WONG WAN LING •
BLK 40 CAMBRDIGE ROAD #03-111 SINGAPORE 210040 | +65 96855236 | WANLING@GMAIL.COM
Industry / Verticle
Technology — Loyalty Solutions (Credit & Debit Loyalty, Retail loyalty) , Smart Card & Security (Identity Management, Single Sign-on) Financial, Banking — Consumer Payments: Credit, Debit & Prepaid, Remittance — Commercial Payments: Credit, Debit & Prepaid, Micro Payments
Function Regional Exposure Gender Date of Birth Language
Marketing, Business Development, Marketing & Business Consultancy Greater China (PRC, Taiwan, Hong Kong), South East Asia (Singapore, Malaysia, Thailand, Philippines), South Asia (India), Korea, New Zealand Female 4 January 1973 English – Highly Proficient (written & spoken) Chinese – Highly Proficient (written & spoken) Cantonese – Native Speaker (spoken) Bachelor of Science (Economics) National University of Singapore
Highest Education PROFESSIONAL SUMMARY
For my professional profile available on the internet, please refer to: http://www.linkedin.com/in/wanling
Results-oriented strategic marketing professional. Proven ability to understand complex customer challenges in different markets (Asia Pacific) and provide appropriate solutions. Good rapport with senior executives while providing pre-sales support to the sales & business development team. Strong relationships with customers ensure access to timely and important information critical to sales and account management process. Expansive experience in the cards & payments having managed products in credit, debit, & prepaid for both the consumer and commercial markets. Strong background in loyalty rewards, membership and customer retention programs. Comfortable in both the vendor space as well as the banking environment, having successfully launched and managed several award-winning consumer and commercial card products, credit card rewards programs, and retail loyalty programs, either directly during my tenure at the bank or indirectly through consulting engagements with bank customers. Effective business consulting and training to key accounts in card marketing programs. Fruitful engagements with bank customers in Thailand, Philippines, Malaysia & India, that secured participation of their merchant partners in marketing programs.
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WONG WAN LING •
BLK 40 CAMBRDIGE ROAD #03-111 SINGAPORE 210040 | +65 96855236 | WANLING@GMAIL.COM
PROFESSIONAL ─ EXPERIENCE ─ ACHIEVEMENTS ─ RESULTS Oct 2005 ~ Now Welcome Real-time (www.welcome-rt.com) *Welcome Real-time is a global software company with headquarters in Aix-en-Provence, France. It specializes in loyalty and promotional marketing software that rides on the card payment platform. The R&D centre is located in the Asia Pacific headquarters in Singapore, and the company has a global staff strength of 150. Director, Marketing, Asia Pacific Major Responsibilities: Marketing Communications, Public Relations, Pre-Sales Marketing Support, Post-Sale Business Consultancy
Provide strategic marketing to the positioning of the company and its products with extensive trade activities. Increase the company’s visibility in the form of events sponsorship, media exposure, and strategic partnerships. The company was awarded the Frost & Sullivan Industry Leadership Award in 2007. Drive the company’s industry presence with sponsorships of major trade events/conferences, resulting in 4 key conferences within 2 years. Maintained relationships with key contacts in the trade & card associations (ASPCA, VISA & MasterCard) regionally and the local level. The company was invited to 3 organized conferences in Greater China of which I was a speaker. Established relationships with the key editorial personnel with all major industry & trade journals, leading at least 2 write-ups per quarter on comments made by the chairman and other key executives on major industry issues and trends Worked extensively to gain understanding in the Greater China region in preparing for market entry, gaining in-depth understanding of the market challenges and business dynamics of the payment cards industry. Provide pre-sales business development and account development support with marketing & business input in the form of presentation material, strategy proposals to prospects, RFP & RFQ support to the sales team. Supplied account-specific strategy documents, business papers, pre-assessment papers that resulted in successful establishment of value proposition. Develop a marketing consultancy and strategic advisory practice to support customers. With more than 100-days of consultancy and training in various markets (see below), resulting in the market launches of 4 new card marketing programs in India, Philippines, and Thailand (one in planning stages in Malaysia). The practice covers areas in program management, partner recruitment, and program review. Give advisory and training services to senior managers of several banks to reengineer business processes to implement marketing programs on Welcome’s software platform. The follow-up training workshops given to line-managers allowed them to recruit significant numbers of brand name merchants for their card marketing programs. Was instrumental in the participation of several brand name retailers in different markets with direct involvement in the recruitment process. Leading bank in Thailand – Provided advisory service to senior managers and training workshops to line-staff, to assist in their launch of key card marketing initiative involving more than 30 retailers covering over 200 outlets Another leading bank in Thailand – Provided advisory service to senior managers to re-engineer business process. Gave training workshops to line-staff, involved directly with meetings with retailers, to assist in structuring their intended launch of a major card marketing program. (still in progress)
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WONG WAN LING •
BLK 40 CAMBRDIGE ROAD #03-111 SINGAPORE 210040 | +65 96855236 | WANLING@GMAIL.COM
Leading bank in Philippines – Provided training to senior and junior managers, involved directly in the recruitment of key accounts for their card marketing program. Resulted in committed participation from more than 2 major retail chains in Philippines. Training effective in getting line-managers to successfully recruit more 55 retailers numbering in over 2000 retail locations. Leading bank in India – Provided advisory service to senior managers and training workshops to line-staff. Requested to provide support for recruiting retailer partners in more two major cities (Delhi & Mumbai) instrumental in the committed participation of more than 5 brandname retail chains in India. Leading bank in Malaysia – Provided advisory services to key marketing personal leading the card marketing initiative. Program managed the new product launch targeted for Q4 of 2007 with 50 retailers.
