MScom Excellence-incommunications Lecture
7th MScom Excellence-in-communications Lecture Zurich, October 21, 2008, 18:30 hrs
«The Future of Branding»
Wally Olins Chairman of Saffron Brand Consultants of London, Madrid, Mumbai and New York
Agenda
Agenda
17:00 18:00 18:30 Optional guided tour of the Google offices Refreshments and networking Welcome Andreas Schönenberger, Country Manager Google Switzerland GmbH, Zurich Introduction Bertil Cottier, Dean of the Faculty of Communication Sciences Nina Volles, Managing Director Executive MScom Program Università della Svizzera italiana, Lugano Lecture «The Future of Branding» Wally Olins, Chairman of Saffron Brand Consultants of London, Madrid, Mumbai and New York Discussion 20:00 Apéro and buffet dinner
Topic
«The Future of Branding»
Wally Olins, the world’s most experienced brand practitioner, discusses five big changes that are affecting the way our world works. First is the increasingly multi polar world in which we all live. A world in which the traditional hegemony of western Europe and north America over cultural and social trends has ended and brands from newly emerging world powers with completely different cultural and social backgrounds are becoming a major influence. Second is the new spirit of the times in which CSR is no longer optional and conspicuous compassion will replace conspicuous consumption. Third on Wally’s list is the new role for corporations – beyond making money for their shareholders. Fourth is what Wally calls the digital spaces and how they facilitate two way conversations between a brand and its stakeholders. Finally, Wally speaks about the ‘sense of place’ that surrounds many of today’s great brands and what role the ‘country of origin effect’ plays in this. As always, Wally is most interested in the day to day effects these changes will have on brands and furnishes his speech with ample examples from his daily practice.
MScom
Co-organizer
MScom Excellence-in-communications Lecture Series
Location partner
Event partners The MScom lecture series brings international experts to Switzerland to speak on communication topics linked to best-in-class management practices. In addition to raising awareness of communications as a core competency in today’s business environment, the presentations and discussions are designed to forge closer links between academic research and corporate practice. The lecture series, which takes place twice per year and is hosted by major multinational companies in Switzerland, also offers a valuable networking opportunity for professionals.
The Executive Master of Science in Communications Management (MScom) is a part-time, postgraduate program for experienced communications professionals. As one of the first of its kind, MScom was founded in 1999 as part of the post-graduate studies program offered at the University of Lugano, Switzerland. Courses are conducted in English over a 21-month period. An international faculty of more than 30 professors from renowned institutions around the world ensures the program's academic excellence and its multi-national orientation. MScom cooperates with Copenhagen Business School on program content and joint sessions, including the summer session at the UCLA Anderson School of Management, Los Angeles, one of the leading business schools in the US. Media partners The .HarbourClub. is a Swiss association of Chief Communications Officers. Its mission is to foster the professionalization of Corporate Communications through know-how exchange among leading professionals, to engage in the discussion of current and future challenges and to offer its members an exclusive networking platform.
Publishing partner
Speaker
Wally Olins was born in London and educated at Oxford.
Wally Olins Chairman of Saffron Brand Consultants of London, Madrid, Mumbai and New York
Wally Olins is Chairman of Saffron Brand Consultants with offices in London, New York, Mumbai and Madrid. He is one of the world’s leading practitioners in corporate identity and branding. He was awarded a CBE in 1999. He was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts’ Bicentenary Medal for his contribution to design and marketing in 2000. He was given the D&AD President’s Award in 2003. In 2006 he was given the Reputation Institute’s first ever Lifetime Achievement Award. Wally Olins has advised many of the world’s leading organisations on identity, branding, communication and related matters; these include 3i, Akzo-Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Prudential, Renault, Volkswagen and Tata. He has worked for a number of countries on national brand image including Poland and Portugal. Wally Olins has written several books including the seminal work ‘Corporate Identity’. His book ‘Wally Olins On Brand’ is being published in 20 countries. His latest book ’The Brand Handbook’ was published in June 2008. He has had Fellowships and Professorships at a number of Business Schools and Universities around the world. More about Wally Olins www.wallyolins.com
Date and location
Organizational details
Date Tuesday, October 21, 2008, door opening as of 18:00 hrs. The optional guided tour of the Google offices starts at 17:00 hrs. The lecture will be followed by apéro and a buffet dinner. Location Google Switzerland GmbH Brandschenkestrasse 110 CH-8002 Zurich Costs CHF 150 incl. apéro and buffet dinner. Participants The number of participants is limited to 80. Registrations are processed in order of receipt. Registration deadline The registration deadline is October 10, 2008.
Inquiries Executive MScom Program University of Lugano Via Giuseppe Buffi 13 CH-6900 Lugano Phone +41 58 666 46 02 Fax +41 58 666 47 39 Email mscom@unisi.ch
A confirmation will be sent to you by e-mail after registration. For cancellations after the registration deadline, the full amount is still due. You will receive the invoice after October 10, 2008.
How to get there
How to find the event location
SBB Zürich Hauptbahnhof Bahnhofplatz Bahnhofstr. Usteristr. Löwenstrasse Badenstr. Gessnerallee Werdstr. Selnaustr. Talstrasse Sihlhölzlistrasse Selnaustr. Bahnhofstr. Zürich Wiedikon Schimmelstr. Stauffacherquai Weststr. Manessestr. Freigutstr. Brandschenkestrasse Parking Bleicherweg Hürlimannareal Zürich Enge (S-Bahn S2, S8, S24) General-Guisan Quai Quaibrücke Waffenplatzstr. (tram 13) Waffenplatz-/Bederstr. (bus 33,66)
Google Switzerland GmbH Brandschenkestrasse 110 CH-8002 Zurich Tuesday, October 21, 2008, 18:30 hrs. Door opening at 18:00 hrs. The optional guided tour of the Google offices starts at 17:00 hrs. By train Regular connections from “Zürich Hauptbahnhof” to “Zürich Enge”. Journey time 5 minutes with S-Bahn S24, S2, S8. From the “Zürich Enge” station it is a 10-minute walk to Google Switzerland GmbH. By tram To Waffenplatz stop with tram no. 13 (direction Albisgütli). From there is it a 5-minute walk to Google Switzerland GmbH. By bus To Waffenplatz-/Bederstrasse with bus number 33, 66.
Registration
Registration form to be returned by October 10, 2008
7th MScom Excellence-in-communications Lecture: «The Future of Branding» Wally Olins, Chairman of Saffron Brand Consultants of London, Madrid, Mumbai and New York MScom Alumnus/Participant Last name, first name Function/position Organization Street City Phone E-mail Date, signature Yes, I would like to participate in the guided tour (17:00 18:00 hrs) of the Google offices before the event. As the number of places is limited, please make sure you register for the guided tour. MScom Excellence-in-communications Lecture Series Executive MScom Program Università della Svizzera italiana Via Buffi 13 CH-6900 Lugano .HarbourClub. Other You can register for this event until October 10, 2008 on the MScom website (www.mscom.unisi.ch), by email to mscom@unisi.ch or by sending this form by fax to +41 58 666 47 39