E-Mails E-mail marketing is a fast way to reach your target market for less than the cost of the postage stamp you'd be putting on each letter. It will drive qualified prospects to your site and jumpstart your registrations. By targeting those most likely to join, this process produces highly targeted prospects that result in an extremely high return on your investment and costs substantially less than traditional direct marketing. Your sportsbook will be included the following e-mail: 1) WEEKLY GAMBLING NEWSLETTER: Sent to over 250,000 Opt-in Sports bettors and Casino gamblers 2) FREE PICK E-MAIL: Sent to over 15,000 Opt-in Sports bettors We send top sports news, yesterday's finals and box scores, sports rotations, FREE PICKS and opening lines -- to your future customers every day! A customized sports news e-mail is delivered twice daily to their e-mailbox. They decide which email report they want – and we deliver your promotions to them daily! Two distinct editions are available, Early and Late, each with specialized information. 1) Early Edition: The previous day's final scores with box scores, and the day's Official Nevada Rotation schedule. 2) Late Edition: This newsletter provides FREE PICKS from some of the top handicappers in America, on who they like and why! We also include sports trivia, news tidbits and trends on that day's games. 2. 2002 NHL Football e-Workbook The NFL Football e-Workbook is great for producing leads and generating new customers for your Sportsbook. You will receive a custom version of the NFL Football e-Workbook, to email to all your current customers with YOUR ADS ONLY Included in the Workbook: The workbook includes articles, trends, and information on the benefits of wagering offshore from Big Lou, Randy Clinger, Davler Sports (Trends) and the rest of the Ask The Bookie handicapping team. FREE Sports Betting information in the form of Schedules, printable line sheets, ATS stats matchups, articles from Las Vegas Handicappers, -Trends – Point spread and Over/Under record for each game -Winning Plays for each game from Davler Sports -Full Week-By-Week NFL Schedule We will provide you the opportunity to increase your visibility in the sports gaming market, build brand awareness, and in driving qualified target traffic to your sportsbook. 3. Bi-Weekly newsletter 8 times during the next 4 months directly up to 2,500 highly targeted sports bettors. This is one the most in-depth bi-weekly NFL newsletter out there! No other newsletter can compare to the amount of schedules, stats, angles, trends, position analyses, etc. that our publication contains. 4. Preparing your Website for Search Engine Submission In order to generate traffic for your website you need to advertise your website, and the best way to advertise on the internet is to be included in the web's many search engines. When done properly, search engine submission can be the only promotion your website ever needs. Before submitting your site to the search engines, your site needs to be search engine friendly. If it is not, you will achieve a low ranking and very little, if any, traffic. To be search engine friendly, your site needs more than a visually pleasing presentation and informative content. In fact, much of what makes a web page appealing to its viewers can actually confuse a search engine. Search engines are not able to view inside frames very well, they cannot see images, they cannot view flash movies, they cannot hear sounds, etc. When a website is submitted to a search engine for inclusion into their index, a long process begins. Search engines use a robotic program called a 'spider' to analyze your website. This spider enters your website through the page URL that was submitted. It then searches that page for content, links to other pages on your website, and links to pages outside your website. In this manner it finds and analyzes the data on all pages from your site and locates other websites. Finally, your site is included in the search engine's index when the search engine updates its database. This entire process can take 12 weeks or more!! When your site is included, the search engine will send its spider periodically to see if the website has grown, is still active, and if anything has changed. We-Submit your Website Monthly • Re-submit your site to ensure you remain listed. Every day new directories come into existence and others disappear. We try to keep up with all of these changes. Directories and search engines that accept your submission may require from one day to eight weeks or more to add your listing to their directory. We've grouped the directories and search engines into 28 different categories. About 10 directories and search engines charge for listings. Not all directories and search engines are relevant for all Web sites. For example, some are only for non-US Web sites. The goal of a search engine is to provide its users with relevant, on-topic information. Each search engine accomplishes this in different ways. Following