BOBO style costume design
1 BOBO initial cognitive style ....................................................................................... 3
1.1 BOBO style preliminary analysis ..................................................................... 3
1.1.1 BOBO in the dictionary notes ................................................................. 3
1.1.2 BOBOS in BOBOS IN PARADISE comments in the book and use ..... 3
1.1.3 BOBOS style in the fashion category and location of the difference ..... 5
1.2 The historical background of BOBO ................................................................ 6
1.2.1 Gypsy·Bohemia .................................................................................... 6
1.2.2 bourgeois middle class Bougier .............................................................. 7
1.3 The Birth of BOBOS ........................................................................................ 8
1.3.1 BOBOS is the inevitable outcome of historical development ................ 8
1.3.2 bourgeois ................................................................................................. 8
1.3.3 Bohemia .................................................................................................. 9
1.3.4 BOBOS is bourgeois and the combination of Bohemia ......................... 9
2 BOBO today with the continuation of the style change ........................................... 10
2.1 BOBO today by the opposition into a unified style ........................................ 10
2.2 BOBOS are hippies and yuppies of the complex............................................ 11
2.2.1 hippies ................................................................................................... 11
2.2.2 yuppies .................................................................................................. 11
2.2.3 "X", "Y" and "Z" ................................................................................... 11
2.3 BOBOS our time is how to be recognized by the ........................................... 12
2.3.1 times the current views of BOBOS ....................................................... 12
2.3.2 the present era of recognition BOBOS ................................................. 13
2.4 now features BOBOS ...................................................................................... 14
2.4.1 money in the right places ...................................................................... 14
2.4.2 small and the pursuit of perfection........................................................ 14
2.4.3 multi-function and durability ................................................................ 14
2.4.4 unnecessary excess material ................................................................. 14
2.4.5 taste ....................................................................................................... 14
2.4.6 choice of enterprise management.......................................................... 15
2.4.7 street leisure .......................................................................................... 15
2.5 now BOBOS reasons for the formation of groups .......................................... 15
2.5.1 cause ...................................................................................................... 15
2.5.2 for the current BOBOS groups classified material standard ................. 16
2.5.3 for the current group BOBOS the spirit of art-level division ............... 17
3 source of inspiration .................................................................................................. 17
3.1 Analysis of inspiration .................................................................................... 18
3.2 Inspired by the generation ............................................................................... 18
3.3 source of inspiration for their own development ............................................ 19
3.4 examples ......................................................................................................... 20
3.4.2 cash to spend in any "professional quality" of things, can be fully
accepted, even if these things and your professional relationship that did not.
3.4.3 you have to practice on small perfectionist........................................... 20
3.4.4 of the original texture of the most important. ....................................... 21
3.4.5 BoBo the family put a slightly lower profile of the chip. ..................... 21
3.4.6 BoBo people spend a lot of money will be used to buy very cheap
goods. ............................................................................................................. 21
3.5 source of inspiration in the special case .......................................................... 22
3.5.1 in the small details and strive for perfection ......................................... 22
3.5.2 pragmatism with the view to look at the pleasures ............................... 22
3.5.3 importance of "quality." ........................................................................ 23
3.5.4 Prevention of Cruelty to environmental protection .............................. 23
3.6 BOBO direct source of inspiration and common ground ............................... 23
3.6.1 customer base ........................................................................................ 23
3.6.2 market research ..................................................................................... 23
3.6.3 The results ............................................................................................. 24
4 BOBO style and fashion design and creation of integration..................................... 24
4.1 The definition of integration ........................................................................... 24
4.2 Creation of the definition of ............................................................................ 25
4.3 Analysis of the fashion design ........................................................................ 26
4.4 BOBOS in fashion design in the form of expression ...................................... 27
4.4.1 multi-function and durability ................................................................ 27
4.4.2 unnecessary excess material ................................................................. 27
4.4.3 taste ....................................................................................................... 28
5 BOBOS works of art inspired by the clothing on the use of .................................... 28
5.1 Clothing works ................................................................................................ 28
5.1.1 Color ..................................................................................................... 28
5.1.2 style ....................................................................................................... 28
5.1.3 details .................................................................................................... 29
5.2 spirit of the designer's BOBOS ....................................................................... 29
5.2.1 attention should be paid to the professional information and various
types of information collection and collation ................................................ 29
5.2.2 should be good at imitation in learning to improve .............................. 30
5.2.3 of the Government to improve the aesthetic ability to establish a
self-aesthetic .................................................................................................. 30
5.2.4 as soon as possible to make up and become sensitive .......................... 31
5.2.5 as soon as possible to allow itself to fashion ........................................ 32
5.2.6 to take the initiative to create his own practical experience ................. 32
5.2.7 to learn how to communicate, exchange and cooperation .................... 33
6 summary.................................................................................................................... 33
1 BOBO initial cognitive style
Bobos (bobo) is the American writer David Brooks • invented, in some cases
have been translated into BOBO family, BoBos ethnic or Bohemian bourgeois family,
is the bourgeois bohemian (Bohemia-middle-class people) Abbreviations, in 2000, he
published "Bobos in Paradise - a rise of a new social strata," a book publisher and
widespread. Bourgeois and bohemian, a serious conservative rules, the pursuit of
success and well-off life, a contempt for customs, advocating rebellion, would rather
do not want to live down by the shackles of society. Two opposing cultural movement,
are two completely different world view, different types of people, how will be
equipped with a "Bobo" is a single term used to define a social group do?
1.1 BOBO style preliminary analysis
1.1.1 BOBO in the dictionary notes
Bobo, translated from BoBo, referring to those with higher education with good
incomes, the pursuit of enjoyment of life, advocating freedom and liberation and
positive with strong independent sense of a class of people. Family, that is, a certain
category of persons or a group.
BoBo family (bobos), was also translated as "Bobos", "Bobos." BoBos word
from the United States an editor David Brooks, in accordance with its observations
and wrote the book "BoBos in Paradise", is Bourgeois (bourgeois) and Bohemian
(Bohemia) merger of the two words. BoBos is the elite of the 21st century, to meet the
spiritual pursuit of its work force to be good and desirable, into the product. Elite
group of people at the same time the age of 70 have been regarded as one of the
Bohemian hippie and 80's as was the bourgeois quality of the Ya Pite. Who can
predict the future, the BoBo is out of the ordinary people of the realists, they do not
believe that the everlasting admiration and change, innovation, good at grasping the
opportunity, they did not pursue the "ultimate", the real enjoyment of the "process",
belonging to the creative His life is the true meaning of family BoBo challenges.
1.1.2 BOBOS in BOBOS IN PARADISE comments in the book
BoBos from bohemian to bourgeois middle class with new mixed prefix of the
term, the term from David Brooks book "BoBos in Paradise" book. After the
publication of this book has given rise to considerable sexual topics.
Brooks, "Bobo" culture "baby boom" generation born in the last habitat. In the
generation that was born when (the late 1940s to early 60s), the United States is still
the community of independent from Britain before the Protestant descendants of Wasi
Pu (WASP, Anglo - Saxon Puritan white) dominated. During the 60's to enter the
University of the "baby boom" generation status quo dissatisfaction in the community,
with Wasi Pu represent all the values oppose. Wasi Pu on behalf of the bourgeois life
are well-off, so radical elements on the bohemian rejection of materialism; bourgeois
attention to courtesy, student leaders on rudeness; bourgeois who pretend, pretending
to be on the students profligacy.
However, the advent of the information age education and the well-off hook to
hang directly. "Baby boom" generation, many people in the university claims is the
anti-materialism, but now the company's priority has been to buy shares and the
wealthy. In addition, the new information economy so that people can both make a lot
of money, but also to retain the rebel social customs. In today's knowledge and
creativity with the least natural resources and financial capital has the same economic
value of the times, information and money to the invisible world of the physical world
into one, "intellectual capital" and "cultural industries" such across-the concept should
be delivered And Health. Successful people are those who developed the ideas and
feelings can be turned into products. These well-educated elite of one foot in the
bohemian world of creativity, and the other is to step foot in the bourgeois market in
The cultural sector in the debate 60s rebel society, power and contempt for the
hippie culture of greed and 80s, the profit motive of Yapi cultural merits, the elite of
the United States have these two cultural attitudes and way of life have a choice To
accept it, and the self-proclaimed "bohemian bourgeois", taking the first two syllables,
the result is "Bobos." Their success, a wealthy, while preferred anti-social and
anti-mainstream culture, ideas and works of art. They are eager to work, pay attention
to the practical hedonism, and embrace the new culture, exciting things like, sex,
moral issues are an open and tolerant attitude, the integration of the bourgeois
self-control and the liberation of Bohemia. On consumption, to abandon their dignity,
luxury goods such values in the past, advocates of natural, Return to Innocence. The
new elite class in the past used to compliment all the disdain of the old elite class of
nouns, such as: meticulous, elegant, decent, dignified, rich, luxurious, elegant,
gorgeous, honor, the magnificent, and so on the other hand, preferred the other group
shows a different temperament and spirit Words such as: real natural, warm, simple,
honest, organic, comfort, manual, emotional and in good faith, and so on. It can be
said that the "Bobos" to live a bourgeois nests into the bohemian culture of emotional
and at the same time to soften the bohemian attitude.
By David Brooks and Bourgeois Bohemian bourgeois Bohemian character of the
first, they played a name: Bobos. Bobos Chinese translation. David Brooks in his
book describes them:
They are smart, educated, ambitious, intellectual and cultural capital in order to
get ahead, to occupy the mainstream of society.
