Pitch Letter Template

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Shared by: seeme22
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11/15/2008
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Dear [NAME OF REPORTER], Have you ever had to decide whether to buy medicine for your sick child or buy food? Have you ever had to choose between paying the heating bill and having enough food for dinner? Every day, thousands of low-income people in [NAME OF STATE/TOWN/CITY] grapple with issues like these. But they don’t have to. There are XX people living on the edge of hunger in [NAME OF STATE/TOWN/CITY]. The Food Stamp Program helps low-income Americans purchase nutritious, healthy food. However, only half of those eligible to receive food stamp benefits are currently enrolled. [ORGANIZATION NAME] is kicking off a food stamp outreach effort in [NAME OF STATE/TOWN/CITY] by [DESCRIBE THE ACTIVITY YOU WOULD LIKE THE MEDIA TO REPORT ON, SUCH AS HOSTING A HEALTH FAIR OR PRESCREENING EVENT, VOLUNTEERING, DISTRIBUTING INFORMATIONAL FLYERS, PROMOTING EVENTS, ETC., AND BE SURE TO USE LANGUAGE TO GET THEIR ATTENTION]. The goal of this outreach effort is to ensure that everyone who is eligible for the Food Stamp Program knows about it and is able to access benefits. Food stamps are a win-win for low-income families and individuals, as well as for the local economy. By helping them defray the costs of groceries, food stamp benefits allow recipients to purchase more healthy and nutritious food. These benefits also help local retailers and the local community by bringing federal dollars into the area. Given some of your recent stories, I thought you would be interested in learning more about our community outreach effort, and I look forward to speaking with you in further detail. I can be reached at (XXX) XXX-XXXX to answer any questions you may have or provide you with background information. Best regards, [YOUR NAME] [TITLE] [CONTACT INFORMATION]

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