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					            LEONARDO DA VINCI PROGRAM

                       COME - Pilot Project

                The European Keys
            Competences of E-Commerce
                     n. conv. I_00_B_F_P-120888




                Project Manager: Amedea Barani

Amedea Barani         The European Keys Competences of
                                E-Commerce
                      COME - Pilot Project



   CONTRACTOR
                                                             PARTNERS
   ITSG “Blaise Pascal”
    Experimental School




  Company partner




Amedea Barani             The European Keys Competences of
                                    E-Commerce
                             Pilot Project COME


                                                     PARTECIPATING
                                                       COUNTRIES

                                                           D-Dresda
UK-West
Midlands


 Rhône Alpes
 Lyon
                                                            Italy



                  Catalunya
  Amedea Barani   Barcelona
                        The European Keys Competences of
                                    E-Commerce
                       Partnership…

                                                               BLAISE PASCAL (I)

                Secondary Schools                           SANDWELL COLLEGE (GB)

                                                                   WBA (D)




                                                                   IFOA (I)

         Technical Colleges - Agencies-
                                                               GROUPE ESCI (F)


                                                                   BCT (E)

Amedea Barani            The European Keys Competences of
                                   E-Commerce
                       …Partnership

                Awarding bodies                             Edexcel Foundation (UK)




           Association Companies                            Commercio Elettronico Italia




                                                                      CGIL

                 Social Unions                                        CISL

                                                                       UIL


Amedea Barani            The European Keys Competences of
                                   E-Commerce
                      COME - Pilot Project
                             objectives
          1. Certification transparency as precondition to
             effectively guarantee the workers mobility
             throughout the Member States
          2. The main objective of the project is to link the
             various training systems relevant to the recognition
             and transferability of the competence of the
             intermediate technicians in the sector of e-
             commerce
          3. The expected results are the identification and
             description of a common set of standards for the
             professional profiles operating in the partner
             countries
Amedea Barani          The European Keys Competences of
                                 E-Commerce
                            COME - Pilot Project

                                  Products


                                   COME




           Profiles for a             Self-                    Smart Card
           e-commerce              assessment
                                      tools




Amedea Barani               The European Keys Competences of
                                      E-Commerce
                 COME - Pilot Project


                                         …    methodology

          1. project methodology
          2. product development
          3. preliminary survey of sector
          4. organisation of work between
             the European partners

Amedea Barani    The European Keys Competences of
                           E-Commerce
                COME - Pilot Project

                                                   Activities …:


1. development of professional profiles in
   the e-commerce sector with
   recognisable skills at partner level
2. identification of minimum skills shared
   by the partners
3. design of the UFCs with corresponding
   training objectives

Amedea Barani   The European Keys Competences of
                          E-Commerce
                COME - Pilot Project

                                                   … Activities :


4. design of a self-assessment tool for
   employed and unemployed, in the
   chosen sectors
5. software for on-line processing of the
   self-assessment tool
6. smart card for accounting training
   credits

Amedea Barani   The European Keys Competences of
                          E-Commerce
         The 10 professional figures most requested in 2000 and 2001

                            Source: Assinform / NetConsulting

                        2000                                                    2001

1                   Account Manager                                    Programmer (Xml, Java,…)
2                   Project Manager
                                                                         e-business consultant
3         Software architecture designer
                                                                      Web / e-biz Project Manager
4           Web / e-biz Project Manager
                                                                            Project Manager
5            Technological consultant
                                                                           Security Manager




                                                        New entry
6                   CRM Consultant
                                                                         Field Service Engineer
7             e-business consultant
                                                                    Internet products / solution Sales
8               Programmer (Html)
                                                                      Product Marketing Manager
9         TLC networks systems analyst
                                                                           Account Manager
1
         Internet network systems analyst
0                                                                       Technological consultant
    Amedea Barani                 The European Keys Competences of
                                            E-Commerce
                COME - Pilot Project


  COMPANIES                 SIZES OF COMPANIES
  INTERVIEWED               INTERVIEWED




                                                   <10
ICT                                               11 - 25
                                                   26 - 50
COMMERCE                                          51 - 100
                                                   101 -250

PRODUCTION                                        >250



FINANCE

Amedea Barani   The European Keys Competences of
                          E-Commerce
                          COME - Pilot Project
PROFESSIONAL AREAS AND RELATIVE PROFILES

   IT managmt.
       Area           WEB                          Logistics
 IT manager           Area                           Area             Back Office
                    Internet                       logistic              Area
                    manager                        manager
   Area NET         multimedia                                      Administration
                    language          Area Marketing
                    exp
 Network                                                            customer care
 administrator      web
                    developer       Financial Sales Director
                    Webmaster       Marketing Manager
                                                               Area Management
 security expert
                    Computer
 Security manager                                              general manager
                    expert          Sales agents
 System
 Administrator                      Sales manager
                                                               Managing director
 System expert                      business consultant