They also self-Lvxing, flouting tradition, the standard of subversion.
They are a foot of Bohemia in creative personality in the world and one foot in
the pursuit of secular bourgeois success in the field.
They are educated and affluent.
They are the new power group, said that the framework is a better future for our
1.1.3 BOBOS style in the fashion category and location of the
To resist or hate: luxurious things, and the authority of the people who dignified /
wearing in the area who do not like too much about tailoring clothes / dress is too
formal / gorgeous costumes and senior / particular about the identity of the
brand-name clothing in order to onto different brand-name clothing in order to
determine Chuan Zhaozhe identity .
Like: integrity, honesty, the kind of friend / It is a warm feeling, no sense of the
binding sites / all pesticide-free food / care and attention to environmental protection
and the things / love their work, and unique things such as clothing , Film, interior
design, etc. .
Clothes: comfortable and natural, natural materials such as clothing cotton,
linen, wool, etc. the clothes were not expensive, brand-name is not important as
long as they like and to meet the above conditions on the line.
Declaration of life: the pursuit of freedom and challenge themselves to achieve
The mentality of life: love competition and challenges with the professionalism
of the adventurer, and then used to manufacture his dream into a reality. A little ideal,
a little vision, a little passion. To share the joy of success, can also be frustrating to
bear the defeat.
Way of life: petty bourgeoisie taste the rich, pay attention to the quality of life,
the pursuit of the best character of life, love their brand because they appreciate the
unique design, selection of fine materials and meticulous pick of the craft, wearing a
brand name on them, one's own tolerance ; But they never famous superstition, they
not mind breaking jeans T shirt at one time, showing an alternative chic.
About his lifestyle, the best hi-fi equipment, the most elegant Italian furniture
and interior decorating, no conventional pattern of most European cars, Bordeaux red
wine, fusion food is his favorite, the trend of restaurants, bars, disco, but Other than
the first prophet, as all the opening reception, he was always invited to take part; but
he never formal dedication of the enjoyment of life, one has to eat it easy to spread
Work / ideal: he worked hard on the cause of some achievements, is also quite
good income, but he is by no means a slave of money; For him, life is not just the
work of his interest in the wide range of arts, sports, high-tech, appreciation ,
Environmental protection, he loved, his own interest, and sometimes almost fanatical,
he is likely to one day love to own, not hesitate to throw low-owned, to pursue their
Communication: he was all hot accept any offer information, books, magazines,
TV, DM, Internet and even text messages are the source of his information. He can
not be on television at home and abroad but politics, culture, knowledge and
entertainment events, as TV has become his big-screen Internet, anywhere, anytime
using a mobile phone to open the conference call, or even to the girlfriend that Tianni
tired of the situation, then also Pictures through the short message service and in a
timely manner. BoBo paperless communication has become the preferred way of one
of the family.
BoBo family for all the things the United States have preferred, Chinese and
Western, ancient art, architectural aesthetics, environmental conservation, furniture
and decorating, fashion design, this may be his temperament more than others.
Have exceptional knowledge, to highlight his charisma, a strong thirst for
knowledge, reading, traveling the Quartet, made him friends among the activities of
If one day you around BoBo nobility to give up all of a sudden, choose to be a
volunteer or return to the countryside or carry a backpack to stray, do not strange
because he has the body of Bohemia's DNA ...
1.2 The historical background of BOBO
The first to invoke the "Bohemian" refers to the Paris poor and the rebellious
young artists and students who now can be traced back to a time of the popular drama
/ columnist Felix • Ahmed sent (Felix Pyat ). In 1834, he called a Nouveau Tableau de
Paris au XIX Siecle things to write a set of "Today's young people," the essay. He's
such a character these young people described as "strange strange ... ... beyond the
law, beyond the social norms, they are today Boheme." In other words, Bohemian
modern usage from the beginning is just a metaphor. It has never been as "bourgeois"
as a substantive standards. When Ahmed were in the use of "Boheme" to call a new
generation, think of his mind the image of those wandering in the streets of Paris
Gypsies. These were the true source of India should be somewhere: that has been with
the Moravian Empire, the Holy Roman Empire and the Austro-Hungarian Empire
ruled Bohemia residents nothing.
Eritrea to send this "Boheme" and Paris linked to their use did not immediately
popular: It was not until 1849. In 1845 he was a member of the Bohemian • Henry
murg for Paris to start a small news magazines Le Corsaire-Satan to write a series on
him and his friend's story. Did not start with how, in 1849 it was these stories into a
stage drama, finally make things out of control, and the product is the legendary
"Bohemian scene of life" (Scenes de la vie de Boheme). In 1851, murg of these
stories were collected in a book. Today, the play and the book's main reputation was
perhaps due to Puccini's opera "Boheme." However, the opera is only in 1896, and
this time the Bohemian Paris youth movement is already old news by.
At the beginning of the youth movement is a kind of fashion is hard to say, hard
to say just as the peasant uprising as a fashion. This seems to be the majority in the
Bohemian way of life other than encouraging intellectual and other advocates are
ignored. Like Kerouac - "on the road," the authors - their contradictions be feeling a
whole generation of people ignored the same.
1.2.2 bourgeois middle class Bougier
If the "Boheme" We usually have only one thought, bourgeois (bourgeois), there
are many kinds of word meaning. From the origin point of view, bourg referring to
the city or town. Accordingly, bourgeois mean in practice is another well-known
concept: the public. In other words, it refers to is not a society of a particular class or
classes, but first of all because a group gathered in a geography - within the
framework of space and enjoy the unique political - legal status. Is probably the 12th
century, which is the third Crusade, a number of villages in Western Europe through
the purchase of the original lords "charter" and achieved a self-governing powers.
Later, these villages in Europe that the feudal lords of the system, gradually gained
some kind of ancient Greek city-state as the political status. In other words, these
villages - the town - the city, gradually become like a small independent state. The
bourgeois refers to the fact that the countries with the unit's "citizens." The key here is
that as a bourgeois, a person has first of all is not some kind of consumption habits,
but political rights.
Later, some of these towns and villages has become a budding capitalist city. At
this time, capitalist or bourgeois (capitalist) started slowly and bourgeois separation.
Braudel according to the statement, although the "capital" of the word will not appear
in the late 13th century, but probably to the 17th century after the defeat of the
"capital" (fond) at the time the word has become the main language of the new
economy. "Capitalists" are emerging about the same time with this. In short, these two
popular words are far later than the bourgeois. Only in their own country into a
capitalist country, bourgeois and the only real separation of the bourgeoisie. Prior to
that, only a bourgeois capitalist class in the most powerful group. As for the "middle
class" is in fact this took place after the separation, we call for the remaining term of
We have on the character of the bourgeois habits of thought were all of the above
mentioned history. On the one hand, the capitalist class will be included in the
bourgeois reminiscent of "wealth and adventure, good sense, prudence, insurance."
The fact is that the bourgeois intellectual, always be careful and told the insurance and
wealth linked to the risk. For them, but because in the pursuit of wealth for adventure,
need a rational, prudent and insurance. On the other hand, if we exclude the
bourgeoisie and the rest just rely on those skills to earn money for urban residents, I
am afraid it is necessary to minus one in two risk and wealth. The rest is really boring
1.3 The Birth of BOBOS
1.3.1 BOBOS is the inevitable outcome of historical development
In the past to distinguish between petty bourgeoisie taste of the bourgeois and
bohemian culture of rebellion is an easy matter, we should now concentrate drink
coffee and a professor's cappuccino Mengguan bankers have not been categorized as
simple as a.
Bobo did a great pioneering undertaking is the successful implementation of
such a lifestyle: not only can the success of the accumulation of material wealth,
while at the same time be able to maintain the spirit of independence, freedom and
resistance. They went into their own paradise, not for money slavery, no longer trust
the authorities. The young intellectuals will not complain about the shabby wages
have been on their professional achievements constitute a kind of ironic, Bobo who
regard themselves as a kind of spiritual work to create their efforts to make money,
but do not think much bigger than the day , The money will never occupy all of their
Today, the disappearance of borders in the socio-cultural, stir together bourgeois
and bohemian together. You will be surprised at how these elite new generation of
anti-tradition and the spirit of the people a sense of achievement and success tied
together. A combination of the rebel hippie culture and progressive efforts to Yapi
two completely different groups of the modern values of the new economic and social
elites, and the spiritual life of leisure in the pursuit of the very long for the freedom of
hippies and detached. They enjoy the convenience of civilization, but it's natural
preference for simplicity; night revelers drinking in a bar during the day but prudent
and professional individuals in the work space in the efforts.
If Bohemia is usually only one of the many adjectives, but first of all bourgeois
is a noun. First of all bourgeois refers to the public. Bohemia in the public sectors of
the ups and downs when more and more large, more and stability. A stable and things
will certainly have a social inertia, bourgeois, of course, also have the corresponding
customs, social norms and moral identity; they are rational and prudent. As a class,
they have the quality of the above at the same time have political rights, when they
took place within the division, has become a powerful group of modern bourgeois
society, and job skills to earn money by urban residents has been named The middle
However, bourgeois culture, it represents a kind of cultural taste. Bourgeois
culture in the 18th century, before and after popular in Europe and the United States,
on behalf of the merchant class and social elite of the grade. This class of people
believe that education and self-improvement. They prefer clean, classic style,
gorgeous on the tacky is not interested in Baroque style; their behavior worthy of
respect, is neither extravagant nor fall; their minds gone, but not too clever; their
well-dressed, but preferred the elegant Color; their exquisite taste of things, but not
too much respect and noble style of luxury; they want to look better than working
class culture, education, but they do not have the traditional big spenders aristocracy,
pay attention to style. As a result, they are also known as the middle class, but also
because they preferred not polarization is the doctrine of the mean.
