2009: Pakistan’s leading multi-category food company, National
Foods Limited (NFL), today announced the successful completion of the 4 th phase of its
Aagahee Adult Literacy Programme. This programme is being run as a partnership with
Literate Pakistan Foundation (LPF) and The Citizens Foundation (TCF). The
announcement was made at a special certificate distribution ceremony attended by a
large number of students and teachers from the programme.

Speaking at the event Mr. Abdul Majeed, Chairman National Foods Limited, explained
how ALP was first run at the National Foods factories way back in the year 2000. The
scope was later increased. He said, “I feel such programmes can be leveraged to make
a widespread positive impact on the lives of illiterate people in the country. Our costs
are very low, because we involve the community. We can make any one person literate
for about Rs. 400. The problem is that the scale of the problem is not highlighted.
Create awareness; motivate people to step forward and do something. More people
should come forward for this cause. We do not need to look for big grants or anything
like that. You, me, we can sit together and do it. All we need is awareness.”

Describing the programme, Mr. Rayed Afzal, Managing Director New Century Education
and founder of Literate Pakistan Foundation (LPF), said, “Illiteracy is a national problem
of Pakistan. Our vision is to see a literate Pakistan in the shortest possible time. LPF is
here to motivate organizations and individuals at national and global levels who are
interested in eradicating illiteracy in Pakistan. Our organization supplies books, training
and guidance required to setup a literacy center. We critically supervise and analytically
measure the pace of performance towards the achievement of our predetermined

Mr. Riaz Kamlani, Vice President, The Citizens Foundation (TCF), shared, “The TCF
collaboration for Adult Literacy Programme with Literate Pakistan Foundation and
National Foods started in March 2005. The first phase of ALP was held at TCF School
Bhittaiabad, Karachi with 5 centers. So far 4 phases of ALP have been completed with a
total of 1490 individuals benefited. In the next phase starting this month we intend to
have this programme at 50 centers and extend it to Gawadar and Dhok Chaudrian near

The Aagahee Adult Literacy Programme consists of four books (three Urdu and one basic
arithmetic book) developed by Literate Pakistan Foundation. This course is called Jugnoo
Sabak and can be taught in a short span of three months at two hours per day for six
days a week. On successful completion, a previously illiterate person can read and write
Urdu and do simple arithmetic. This is possible via a special phonetic system of teaching.
Teachers are trained by LPF. TCF provides schools premises and teachers while National
Foods bears cost of the books and stipends for the teachers.

National Foods Limited (NFL), founded in 1970, is today Pakistan’s leading multi-
category Food Company with over 250 different products in 12 categories. NFL is
dedicated to improving the well-being of society through continuous development of
innovative food products and through a wide-ranging corporate social responsibility

For more information, please visit www.nfoods.com, www.literatepakistan.org, and

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