    Amedea Barani          The European Keys Competences of
                                     E-Commerce
                           COME - Pilot Project



      1 - development of professional profiles
            in the e-commerce sector…

                                                                    June
Research to identify the                   Processing the          October
 most requested skills                questionnaire - interview     2001




                                        Choice of 5 profiles      November
     Identification
                                                                  February
      of the areas                      and the work groups
                                                                    2002


  Amedea Barani            The European Keys Competences of
                                     E-Commerce
                       COME - Pilot Project



     2 - identification of the minimum skills
             shared by the partners

    agreement on
using the ISFOL and                 work group activities
BTEC methodology
                                                            March
                                                            April
                                                             2002
                                        3 biennial (HND)
continuous exchange                   and 2 annual (HNC)
between the partners                  profiles developed


Amedea Barani          The European Keys Competences of
                                 E-Commerce
                      COME - Pilot Project



             3 - design of the UFCs with
          corresponding training objectives

organisation of the                 exchange between
 profiles in UFC                  the partners to ensure
                                    common approach
                                                           April
                                                           May
                                                           2002
                                    exchange between
   outline of the                 the partners to ensure
training objectives                 common approach


Amedea Barani         The European Keys Competences of
                                E-Commerce
                      COME - Pilot Project

                                                    Chosen profiles :

 1. E-Business Manager (HND*)
 2. IT Manager (HND*)
 3. Logistics Manager (HND*)
 4. Net Manager (HNC**)
 5. Webmaster (HNC**)

       ( *HND – Higher National Diploma)
       (**HNC – Higher National Certification)

Amedea Barani          The European Keys Competences of
                                 E-Commerce
                COME - Pilot Project


                                         Design of profiles :


1. Basic and specific skills
2. Outline of training units
3. Objectives and skills of each unit
4. Job description
5. Certification of training credit unit and
   profile
Amedea Barani   The European Keys Competences of
                          E-Commerce
                       COME - Pilot Project



         Chosen methodology in the design
                       of profiles in UFC

                •   Unit prerequisites
                •   Skills - training objectives
                •   Contents
                •   Assessment criteria
Amedea Barani          The European Keys Competences of
                                 E-Commerce
                 COME - Pilot Project



  Elements characterising the BTEC are:

• a) The skills (technical - specialist and transversal;
  the basic skills are those of a general nature referable
  to the professional figure and generally developed
  within the units)
• b) The training objectives (that develop the skills
  into more detailed activities)
• c) The assessment criteria (which specify what the
  students must prove they know - and can do having
  passed each training objective)


Amedea Barani     The European Keys Competences of
                            E-Commerce
                          COME - Pilot Project



          Make-up of unit 1: E-commerce technology

Skills                    TRAINING              Assessment criteria:
                         OBJECTIVES             To successfully pass the
                                                training unit the student must
                                                be able to:
• Understand the      Explain the basic                Describe Internet components
  concept of e -
                      concepts of                     Understand and explain the significance
  commerce and
                      technologies for                  and use of the main Internet protocols
  the technical
  instruments that    Electronic Commerce              Identify the best available
  support e-                                            connections on the market
  commerce
• Examine the
  development of an
  on-line business



Amedea Barani              The European Keys Competences of
                                     E-Commerce
          TRAINING CERTIFICATION FOR A SINGLE UNIT
                                                 ITSG “Blaise Pascal” ad Indirizzo Sperimentale
                                                  via Makallè 12 - 42100 Reggio Emilia - Italy


                                                                This is to certify that
                                                                Francesco Iori
      successfully attended the unit developed within the framework of the European Commission Leonardo da Vinci Project

                                         COME- European Keys Competences for E-Commerce


The unit was delivered from January 13th to January 25th 2003


    Unit assessed                    Competence assessed                                     Training outcomes

      Marketing                 Knowledge of the principle of marketing              Explain the marketing process
                                   and marketing mix                                 Explain target marketing
                                Preparation of a business plan and evaluation        Analyse the components of the marketing mix
                                   of economic results                               Apply the marketing mix to different market segments.




Final Grade

                                Signed …………………..                 The Course Manager …………………………………………………..

    Reggio Emilia, April, 10 -2003




         Amedea Barani                               The European Keys Competences of
                                                               E-Commerce
     TRAINING CERTIFICATION FOR THE ENTIRE COURSE
                                                     ITSG “Blaise Pascal” ad Indirizzo Sperimentale
                                                      via Makallè 12 - 42100 Reggio Emilia - Italy


                                                            This is to certify that
                                                               Francesco Iori

successfully attended the course for WEBMASTER developed within the framework of the European Commission Leonardo da Vinci Project

                                        COME- European Keys Competences for E-Commerce

The course was delivered from January 13th to September 25th with a 3 months workplacement

                                                         List of the Units assessed

                       Core Units                                                Complementary Units
                       1.         E-commerce technology                          6.      Website design
                       2.         Internet Studies                               7.      Introduction to programming
                       3.         Computer Platform                              8.      Object-oriented programming
                       4.         System Analysis                                9.      Data Analysis and Database design
                       5.         Networking                                     10.     Image Manipulation Application
     Final Grade
                                  Signed ………………………. The Course Manager ……………………………………….