Bohemia, ancestral home of India's Punjab loitering in the vicinity of the tribe.
Ancient teach people to be divided into four castes: Brahmins (priests); Kshatriya
(warrior and the nobility); Vaishyas (farmers, manual laborers and merchants) and
Sudras (refers to the conquered, or at the slave status of the poor ). They also have a
popular name --- Roma. They are more than three of caste discrimination and
oppression. Around the 10th century, because of war and famine, Roma began to
leave India, in groups outside of movement. They make a living by singing and
dancing of the Rangers, there is no fixed homes, caravans of cattle and Latin America
is their home. Many centuries have passed, the hard street to force them to live
together, they grow to become world-famous national roaming. Britain called for
them to Roma; France said they were Bohemia; Spain said they were Roma or the
Flemish people. For them, in addition to life, does not seem to be anything worth
Central Bohemia was originally an ancient Names, the Czech Republic is located
in this area. La Boheme together to form a clan, the pursuit of freedom, unfettered,
love art, a number of European intellectuals and artists often "La Boheme" claim.
Bohemian culture refers to the late 18th century in Paris by the rise of writers, artists
and the public against the militants of the bourgeoisie and the mainstream of the wave
of bourgeois taste. 19 1930s, became the most hated bourgeois intellectuals, writers
and the common sentiment. They advocate creativity, imagination and soul, like new
things, like the maverick. In fact, the wave of Bohemia is the embodiment of the spirit
of romance, and its followers have set up a different life in the bourgeois world.
Perhaps in the world economy will always live in inferior conditions, but in the hearts
and imagination of the two levels are not falling behind. As one put it, so solemn
Rangers do better than well-off bug. Therefore, "Bohemian Life" came into being.
1.3.4 BOBOS is bourgeois and the combination of Bohemia
French intellectuals have established we are very familiar way of life, sensitive
soul of unruly gathering in the city's filthy mess in the community and created arts
and community arts movement. In these places, poets and artists enjoy more than
bankers and higher corporate president. At that time, the representative of the finished
Flaubert "Salammbo," the novel, has predicted that this book will be "bourgeois anger,
so sensitive to shock people." This remark was seen as bourgeois and "La Boheme"
between the war cry. After years, the two camps have never stopped confrontations.
In the 1950s, singing songs bourgeois; and 60's, "La Boheme" triumph again;
Qibashinian 1970s, began to fight back bourgeois, and confrontation from the realm
of self-consciousness gradually to the political consciousness of confrontation .
However, even in the bourgeois and "La Boheme" the most intense conflict, people in
this dream is still to find some balance between the two, which was created impartial
2 BOBO today with the continuation of the style change
2.1 BOBO today by the opposition into a unified style
In human history, bourgeois (or middle class) at one time is the enemy of
Bohemia, Bohemia on behalf of the uninhibited freedom of the soul of their money
Fentu, in order to save wealth will not be as hard-working middle class as the work of
And the property of their best and the most expensive place to have furniture in the
living room. Bohemia in the attitude towards life, or the bourgeois middle class life
represents Imagination is no boring; in the bourgeois world, Bohemia, on behalf of
the cynical nothing. They have been incompatible, despise each other, show off their
bourgeois Guangcan Can the wealth of gold, with "better life" in retaliation to the
"Bohemian" The Curse of the artists, and the Bohemia-writers are mean to curse the
middle of the shallow life For their own ignorance of the pleasures of life.
Bohemia (Bohemia) from the French word bohemiens, is the first gathering of
Roma, after the 18 refers to the end of the century to the early 19th century, a group of
anti-culture of young artists. 18, the end of the century, the only artist community in
the middle and lower professional, high society is the work of craftsmen. They do not
have room for creative freedom, there is no knowledge and no social status, so as to
the sale of works of art for a living. For this reason, a group of young artists in the
early 19th century, co-sponsored a series of campaign (Romantic Movement), public
access to their professional identity, became the first Bohemian family.
Most of the modern family is Bohemian artists and intellectuals. They like art,
literature and music, habitually go against the trend, like the freedom to express their
ideas on life, free from the constraints of traditional thinking. To put it simply, they
prefer an alternative way of living and advocating the liberation of personality, has
become a Bohemian Fangdangbuji, cynical, independent pronoun.
As for the bourgeois (Bourgeois), Bohemia is completely the opposite. They
work in big companies, meticulous life, down-to-earth to live everyday life. They
defend the middle class and traditional moral values is a positive example of the times,
but often Bohemian-style artist for the fun of a group of vulgar.
The two groups in terms of economic or values, the confrontation is clear that
there is no link. 21, into a unified opposition. 25-40 year-old backbone of the elite in
terms of mentality, way of life, work and consumption patterns are constantly adjusted
and amended, gradually forming a new class. They have neither the Bohemian hippie
family EXILE, nor the old-fashioned old-fashioned bourgeois family, they are a
mixture of both.
2.2 BOBOS are hippies and yuppies of the complex
"Hippie" (Hippie) of the United States of origin. In the 1960s, stagflation in the
U.S. economy, the failure of military interference in Cuba, deep quagmire of the
Vietnam War. At this time, "baby boomers generation," growing up. The American
dream shattered, so that they accept the vulgarity, violence, punk, rock, and picked up
the "Beat Generation" of the decadent tradition, the first of the hippies. Alcoholism,
drug addiction, violence, which is a kind of alternative crowd behavior, sexual
liberation, Outrageous outfits, the use of foul language and rock music is a symbol of
Yapi (Yuppie) is the Young Urban Professional (metropolis of young
professionals) the first letters of the acronym refers to the 1980s, following the rise of
hippies after a class of the elite crowd. Yuppies in a good position to have a social
background, such as a higher social status, the huge salary and so on. They are not
necessarily young, but most of the rich and fashionable dress, wearing jeans to work,
even if it was extremely elegant, luxury goods, high-level access to the full pursuit of
passion and fascination in the Ferrari sports car, Rolex watches, Gucci jewelry,
2.2.3 "X", "Y" and "Z"
And the United States after the war in the 1950s-born people claiming to be "X"
generation, "X" have "to find the unknown", "deny reality" and "social resistance",
such as the meaning. The United States since the founding of the birth of the 13th
generation of young (born during the years 1961-1981) for "Y" generation. "Y"
generation of parents of the suspect from the meaning of life to the irony, the world no
longer believe there is nothing to "find". "Y" generation is given up looking for a
generation, the so-called "clueless (no clue)" generation. "Y", people continue to think
of asking "Why (why)?" Because they can not understand this world, nothing
happened, in their view, the world is really no point in the world.
Americans used to say, some people in Taiwan since the 1960s young people into
the "X", "Y" and "Z" from generation to generation. "X" refers to the generation born
between the years 1963-1973 people, "Y" refers to the generation born between the
years 1974-1979 people, "Z" refers to generations born between 1980-1984 young
people. "X" from generation to generation and "Y" generation often referred to as the
"new generation" or "new breed", "Z" from generation to generation and therefore
referred to as "the new generation."
2.3 BOBOS our time is how to be recognized by the
2.3.1 times the current views of BOBOS
Bobos are hippies and yuppies of the complex. Most of them have received high
education, in large enterprises to go to work, depending on their work to create a spirit;
their unrestrained personality, their own way, its own way; they have done the greatest
innovation is the successful practice of such a Way of life: access to both the success
of the accumulation of material wealth, while at the same time be able to maintain the
spirit of independence, freedom and resistance. The new information age elite, one
foot in the bohemian world of creativity and another foot in the pursuit of ambition
and success in the field among the bourgeois.
Bobos most sexual partners, not married. Even if the marriage is not willing to
raise their children to assume the responsibility of woman. The older generation of
people who think they evade responsibility, but they are envious of the free and easy
Bobos emphasize that the economic strength of the material life of the stalls in
the middle reach of the request, it must have in the traditional sense is considered to
be the middle of the anti-Bohemian way of life of the spirit of the pursuit. Bobos in
essence is to adapt to and like most of the industrial civilization, are to follow the
style of material. Some people say, "Bobo" is for a set of clothes out of the petty
Bobos so-called "Return to Innocence" is to have a solid financial basis to do.
Let us look at the "Bobos" consumption of the seven characteristics of it! ① They
believe that only the rich tacky before a lot of money spent on luxury goods, educated
people only to the large sums of money on necessities. For example, to spend several
hundred dollars to buy top-climbing shoes is acceptable, but spend the same amount
of money to buy an official with top brand-name shoes, clothing is vulgar. ② cash to
spend in any "professional quality" of things on 100 percent acceptable, even if these
things and their professional relationship that did not. For example, they only
occasionally in addition to hands-on in addition to the garden of weeds, but to go to
the store to buy the professional gardening hoe expensive. ③ in on the details of the
implementation of perfectionism, including the door handles and thoughtful design.
