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							     2010
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   CAGED
      360     MIXED MARTIAL ARTS
              LIFESTYLE MAGAZINE



MAGAZINE MEDIA KIT
 Mixed Martial Arts, The FASTEST Growing Sport
 In The World, Is Outperforming The Economy

MMA is the fastest growing sport in the world, appealing to the        Setting attendance records
coveted age demographic of males, ages 18 to 34                        At arena after arena, MMA events are setting attendance and
                                                                       gate records.
MMA Appeals to a Broad Audience
MMA fighters come from all walks of life, military veterans,
                                                                       • UFC® 75: CHAMPION vs. CHAMPION, which took place Saturday,
collegiate Athletes, former boxers, Bouncers, Teachers and even
                                                                         Sept. 8, 2007 at 02 Arena in London, England was attended
CPA’s.
                                                                         by 16,000 people (sellout crowd) and grossed a gate of over
Pay Per View is Proof                                                    £1,356,859.50 (Approx. $2.6 million). The fight was the most
The UFC broke the Pay-Per-View industry’s all-time record for            watched UFC® event ever, garnering 4.7 million viewers on
a single year of business garnering over $220 million in revenue         Spike TV. The fight card drew more Men 18-49 than anything
in 2006.                                                                 else on television, broadcast or cable, including heavy sports
                                                                         competition from college football on ABC and ESPN, NASCAR
MMA Coverage is Now Mainstream
                                                                         on ABC, and the U.S. Open Women’s Final on CBS.
MMA has reached a milestone professional boxing has never
                                                                       • UFC® 68: THE UPRISING, which took place March 3, 2007 at
been able to; primetime national television networks. Strikeforce
                                                                         Nationwide Arena in Columbus, was attended by over 19,000
and M-1 Global present MMA events on CBS nationally, promoting
                                                                         people and grossed a gate of more than $3 million. It was the
the sport of MMA to a whole new group of potential fans.
                                                                         largest gate in Nationwide Arena history and it also set the
MMA is Overtaking Boxing in Popularity                                   record for the highest North American attendance figure for a
MMA is bigger than boxing today. It is also bigger than boxing           mixed martial arts event ever.
ever was, taking into account Pay Per View buys.                       • UFC® 83, which took place in Canada, was the fastest sell
                                                                         out and largest live audience for a North American mixed
MMA’s Popularity is Still Growing Strong
                                                                         martial arts event.
MMA continues to set records for live events and Pay Per View
Events. Major sponsors are jumping on the MMA Bandwagon,
making the sport even more visible to the Mainstream. Smaller          KEY DEMOGRAPHICS:
local promoters are pushing the event at a grass roots level in
every corner of the country. Every major city in the country is        Male: 88% / Females: 12%
experiencing a boom of MMA related gyms and training facilities,
making the sport accessible to the masses.                             AGE:
Mixed Martial Arts (MMA) is breaking all stereotypes when it           18 & Under: 2.36%
comes to its fan base. Long-regarded as a fringe sport with a          18-24: 31.25%
fan base of young men, MMA is quickly being embraced by a              35-50: 16.24%
much larger and more diverse fan base.                                 Over 50: 1.55%

More women                                                             INCOME:
In 2007, at UFC® 67 in Las Vegas and UFC® 69 in Houston, a             Less than $20,000: 8.58%
third of the attendees were women, according to research leader        20,000 - 35,000: 16.2%
Harris Interactive. In Houston, roughly half of all groups in          35,000 - 50,000: 22.36%
attendance included a mix of men and women.                            50,000-75,000: 21.62%
                                                                       Over 75,000: 31.25%
More middle-class
Attendees reported mean incomes above $70,000 in Houston               By The Numbers:
and above $85,000 in Las Vegas. A majority of attendees (60%           2.8 Million in average gate revenues for UFC fights in 2007
in Las Vegas and 84% in Houston) reported that they were               11 television series about the sport in 2007
attending their first event, signaling the rapid influx of new fans.   14 former Olympians competing in MMA
                                                                       17 former NCAA Wrestling Champions competing in MMA
                                                                       $200 Million in estimated total pay-per-view dollars for UFC in 2007
                                                                       40 US States in which MMA is regulated

 MMA Fans Spend Money. You Should Put Your Valuable Marketing
Dollars Into A Safe Bet. Our Magazine Gives You The Vehicle To Do It.
Mixed Martial Arts, The FASTEST Growing Sport
In The World, Is Outperforming The Economy

 IN THE MEDIA:

 FORBES: Ultimate Cash Machines
 It's the Ultimate Money Machine. That night before the Super Bowl 10,700 fans packed the arena, paying an average of $340 for a ticket to witness
 nine mixed martial arts contests......

