Communication Plan Template 2

Communication Plan - 2005 Victorian Seniors Festival – Volunteer Program AUDIENCE AUDIENCE AUDIENCE What When How Key messages Responsibility Internal stakeholders (includePotential volunteers External Stakeholder steering committee organizations staff/volunteers) Receive copy for information No No Project overview of 14 January 2005 volunteer program Fact sheet and Media release Who , what, where, how, when about volunteer program Call to action Who , what, where, how, when about volunteer program Call to action Project overview of 14 January 2005 volunteer program Letter and registration flyer Volunteer Project Manager plus Communications team Department Victorian Communities. Volunteer Project Manager Advise that letters/registration Receive letter inviting flyers have been posted participation and one copy of registration flyer Electronic copies emailed to update steering committee members websites, directing inquires to COTA webpage. No Project overview of 14 January 2005 volunteer program COTA Vic Website Status of volunteer Volunteer Project content updated program recruitment Manager – building excitement Inc. fact sheet and leading to Festival Continued call to registration flyer action Photos of volunteers (general images) Links to stakeholders websites Receive letter, and multiple copies registration flyer for wider distribution – display Electronic copies emailed to add to their website Project overview of 14 January 2005 volunteer program Reminders to register for volunteer program www.seniors.vic.go v.au and www.goforyourlife.v ic.gov.au Minister – briefed Starting Monday 24 Email/website January – updates Wednesday 09 Media release Radio interviews February 2005 (community stations and ABC) Who , what, where, how, when about volunteer program Call to action Reminder Get involved Quotes from volunteers (who haven’t volunteered before) and volunteers with experience Get registration in Department Victorian Communities No No No Volunteer Project Email Manager Spokesperson to conduct press/radio interviews Email (if we have emails for potential volunteers) Email Closing date for volunteer registrations Friday 11 February Email updates 2005 Volunteer Project Manager Email Email Email Page 1 of 3 AUDIENCE AUDIENCE AUDIENCE What When How Key messages Responsibility Internal stakeholders (includePotential volunteers External Stakeholder steering committee organizations staff/volunteers) No No No Briefing to Week beginning Fact sheet Minister’s speech Monday 21 Feb – Face to face (where writer/Press Friday 25 Feb 2005 applicable) secretary and Festival staff /Event MC’s Festival begins Tuesday 15 to Sunday 20 March 2006 Victorian Seniors Festival volunteer opportunities Monday 21 March 2005 Thank you to Monday 21 March volunteers – media 2005 Thank you to volunteers and invitation to wrap up event Week of Monday 21 March – Friday 25 March 2005 Briefing on volunteer program, ensure that all speeches and media releases/press conferences include key facts about volunteers participation , and thanked for their contribution to the festival Registration forms Enjoy the festival. for 2006 Victorian Invitation to register Seniors Festival for 2006 Victorian Volunteer program Seniors Festival COTA website Report on successes update from 2005 Registration form volunteers, include for 2006 photos, and quotes Email address for Promote 2006 inquiries opportunities Media release Report on successes from 2005 volunteers Include quotes, and promote 2006 opportunities Letter and Thank you to evaluation form volunteers and invitation to wrap up event Volunteer Project Manager and Department Victorian Communities Volunteer Project Manager and Department Victorian Communities Volunteer Project Manager Receive copy of info Update webcontent Only to people who expressed interest and didn’t volunteer for 2005 No Yes, via email plus letter and copies of registration forms for 2006 Update webcontent Volunteer Project Manager Copy of media release No Copy of media release Volunteer Project Manager Invitation to attend To 2005 Volunteers Wrap up event Week of Monday 21 March – Friday 25 March 2005 Post Wrap up event Week of Monday 28 March – Thursday 31 March 2005 Afternoon tea (venue to be confirmed) Letter and registration forms for 2006 volunteering Thank you to volunteers, take digital camera, Thank for interest in 2005, invite to register interest in 2006 opportunities Volunteer Project Manager and steering committee Volunteer Project Manager Attendance at wrap up event for 2005 Volunteers Receive email update – link to Yes Copy of registration forms Attendance at wrap up event Targeted invitation to attend (only to orgs who were direct supporters, or future supporters (ie 2006 Comm Games) Attendance at wrap up event (as above) Email update – link to Copy of registration forms Page 2 of 3 AUDIENCE AUDIENCE AUDIENCE What When How Key messages Responsibility Internal stakeholders (includePotential volunteers External Stakeholder steering committee organizations staff/volunteers) Attendance at meeting and completion of evaluation forms/discussion No No Week of Monday Face to face 28 March – meeting and Thursday 31 March evaluations forms 2005 Week of Monday 28 March – Thursday 31 March 2005 Face to face meeting and presentation for final report Thank for support and participation, seek feedback, recommendations/ funding opportunities/ partners for 2006 Final report and recommendations for future Volunteer Project Manager and steering committee Volunteer Project Manager and CEO COTA Vic Meeting No No Page 3 of 3