④ original texture is most important. They like the texture of the original, that is to
say, "Bobos", means that the real rough and the United States and Germany. ⑤ they
assumed a slightly lower one to raise the profile, intentionally or Fangjiu home to buy
antique furniture. ⑥ they will be a simple matter to create a more refined taste, to
spend a lot of money used to buy very cheap goods, such as spending money on
high-grade agricultural products. ⑦ stores like those options of products more than
they seek and do not care about the price, and other mundane affairs. For them, there
is no attractive discounts. From the above seven, we can see that the so-called
"Bobos" is a so-called "East". It was no wonder that the "Bobos" issued ridiculed,
"Bobos talk like a hippie, doing things such as Yapi. They denounced materialism, but
enjoy a variety of luxury."
2.3.2 the present era of recognition BOBOS
"Bobo" the bourgeois and bohemian culture of these two very different cultures
into a harmonic, which is bound to make many compromises, especially in relation to
religious, spiritual and moral dimensions of such issues. Some people think that this
"clean slurry" will inevitably cause a recession and shallow thinking.
Perhaps we can also believe that the study of culture, people always like to
present to the concept of a box of a set of things, a certain movement, a kind of a
trend, artificially divided. The so-called "Bobos" does not in itself considered to be
self uphold the bourgeois and bohemian of the mantle, perhaps they should not be
called "Bobos." But they are certain places like the bourgeois, in some places like La
Boheme; some "Bobos" bourgeois bias compared with the other side, some tend to be
more bohemian side. In fact, when you look at the new power of the Group of
representatives of some, such as Gates, Al Gore, George W. Bush, and so on, you
would think that neither of them is that they are only on their own, they have found a
A mixture of the 1960's and 80's rebellious nature of the achievements, they have
come out of this new era of the new class, a new group. As a result of their successful
and wealthy, highly educated and as a result of sharp thinking, in order to avoid the
soul of its own money to be swallowed up and lost a little bit of self, they spared no
effort to safeguard the freedom of the soul of a piece of the final corner. Perhaps it
was to flaunt their rich idiot is not a rich man or poor, so they look like some of the
acts in the show, to show themselves, also show the people of the world to see, and
the contradictions in their minds only know their own.
Now, from the United States, "Bobo" cultural tide has been the influx of other
countries in the world, including China. However, as a cultural export, which in
Chinese origin from the history of the United States, which in addition to the
metaphysical, the only surface in the form of - way of life, but somewhat aliasing.
Beijing real estate company and even a "Bobos" to promote the concept of marketing
activities to be held, buyers are not "Bobos", some of whom I am afraid of what
"Bobos" are still at a loss . However, this is perhaps a good thing, China, "Bobos"
simple life, therefore a lot. Work hard, play hard, close to nature, to wild costly way of
purification of the mind, "Bobo" culture of these features and many of the aspirations
coincide, so naturally there are white-collar sectors of the economy's capacity to love.
However, the universe, different people. Here I would like to apply the word, like
fashion shoes, feet together not only aware of their own. People should find their own
way of life, and not deliberately cater to popular way of life. Otherwise, the only way
of life blindly pursuing the trend, one would not be comfortable with themselves,
even their own be the second one is quite sure about this, the show has become
out-and-out, what is the life of the fun of it at all?
2.4 now features BOBOS
2.4.1 money in the right places
The vanity will not buy expensive items. They ignored those wearing the flashy,
because they are in the wrong consumer, or just to show off the dress to please others,
it is ignored the value of money. Lin Yu they are not spending, only that the consumer
is to be value for money.
2.4.2 small and the pursuit of perfection
They are careful, pay attention to the details of daily life, such as body parts,
their consumption careful consideration before make, for example, can be bought
prior to the phase of the clothes for themselves to wear it? Because of the calm, so
body parts and accessories are less attractive and practical.
2.4.3 multi-function and durability
Multi-function and durability is the most important considerations, such as a 30
ringgit and 100 ringgit a shirt, compared in many ways, he is very likely to opt for the
latter, because the former may not be durable, and the latter The quality may be able
to put on for several years, and can match any clothing. On the surface, it is several
times more expensive in the effectiveness of monetary value, but many of the former
2.4.4 unnecessary excess material
Importance of material goods, and material composition of the more simple, the
better, and these are the best quality natural materials. For example, pure silk coat
over silk blends, because the kind of wear them in the comfort and appearance as a
soft pearl-like luster, is a blend of two or more materials can not match. Clothes and
other accessories such as buttons, and so also the main natural material. They choose
these natural material, is also selected as much as possible in order to foster the
organic-based, although the price is high, their concept is to protect the natural
environment, not the formation of pollution. Second, it is good for their own health, at
least on the skin will not cause any pollution of the hidden damage. In addition,
because these are natural materials discarded in the future, can be regenerated or
re-processing, the original land pollution to a minimum. Based on this concept, they
will not waste too much material.
They have a high degree of taste, but also has a high level of art appreciation,
such as home decoration is not luxurious, the design is unique, and that most of them
personally. In the clothing accessories, they will select a number of simple but elegant,
high style look, the price is not too expensive jewelry and so on, but it's important and
valuable for collection.
2.4.6 choice of enterprise management
This is the most special thing about them. In the consumer, they are a shop or a
business concept, management philosophy, information goods, have attached
considerable importance, but also their motivation to buy an important factor. These
ideas combined with the charm of goods for them, a decision they may have in mind
the value of goods. 90 of the U.S. economy is a beauty, but also the birth of a new
consumption patterns. Their consumption patterns have their own unique values and a
strong sense of superiority. In consumer goods, and its character commodity clearly
the most attractive to them and their personality BoBos in line with the group, which
is as famous in the offensive chain group, a young designer can go from strength to
strength up. And the latter because the idea of unique, fresh, less clothes, they are able
to attract the most attention; Although the Group of brand-name clothing more charm,
when a large number of ads in the campaign, has tired of them.
2.4.7 street leisure
They will wear suits and suit to go to work, a different point in the match as a
whole, there was a clear fashion on the streets of leisure mixed-up. For example, they
will not wear a formal jacket, but wearing a leisure suit-style jackets, coats and
sometimes even have saved. By the looks of it, they do not seem to have a substantial
income, they have called for the "hidden wealth", no one would dare to neglect them,
they are more generous income are anxious to develop the business class.
2.5 now BOBOS reasons for the formation of groups
Funny to say, BoBos only just a new term, the definition of the city's new group
of people who grew up in the city, there is no city like no air encounter the same
anxiety, however, or born or after learning of hippies, wave Xi Miya temperament,
flowing body, their traction. Traction of their eyes, watching other people in that
puzzled even turned up their noses at the object; traction their feet and disappeared,
few people go to the region for their own life journey of the most encouraging note of
A theory of self-uncle, held the "colorful" magazine, examining the eyes of
young people aim at the hands of the DV, do not understand the argument; to open
children's computer "bobo.elong.com / fashion", do not understand; what Is alcatel
OT7150, phone lines can not call it? Where are you good at home, into heaven and
earth have to run around! Theme bars, restaurants Ukraine, waste, not serious ... ...
What are you looking at? I ear bone on the small earrings, the index finger on the
Tibet Yin Jie, the bridge of the nose or on the black Moschino glasses? Do you see me
the Lowepro pack, the front of the Leica camera, the feet Ozark? It is necessary to
look boldly, they are my expression, they left with me, travel.
Who is not lonely, they can be lonely, lonely, or they playmate of his life,
because they are simply seeking to trace the spirit of the unique and do not want to
explain, you will understand understand. Who does not conflict, they may be more
conflicts between the brain and the limbs on them have become more intense since
World, the lack of a small site to let thoughts of the real tentacles to wanton
Satisfied with the material because it brought pleasure, they like the "substance"
of the word, they will laugh at the "material" and "spirit" of the opposition, in his view,
can not be happy to be written in "material happiness" Or "spiritual happiness",
because regardless of the origin of happiness is "material" or "spirit", because this is
the ultimate pleasure of the origin of the "spirit", so that all are happy spirit. In this
way, to achieve happiness through material, not shameful.
2.5.2 for the current BOBOS groups classified material standard
For BOBOS, height, weight, physical appearance is Shenwaizhiwu, and
professional skills, the concept of life is essential hardware. Software, how good are
upgrading hardware, however, you must not change. What's your university, which
specialized in professional, in addition to what you would say that a language other
than their mother tongue, when it comes to what extent, your creative soul in the end
gone, you can not sit across from your opponent to get the negotiations, an open
mouth, Laodi exposed. And all you have nothing to do with the surface.
The real BOBOS, mostly from schools. In China, they are high income,
occupational mobility, not age, a wide range of contacts. Their business contacts or on
the stage playing a major role, perhaps incomplete or is married to fame and fortune,
but it is certainly one aspect of the expert. Treadmill exercise instead of smoking,
coffee instead of spirits, it seems very enthusiastic about the suffering of the holiday
travel on foot across the glacier, desert, or to the outbreak of the mosquito tropical
rain forests. Even in the most primitive forest in the hinterland of stay, they have been
in high-tech professionals to spend a holiday jungle - to carry small satellite
positioning system, travel can not be separated from the hand-held computers, in exile
while connected to the civilized world ; To stray four-wheel-drive luxury station
wagon, filled with exquisite coffee grinder, fashionable clothing, a variety of travel
tools, tents, electronic eyes.
Or they are familiar with all of Beijing's underground band, but I have a real
estate broker; or knowledge of art history, but it is a valuer in the PRC; or they can
smooth talk Mello Ponte and McLuhan, but they Taxi companies is the boss, who is in
the business and through the arts, nihilism and hedonism are the double-dealing and
They have their own circle of business professionals in the field of their own.
