Business Plan template by alllona

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									Business Plan template - Instructions
## Don’t attempt to incorporate EXCEL spreadsheets into this WORD document; it doesn’t work in many cases.
## To incorporate the spreadsheets into the Business Plan:
   1. If you are EMAILING, just email me the WORD document AND the EXCEL document.
   2. If you are printing and mailing, just print out the required sheets from the EXCEL document and attach to the
       business plan. You can hand-number these pages or just leave them unnumbered.

## Notes - remove these before submitting your plan!



   ##Use 3rd person in writing your plan. Say “Dr. Smith” instead of “I/me”. Talk about the practice as if you were
                                           describing it from the outside.
Page 2



          Business Plan
                 for

         [your practice name]
Page 3



                                                              Table of Contents
  Executive Summary.................................................................................................................................................... 4
  General Company Description..................................................................................................................................... 4
    Type of Firm and Legal Structure ............................................................................................................................ 4
    Location (city, state, street) .................................................................................................................................... 4
    Office Description ................................................................................................................................................... 4
    Office Purchase/Rental ........................................................................................................................................... 4
    Doctors/associates/employees ................................................................................................................................ 4
  Practice Mission.......................................................................................................................................................... 4
  Product/Service Plan .................................................................................................................................................. 4
  Marketing Plan ........................................................................................................................................................... 5
    Circle of Practice ..................................................................................................................................................... 5
    Competition ............................................................................................................................................................ 5
    Population Demographics ....................................................................................................................................... 5
    Marketing and Promotion Strategy .......................................................................................................................... 5
  Management Plan ...................................................................................................................................................... 5
    Owner/Manager...................................................................................................................................................... 6
    Key Employees ....................................................................................................................................................... 6
    Practice Advisors .................................................................................................................................................... 6
  Operating Plan ........................................................................................................................................................... 6
    Office Operations .................................................................................................................................................... 6
    Fee Schedules and Financial Policies ....................................................................................................................... 6
    Office Facilities ....................................................................................................................................................... 6
  Financial Plan ............................................................................................................................................................. 7
    Startup Costs .......................................................................................................................................................... 7
    Details of Cash Requirements ................................................................................................................................. 8
    Year 1 Pro Forma Income Statement ..................................................................... Error! Bookmark not defined.
    Financing Needs .................................................................................................... Error! Bookmark not defined.
    Sources and Uses of Funds Statement .................................................................................................................... 7
Resume ......................................................................................................................................................................... 9
Personal Financial Statement ....................................................................................................................................... 10
Personal Cash Flow Budget .......................................................................................................................................... 11
Appendixes .................................................................................................................................................................. 12
Page 4




Executive Summary
##Write this section LAST! It provides an overview of your practice to our reader. Include a short description of the
business, with city/state or country. Describe the purpose of your business. Ask for specific funding amounts.




General Company Description


Type of Firm and Legal Structure



Location (city, state, street)



Office Description



Office Purchase/Rental


Doctors/associates/employees



##You may want to include other details about the practice location and its operations here.




Practice Mission

## If you have prepared a practice mission statement or vision statement, include it here.




Product/Service Plan
        Here is where you describe the unique aspects of your practice. Include details on what makes your practice
         different from other chiropractors.
Page 5


        You may include a BRIEF description of chiropractic here, but limit it to a paragraph or two, Remember, your
         reader doesn’t know the difference between SOT, NUCCA, and Gonstead.

        Discuss the types of patients you want to provide service to, and the services you’ll be providing (hours of
         operation, rehab services, billing and payment plans, “new patients seen same day,” and other BENEFITS to
         patients).




Marketing Plan


Circle of Practice
        Your circle of practice is the area from which you can reasonably be expected to draw patients. In a densely
         populated urban area, it is often about 3 to 5 miles in circumference. In a less densely populated rural area, it
         might be as much as 30-50 miles. Discuss this area and the people in it.


Competition
        Include information about your direct competition (other chiropractors, others practicing the same technique)
         and discuss what makes you different. If your area has a high concentration of chiropractors, discuss why
         there are not too many in the area.


Population Demographics
        Provide as much information as you can about the population in the area around your practice. Include overall
         population statistics and also information such as: average income level, education level, number of
         households.... You may also include information about hospitals and other health care providers in the area,
         largest industries and businesses, other striking facts about the area.


Marketing and Promotion Strategy
        How specifically will you market to this circle of practice? Discuss your overall marketing strategy for the first
         12 months of practice, emphasizing the external strategies and mentioning internal strategies.

             o   Advertising
             o   Publicity
             o   Sales Promotion/Specialty Items
             o   Personal Selling
             o   Promotion Budget

Include a month-to-month review of your promotion activities and costs. Total each month’s activities.




Management Plan
Page 6


Owner/Manager
## describe yourself and your management attributes. Refer the reader to your resume and/or write a brief
description of your business experience.
##Include your plans for obtaining your license to practice.

Key Employees
##Does the practice currently have any employees? Are you bringing someone with you (spouse, significant other) to
do some of the work in the practice? Describe the work this person will do. When will you hire employees? What will
they do?

Practice Advisors
##If you have an attorney or an accountant or a financial advisor, describe these people and their background. If you
don’t have them and plan to get them, talk about what you expect these people to do for you.


Operating Plan

##This section shows you know how to run an office


Office Operations
##Describe a day in your office. Include procedures for new patients, returning patients.


Fee Schedules and Financial Policies
##Include a brief fee listing (no more than 1-2 paragraphs).
##Include a discussion of your payment policies, including credit cards, payment plans, insurance processing.


Office Facilities
##Describe your expected office layout; include an office layout diagram if you have one.
Page 7




Financial Plan
$$This list is for information purposes, to remind you which spreadsheet pages need to be included.

Startup Costs



Cash Flow Statement




Pro Forma Income Statement




Sources and Uses of Funds Statement
##(Optional)
Details of Cash Requirements and Financing Needs


##After you’ve listed all your startup costs, total these and include a brief discussion of the financing
needed.


##Provide narrative to explain individual items in cash flow projections.

For example:
Rent: Assumes rental rate of $$ per sq. foot for 1000 sq. foot office
Salaries: Assumes no employees until Month 4, then one part-time employee at $10/hour, 30 hours per week.
Advertising: See advertising budget above.

Startup needs total [$$ amount]. The owner expects to contribute [$$] of this cost in previous purchases and
cash. The balance of [$$ amount] will be financed. It is estimated that the financing amount will result in a monthly
payment of [$$ amount], which is included in the monthly cash flow projections.
Page 9


Resume
##insert your resume/CV here
Page 10




                          Personal Financial Statement
       th
(See 10 tri students section on my web page for a sample)
Page 11




                          Personal Cash Flow Budget
##From “draw calc” page on spreadsheets
Page 12




                                             Appendixes
##You may also want to include additional charts, graphs, other financial data.

								
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