BUSINESS PLAN TEMPLATE The Business Plan is presented by the training provider to IFC. It is a description of the way the training provider will use IFC’s Business Edge product range to develop and grow his business. Partner Profile Description of the history, background and experience of the training provider. This might include the following: Legal Name of the Company Legal Type of Company When the company was established (legally) No. of years of experience in the market Organizational structure and key persons contacts (shareholders, owners, managers,…etc.) Vision, mission and objectives Activities provides (consulting, training, …etc.) Some figures for previous training conducted List of clients that received training through this provider Financial Performance SWOT Analysis Product Description of the training program that will be developed around Business Edge. That is: The topic (Marketing, Human Resource, Soft Skills, F&A, etc…) The program name, if any The duration (1/2 day, 1 day, 2 days, or more) The timing (morning, afternoon, evening etc…) The venue (no. branches, locations, no. of classrooms, capacity of class rooms, training equipments and visual aids…etc.) The price The trainers that will deliver the program (full time employees of the organization or outsourced and their CVs; total no. of trainers; areas of specializations of trainers; no. of years of training experience of trainers…etc.) Number of trainings forecasted for the entire year Number of training days forecasted for the entire year (1 training day = 6 hours net without lunch or coffee breaks) Target Group How many participants will be targeted in one year and which market segments will be tackled?
Promotion Plan A description of the promotional campaign for the training program including the communication message, advertising strategy and media – if any, sales strategy and sales force, public relations and publicity …etc. Kindly provide a copy of your promotional material (as examples for how you would promote for the BE courses, e.g. brochure, e-mail shot, fax…..etc.).