The secret circles of the popular sports: Today you find a piece of old carpet Ningxia
Hui Autonomous Region, Shanxi Province tomorrow, I would be looking for
non-block away you can read the eye to the carpet. These are often hard battle.
Business they bring to the material, and the arts to meet them.
2.5.3 for the current group BOBOS the spirit of art-level
BOBOS is not how to learn, because knowledge-based society as a whole, have
all the knowledge, for example BOBOS even have to have the knowledge to
consumer spending. If they bought clothes, the clothes do have to understand the
material, they are likely to buy books on the first book binding design a study, if they
travel, we must first get a presentation of local history and culture of research in
writing, if they look at Movies, must also be familiar with the history of film.
BOBOS knowledge of the needs of undergraduates in general after graduation
where there are several: employment; graduate; study. BOBOS there may be a variety
of certificates, boils down to, are the most important categories: language
qualification certificates; IT certificate; other professional qualification certificates. In
overall quality, in music, art, sports, fashion and education are also very high grade.
They are the best times of the school population, and their anxiety from their
bourgeois origin, must continue to strive, or falling behind. When a lot of knowledge
and discipline to the beginning of integration, they learn the broader. Studies of joy,
sorrow live Xin intersection, at the end, BOBOS must also tell you: school, is a virtue.
3 source of inspiration
Clothing is a long history and culture, it is not a separate entity from its
absorption of various nutrients and be inspired by art, religion, science, arts and
cultural awareness can become a source of inspiration for fashion design. During the
Middle Ages, religious art and architectural style is costume the biggest impact of the
factors. In the dominant religious thought at the time of construction to reflect the full
range of religious and cultural prosperity. Gothic Cathedral, the fine carving
reproduction of the Bible characters, story, plot; multi-color light of the glass, not
even have to create the art projection; solemn, holy altar and San Taiwan ... ... All of
the overflow The sacred atmosphere. This is the official religion of the traditional
clothing leads to standardization: Western clothing began to focus on the United
States and stressed that the human body curve, tight T-shirt fit, at this time of the taper
peculiar-shaped shoes, shoes reached 38 centimeters long, very sharp high hat, as if
each There are always room towering dome - the style of dress is in line with the
characteristics of the building. The impact of science on the clothing is self-evident.
Technology Innovation and dyeing industries to develop, direct, produce garments
made of fabric choice - each of the birth of the new material can rise to a revolution in
the fashion industry. In addition, other aspects of the development of breakthrough
technology, can also be a subject of performance apparel. Hyundai Electronics rapid
development of network engineering, the direct use of a template for the integrated
circuit patterns on the clothing quickly emerged!
3.1 Analysis of inspiration
⑴ competitors and consumers in the use of wearing the survey findings of the
analysis of the frequency of the use of the highest-edition, fabric performance-based
version of the differences in style trends, and other structures, can receive inspiration.
⑵ analysis of a similar version of the type of fabric and clothing, get inspiration.
⑶ analysis of the survey on the market today selling merchandise, apparel
confirm the trend, as well as get inspiration.
⑷ to collect all kinds of clothing brand image ads on a variety of styles designed
to classify, and may also be inspired by the design.
⑸ target consumers in different seasons of life-based design of the case to Fang
life into the time of the focus of the money based on the design for consumers to
obtain the appropriate clothing design inspiration.
3.2 Inspired by the generation
"BoBo people" understand that literally means "bourgeois - La Boheme"
(Bourgeois-Bohemian), is the 70's and 80's hippie era of the modern version of Yapi.
That image, BOBO: the bourgeoisie as the same money, like artists, like leisure; in the
possession of the bourgeois style of the material at the same time, but also the
integration of artists and the rebellious spirit of adventure.
As it were, BOBO has a dual personality: the performance of the Bohemian side,
they chose the extreme, freedom, independent style, and as a middle-class side,
characterized by their comfort and enjoyment of the rights.
BoBo family-style, "Collage," "mixed" and "access group" post-modernism on
the term to describe the re-appropriate. Broad understanding of their way of life is
mixed. This home is dressed in a coat of the bourgeois-bohemian heart. BoBo ethnic
mix of styles the most common form of merging East and West. Whether official or
private hobbies, travel around the world and experience a variety of adventure is a
delight in talking about BoBo family practice and an important activity. They have
become the home of one of the best travel Memorial Gallery. Today, the New York
fashion people in the living room if Mr. less Aiji or Chinese-style carved with
auspicious patterns of the Cabinet hoop, they are not the most fashionable of the
group. Of course, something like that also includes an old-fashioned washbasin
Germany, the movie "North Africa spy video" in the iron slowly rotating fan, as well
as the customs of the Middle East Louhua pane ... ...
BoBo is not a family should not antique, but with the typical bourgeois, they are
more a pragmatic virtues of life. For them, antiques is a patrimony of the cupboard, a
pair of auctions for the vase, or old furniture shop in Amoy to the Tang Guan brass.
After an interview in Shanghai have a life of the woman, Belgium, her dowry home
both the French silver tableware, as well as Jiangsu and Zhejiang Jervois from the
antique market, bought the celadon bowl, fruit basin as a place of the Netherlands at
home Long-table, visitors can always get the praise.
BoBo family's use of color was bold and sometimes horrifying. Most people are
still in pursuit of harmony when, BoBo family has been knocked down a palette, so
that the color into some kind of home life itself. Red, lemon yellow, blue spruce,
white porcelain ... ... not suitable for such a big home of the Red Green you can BoBo
in the family home to see.
BoBo family-style unification of insouciant performance. The clean and
minimalist "in cold blood" is one of the style of worship. Fanzhao metallic luster of
the stainless steel kitchen to enable them to live in the cabin space of post-modern
illusion, but this does not prevent them to continue in the bedroom covered with soft
carpet of the Islamic, and in bed at the Vatican on India incense sticks. Constantly
change jobs, move from one city to another village, and even change the rhythm and
way of life, BoBo family home environment has also maintained a status similar to
the life and fresh vitality. Change is the same purpose, which is destined for this, we
can only describe, but it can not be defined.
3.3 source of inspiration for their own development
BoBo in the family's personal consumption and pleasure, attaches great
importance to the substance of the "texture" (the "texture" usually in exchange for
money, 300 yuan a pair of jeans in Italy Vs30 yuan parity jeans, Yanguangruili light
will be able to see the look with different textures ). In the financial means within the
framework of an affordable, BoBo family "of gold was also cleared to resume" cool.
While the "affordable" is the premise, but a slight trend of blind followers will be put
on the natural and unrestrained spending.
I think the interesting thing is: If the majority of this particular social practice,
ideas and in fact decades, the so-called "consumption in transition," the lack of
representativeness in the end?
As so many people who think the bubble pub after work, cafes, playing abroad
for a short holiday "island-hopping" (island-hopping) diving surfing in the sun, will
be able to self-styled "Yapi family." Some people also believe that by "BoBo family",
taking cheap brand-name jeans jacket, a Sunday money over the weekend literary
bath, his lunch is "BoBo group of men and women."
BoBo recognized tribe, the ethnic groups must be clarified, life behind the values,
social and psychological structure.
BoBo is a bourgeois family (Bourgeois) and Bohemia (Bohemia) the initials of
the combination of words, from a translation by the introduction of the book "Bobos
in Paradise", the bourgeois and bohemian two completely different nature And even
conflicting social classes mixed together, constitute a self-contradictory "BoBo
family." BoBo people pay attention to both the material aspects of the exquisite
pleasure of (pay attention to the so-called "texture"), and life itself free of unruly and
romantic manner. BoBo people on the mainland is the first to be completely fictitious,
was out to create the "race", which is the Western way of life in developing countries,
a simple projection.
3.4.1 Only tacky rich will spend a lot of money on luxury goods
in. The only educated person in the large sums of money on necessities.
Aristotle on the needs and desires to do a clear definition: In order to survive we
need is an essential things, such as shelter, food, clothing and other necessities of life;
and desires are superior to those we want. BoBo for people to invest large sums of
wealth in their demand that the assets of hesitation, but if only to spend the money to
meet the desires, it is for them will not be tolerated.
For example, to spend money to buy hundreds of pieces of top-level climbing
shoes is acceptable, but spend the same money to buy an official with top brand-name
shoes, clothing is vulgar. You can just how much instrumental in the category of
things, like to spend 65,000 U.S. dollars of the community with a more spacious
storage space Land Rover's Range Rover jeep, but to spend the money on
non-instrumental things, like 60,000 U.S. dollars worth of the Corvette sports car, that
is, the rich.
3.4.2 cash to spend in any "professional quality" of things, can
be fully accepted, even if these things and your professional
relationship that did not.
Few of us can climb Everest, but it does not mean we have to buy a professional
climbers used to strengthen the three-coat what is unreasonable. Even if you are an
amateur horticulturist, does not mean you should give 6 dollars a hoe rather than
professional gardening store to buy the 55 U.S. dollars Gao Danghuo. Because,
although educated people will not in accordance with the people who wear the
jewelry to comment on their price, but they will be used in the apparatus to be judged
by the price. In the purchase of equipment, you must prove you have to be meticulous
to identify these things and durability of whether the manual system. You have to
show that you have to spend money is spent where they are needed most.
3.4.3 you have to practice on small perfectionist.