 Sports Illustrated:
 Saturday night was all right for fighting. But the pageantry for the 69th card in the Ultimate Fighting Championship's tough-and-rumble existence
 began much earlier that week. Long before the fighters unhinged the latch of the steel Octagon on April 7 and fought on a card titled UFC 69: Shootout,
 thousands of fans had converged on Houston, tribalists on a pilgrimage. May 22, 2007

 USA Today: UFC's milestone event shows how far sport has come
 NEW YORK — Marc Ratner vividly remembers driving up to the Mandalay Bay Events Center on the Las Vegas Strip. It was late September 2001,
 and the longtime head of the Nevada State Athletic Commission couldn't believe what was unfolding.
 Thousands of people had lined up more than an hour before the doors opened for UFC 33, the first mixed martial arts event ever sanctioned in his
 state. July 10, 2009

 New York Times: Companies Warm to Sponsoring Mixed Martial Arts
 At the end of a mixed martial arts bout, the fighters stand in the center of the cage, often donning a T-shirt given to them by their sponsors, as they
 await the referee’s official decision. But when the referee raised Rashad Evans’s hand after a victory last September, Mr. Evans was not wearing a
 shirt bearing the logo of one of the sport’s niche apparel brands like Sprawl or Tapout. Instead, on his shirt appeared a mug shot of Bill Gates, taken
 after the future billionaire was arrested for a traffic violation in 1977. January 20, 2009
Specialty
Advertising
& Special Events
In our magazine, on our website, at
our live events and even at our
viewing parties, Caged 360 has the
tools to get your brand exposure in
ways never before possible.
Fan Nights & Live Events
Sponsor one of our traveling fan nights. Your brand will be
prominently displayed at the event of your choice, garnering
you the valuable exposure you need to push your brand to
the next level.


Fight Viewing Parties
Caged 360 Magazine holds MMA viewing parties all over the
country and post event parties a t many of the major MMA
events. Imagine your company’s brand being promoted a t
the same events that the sports top fighters attend, bringing
throngs of fighters to meet and socialize with them.


Product Reviews
Have our staff writers review your product in our ma gazine
giving readers not only a full description of your product, but
also a way to purchase your product immedia tely through
our one of a kind shopping cart enabled product reviews.


Online Advertising Events
Caged 360 has a one stop portal garnering huge web traffic
from MMA fans. Online banners, site sponsorships, giveaways
and contests can easily be coupled with your display advertising
buys to help further assist you with your branding and
marketing campaigns.
                                                    Advertising Rates:
Creative                                                         1 Month 3 Months 6 Months 12 Months

Dimensions                                          Full Page
                                                    Half Page
                                                               1200
                                                               750
                                                                                1080
                                                                                675
                                                                                            1020
                                                                                            638
                                                                                                          960
                                                                                                          600
                                                    Third Page 575              518         489           460
                                                    Spread     1900             1710        1615          1520
                             Full Page
                             8.5 X 11               Interactive Advertising Element
                                                    (Sold on an a la carte basis in addition to your ad placement)
                                                    Interactive Shopping Cart: $100 per ad, per month
                                                    Embedded Video: $200 per ad, per month

                             Double Page Spread
                             11X17




                             Half Page Vertical
                             4.25 X 11




                             Half Page Horizontal
                             5.5 X 8.5

                                                     2010
                                                     Production Calendar
                             Third Page Vertical
                             2.83 X 11               Issue                   Art Due         Distribution Date
                                                     February 2010           1/1/10          1/29/10
                                                     March 2010              2/5/10          2/26/10
Image Specifications:                                April 2010              3/5/10          3/26/10
                                                     May 2010                4/2/10          4/30/10
Please provide images in CMYK color                  June 2010               4/30/10         5/28/10
mode at a minimum resolution of 150 dpi,
and in TIFF, EPS or PDF format
                                                     July 2010               6/4/10          6/25/10
                                                     August 2010             7/2/10          7/30/10
To Send Advertising Materials or for                 September 2010          8/6/10          8/27/10
creative questions, contact:                         October 2010            9/3/10          9/24/10
Chris Leo
PH: 408-496-6800 X201
                                                     November 2010           10/1/10         10/28/10
E: chris@status5.com                                 December 2010           11/5/10         11/26/10
Status 5 Studio, Inc.   2942 Scott Blvd.
                        Santa Clara, CA 95054
                        Phone: 408.496.6800
                        Fax: 408.496.6803          General Terms
                        E: info@status5.com
                        www.Caged360.com
                                                   & Conditions:
                        Advertising Contact:
                                                   1 | The Publisher at all times reserves the right to edit, revise or reject any advertisement submitted.
                        Chris Leo
                        Phone: 408.496.6800 X201   2 | The advertiser or agency shall not cancel or amend orders within 30 days of material due date.
                        Fax: 408.496.6803          3 | The publisher will use it’s best endeavors to adhere to the dates printed on the production schedule, but
                        chris@status5.com              does not warranty or guarantee in respect thereof.
                                                   4 | Advertisement materials must conform to the specifications within the media kit. The Publisher is not
                        Creative Contact
                                                       responsible for print errors arising from incorrectly submitted ad creative. Advertiser will still be invoiced
                        Michael Primitivo              according to the terms agreed upon.
                        Phone: 408.496.6800 X204
                        Fax: 408.496.6803          5 | If ad materials are not submitted prior to the printed deadline, the Publisher reserves the right to repeat
                                                       the last copy used and invoice according to contract. Publisher reserves the right to bill advertiser a 10%
                        mike@status5.com               late fee for ad materials submitted after the deadline.
                                                   6 | Ad placement is solely at the Publisher’s and Editor’s discretion unless otherwise noted on the advertiser’s
                                                       contract.
                                                   7 | Invoices are payable at place of publication within 30 days from the date of invoice. Publisher reserves
                                                       the right to charge an interest rate of 1.5% on overdue accounts.
                                                   8 | The placing of an order for the insertion of an advertisement shall result in the full acceptance of these
                                                       conditions.