The Courier-Journal Is Vital To Marketing Success In Louisville
Your Customers - - Our Audiences
The Courier-Journal is Not An Ordinary Newspaper. We Deliver!
• Net Reach Of All Courier-Journal Products In The Past Seven Days Delivers:
– – – – 84% Of Adults with $100,000+ Household Income 78% Of Adults Age 25-34 With Children 77% Of Women Age 18-34 with No Children 85% of Adults in Jefferson, Bullitt and Oldham Counties
We Have Everything That You Need For Continued Success With Your Target Audience
Source: 2006 Louisville Market Study
Myth: Nobody Reads the Paper These Days
Reality: They Do in Louisville!
Total readership of one issue of the weekday Courier-Journal: Nearly one half million (492,000) Louisville 7-county readership of one issue of the weekday Courier-Journal: 406,000 (50% of adults) Total readership of one issue of the Sunday Courier-Journal: More than 600,000 (617,000) Louisville 7-county of one issue of the Sunday Courier-Journal: 531,000 (65% of adults)
Source: Scarborough Research 2007, Release 1 (Total readership based on 2.3 readers per copy)
Myth: Young People Certainly Don’t Read the Paper! Reality: They Do in Louisville!
18-24 Year-Olds 25-34 Year-Olds Read Weekday C-J 28,000 (28%) 41,000 (30%) Read Sunday C-J 42,000 (43%) 70,000 (51%)
This Is The Number Of Young Adults Reached With Just A Single Advertisement.
Base: Adults living in seven-county local Louisville area (Jefferson, Bullitt, Oldham, Shelby, Clark, Floyd and Harrison Counties) Source: Scarborough Research 2007, Release 1
And Our Readers Are Great Prospects For Any Type of Business
Read Weekday 67,000 (62%) 140,000 (60%) 220,000 (56%) Read Sunday 85,000 (78%) 182,000 (78%) 288,000 (74%)
$100,000+ HHI $75,000+ HHI $50,000+ HHI
Our readers make great customers. Their median household income is $54,600 – 14% higher than the average Louisville adult.
Base: Adults living in seven-county local Louisville area (Jefferson, Bullitt, Oldham, Shelby, Clark, Floyd and Harrison Counties) Source: Scarborough Research 2007, Release 1
The Courier-Journal and courier-journal.com – Louisville’s #1 Source For Advertising Information!
3% 3% 4% 4% 10% 52% The C-J and c-j.com! 24%
The Courier-Journal/c-j.com TV Internet Radio Direct Mail Yellow Pages Other Print
Source: 2006 Louisville Market Study
Our Website, courier-journal.com, Dominates All Other Local Media Websites
Local Media Websites Visited in Past Month By Online Users:
courier-journal.com
31% 16% 14% 13% 8% 2% 1%
whas11.com
• Average 17 million page views per month • More than 1 million unique monthly visitors • Nearly 500,000 unique visitors come from the local region each month
wave3.com
wlky.com
fox41.com
kentucky.com
Every week c-j.com reaches 34,000 additional Louisvillians who did not read our paper in the past 7 days
wbki.com
Source: Scarborough Research 2007, Release 1; 2006 Louisville Market Study; Site Catalyst
The Courier-Journal Has a National Reputation For Its Exceptional Readership. We’re Ranked 9th in the U.S.
DMA Readership Ranked By Print, Web Reach
Print* Rochester Democrat and Chronicle Des Moines Register Austin American-Statesman San Antonio Express-News Syracuse Post-Standard Richmond Times-Dispatch 81.7% 71.3% 62.7% 67.4% 69.5% 66.1% 64.7% 65.7% 67.5% 65.5% Print & Online** 84.5% 73.5% 71.9% 71.3% 71.2% 70.2% 69.8% 69.2% 69.2% 68.2%
Seven out of ten DMA adults throughout Kentucky and Southern Indiana read The Courier-Journal every week and visit courier-journal.com every month. That’s 845,100 people.
Washington Post Milwaukee Sentinel-Journal Louisville Courier-Journal Buffalo News
Source: NAA Newspaper Audience Database, 2006 (DMA). Based on five weekday insertions, one Sunday insertion and 30 days online. Editor & Publisher, Jan. 8, 2007. Scarborough Research 2006, Release 2
A Weekly Schedule With The Courier-Journal Reaches 8 in 10 Louisville Adults!
• You can reach 80% of the Louisville market using this schedule: – One ad each day for one week in The Courier-Journal – One ad in Velocity on Wednesday – One ad each day on courier-journal.com for one week – Only 15 total print/online insertions
Base: Adults living in the seven-county Louisville area (Jefferson, Bullitt, Oldham, Shelby, Clark, Floyd & Harrison Counties) Source: Scarborough Research 2007, Release 1
60 Total Primetime Spots On All Local TV Stations Can’t Match the Reach of Just One Weekday and One Sunday Insertion in The Courier-Journal!
1 Weekday & 1 Sunday Insertion in C-J 60 Primetime Spots All TV Stations 10 Primetime Spots WLKY
70% 64% 29% 22% 22% 17% 7% 3%
10% 20% 30% 40% 50% 60% 70% 80%
10 Primetime Spots WHAS
10 Primetime Spots WDRB
10 Primetime Spots WAVE
10 Primetime Spots WBKI 10 Primetime Spots WMYO
Remember, these TV percentages represent the number of people reached with 10 spots on each station during the highest-rated TV daypart – primetime!
0%
Base: Adults in seven-county metro area (Jefferson, Bullitt, Oldham, Shelby, Clark, Floyd and Harrison Counties) *Primetime daypart is 8-11 p.m. Source: Scarborough Research 2007, Release 1
Even During Radio’s Highest-Rated Daypart (Morning Drivetime*), Louisville’s Top 5 Stations Can’t Deliver the Reach of Just Two Ads in The Courier-Journal!
1 Weekday & 1 Sunday Insertion in C-J 125 Morning Drivetime Spots All Stations 25 Morning Drivetime Spots WHAS 25 Morning Drivetime Spots WAMZ 25 Morning Drivetime Spots WQMF 25 Morning Drivetime Spots WVEZ 25 Morning Drivetime Spots WMJM 0%
*Drivetime daypart is 6-10 a.m. Base: Adults in seven-county metro area (Jefferson, Bullitt, Oldham, Shelby, Clark, Floyd and Harrison Counties) Source: Scarborough Research 2007, Release 1
70% 30% 10% 10% 5% 5% 4%
10% 20% 30% 40% 50% 60% 70% 80%
Remember, these radio percentages represent the number of people reached with 25 spots on each station during the highest-rated radio daypart – morning drivetime!