BoBo the implementation of the family is "on matters of perfectionism." They
may turn bad hardware equipment directory until they find that the world is the best
Pull-head of the Swedish home-made KWC faucet so far.
They want those who have not yet been found in the general public, but its clever
design it can make life easier or more rare and special equipment. A highly sensitive
in the use of specially designed can opener to open canned soup, the heart even sure
all of a sudden emergence of a life of joy. Something smaller, at the time of purchase
of the more carefully considered commendable.
3.4.4 of the original texture of the most important.
The 20th century on behalf of the 80 successful but greed Yapi may also like the
smooth surface of things --- like the matte black furniture, lighting the light paint on
the floor. BoBo, but preference will be to create a family full of natural environment
irregular landscape. For them, means that the real rough and the United States and
So, really rich people BoBo will ask a group of workers with a large hammer in
their play on the floor to some of the traces of wear and tear. They will be from
artisans invited Anbuliya in their old hall to make the mural plaster texture. BoBo
family is the flannel shirt, not the silk. The collar was they can bend and not quite as
metal plasma. They will be the linen trousers with a rough texture on the T-shirt, a
cardigan-style folk El Salvador, Ma-baseball cap and the market can buy underwear
Joan Ma. BoBo when a group of people to stand together, spectators will be amazed at
the texture of the clothes on them clever sense of coordination.
3.4.5 BoBo the family put a slightly lower profile of the chip.
Than you try to imitate the high level of social class, and neighbors like the
comparison is no longer a bad thing, however. On the contrary, as a highly educated
members of the class, you will be a symbol of resistance to the status symbols to
enhance your educated in the same peer between. All you have to do better than your
neighbor some of the more casual. You must be a bit of furniture and decorating with
some of the rural atmosphere, your life must show more simple. Therefore, your shoes
should not be Asakuchi is not fashionable with the women's, and it should be simple
and expensive Prada's Prada slippers, so faded jeans can also sell your products than.
Is a disgrace to show off the things you have to learn how a low profile.
3.4.6 BoBo people spend a lot of money will be used to buy very
In an effort not to be corrupt money, BoBo people bet a lot of time so that they
and those who own more than money, but they are not highly educated elite class to
keep the money away. These people preferred to buy than the lower classes never be
able to afford things, but, BoBo family is full of class preferences will never buy
anything. They like to buy the proletarians and the same thing, they just buy these
working class people feel ridiculous kind of rare materials. As a result, BoBo family
to a much higher price to buy cheap used to all kinds of things: 5 U.S. dollars a bottle
of water, a piece of soap 12 U.S. dollars, a 1.5 U.S. dollars of biscuits Italy ... ... they
are always in the simpler things , A more refined taste.
3.5 source of inspiration in the special case
The rapid spread of Bobos (BOBOS) to the city's many highlights and
inspiration. A variety of business strategy for World War II are also more at this group.
Bobos many of the books among the best-seller list. BOBOS is said to depend on the
form of education, information age elite will dominate the future of the world well for
a long time. • David Brooks of the United States "BOBOS: a new social strata of the
rise of" the text said: one foot in the bohemian world of creativity and another foot in
the ambitious and successful pursuit of the Kingdom of the bourgeois, which is
BOBOS (Bobos). Bobos series of "well-being ill", so that you find in fact there is
another kind of life over law and found that life is about the end of the "personal life",
rather than those who toil with their minds tired of the added value of God.
Bobos philosophy of life: freedom of capital to me. = Happy life free of wealth
through the lives of thinking. Bobos practice with a way of life: access to both the
success of the accumulation of material wealth, while at the same time be able to
maintain the spirit of independence, freedom and resistance. BOBOS class than by
race or wealth, the division of the elite force to be more civilized. Their lives and
more diverse, more interesting, more thought-provoking. From the personal pleasure
of consumption, reflected in their wisdom, love and environmental protection. Looks
like without having to worry upstarts as extremely vulgar. "Enjoyment of life itself" is
their firm belief. They are usually the principle:
3.5.1 in the small details and strive for perfection
To spend money on this should be very low on items; they are always in the
simpler things, the establishment of more refined taste. They may turn bad hardware
equipment directory until they find that the world is the best Pull-head of the Swiss
system so far KWC faucet. Bobos in much higher prices to buy cheap used to all
kinds of things: 5 U.S. dollars a bottle of water, a piece of soap 12 U.S. dollars, a 1.5
U.S. dollars of biscuits Italy ... ...
3.5.2 pragmatism with the view to look at the pleasures
Alcohol is no longer popular, smoking is regarded as treason and heresy, the
danger is not conducive to the physical and mental entertainment was guilty. Coffee
can stimulate the mind sharp, and outdoor activities: cross country, skiing, rock
climbing is not only to experience a new sense of the body is also helpful. Fitness, on
the museum to see the drama is a pleasant way of leisure. They like to drive myself
out, or inaccessible to the small village in the north of Zhejiang; or unknown to the
snow-capped mountains of western Sichuan stay for a few days; They are not going to
play view of historical sites, but deep into the local culture and life. The night is not a
waste of time basically in front of the television, but occasionally take a look at the
financial channels and "dialogue" program. Read the English version of the
"gentlemen's" magazine, or read the book Duras. Some of the best-selling book cold.
3.5.3 importance of "quality."
Bobo men and women feel comfortable and natural selection of natural materials
such as cotton, linen, wool, and so on, they will usually wear jeans, stood proudly
located in the Rocky Mountain log home on the corridor. The real money Bobos will
ask a group of workers with a big hammer in their play on the floor to some of the
traces of wear and tear. Craftsmen will be brought in to lobby their old mural plaster
texture. For them, means that the real rough and the United States and Germany. Their
living room, without exception placed 12 from the Amoy civil to the Ming and Qing
furniture and handicrafts real simple.
3.5.4 Prevention of Cruelty to environmental protection
If they choose to washing powder, the only option "environmentally friendly",
rather than washed their clothes in particular has led to the white lake pollution of the
3.6 BOBO direct source of inspiration and common
3.6.1 customer base
Refers to those with higher education with good incomes, the pursuit of
enjoyment of life, advocating freedom and liberation and positive with strong
independent sense of a class of people.
3.6.2 market research
This summer, walking the streets of Shanghai Huaihai Road, you will find 70
women to wear the tassels and lace Zhuiman clothes, they like loose, to emphasize the
function of the new generation of man-made fibers. At night, today's Shanghai Paojiu
Ba people, not long Hengshan, not the "new world", went on the road Hongqiao "stem
the door" on the road of Yueyang, "six human Dome," the kind of bar. There will be to
the taste of the latest fashion.
At night, today's Shanghai Paojiu Ba, Yueyang on the road to the "six human
Qiong," Bar-to-date fashion tastes.
The young people here, is the makeup of the halo open, eye shadow will not be
obvious eye liner, the entire open eyes with a halo of color, gives a warm feeling.
Middle East-style jewelry, turquoise, pearl, blue topaz, or China or the Pamir Plateau
blazing colors of jewelry, showing the desire to stray. Shoes are sharp enough to Tisi's
Jiantou Xie. The spraying perfume with a taste of nature. Men's hair into a hot Wei
Juan, dyed red wine or red chestnut, self-seeking, out of mediocrity ... ... those known
as the Bohemian fashion.
No sense of fashion, style Bohemia will be led by the nose. Bohemian style is a
trend, the Federation of the trend in the past, but the ball real people will stay.
In China, Petty has long been the trend in the past, in 2002 belong to the popular
Bohemia. It was predicted that in 2003 China's coastal cities, Bobos will become a
3.6.3 The results
Bobos in Bohemia and go freely between the bourgeois, in Jintuiziru between the
ideal and the secular, they become the envy of most of a group to meet the needs of
the heart, but also socially acceptable.
4 BOBO style and fashion design and creation of
Creativity through the selection of materials and colors to make the dream
become a reality, so that the function and needs of the people. In some specific areas
of consumption, such as clothing in the field of design and creativity is the key to
success. Creativity leads to costume design, including clothing colors, materials
design. Design is the core of clothing, fabric and has been a hero. Yarn and fiber
mixture, material processing, textile fabrics, colors, etc., all of which determined the
final results of the garment.
Clothing is a person's personality reflected. A set of personal. A personal style
The practicality of contemporary apparel features the real tendency has decided
to wear a beautiful new features of the concept. Now it easier for people to give up the
seriousness of the equipment being replaced is the metropolis of clothes, it means that
the aesthetic trend for multi-function and comfort, so that clothing must keep up with
the times. That is why people have to spend a lot of effort in research and elaborate a
growing number of extremely advanced on the fabric. Noble and cotton yarn, fiber
mixture of the two ensures the best display.
Aesthetic and functional one can not, because the style is more specific to reflect
the individual personality. Health needs of leisure and entertainment, clothing should
be invisible to display function is to fashion trends outside the United States and the
combination of in-house quality. This is a new awareness by nature, the soul of
human values and ideas to highlight.
4.1 The definition of integration
Clothing in the development of the long river of history, we have from time to
time to see the East-West fusion-style clothing, which tends to integrate a bloom
brightly, and even affect society as a whole. Today, the East-West fusion style
clothing is still common examples.