 Reggio Emilia, April,10 - 2003




         Amedea Barani                               The European Keys Competences of
                                                               E-Commerce
                    COME - Pilot Project


                 Self-assessment or
                 statement of skills ?

 • There are bodies and institutions in the European
 countries that create and certify a statement of skills; as a
 result it wasn’t possible to design a system in a limited
 time which is consistent with the different situations




Amedea Barani        The European Keys Competences of
                               E-Commerce
                    COME - Pilot Project


                Self-assessment                  because …


• it has the dual purpose of checking the assigned skills for
each profile “in the field” and of making a tool available
for the evaluation of training needs of the employed


• for unemployed, it can be used as an orientation
instrument for beneficiaries of future training courses with
the aim of developing skills associated with the profiles. -
It can represent a tool for orientation programmes and/or
APL (Accreditation of Prior Learning).

Amedea Barani        The European Keys Competences of
                               E-Commerce
                   COME - Pilot Project



     4 - design of a self-assessment tool for
          employed and not, in the chosen
                       sectors

                         April - June 2002




      10                                                   Questions
                  Weighting               Weighting
questionnaires                                            to the UFCs
                 of questions            of the replies
   designed                                                 combined
                    defined               considered


 Amedea Barani       The European Keys Competences of
                               E-Commerce
                         COME - Pilot Project



         5 - software for on-line processing of
                the self-assessment tool

     The 10 questionnaires
                                           The calculation of
     are available on-line,
                                          the scores is invisible
      2 for every profile:
                                                to the user
for employed and unemployed
                                                                     June
                                                                    October
  The software is designed            Result is correspondence       2002
  so as to take account of              between the student’s
   modification of scores                   training and
       and questions                  the objectives of the UFCs

   Amedea Barani             The European Keys Competences of
                                       E-Commerce
                         COME - Pilot Project



             6 - smart card for managing the
                     training credits

   An innovative system               Detailed research on
that has generated differing      data security and protection
 reactions among partners         systems has been carried out
                                                                   June
                                                                  October
                                                                   2002
   Flexible and can be                     We believe that
  implemented without                 it is a very high quality
 data structure limitations             result for the project


   Amedea Barani          The European Keys Competences of
                                    E-Commerce
                     COME - Pilot Project


                6 – memorisation of credits
                     on the smart card
 a.     Personal details of the owner
 b.     Details of the certifying body
 c.     Information on the profile (+ final and single unit
        certification documents)
 d.     Information relating to each single UFC
 e.     Digital signature of the person who updates or modifies
        information
Amedea Barani         The European Keys Competences of
                                E-Commerce
                               Infrastructure model : Entities and Roles

               • How the interaction works :
Grant/Denies




                                            Registers                        Card Issuer
                     Request




                                                                   I.A.S

                               Service
                               Provider
               Amedea Barani              The European Keys Competences of
                                                    E-Commerce
                … security : Operational levels
Every user approaches the system in the same way but, on the
  system, his possible actions are restricted to a particular “class”,
  depending on his role.
Roles are assumed by categories of users as :
   – Student              (print his credits)
   – Training Body
        • Operator                 (assign credits)
        • Supervisor               (authorises operators)
Once the authentication of every user is assured, it is possible to
  certify that a particular user’ action are completely traceable.


Amedea Barani          The European Keys Competences of
                                 E-Commerce
                  Infrastructure model : Result
• The infrastructure is reliable
• Not forced to a rigid data architecture
• Open to future EU schemas and tools
• Information can be easily composed by different sources, each
   with autonomous certification
• Information available in any point connected to the Internet
• Reliability of system output guaranteed by not only the
   technology but also from all the protocols applied in the
   processes
• Very low operational and upgrading costs
Amedea Barani         The European Keys Competences of
                                E-Commerce
                   COME - Pilot Project


                WHAT we are proposing …

      A to experiment profiles in the European
        countries
      B to apply the self-assessment kit in
        different situations (professionals and
        students) to test its transferability
      C establish a “ready-to-use packet” for
        whoever wants to develop the profiles
      D to extend use of the Smart Card in
        “possible contexts”
Amedea Barani       The European Keys Competences of
                              E-Commerce
                COME - Pilot Project




Amedea Barani   The European Keys Competences of
                          E-Commerce

				
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