READING BETWEEN
THE LINES
SECTION ONE
• top business and economic news of the day • major international news • opinions and commentary
COLUMN ONE & SIX
• lead stories • unique stories-have appeared nowhere else • breaking news, trends, analyze major developments
COLUMN ONE
• COVERS:
– politics – international affairs – social issues – management trends
COLUMN SIX
• AN IN-DEPTH LOOK AT:
– a company – an industry – an event – business people/political leaders
COLUMN TWO & THREE
• WHAT’S NEWS
– quick overview of the contents for the day – page number indicates full article
COLUMN TWO
• BUSINESS AND FINANCE
– summarizes major business, economic or financial news – major market indexes
COLUMN THREE
• WORLD-WIDE
– digest of national and international news
COLUMN FOUR
• PERFORMANCE GRAPH
– each issue a different graph of a major economic indicator – A-HED: offbeat feature ranging from the silly to the serious
COLUMN FIVE
• ROTATING REPORTS
– Monday: The Outlook-economic climate – Tuesday: Work Week-charts changes in work – Wednesday: Tax Report-tracks tax related news – Thursday: Business Bulletin-reports trends – Friday: Washington Wire-news from the capital
ECONOMY PAGE: A2
• STORIES ABOUT:
– inflation – unemployment – government announcements – economic forecasts – Federal Reserve policy
INTERNATIONAL REPORTS
• TWO PAGES OF STORIES:
– one page covers overseas business and corporate news – second page focuses on political and economic developments
LEISURE AND ARTS
• TWO PAGES OF:
– reviews and articles on
• books • television • travel • music • theater • sports • film • hobbies
EDITORIAL PAGE
• TWO PAGES OF:
– opinions about the state of business, politics, world affairs – views of guest columnists – letters to the editor
POLITICS AND POLICY
• LAST PAGE OF SECTION ONE
– news made in Washington – on the campaign trail – commentary on administration initiatives
SECTION TWO (B)
• MARKETPLACE
– closer look at some important topics that affect everyone in business
FRONT PAGE - LEFT COLUMN
• ROTATING COLUMN
– Monday: Health Journal – Tuesday: Managing Your Career – Wednesday: Work & Family – Thursday: Personal Technology – Friday: The Front Lines - emphasis on entrepreneurs
REST OF MARKETPLACE FRONT PAGE (B1)
• deals with a wide range of business trends and news
– might find articles on:
• law • autos • travel • advertising • healthcare • technology • marketing
INDEX TO BUSINESS: B2
• includes all significant references to parent companies • first references to these companies appear in boldface type • index doesn’t cite companies listed solely in the Digest of Earnings • page numbers refer to pages where articles begin
INSIDE MARKETPLACE
• MARKETING & MEDIA
– COVERS NEWS FROM:
• Media Industry • Advertising Industry • Entertainment Industry
INSIDE MARKETPLACE
• INDUSTRY/CORPORATE FOCUS • detailed look at a specific corporation or industry
– competitive situation – corporate strategy – problems and successes – future prospects
INSIDE MARKETPLACE
• LAW
– recent court decisions – trends in law – cases and issues that shape business decisions
INSIDE MARKETPLACE
• COLUMNS ON:
– TECHNOLOGY & MEDICINE – IN THE LAB – TECHNOLOGY & ENVIRONMENT
INSIDE MARKETPLACE
• ENTERPRISE
– news related to small business
• trends • issues • legislation • successes and failures
INSIDE MARKETPLACE
• WHO’S NEWS
– profiles new and established business leaders – changes in corporate management
INSIDE MARKETPLACE
• CLASSIFIED ADVERTISING
– back pages of this section – Tuesdays and Wednesdays principal days for employment ads – Thursdays - ads for franchising
SECTION THREE (C)
• MONEY AND INVESTING
– A COMPREHENSIVE GUIDE TO THE STOCK MARKET AND EVERY MARKET THAT AFFECTS AMERICAN BUSINESSES AND YOUR FINANCES
SECTION THREE (C)
• FRONT PAGE - TWO LEFT COLUMNS
– MARKETS DIARY
• yesterday’s results in stock, bond and commodities markets • interest rates • performance of the U.S. dollar in relation to other major currencies
SECTION THREE
• DAILY MARKETS STORY
– FRONT PAGE
• yesterday’s activity from the stock, bond and dollar markets are brought together in a concise and comprehensive overview of what happened and what it means
MONEY AND INVESTING
• PAGE C2
– ABREAST OF THE MARKET
• concise summary of major investment markets
– HEARD ON THE STREET
• comments on specific companies and industries
– mergers, acquisitions, new-product introductions
MONEY AND INVESTING
• PAGE C3
– DOW JONES AVERAGES
• 30 stocks used to calculate Industrial Average • 20 stocks used to calculate Transportation Average • 15 stocks used to calculate Utilities Average
MONEY AND INVESTING
• New York Stock Exchange Composite Transactions • NASDAQ National Market Issues • American Stock Exchange Composite Transactions – Information for each stock: • past year’s high and low prices • the day’s closing price • change from the previous day’s close • volume of stock traded • annual cash dividend • price/earning ratio at which it trades
MONEY AND INVESTING
• Dow Jones Global Indexes • Dow Jones Global Industry Groups
– nearly 3,000 companies from 16 countries – 120 industry groups – shows relative performance of broad economic sectors day-to-day and over the long term
MONEY AND INVESTING
• COMMODITIES AND FUTURES
– INFORMATION ON:
• date of delivery • day’s opening • highest and lowest prices • settlement price
MONEY AND INVESTING
• CURRENCY TRADING
– exchange rates – foreign currency futures prices – currency cross-rate tables that make it easy to convert one foreign currency into another
MONEY AND INVESTING
• MUTUAL FUNDS
– MONDAY - THURSDAY INFORMATION
• fund’s net asset value (value per share) • change from the previous day • change for the year to date for every fund with assets of $25 million or more
– FRIDAY INFORMATION
• total return over a month, year, 3 years and 5 years • maximum load, or initial commission • annual expenses
MONEY AND INVESTING
• INDEX TO OPTIONS TRADING • LISTED OPTIONS QUOTATIONS
– OPTIONS: contracts to buy or sell shares of stock at a specific price any time up to a specified date
• daily listing of 700 most active stock option contracts • daily listing of 100 most active long term contracts • summary of exchange-by-exchange activity
MONEY AND INVESTING
• NEWS STORIES AND COLUMNS ON A PARTICULAR MARKET APPEAR NEAR THE RELATED STATISTICS
THE FRIDAY JOURNAL
• Sections devoted to:
– The Home Front--tracks prices and activity for buying or selling a home – Extensive classified section on “Distinctive Properties and Estates” from across the United States – Sports--coming events
THE FRIDAY JOURNAL
• Sections devoted to:
– Travel--travel tips for the week ahead, trends in prices for airfares, hotels and car rentals – Reviews of current books, films, plays – Listing of art exhibits, fairs and antique
Developed by:
• Sr. Margaret Ruddy • January, 2000