Celebrate Autumn with Chalets “Fabulous Fall Fair” Calendar

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					Media Contact:                                                         For Immediate Release
Cynthia Greenwood
GreenMark Public Relations, Inc.
847-404-8404, cell

       Embrace Autumn and Nature with Chalet’s Free Education Series
                  Pick up tips on fall lawn care and chores, bulbs, wildlife and more

       WILMETTE, Ill. (Sept. 30, 2009) – Chalet, a landscape, nursery and garden center on
Chicago’s North Shore, presents a free education series on fall gardening and garden design
topics from Sept. 4 through Nov. 7, 2009. Lectures, which often include slide presentations and
demonstrations, are held at the Chalet Education Center, 3132 Lake Ave., Wilmette, Ill., on most
Fridays and Saturdays from 10 a.m. to 11:30 a.m.
       The schedule for free fall lectures is as follows:
      Sept. 4 and 5: Fall Lawn Care
       Jennifer Brennan, Chalet horticulture information specialist and Bill Leuenberger,
       manager of Chalet’s soil and turf management program, tell you how to fertilize, core-
       aerate and re-seed your lawn this fall – the best time of year to do so.
      Sept. 11 and 12: Free the Butterflies
       Chalet Personal Buyer Freya Wellin has been raising butterflies for release this fall. She
       discusses the life cycle of the butterfly and host plants to put in your garden. The lecture
       coordinates with the monarch’s peak migration dates for our latitude and longitude.
      Sept. 18 and 19: No lectures. Honoring Rosh Hashanah
      Sept. 25 and 26: Bulbs for Beginners
       Jennifer Brennan, Chalet horticulture information specialist, introduces a beautiful
       variety of spring flowering bulbs for new homeowners or beginning gardeners to plant
       this fall. The bulbs need time in the ground and cold winter temperatures to bloom when
       temperatures rise in the spring.
      Oct. 9 and 10: Inviting Birds to Your Garden
       Jennifer Brennan, Chalet horticulture information specialist, talks about plants that
       provide shelter, berries and other food for our feathered friends. Setting up bird feeders in
       the fall allows winter dwellers to get familiar with them before bad weather and gives
       migratory birds nutrition for their travels.
      Oct. 16 and 17: Tool Time with Sam
       Sam Darin, tool care and sharpening expert, shares tips on the tools gardeners really
       need, including how to select, use and care for them. Bring “problem” tools for diagnosis.

Chalet’s Fall Lecture Series//Add One

       Oct. 23 and 24: Fall Pumpkin Fun
        Pick up fun ideas for decorating with pumpkins, gourds, cornstalks, bales of straw,
        mums, asters and pansies. Learn the history of jack-o-lanterns and tricks for creating
        unique and wonderful ones. For more fun, bring your costumed canine to Chalet’s annual
        Howl-O-Ween parade on Saturday, Oct. 24 from 1 p.m. to 2 p.m.
       Oct. 30 and 31: Time to Get the Garden Ready for Winter
        Prepare your garden for winter to protect plants from the drying effects of cold wind and
        to keep them from breaking dormancy during warm spells. Chalet Retail Manager Tony
        Fulmer explains the best techniques and timing for success with roses, perennials, broad-
        leafed evergreens and woody plants.
       Nov. 6 and 7: Return of the Spice House Patty and Tom Erd, owners of the Spice
        House, Evanston, Ill., discuss the history of the spice trade, including fascinating tales of
        piracy, adventures and wars, and facts and anecdotes about elusive spices still loved

        Lectures are free with no registration required. Tapes of each lecture can be rented for $3
for three nights. For questions about the series, contact Brennan at 847-256-0561, ext. 225, or at
        In addition, Brennan will present Fall Container Workshops on Oct. 2 and 3 from 10 a.m.
to 11:30 a.m. Participants will create a container that looks great until temperatures fall into the
20s. She also will present Evergreen Winter Container Workshops on Dec. 1, 2 and 5, from 10
a.m. to 11:30 a.m., on Dec. 3 from 6:30 p.m. to 8 p.m., and on Dec. 4 from 1 p.m. to 2:30 p.m.
The containers will feature spruce tops, other mixed evergreens, redtwig dogwood, pine cones
and berries. The fee per workshop is $54.99, which includes all materials. Pre-registration is
required by calling 847-256-0561, ext. 225 or ext. 230.
        During Chalet’s Holiday Celebration Weekend on Nov. 21 and 22, staff will give 20-
minute demonstrations on the half hour from 11 a.m. to 2 p.m. Topics include: outdoor winter
containers, gift baskets, fragrant gifts, holiday bulb forcing and gift plants, custom bow making
and holiday decorating.
        Since 1997, the goal of the primarily free public education series has been to provide
timely, current and accurate horticultural information as a service to Chalet customers. The series
reaches 3,000 adults and 700 children annually and regularly attracts industry leaders as guest
lecturers. Education seminars are led by Brennan, who has a degree in ornamental horticulture
and is an Illinois Certified Nursery Professional. The company’s “education center” and online
resources offer customers tips and ideas on a broad range of subjects, from lawn care and pest
control to caring for roses and creating a vertical garden.

Chalet is the recipient of numerous awards and honors. In 2009, these include the Judges’ Award from
the Illinois Landscape Contractors Association and four gold medals for landscape design/construction
and maintenance; the Revolutionary 100 National Award from Today’s Garden Center magazine, placing
the company No. 1 in the country for community stewardship, customer service practices, employee
training and incentive programs, industry contributions, marketing activities and profitability; two gold
medals as part of the 2008 Retail Awards competition from the Illinois Green Industry Association; and
the 2008 Ecology Award from Opportunity Secure Data. Chalet is the No. 1 single outlet independent
garden center in Illinois and No. 3 in the country for 2008 by Nursery Retailer Magazine. The 92-year-
old company was named the most innovative garden center in America in 2007. The garden center is
located at 3132 Lake St. in Wilmette, Ill., just off the Edens Expressway. Chalet’s landscape division is
housed on a 28,000-square-foot complex on 16 acres in North Chicago, Ill. Chalet operates a 183-acre
growing farm in Salem, Wis. For information, call 847-256-0561 or visit

Editors, please note: High-resolution digital photos are available on request to illustrate this story. For
other photos and downloadable news releases, please visit GreenMark Public Relations, Inc. at If you have additional needs for interviews, illustrations or
content, please contact Cynthia Greenwood at or 847-404-8404.

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