Prepared by: Steve Eid
1. PURPOSE OF PLAN AND SUMMARY
All the projects aim, whether directly or indirectly, at working as a think tank and a
communication tool between the different communities in Lebanon.
A magazine and a website will help cover a broader audience locally and
Using Architecture and urban planning as approaches to social issues, this platform
intends not only to widen the network but also to open the eyes of the public to
issues they thought were out of their influence.
“Noise” or “dajjé” in Arabic is the name we are proposing, because this is what we
will be making (noise over some subjects).
“Noise” will be issued quarterly a year giving more time to the content and material.
‘In common use the word noise means unwanted sound or noise
People love to honk...to cry…to talk out loud…to scream...to argue...to make a big
fuss....people love to make NOISE...
So in common use the word noise means wanted sound, and people love wanted
This magazine is about and for these people.
2. DETAILS OF THE BUSINESS
• Magazine “Noise” or “dajjé”
• Website “Beirut Studio”
• The BUS is run as a partnership between Dutch institutions and a local organisation
Date of start or proposed start
• The Magazine and Website are to be launched at the same time of the launching of
Beirut Studio (starting 2008)
Name(s) of partners or other director(s)
• The Dutch Partners are Archis, Publik Partizan, Pearl Foundation…
3. PRODUCTS AND SERVICES
Public space, being the first victim of private investors and initiatives is also a start
point for investigation in the magazine and web.
The magazine and website will also use Studio Beirut Think tanks to display
opinions and to highlight specific issues, in the public space or as thoughts in
general. (kind of spokesman for the Beirut Studio, soft and hard copy).
It goes without saying that these publications will be worked in cooperation with
The Nederland’s team and anyone who would like or is qualified to participate in the
proposed themes or subjects.
The magazine and website will also include the Beirut Studio program, the current
location of the Bus, feedbacks from the Think Tank, and a specific blog used also
for the same purposes.
4. THE MARKET
Geographical area covered
The website is a way to communicate with a broader audience, and an international
The magazine will be covering all regions in Lebanon, and at a later stage the
• The prices of the magazine should be affordable for a large number of people
The distribution of the magazine should be subcontracted.
• The website needs an employee to manage it and introduce updates
• The magazine needs 3 employees and the printing will be outsourced, and will seek
The Magazine and Website will operate in independent offices in Beirut Studio.
7. EQUIPMENT AND OTHER ASSETS
The Magazine and Website will be needing computers (Mac and Pc), color printer,
scanner, digital camera and video, office furniture and library.
The Magazine needs to be registered as a cultural one in the Ministry of Media.
The website needs no legal steps.
9. BUSINESS OBJECTIVES – Vision for the future
The magazine and website will cover, besides Lebanon, the Middle East with arab
and foreigners contributing in a wider range of subject related to this area of the
Start up costs
Monthly Running Cost (in USD)
Phone/Fax Beirut Studio
Equipment preliminary cost (in USD)
Pc (x2) 4000
Mac (x2) 5000
Colour Printer A3 800
Digital Camera 800
Office furniture 2000
Launching the website 2000
Printing the magazine (4 colours, 28 pages, 3600
The total start up cost (excluding the items that we still need to determine) is 18780 USD.
All listed prices are preliminary and they could vary according to the number of pages and
specifications of the website, and on the number of pages and issues of the magazine.