"Silk Road" to open up the East China made far away from the beautiful silk into
ancient Rome, which the Roman nobility of love, the lady who was more expensive at
the price to achieve their pursuit of fashion. Europe's medieval Byzantine-style
clothing, inherit and carry forward the ancient Greece, ancient Rome's civilization and
art style, taking a combines beautifully ornate Oriental embroidery patterns to silk is
precious, as yet. Chinese ceramic art and landscape a deep influence on 18th century
European style of - Rococo. That Linglong visible, cut and polish the porcelain and
gorgeous landscape architecture to meet the aesthetic taste of the French court, where
absorbed in the art of France and Europe in the arts. In particular, China is on the fine
painted ceramic painting, gold-silver inlay, doing Raozhuan curve of the United
States and the decoration has a direct impact on the Rococo style. This not only
reflects the style of clothing, is also reflected in the architecture, painting and other
arts categories on.
60 of the last century, the fashion designer Yves. St. Laurent (Yves Saint Laurant)
issued a "Chinese Wind" series. Inspired by the Qing Dynasty Official involved in the
mandarin jacket and summer hat. 70 years, the East and the West percussive each
other to further the cultural dress, and integration with each other, dominate the
high-fashion era came to an end, fashion towards a more democratic, popular,
diversification and internationalization of direction. Japanese designers KENZO,
Issey Miyake use of traditional Oriental clothing cutting plane, designed to emphasize
not fit the curve of the mast loose clothing. This design-build, with the West to build a
narrow-clothes different from the structure, but at the time thought the anti-regime
and the oil shocks of the background, for the people of the world provides a new
option to seize the new opportunity for the consumer. Their design will soon be
widely circulated, two from the East Japan's master of fashion from Paris on fashion
and the world fashion stage.
In the final analysis, integration of the garment is the cultural integration and
cultural exchange is the need to learn from, innovation, development. Things of the
so-called "destruction there can be no", there is no innovation without mentioning the
development, and how their survival?
4.2 Creation of the definition of
Costume design is a process of artistic creation is the idea of art and artistic
expression of unity. First designer to have a general idea and ideas, and then collect
data to determine the design. Its programs include: the overall clothing style, theme,
shape, color, fabric, apparel goods, and other ancillary facilities. At the same time,
internal structural design, size, as well as to identify specific cutting and sewing
processes, and so has to be carefully considered critical to ensure that the final
completion of the works can be fully reflected in the original design intent.
Costume design concept is a very active way of thinking, the idea is usually a
period of thinking and planning shape, may also be triggered by any one side
provoked arising from a sudden inspiration. The fish plants in the natural world, the
High Mountain and Flowing Water, historical monuments, literature and art in the
field of sculpture, painting, dance music, as well as ethnic customs and other social
life can be for all designers to endless source of inspiration. The new materials are
emerging, and constantly enrich the designer's style of performance. Costume design
for the universe conceived to provide a broad unlimited material, designers from the
past, now and in the future in all aspects of mining material. In the course of the idea
of designer clothing through the draft outline to express their thinking process, by way
of an amendment to add, considering the more mature, and then to map out a detailed
4.3 Analysis of the fashion design
Design of the term in recent years are more frequent, such as: industrial product
design, process design, advertising poster design, costume design, art design stage,
and so on, the meaning is not necessarily the same, but the clothes on the design,
Refers to a proposed use of a unique creative minds to the idea of the performance of
specific, concrete terms, is to make fabric material to the human body as object, the
shape of the United States works.
A successful design work, not just the audience can see the color and shape, but
also means the eyes can not see the performance of the work methods, internal
processes, and so on. Those who see the costume design is the only effect of drawing
the fashion map idea is very narrow and one-sided. Should not be confined to the
designers of clothes, such as shape, line Wai Ling, the partition line, and so on for
how to deal with the idea, but as a film director, stand in the center of creation,
planning, so that the garments to achieve the best Effect.
Engage in fashion design, the general must take into account the following five
Who (who). As the lives of everyone on the attitude of self-cultivation culture,
temperament, social status, occupation, as well as the scope of economic conditions,
the requirements of the clothing is not the same.
When (when). Two general points: First, referring to the wearing season, that is,
the seasons; is the second day by day or night, during the day there is morning dress,
dress in the afternoon, evening dress, and so on the night.
Where (where). Is the main venue and the environment, mainly refers to the
places of workshop, office, banquet hall, shops and so on, the environment mainly
refers to the geographical environment, the South, the North and so on.
Why (why). The purpose of use and wear different clothing to the requirements
of different nature, such as hotel uniforms, to receive foreign guests, travel, and so on,
it is necessary to wear the dress and discriminatory manner.
Whom to wear (whom). In the final analysis, most of the public, not for himself
Apparel wear. Is to get other people's approval in order to meet the recognition by the
psychological need to be loved.
In considering the above five on the basis of the conditions, but also color, fabric,
patterns, modeling, crafts, accessories, accessories, and other factors, coupled with the
designer's personality and talent to design a good and successful work.
Costume design is characterized by what?
Costume design is one of a number of applied arts, has its own characteristics.
First of all, it is a design element, the use of materials, use of functional entity.
The clothing design elements by the design and color design consisting of two major
parts, shapes and colors there are inextricably linked, the clothing is the most
significant feature of the appearance. Use materials and fabrics, including two major
accessories, fabrics and accessories compatibility between, novelty and rationality of
the quality of clothing is to protect the key. Most of the clothes have a certain degree
of practical functions, Biti, storage, water, fire and so on are based on the different
needs of clothing and set, costume design evaluation of the pros and cons, from the
three above-mentioned whether or not perfect Combined with regard to judge this.
Second, the clothing is a product of human civilization, every garment in varying
degrees to reflect this era's clothing features reflect the level of science and
technology, geographical features, customs, religious beliefs, the epitome of, and
reflect A nation, culture and personality indicators. Clothing and history of the
development of human civilization is closely related to the history of the development,
one can easily identify with the clothing from the historical background of the
humanities. This is the people's clothing based on one of the forecast.
In addition, costume design appears to artistic creation, but not entirely artistic
creation. Just like making a living supplies, but by no means as simple as that. It is the
art and technology, a combination of aesthetics and science, both of the artistic
thinking in terms of images, but also has engineering of critical thinking, if two totally
separate case, costume design can not exist.
4.4 BOBOS in fashion design in the form of expression
Feel comfortable and natural, natural materials such as clothing cotton, linen,
wool, etc. the clothes were not expensive, brand-name is not important as long as
they like and to meet the above conditions on the line.
4.4.1 multi-function and durability
Multi-function and durability is the most important considerations, such as a 30
ringgit and 100 ringgit a shirt, compared in many ways, he is very likely to opt for the
latter, because the former may not be durable, and the latter The quality may be able
to put on for several years, and can match any clothing. On the surface, it is several
times more expensive in the effectiveness of monetary value, but many of the former
4.4.2 unnecessary excess material
Importance of material goods, and material composition of the more simple, the
better, and these are the best quality natural materials.
For example, pure silk coat over silk blends, because the kind of wear them in
the comfort and appearance as a soft pearl-like luster, is a blend of two or more
materials can not match. Clothes and other accessories such as buttons, and so also the
main natural material.
They choose these natural material, is also selected as much as possible in order
to foster the organic-based, although the price is high, their concept is to protect the
natural environment, not the formation of pollution. Second, it is good for their own
health, at least on the skin will not cause any pollution of the hidden damage. In
addition, because these are natural materials discarded in the future, can be
regenerated or re-processing, the original land pollution to a minimum. Based on this
concept, they will not waste too much material.
They have a high degree of taste, but also has a high level of art appreciation,
such as home decoration is not luxurious, the design is unique, and that most of them
In the clothing accessories, they will select a number of simple but elegant, high
style look, the price is not too expensive jewelry and so on, but it's important and
valuable for collection.
5 BOBOS works of art inspired by the clothing on the
5.1 Clothing works
Color is relatively simple, high-brightness, with a higher degree of gray. On
behalf of the color white, red, khaki, light tan, brown, gold, gray-green powder, dark
grass-green color of its common. No rules of design patterns, colorful wide horizontal
stripes were. With color, the strong emphasis on a variety of color combinations, color
saturation, but rather concentrated Yan; used with color contrast to the black, red,
white as a harmonic color.
The overall clothing style emphasized relaxed and comfortable. V coat to get the
word, U get the word and get the word-based. Download the most representative is
the A-shaped dress, knee-length skirt or long Guo Xi. Generous lap, the skirt on the
line and cross many layers of folds. The main fabric is cotton, linen, wool, leather
Fanmao, natural fabrics such as denim dominated. Some also used as well as the
chemical fiber with Lycra fabric, metal and even texture of the fabric have appeared.
Mainly to local decoration, with embroidery, Tsai-chu, sequins, tassels, lace or
Flash (away warp or weft) for decoration; the decorated mainly in parts of coat collar,
cuffs and was followed in the waistline or the former clothing Local film, download
concentrated in the hip or above before the end of skirt. A set of clothing often
Peiyoutailiang of jewelry, such as wearing the same time, several necklaces, rings or
bracelets. Jewelry made of metal material and rock texture, color-oriented. The
jewelry is usually relatively large size, strong sense of nationalism. And the belt pack
can also be found on decorative inlay.
5.2 spirit of the designer's BOBOS
5.2.1 attention should be paid to the professional information
and various types of information collection and collation
Professional information and various types of information collected in the
accumulation of costume design to enhance the learning process is essential and based.
This is not a long-term interruption of a permanent basis.