Sept 2004 ~ Nov 2005 Maybank Singapore (www.maybank2u.com.sg) Assistant Vice President Head – Prepaid & Commercial Payments, Loyalty Marketing & Strategic Alliances, Cards Business Major Responsibilities: Product manager for the banks new prepaid & debit card products for both the consumer and commercial markets. Developed and managed several award-winning consumer & commercial card products. Product portfolio includes all MasterCard Electronic & MasterCard Corporate products. Responsibilities include communication usage, activation & retention. Also responsible for the managing of bank’s core card rewards program.
Managed the prepaid product line for cards business. Maybank is the first to issue prepaid cards in Singapore. Grew prepaid card portfolio to include consumer special edition gift cards, re-loadable prepaid payment cards, and consumer money transfer card. Launched 4 prepaid co-brand MasterCards – Microsoft Xbox Live prepaid card (Product received a MasterCard award for the Best Youth Product in 2005), Precious Moments Gift (World’s first prepaid card co-branded with the Precious Moments brand), Lunar New Year Zodiac series (for 2 years). Managed the loyalty program for the credit card portfolio, involved programs to stimulate the burning of rewards points. Managed the relationships with key merchants in co-marketing programs and promotions for special projects during travel expos, festive retail promotions, etc. Ran successful co-promotions for 2 years. Managed the commercial payments product lines, including both the credit and debit. Initiated program to actively promote the product to SMEs leading to a number of key accounts being closed. Managed consumer & commercial payment products, money transfers, business credit/debit cards and virtual business cards. Successfully launched the ―salary card‖ – a prepaid product for the easy payment of salary to foreign migrant works in Singapore that do not have banking accounts. Launched prepaid card product for cross-border micro-payments targeted at regional business with individual entrepreneurial contributors like MLMs. Ufinity Pte Ltd (www.ufinity.com)
Mar 2003 ~ Feb 2004 Sales Director
Major Responsibilities: Newly created position to inject commercial input in ―productizing‖ the company’s flagship Identity Management solution.
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WONG WAN LING •
BLK 40 CAMBRDIGE ROAD #03-111 SINGAPORE 210040 | +65 96855236 | WANLING@GMAIL.COM
Manage all the sales and business development activities for the Singapore market, covering both commercial and public sectors. Drive and manage more than 20 tender & RFP/RFQ processes in two years. Developed close relationships with business partners, developing several new prospects in new market sectors such as government, private Develop company boilerplate and positioning statement from scratch, develop & produce pre-sale marketing support documents including product fact sheet, whitepapers, case studies. Pursue market visibility actively through partnering other industry vendors in trade events and conferences.
2001 ~ Feb 2003 LinkWare Solutions Pte Ltd / Wah Lah Pte Ltd (same mgmt) Director, Marketing & Communications Major Responsibilities: [Linkware is a full-service loyalty solutions company providing smart-card based rewards platform and marketing services to retailers.] Managed all aspects of marketing and communications for LinkWare and its clients, including postsale marketing consultancy services. Work directly with the retail clients, to build successful marketing programs & campaigns for major F&B chains in Singapore such as Sizzler, Thai Express, and Jack’s Place. Major Responsibilities: [Wah Lah was a full-service marketing and PR firm that offers business development, sales strategies, and marketing & communication services to technology companies.] Plan & implement public relations and corporate communication strategies for Asia Pathways (Wah Lah’s parent company). Companies are mainly growth-stage companies from the United States, planning entry into the Asia Pacific markets. Prior to 2003 (Various Positions in Publishing since ) Editor, Acquisition Editor, Sub-Editor, Publishing Rights Sales
In various editorial portfolios that includes activities in marketing, media management, and sales.