are some of the key areas that a typical search engine will use in order to assign relevance to your website's pages. Keywords: These are words that a person types into a search engine to find your website. These words need to be used in the body of your site. The more you use them, the more relevant that keyword will be judged on that web page. Some examples of keywords used on this website are: free websites, free hosting, home based business, etc. Title: The title is what appears at the very top of your web browser window. Most search engines look at what it finds here to be of great importance. Because of this, you should try to use your most important keywords in your title. Also, most search engines will display your title in the first line of the listing in their database. Meta Tags: These are variables in your HTML code that search engines use for many purposes. They are not visible to your site viewers. The most important meta tags are: TITLE, KEYWORDS, and DESCRIPTION. Most search engines don't put much weight on meta tags anymore because they are easy to abuse. They should still be added to any HTML document because some search engines still use them. Link Popularity: The most popular search engines now look at a page's incoming link structure to measure its relevance. If you can get to a specific page from most of the pages on the website, the page being examined must be pretty important. However, link popularity is mainly increased by other websites that have a link to your page. 5. Prepare Your First Pay-Per-Click Campaign One of the best possibilities to drive targeted traffic to your web site is the use of Pay-Per-Click search engines . They are not like the regular search engines where you have to deal with meta-tags, alt-tags, robots.txt etc. for your web pages. With this kind of web site promotion, the rankings are solely based on the amount of money you want to spend on your advertising campaign. The advertisers are bidding on certain keywords to achieve a particular position at the results page. Keyword Analysis: We work with you to select the key words and phrases that are relevant to your site's content, products and services. Keyword analysis is a continuous process as we obtain a greater understanding of which words and phrase are proving most effective. We'll enhance and expand the use of the "performers" while dropping the ones that are not, while always looking for the extra edge. Competitive Analysis: We'll study your competition's listings to ascertain the words they are bidding on and their position in the search results. Strategic bidding: Based upon the keyword and competitive analysis we will formulate a strategy for placing bids. Our goal is to get you the highest, most cost effective placement. As an example, say the number one result for the phrase is at a bid price of fifty cents and number two is at 10. Our strategy would be to bid 11 cents. You'll show up in the number 2, your targeted traffic will zoom, and it's been accomplished at a far lower cost than if you were to bid for the number 1 position. Monitoring and Gap Bidding: Once the bids are initially placed, our work is just getting started. We'll be actively monitoring to maintain or increase your positioning and ROI. We review your bids on a daily basis and make adjustments based on factors such as desired position, bid gaps, and budget. Bid gaps occur when the listing(s) just under yours has dropped out from time you made your last bid. Let's say you've obtained a number 1 ranking with a bid of 70 cents over the competitions 69 cents. A few days later the number 2 listing drops to 30 cents. That 40 cent spread between your current bid and the new number 2 is the bid gap. Gap Bidding is making the appropriate bid adjustments to close those gaps and protect you from overpaying for your keyword bids. 40 cents a click may not sound like a lot but it starts to add up if you're overpaying 40 cents for hundreds or even thousands of clicks. Multiple Search Engine Coverage: In addition to Overture, we can manage your PPC marketing with the other major PPC search engines. 6. Websites We place you site on our Sports Gaming network on sites with over 80,000 unique visitors a month What makes our sites unique from the other sites? We provide our visitors with FREE information in the form of ATS stats match-ups, schedules, articles from Handicappers, free picks, live scoreboard, odds, contests, and the #1 Sports betting posting forum in the industry. In closing, we provide advertisers the opportunity to increase their visibility in the sports gaming market, build brand awareness, and drive qualified target traffic to their web site. One thing’s for sure, when advertising with LOUDSPEAKER MEDIA, we guarantee to reach your target audience, and we'll provide your business with plenty of exposure that will generate great leads and produce many new customers. There are not many companies that offer a guaranteed advertising package so reserve your space today.