National Foods’ Aagahee Adult Literacy Programme successfully completes 4th phase Karachi, January 15, 2009: Pakistan’s leading multi-category food company, National Foods Limited (NFL), today announced the successful completion of the 4 th phase of its Aagahee Adult Literacy Programme. This programme is being run as a partnership with Literate Pakistan Foundation (LPF) and The Citizens Foundation (TCF). The announcement was made at a special certificate distribution ceremony attended by a large number of students and teachers from the programme. Speaking at the event Mr. Abdul Majeed, Chairman National Foods Limited, explained how ALP was first run at the National Foods factories way back in the year 2000. The scope was later increased. He said, “I feel such programmes can be leveraged to make a widespread positive impact on the lives of illiterate people in the country. Our costs are very low, because we involve the community. We can make any one person literate for about Rs. 400. The problem is that the scale of the problem is not highlighted. Create awareness; motivate people to step forward and do something. More people should come forward for this cause. We do not need to look for big grants or anything like that. You, me, we can sit together and do it. All we need is awareness.” Describing the programme, Mr. Rayed Afzal, Managing Director New Century Education and founder of Literate Pakistan Foundation (LPF), said, “Illiteracy is a national problem of Pakistan. Our vision is to see a literate Pakistan in the shortest possible time. LPF is here to motivate organizations and individuals at national and global levels who are interested in eradicating illiteracy in Pakistan. Our organization supplies books, training and guidance required to setup a literacy center. We critically supervise and analytically measure the pace of performance towards the achievement of our predetermined objectives.” Mr. Riaz Kamlani, Vice President, The Citizens Foundation (TCF), shared, “The TCF collaboration for Adult Literacy Programme with Literate Pakistan Foundation and National Foods started in March 2005. The first phase of ALP was held at TCF School Bhittaiabad, Karachi with 5 centers. So far 4 phases of ALP have been completed with a total of 1490 individuals benefited. In the next phase starting this month we intend to have this programme at 50 centers and extend it to Gawadar and Dhok Chaudrian near Rawalpindi.” The Aagahee Adult Literacy Programme consists of four books (three Urdu and one basic arithmetic book) developed by Literate Pakistan Foundation. This course is called Jugnoo Sabak and can be taught in a short span of three months at two hours per day for six days a week. On successful completion, a previously illiterate person can read and write Urdu and do simple arithmetic. This is possible via a special phonetic system of teaching. Teachers are trained by LPF. TCF provides schools premises and teachers while National Foods bears cost of the books and stipends for the teachers. National Foods Limited (NFL), founded in 1970, is today Pakistan’s leading multi- category Food Company with over 250 different products in 12 categories. NFL is dedicated to improving the well-being of society through continuous development of innovative food products and through a wide-ranging corporate social responsibility programme. For more information, please visit www.nfoods.com, www.literatepakistan.org, and www.thecitizensfoundation.org.
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