EDUCATION 1992 - 1995 National University of Singapore Bachelor of Science Major in Economics (Minor in Mathematics) TRAINING 2007 Vision Lock ™ Selling Herbot & Partners (www.herbotspartners.be) Sales Mythologies 2007 “Standing in the Retailers’ Shoes”
Promotional Marketing
Marketing Lab (www.herbotspartners.be) Retailer Promotional Marketing
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WONG WAN LING •
BLK 40 CAMBRDIGE ROAD #03-111 SINGAPORE 210040 | +65 96855236 | WANLING@GMAIL.COM
REFERENCES Mr. Craig Bennett (Oct 2007 ~ present) Head, Strategic Business Development Reuters (www.reuters.com) (Mar 2005 ~ Oct 2007) CEO (Asia Pacific) Welcome Real-time (www.welcomert.com) Tel: +65 90309385 Ms. Angie Lee (? ~ present) Vice President Head, Cards & Payments Maybank Singapore (www.maybank2u.com.sg) Email: a.lee@maybank.com.sg Tel: +65 97906630 Mr. Michael Ng (? ~ 2000) General Manager, Greater China Gemplus Asia (www.gemplus.com) (March 2003 ~Now) General Manager & Vice President, Asia Operations Way Systems (www.waysystems.com) Email: MichaelNG@waysystems.com Tel: +65 97660315
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Appendix
DETAILED ACTITIVITIES & MILESTONES AT WELCOME REAL-TIME
~ Sales Support – Marketing & Business Development Activities ~
Asia Pacific
Milestone: Campaign launch with largest domestic super mart Foodland from January – May 2007. Drive extensive business re-engineering to deploy full market launch of usage program “Getting More”.
Bank of Philippine Islands (Philippines) www.bpi.com.ph (2006)
Sponsored Events:
Cards Asia – 2006, 2007 VRL Cards & Payments China – 2006 VRL Cards & Payments Asia Pacific
Marketing partnerships with VSIA, MasterCards, Gemplus, Verifone, Vivotech Fostered contacts with card centres for major commercial banks: ICMB, ICBC, BOC, etc. Managed relationships with CUP, MasterCard & VISA together with the North Asia regional director.
Strategic advisory, 2-Day marketing workshop, 15-Day pre-launch marketing management consultancy (program management, marketing communication, merchant recruitment)
Greater China
Milestone: Work assisted in the launch of universal usage program “Real Thrills” with 20 merchant brands in more than 300 outlets in June 2007. Follow intensive training & consultancy resulted in further expansion of the program. Second phase launch achieved with another 18 large brand name merchants in another 250 outlets. “In a Marketing Workshop on Merchant Negotiations, Ling has been able to impart the principles and applications to the audience effectively. Her deep knowledge of merchant and bank rewards schemes has provided us with valuable learnings which we can take in the workplace.” ~Ma. Cristina L. Go Vice President, Cards, Issuing Division
AXIS Bank (formerly known as UTI Bank) (India) www.utibank.com (2006-2007)
MasterCard Paypass (China), March 2006 (as Speaker) VISA EMV Chip Card Acceptance (China), April 2007 (as Speaker)
Co-organised and prepared material for sales roadshow in May 2006 Invited to speak/participated at key industry conferences & events:
Taiwan
ASPCA-Gemplus (Taiwan), May 2006
Contactless
Payment
ASPCA Mobile & Contactless Conference (Taiwan), September 2006 (Speaker) Contacts include CUP, and local MasterCard and VISA executives
Strategic advisory, 2-Day marketing workshop, 15-Day pre-launch marketing management consultancy (program management, marketing communication, merchant recruitment)
New Zealand
Strategic advisory to largest issuer-acquirer bank on loyalty strategies
Milestone: Work resulted in the launch of merchant promotions program “UTI Spice” in March 2007. Direct involvement with merchant recruitment as requested by the client. Instrumental in signing up the local Pizza Hut franchise for a two-city campaign. “Ling is absolutely an asset for the organisation she works for. Her eye for details, remarkable understanding & sheer intelligence makes her a wonderful marketing person. She possess outstanding presentation and communication skills.” ~Anuj Kohsla Assit.e Vice President, Retail Banking
Malayan Banking Berhad [Maybank] (Malaysia) www.maybank2u.com.my (2007)
~ Strategic Advisory – Training – Consultancy ~
Kasikornbank (Thailand) www.kasikornbank.com (2006-2007)
Strategic advisory, 2-Day marketing workshop, & half-day pre-launch marketing consultancy (marketing communication, merchant recruitment)
2-Day marketing workshop
Milestone: “Smart Shopping” launched in Dec 2006, with 39 merchant brands & over 200 outlets. (Click here for bank newsletter news release.)
Bangkok Bank Limited (Thailand) www.bbl.co.th (2006-2007)
Milestone: Three-hour follow-up consultative meeting towards management paper to propose full market launch of “tr’eats on chip” in Q4 2007. Direct involvement in setting business objectives and program KPIs.
Findomestic (Cetelem) (Italy) www.findomestic.it (2006)
Strategic advisory, 2-Day marketing workshop, 15-Day pre-launch marketing management consultancy (program management, marketing communication, merchant recruitment)
1-Day Strategic consultancy, Business findings postprogram launch, 1-Day post-launch marketing workshop for results assessment & program refinement.