There are many beginners do in design, often can not be creative and very
depressed, which is a normal phenomenon. This is because of people's thinking ability
is enhanced through continuous learning and access to the practice, the human brain
to receive information on certain types of storage and more, thinking ability is also
related to the stronger. As a result, beginners to change this situation, first of all we
have to do a good job in the professional category of information collection and
In particular: access to the information that they are not the same as the data. The
so-called "lay to watch, experts see Road", in order to see information from the
"Road", in order to raise the level of help, only the superficial *, the general view will
not bring results, especially Involved in the design clothing patterns, the use of texture,
color, as well as methods of accessories such as the use of specific design techniques
to master, the study suggested that up to recite the basis of memory, the memory of
the more style, more design changes to be able to find the ways and laws of this Not
only a hard-learned lessons of popular feeling, on the innovative design will become
the means, and not in the design of a totally unable to deal with. "Tang familiar with
the 300, also will not be able to recite a poem," The reason is equally applicable to the
study of costume design, although this approach seems a bit stupid, but it is very
Of course, in the learning process, * light of the accumulated expertise of the
information is not enough, because the clothing from renewable sources in the
clothing design, although very useful, but require a higher point of view, it is difficult
to shake off other people's ideas Impact on access to innovation and beyond.
Therefore, we need wider access to information other than professional, such as the
development of science and technology achievements in the development of the
cultural dynamics of the various categories of works of art, as well as to the existence
of literature, philosophy, music reflected in the ideology and thoughts of all kinds
Concept, and so on in order to broaden knowledge, informative, Bocaizhongchang,
get more inspiration and then have a better idea.
In addition, in the face of ever-changing, complex and intricate variety of
information, we must learn to use the scientific method collate and analyze them in
order to facilitate the storage and use, it is necessary to remove outdated and useless
in a timely manner, to capture the latest and the most valuable information, We have
to really bring convenience to the use of good information. In particular, is a variety
of non-professional information, and generally can not be used to be able to direct the
use of its designers need to learn to sort out, refining, transformation and sublimation.
These are all learning and the ability to work reflected, not only have this capability
so that you get a multiplier effect of learning stage, and in the future of your long
career will be immense benefits from it.
5.2.2 should be good at imitation in learning to improve
Imitation is the high life there are acts of nature features. I remember that the
United States psychologists: people act as a model of one of the study is to imitate. In
the process of learning to imitate the use of means, from the act itself, should be
regarded as a kind of copying is to create the negative, it can not demonstrate their
technical ability or how good, but it should be noted that many successful inventions
or create From the beginning to imitate, imitate should be seen as a good method of
For beginners, can not be expected overnight magic pen into a flower, to be
honest from the beginning of the design to imitate others, as it needs to learn
calligraphy copy alike when it comes to learning to imitate as a starting point for entry.
Therefore, I would like beginners on the proposal are: to you as soon as possible to
find love and admiration for the designers, and now began to consciously imitate his
style and design skills in order to foster the feeling and practice skills. At this stage of
the study, also need to constantly "new and hate the old" learned a little from here,
from where they were to learn that you can eventually find their own strengths and
form their own design.
Need to be reminded that any good learning needs to be in the right way, if you
imitate the work of others can not be changed, it is not in the true sense of learning,
learning to judge the whole, is the significance of the study and imitation.
5.2.3 of the Government to improve the aesthetic ability to
establish a self-aesthetic
Aesthetic ability, also known as the "aesthetic appreciation." It means
understanding and evaluation of the United States, the United States and the aesthetic
characteristics of a variety of things with the ability to say, people in social life and
the nature of the phenomenon and to make all kinds of things aesthetic analysis and
evaluation at the time must have the sensibility to judge , Imagination and creativity.
As a designer, developing and enhancing the aesthetic ability is very important,
aesthetic and strong, able to quickly find the United States and capture the aesthetic
object hidden in the depths of the nature of things, from perceptual knowledge to
rational knowledge increased, is the only way In order to create and design the United
States and the United States. Moment of spiritual feeling alone and the lack of
knowledge acquired the art of cultivating, it is difficult to form an extraordinary
playing the innocent.
In fact, we have a normal IQ who will be able to enjoy the United States, which
is available on the innate human ability to understand, the British philosopher Herbert
• Reid said: "The feeling is a physical talent, with the Health To all, not the day after
the acquisition. "He added:" The starting point is the wisdom of the United States, the
United States is the people's sense of the sacred things of understanding. "Shows that
the feeling is that everyone has, but in the United States of things Before people get to
enjoy the aesthetic is deeply shallow, there is lack of full and correct flawed, health
vulgar. The emergence of this problem with their abilities and aesthetic appreciation
of the level of a great relationship. China's idiom is "casting pearls before swine",
ironically, used to say things do not look at the object. In real life, between people is
the existence of aesthetic differences, the aesthetic ability to enhance the formation
and despite the physical and human evolution, but more importantly, culture and the
arts from the acquisition of knowledge and influence of beauty, From the ongoing
study and practice. In the clothing made great achievements in the field of design
masters, in accordance with * are deep good quality, to display their outstanding
Therefore, if you study fashion design, it is necessary to have more contact with
art-related categories, such as the number of concerts, art exhibitions to see, so that
the United States and various forms of art constantly infected with you, you have the
influence, so that you continue to deepen the United States Understanding and
awareness so that you have extraordinary artistic taste. We have to remember that you
do not care about other people Yangaoshoudi On the contrary, I think that this
evaluation is a welcome sign, because only "high-eyes" to be "hands high", not the
eyes, hands never Will be high up.
5.2.4 as soon as possible to make up and become sensitive
The initial inspiration for creative design and leads often come from every aspect
of life, some things may seem trivial or insignificant, but which may contain a lot of
flash, if the designer turn a blind eye to this, their existence can not be found, it can
not be In a timely manner to capture them and use them, then, a number of useful
material design will be missed.
As a result, from the beginning of the study, it is necessary to pay attention to
their own culture on the sensitivity of the matter, it is very important. The so-called
sensitive refers to psychological or physical things outside of the rapid response.
Designers from the outside world or things of any of the landscape, with its image of
the characteristics of emotional color, texture, beauty, and other rapid response
through the psychological activities of the rich Lenovo, will be able to stimulate the
design inspiration, which was created on the Breakthroughs. For example, Pierre
Cardin • President is one of things very sensitive architect, he built the Imperial
Palace in Beijing from the cornices in the form found in the clothing style of value,
design a well-known Alice shoulder style, and he brought Great social reputation and
Can be seen from seemingly ordinary things, things often found interesting,
interesting and valuable things for us how important it is that this achievement is the
ability to have a good quality one of the major designers As learners, can not take it
5.2.5 as soon as possible to allow itself to fashion
We know that fashion is welcomed by the market, a lot depends on whether there
are factors and epidemic fashion. We imagine the concept of an old, outdated clothing
designers can make a very fashionable, stylish work. Of course, to become their own
fashion do not necessarily have to look * The key is to let his heart become a strong
sense of fashion, to let their ideas become more modern sense.
Although, sometimes fashion are not necessarily a good thing, the United States,
but as a designer, you must be accepted by the mind, deal with new ideas, not a new
phenomenon with pre-conceived ideas of inertia, it is necessary to learn to put himself
to accept , To think this way we can make your design work with the times, and even
leading the fashion.
5.2.6 to take the initiative to create his own practical experience
There are many students often complain about schools teaching the practice of
too little, frankly speaking, this is the teaching of the existing problems in order to
improve, it takes time because it involves a large number of reasons, the unilateral
efforts of the school * It is not enough.
However, we must not practice in the school because of inadequate teaching and
learning difficulties to give up the initiative. As we all know, fashion design is a very
practical subject, it is only through constant practice in order to truly understand the
clothing can be more direct experience can be useful to make a real good design.
Therefore, I suggest that is: Without prejudice to the normal school to learn, to take
the initiative to create his own practical experience, such as participating in a variety
of fashion events, clothing enterprises to part-time, to enterprises in the service of
senior aides to do, and so on, Although you may not be able to easily get the
opportunity, but I believe that the opportunity must be paid for the efforts of those
5.2.7 to learn how to communicate, exchange and cooperation
As a designer, to the smooth, excellent design and development to complete the
task, so that the design of their products have a good social and economic benefits can
not be related to all aspects of personnel work closely with and co-operation. For
example, the design of the need to develop and improve the decision-makers with the
company open to question; market demand access to the information needs of
consumers and customers as well as the exchange; marketing timeliness of
information obtained marketing staff can not do without the help; a variety of
materials from sources Do not open procurement departments; technology
improvements can not be separated from the co-ordination of technical personnel;
product manufacturing workers can not do without the hard work; the quality of the
product quality inspection departments can not be separated from the gate; product
packaging and promotional materials can not be separated from planning The efforts
of staff; market promotion can not be separated from the public relations staff to pay.
As a result, as a designer must establish a sense of team play, to learn how to
communicate, exchange and cooperation. This capacity, in need during the school
began to pay attention to training and training and try to make it a habit of work,
which work in the future will be very useful
The ball, not so meticulous bourgeois, a little ball Lvxingrenqing; Bohemia has
not so radical rebellion, the most aggressive ball. Respect for the ball with the
established rules of society, a little ambitious but also how to down-to-earth; the ball
more freedom to pursue self-publicity but also the personality of self-restraint.
Outrageous outfits of the ball and not laugh skin, is not making a fuss of the
Lvxing the ball and not hypocritical, not to curry favor with the public, but also
not afraid of different.
Bobo, a little money, a little culture. Bobo, the pursuit of a little more money, a
little more room for the spirit.